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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced growth of 3.9%, compared to the preceding three months.
jcpenney.com competitors
In July 2026, macys.com reported impressive revenue of 687.6 million, significantly outperforming jcpenney.com, which earned 114.7 million, trailing by 572.9 million. Additionally, macys.com processed 3.1 million transactions, while jcpenney.com only achieved 791,000, falling short by 2.3 million transactions. In terms of site traffic, macys.com attracted 92 million sessions, leaving jcpenney.com lagging at 29.6 million sessions, a gap of 62.4 million. Kohl's, another competitor, generated 264.6 million in revenue and had an AOV of 150-175, while jcpenney.com’s AOV is slightly lower at 125-150. Notably, jcpenney.com’s conversion rate stands between 2.50-3.00%, which is competitive, but still below macys.com’s conversion rate of 3.00-3.50%. Other competitors like dillards.com and nordstromrack.com also fall behind in overall revenue and transactions compared to jcpenney.com. Overall, jcpenney.com faces significant challenges against these larger retail sites.
Industries jcpenney.com operates in
jcpenney.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
