GRIPS CUSTOMERS & RESEARCH PARTNERS
jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.4B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced growth of 61%, compared to the preceding three months.
jcpenney.com competitors
In December 2025, jcpenney.com reported a revenue of $195,665,926 with 1,601,220 transactions and 49,443,284 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Compared to its competitors, kohls.com generated the highest revenue at $388,365,026 with 2,378,005 transactions and 100,244,473 sessions, offering an AOV of $150-175 and a conversion rate of 2.00-2.50%. Macy's came in second with $926,839,757 in revenue, 4,362,745 transactions, and 145,822,852 sessions, with an AOV of $200-225 and a conversion rate of 2.50-3.00%. dillards.com reported $69,911,655 in revenue, 701,074 transactions, and 20,675,985 sessions, a lower AOV of $75-100 but a similar conversion rate of 3.00-3.50% to jcpenney.com. nordstromrack.com and nordstrom.com fell within the same range as well but varied in revenue, transactions, and sessions.
Revenue share by device at jcpenney.com
In December large majority of sales on jcpenney.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
