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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced decline of 66%, compared to the preceding three months.
jcpenney.com competitors
In April 2026, jcpenney.com generated $78,889,379 in revenue with 610,939 transactions from 25,307,392 sessions, achieving a conversion rate of 2.00-2.50%. In comparison, kohls.com led with $133,062,778 in revenue and a conversion rate of 1.50-2.00%, albeit with more transactions at 907,360. Macy's dominated the market, earning $434,801,540, though its higher AOV of $200-225 reflects a different customer segment. Meanwhile, dillards.com struggled with the lowest revenue at $41,231,198 but had the highest conversion rate of 2.50-3.00%. Nordstrom's offerings showed a stark contrast in AOV, peaking at $225-250 for a revenue of $202,461,729 and a lower conversion rate of 1.50-2.00%. nordstromrack.com, with a revenue of $58,613,546 and an AOV of $75-100, was similar to jcpenney.com in conversion rate at 2.00-2.50%.
Revenue share by device at jcpenney.com
In April large majority of sales on jcpenney.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
