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Sep 2024
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Home/Insights/Retailers/jcpenney.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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93.6M
Revenue
26.8M
Sessions
2.5-3.0%
Conversion rate
$125-150
Average order value
Online only revenue for jcpenney.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

jcpenney.com’s revenueOVER TIME
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Over the past three months, jcpenney.com revenue has experienced decline of 4%, compared to the preceding three months.

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jcpenney.com revenue decline for last six months
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OVERVIEW
In September 2024, jcpenney.com in the FASHION AND APPAREL industry had online sales revenue of $93,606,417, conversion rate of 2.50-3.00%, and average order value (AOV) of $125-150, with 26,759,191 sessions. The median revenue in the category was $94,472, highest at shein.com with $621,844,493, conversion rate peaked at 3.32%, AOV highest at $399, and sessions highest at 175,831,303. The lowest conversion rate in the category was 0.81% and lowest AOV was $79, while the median sessions were 36,862.
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jcpenney.com competitors

In comparison to its competitors, jcpenney.com falls behind in terms of revenue, with $93,606,417 compared to Macy's at $389,616,936, Kohl's at $210,459,162, Nordstrom at $220,790,429, and even Nordstrom Rack at $66,567,629. JCPenney also has fewer transactions with 730,902, fewer sessions with 26,759,191, and a lower average order value (AOV) ranging from $125-150. In terms of conversion rate, JCPenney is on par with Macy's, Kohl's, and Nordstrom at 2.50-3.00, but slightly lower than Dillard's at 3.50-4.00. Overall, JCPenney's performance metrics suggest that it has room for improvement to compete more effectively with its major competitors in the online retail space.

#1 kohls.com
210.5M
Revenue
50.2M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 macys.com
389.6M
Revenue
60.3M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#3 dillards.com
32.5M
Revenue
10.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 nordstromrack.com
66.6M
Revenue
23.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#5 nordstrom.com
220.8M
Revenue
42.1M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
jcpenney.com vs top market performers
jcpenney.com
top retailers
conversion rate vs average order value for jcpenney.com and its competitors
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jcpenney.com brandsby revenue

1
Logo for home storeHome Store
2
Logo for jewelry & watchesJewelry & Watches
3
Logo for bed & bathBed & Bath
Top retailers:kirklands.com

jcpenney.com categoriesby revenue

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brands overtime comparison

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jcpenney.com channels

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jcpenney.com Google Ads spend

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jcpenney.com devices

Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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jcpenney.com top markets

Explore jcpenney.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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jcpenney.com country & global rank

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