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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced decline of 38%, compared to the preceding three months.
jcpenney.com competitors
In May 2026, jcpenney.com generated a revenue of $74,954,971 from 588,107 transactions across 28,826,726 sessions, with an average order value (AOV) between $125-150 and a conversion rate of 2.00-2.50%. In comparison, kohls.com outperformed jcpenney.com with a revenue of $186,971,379, supported by 1,293,258 transactions and 53,988,945 sessions, maintaining a similar AOV and conversion rate. Macy's emerged as the leader with a remarkable revenue of $699,904,472 and 3,237,568 transactions, benefiting from a higher AOV of $200-225 and a conversion rate of 3.00-3.50%. Dillard's, however, lagged behind with only $37,528,943 in revenue and an AOV of $75-100. Notably, nordstrom.com achieved $193,551,978 in revenue but had the lowest conversion rate at 1.50-2.00%, indicating varied consumer engagement across these retail platforms.
Revenue share by device at jcpenney.com
In May large majority of sales on jcpenney.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
Industries jcpenney.com operates in
jcpenney.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
