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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.4B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced growth of 0.14%, compared to the preceding three months.
jcpenney.com competitors
In September 2025, when comparing jcpenney.com to its competitors, it is evident that Macy's leads in terms of revenue with $377,809,037, followed by Kohl's at $168,808,723, Nordstrom at $144,579,269, JCPenney at $98,883,321, Nordstrom Rack at $80,131,713, and Dillard's at $26,849,305. Macy's also has the highest number of transactions at 1,793,747, while JCPenney has 830,889 transactions. In terms of average order value (AOV), Macy's leads with a range of $200-$225, followed closely by Nordstrom with $225-$250, Kohl's at $150-$175, and JCPenney at $100-$125. Conversion rates are similar among Macy's, JCPenney, and Nordstrom, ranging from 2.50-3.00, while Nordstrom Rack has the highest conversion rate of 3.00-3.50. Overall, JCPenney remains competitive within the market, but falls behind Macy's and Kohl's in terms of revenue and transactions.
Revenue share by device at jcpenney.com
In September large majority of sales on jcpenney.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
