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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced decline of 49%, compared to the preceding three months.
jcpenney.com competitors
In March 2026, jcpenney.com reported a revenue of $79,529,137 with 656,909 transactions and 26,081,259 sessions. The average order value (AOV) ranged from $100 to $125, and the conversion rate was between 2.50% and 3.00%. When compared to its competitors, jcpenney.com falls behind in revenue compared to Macy's at $453,490,944, Kohl's at $126,215,931, and Nordstrom at $210,759,117. However, jcpenney.com outperforms Dillard's in revenue at $42,328,557 and Nordstrom Rack at $61,102,409. In terms of conversion rates, jcpenney.com is on par with Macy's and Nordstrom but lags slightly behind Dillard's and Nordstrom Rack. With a lower AOV than Macy's and Nordstrom, but higher than Kohl's, Dillard's, and Nordstrom Rack, jcpenney.com has room for improvement in both revenue and AOV to remain competitive in the market.
Revenue share by device at jcpenney.com
In March large majority of sales on jcpenney.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
