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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.3B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced growth of 26%, compared to the preceding three months.
jcpenney.com competitors
In August 2026, macys.com led the competition with a remarkable revenue of 641.5 million, significantly outperforming jcpenney.com, which generated 121.9 million. In terms of transactions, macys.com processed 2.9 million, while jcpenney.com lagged behind at 855,000 transactions. Both sites experienced a high volume of sessions, with macys.com at 87.5 million sessions, outpacing jcpenney.com, which recorded 32 million. While jcpenney.com has an average order value (AOV) of 125-150, it trails competitors like nordstrom.com, which boasts an AOV of 225-250. When considering conversion rates, jcpenney.com falls between 2.50-3.00%, while macys.com achieves a conversion rate of 3.00-3.50%. Other competitors, such as kohls.com and dillards.com, showcase varying performances, with kohls.com earning 197.6 million and dillards.com at 42.1 million in revenue. Overall, jcpenney.com ranks lower in all metrics compared to its competitors, indicating challenges in the competitive retail landscape.
Industries jcpenney.com operates in
jcpenney.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
