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jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.4B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced growth of 30%, compared to the preceding three months.
jcpenney.com competitors
When comparing jcpenney.com to its competitors in November 2025, it is evident that JCPenney lags behind in terms of revenue and transactions. JCPenney's revenue stands at $174,678,775 with 1,453,112 transactions, while Kohl's leads with $336,511,858 in revenue and 2,126,274 transactions. Macy's also outperforms JCPenney with $795,482,899 in revenue and 3,790,863 transactions. In terms of average order value (AOV), JCPenney falls in the middle range with $100-125, while Nordstrom has the highest AOV of $250-275. However, JCPenney does match Dillard's and Nordstrom Rack with a conversion rate of 3.00-3.50. Despite holding its own in some areas, JCPenney has room for improvement to compete more effectively with its higher-performing competitors.
Revenue share by device at jcpenney.com
In November large majority of sales on jcpenney.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
