GRIPS CUSTOMERS & RESEARCH PARTNERS
jcpenney.com Annual Revenue and Growth
jcpenney.com's annual sales on its online store amounted to $1.4B in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.
jcpenney.com's monthly revenueOVER TIME
Over the past three months, jcpenney.com revenue has experienced growth of 2.2%, compared to the preceding three months.
jcpenney.com competitors
In October 2025, jcpenney.com generated a revenue of $122,449,926 with 1,022,760 transactions and 33,981,748 sessions. The average order value (AOV) ranged from $100-125, and the conversion rate was between 3.00-3.50%. Comparing this data to its competitors, kohls.com outperformed jcpenney.com with a revenue of $215,589,244, 1,318,575 transactions, and 61,948,746 sessions. Macy's also surpassed jcpenney.com with a revenue of $458,291,706, 2,167,068 transactions, and 73,842,334 sessions. However, jcpenney.com fared better than dillards.com, nordstromrack.com, and nordstrom.com in terms of revenue, transactions, sessions, and conversion rate. Overall, jcpenney.com falls in the mid-range compared to its competitors in the retail industry based on these metrics.
Revenue share by device at jcpenney.com
In October large majority of sales on jcpenney.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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jcpenney.com channels
Identify top traffic channels that drive growth for jcpenney.comand discover how performance of traffic channels has changed over time.
jcpenney.com Google Ads spend
Evaluate jcpenney.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
jcpenney.com devices
Review jcpenney.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
