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Jul 2025
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Home/Insights/Retailers/actionhobbies.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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50.6K
Revenue
27.1K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
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Airsoft at Action Hobbies, we're passionate about all things airsoft. as a leading UK supplier of airsoft guns, airsoft accessories & airsoft parts -shop online

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actionhobbies.co.uk's revenueOVER TIME
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Over the past three months, actionhobbies.co.uk revenue has experienced decline of 13%, compared to the preceding three months.

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actionhobbies.co.uk revenue decline for last six months
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OVERVIEW
actionhobbies.co.uk's online sales revenue of $50,636 in the SPORTS industry falls below the median of $84,485, with garmin.com leading at $184,671,976. Their conversion rate ranges from 0.50-1.00%, lower than the high of 2.9% and higher than the low of 0.59%. The AOV of $325-350 is below the high of $547 and above the low of $79. With 27,089 sessions, actionhobbies.co.uk falls below garmin.com's 47,307,199 but exceeds the median of 31,360 for the SPORTS category in July 2025.
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actionhobbies.co.uk competitors

In July 2025, actionhobbies.co.uk lagged behind its competitors in terms of revenue, with only £50,636 compared to defconairsoft.co.uk's £198,647, evike.com's £8,648,860, patrolbase.co.uk's £1,088,307, redwolfairsoft.com's £1,150,979, and gunfire.com's £773,714. The number of transactions on actionhobbies.co.uk was also significantly lower at 147, whereas competitors like evike.com had 31,462 transactions. Similarly, the website's sessions were at 27,089, while evike.com recorded 1,973,903 sessions. Despite having a higher average order value (AOV) ranging from £325-350, actionhobbies.co.uk's conversion rate of 0.50-1.00% fell within the range of its competitors. Overall, actionhobbies.co.uk struggled to match the revenue and traffic generated by its competitors in the airsoft and hobby industry in July 2025.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
198.6K
Revenue
127.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#2 evike.com
8.6M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.1M
Revenue
537.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
redwolfairsoft.com screenshot
#4 redwolfairsoft.com
1.2M
Revenue
500K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
gunfire.com screenshot
#5 gunfire.com
773.7K
Revenue
454.1K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
actionhobbies.co.uk vs top market performers
actionhobbies.co.uk
top retailers
conversion rate vs average order value for actionhobbies.co.uk and its competitors
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Revenue share by device at actionhobbies.co.uk

In July large majority of sales on actionhobbies.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on actionhobbies.co.uk, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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actionhobbies.co.uk channels

Identify top traffic channels that drive growth for actionhobbies.co.ukand discover how performance of traffic channels has changed over time.

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actionhobbies.co.uk Google Ads spend

Evaluate actionhobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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actionhobbies.co.uk devices

Review actionhobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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actionhobbies.co.uk top markets

Explore actionhobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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actionhobbies.co.uk country & global rank

Assess the ranking of actionhobbies.co.uk among other retailers within its primary country and worldwide.

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