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Dec 2025
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Home/Insights/Retailers/actionhobbies.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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62.6K
Revenue
Dec 25
24.2K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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Airsoft at Action Hobbies, we're passionate about all things airsoft. as a leading UK supplier of airsoft guns, airsoft accessories & airsoft parts -shop online

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actionhobbies.co.uk's monthly revenueOVER TIME
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Over the past three months, actionhobbies.co.uk revenue has experienced growth of 3.2%, compared to the preceding three months.

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actionhobbies.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, actionhobbies.co.uk generated $62,598 in online sales, below the sports industry's median of $90,105, with a conversion rate ranging from 0.50-1.00%, significantly lower than the high benchmark of 3.13%. Its average order value (AOV) stood between $300-325, again falling short of the industry high of $535. The site recorded 24,167 sessions, which is below the median of 34,350, illustrating a considerable gap when compared to the highest traffic site in the category, dickssportinggoods.com, with an impressive 64,737,034 sessions, highlighting areas for potential growth and improvement in performance metrics.
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actionhobbies.co.uk competitors

In December 2025, actionhobbies.co.uk generated $62,598 in revenue from 193 transactions and 24,167 sessions, with an average order value (AOV) range of $300-325 and a conversion rate of 0.50-1.00%. Comparing this to its competitors, defconairsoft.co.uk outperformed with $184,874 in revenue from 961 transactions and 126,616 sessions, AOV range of $175-200, and a similar conversion rate. On the other end, evike.com stood out significantly with $13,162,716 in revenue from 46,737 transactions and 1,928,487 sessions, AOV range of $275-300, and a higher conversion rate of 2.00-2.50%. patrolbase.co.uk and gunfire.com also outperformed actionhobbies.co.uk in terms of revenue and transactions, with varying AOV and conversion rates. Overall, actionhobbies.co.uk may need to consider strategies to increase revenue and transactions to better compete with its industry peers.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
184.9K
Revenue
126.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
evike.com screenshot
#2 evike.com
13.2M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.2M
Revenue
600.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
gunfire.com screenshot
#4 gunfire.com
904K
Revenue
535.9K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
socomtactical.net screenshot
#5 socomtactical.net
174.8K
Revenue
61.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
actionhobbies.co.uk vs top market performers
actionhobbies.co.uk
top retailers
conversion rate vs average order value for actionhobbies.co.uk and its competitors
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Revenue share by device at actionhobbies.co.uk

In December large majority of sales on actionhobbies.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on actionhobbies.co.uk, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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actionhobbies.co.uk channels

Identify top traffic channels that drive growth for actionhobbies.co.ukand discover how performance of traffic channels has changed over time.

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actionhobbies.co.uk Google Ads spend

Evaluate actionhobbies.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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actionhobbies.co.uk devices

Review actionhobbies.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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actionhobbies.co.uk top markets

Explore actionhobbies.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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actionhobbies.co.uk country & global rank

Assess the ranking of actionhobbies.co.uk among other retailers within its primary country and worldwide.

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