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Sep 2025
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for bztactical.co.ukbztactical.co.uk

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221.4K
Revenue
Sep 25
65.7K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk's monthly revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced growth of 26%, compared to the preceding three months.

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bztactical.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, bztactical.co.uk, operating in the sports industry, achieved impressive online sales revenue of $221,411, significantly exceeding the sector median of $77,565, while maintaining a conversion rate of 2.00-2.50%, just shy of the industry high of 3.05%. The site's average order value (AOV) ranged from $150 to $175, compared to a high of $539 in the sector. With 65,725 sessions, bztactical.co.uk outperformed the median of 30,275, yet remains distant from the market leader, garmin.com, which generated $183,476,907 in sales and attracted 47,231,640 sessions.
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bztactical.co.uk competitors

In September 2025, bztactical.co.uk reported a revenue of £221,411 from 1,414 transactions and 65,725 sessions, with an average order value (AOV) of £150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, bztactical.co.uk outperformed most in terms of revenue, transactions, and sessions. defconairsoft.co.uk generated £185,301 in revenue from 962 transactions and 121,660 sessions, with an AOV of £175-200 and a lower conversion rate of 0.50-1.00%. patrolbase.co.uk was the top performer with £1,070,923 in revenue from 6,703 transactions and 537,003 sessions, but had a slightly lower conversion rate of 1.00-1.50%. Overall, bztactical.co.uk demonstrated strong performance in revenue generation and customer engagement compared to its competitors in the airsoft retail market.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
185.3K
Revenue
121.7K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
118.9K
Revenue
32.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
114K
Revenue
37.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
14.9K
Revenue
9.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In September large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

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bztactical.co.uk country & global rank

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