Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2026
All countries
Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for bztactical.co.ukbztactical.co.uk

Start benchmarking for free
Sign in with GoogleSign up with Google
267.2K
Revenue
Jul 26
78.4K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$150-175
AOV
Jul 26
Loading...

BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

bztactical.co.uk Annual Revenue and Growth

bztactical.co.uk's annual sales on its online store amounted to $2.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
bztactical.co.uk revenue by year

bztactical.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, bztactical.co.uk revenue has experienced decline of 12%, compared to the preceding three months.

View real-time data
bztactical.co.uk revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2026, bztactical.co.uk, a sports category store, generated $267,000 in online sales, significantly above the typical sports store's revenue of $77,200. Its conversion rate ranged from 1.50-2.00%, which falls within the typical sports store range of 0.64% to 3.02%. The average order value (AOV) was between $150-175, also within the typical sports store AOV range of $82 to $571. With 78,400 sessions, bztactical.co.uk saw considerably more traffic than a typical sports store, which typically sees around 28,500 sessions a month. In contrast to the most-visited, dickssportinggoods.com, which sees 64.7 million sessions, bztactical.co.uk maintains a strong position in the category.
Read more

bztactical.co.uk competitors

The most significant gap between bztactical.co.uk and its competitor patrolbase.co.uk is in revenue, with bztactical.co.uk trailing by a staggering $733,000. As of July 2026, bztactical.co.uk generated $267,000 from 1,535 transactions, compared to patrolbase.co.uk's impressive $1 million from 6,206 transactions. While bztactical.co.uk has a conversion rate of 1.50-2.00%, it falls short of patrolbase.co.uk’s 1.00-1.50%. Additionally, bztactical.co.uk saw 78,400 sessions, lagging behind patrolbase.co.uk, which received 500,000 sessions, revealing a gap of 422,000. In contrast, competitors like defconairsoft.co.uk and socomtactical.net show varying performance metrics, with defconairsoft.co.uk having an AOV of $225-250 but lower revenue at $200,000, and socomtactical.net recording $175,000 with an AOV of $200-225. Overall, while bztactical.co.uk ranks second in revenue among its peers, it faces significant challenges against patrolbase.co.uk in multiple key performance areas.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
199.9K
Revenue
105.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
140.7K
Revenue
39.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1M
Revenue
499.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
174.6K
Revenue
57.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
23.7K
Revenue
13.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at bztactical.co.uk

In July large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In July large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

bztactical.co.uk country & global rank

Assess the ranking of bztactical.co.uk among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard