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Jul 2025
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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243.7K
Revenue
67K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk's revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced growth of 13%, compared to the preceding three months.

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bztactical.co.uk revenue growth for last six months
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OVERVIEW
In July 2025, bztactical.co.uk in the SPORTS industry had a revenue of $243,693, conversion rate of 2.00-2.50%, AOV of $150-175, and 66,951 sessions. Compared to the industry median revenue of $84,485, bztactical.co.uk outperformed. The highest online store revenue in the category was $184,671,976 by garmin.com, with the highest conversion rate at 2.9% and AOV at $547. However, bztactical.co.uk had higher sessions than the industry median of 31,360. Despite not reaching the highest metrics, bztactical.co.uk's performance was above average in revenue, conversion rate, and AOV for the SPORTS industry.
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bztactical.co.uk competitors

In July 2025, bztactical.co.uk generated a revenue of £243,693 from 1,532 transactions with 66,951 sessions, boasting an Average Order Value (AOV) of £150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, defconairsoft.co.uk recorded £198,647 in revenue from 1,040 transactions and 127,191 sessions, with an AOV of £175-200 but a lower conversion rate of 0.50-1.00%. On the other hand, bullseyecountrysport.co.uk saw £136,885 in revenue from 777 transactions and 35,982 sessions, with an AOV matching bztactical.co.uk at £175-200 but a slightly lower conversion rate of 2.00-2.50%. In contrast, patrolbase.co.uk outperformed all with a revenue of £1,088,307 from 6,781 transactions and 537,236 sessions, and socomtactical.net followed with £133,181 in revenue from 618 transactions and 41,407 sessions, showcasing a higher AOV of £200-225. Finally, airsoftzone.co.uk lagged behind with only £11,367 in revenue from 69 transactions and 6,451 sessions, aligning closely with bztactical.co.uk in terms of AOV and conversion rate.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
198.6K
Revenue
127.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
136.9K
Revenue
36K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.1M
Revenue
537.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
133.2K
Revenue
41.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
11.4K
Revenue
6.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In July large majority of sales on bztactical.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.

In July large majority of sales on bztactical.co.uk, 61% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 39% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

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bztactical.co.uk country & global rank

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