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Apr 2026
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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252K
Revenue
Apr 26
76.3K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk Annual Revenue and Growth

bztactical.co.uk's annual sales on its online store amounted to $2.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
bztactical.co.uk revenue by year

bztactical.co.uk's monthly revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced decline of 5.7%, compared to the preceding three months.

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bztactical.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, bztactical.co.uk generated $252,046 in online sales, significantly surpassing the sports industry median of $80,719, with a conversion rate between 2.00-2.50%, just below the high of 2.97%. The average order value (AOV) ranged from $150 to $175, considerably lower than the industry high of $542, while it recorded 76,337 sessions, far exceeding the median of 33,547 but dwarfed by dickssportinggoods.com’s 47,861,942 sessions. Overall, bztactical.co.uk demonstrates strong revenue and session figures relative to the market, highlighting its competitive positioning in the sports category.
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bztactical.co.uk competitors

In April 2026, bztactical.co.uk generated $252,046 in revenue from 1,586 transactions across 76,337 sessions, yielding an AOV between $150 and $175 and a conversion rate of 2.00-2.50%. Competitor patrolbase.co.uk leads with a staggering $975,793 revenue from 5,842 transactions over 506,340 sessions, achieving an AOV of $150-$175 and a conversion rate of 1.00-1.50%. Meanwhile, defconairsoft.co.uk generated $153,628 with an AOV of $200-$225 but has a low conversion rate of 0.50-1.00%. bullseyecountrysport.co.uk shows promising metrics with $134,884 in revenue, 1,117 transactions, and a higher conversion rate of 2.50-3.00%. socomtactical.net also performs respectably, generating $169,663, while airsoftzone.co.uk remains small with just $10,165 in revenue. Overall, bztactical.co.uk ranks well among its competitors but still trails behind the dominant patrolbase.co.uk.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
153.6K
Revenue
105.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
134.9K
Revenue
41.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
975.8K
Revenue
506.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
169.7K
Revenue
57.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
10.2K
Revenue
5.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In April large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In April large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bztactical.co.uk country & global rank

Assess the ranking of bztactical.co.uk among other retailers within its primary country and worldwide.

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