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Jan 2026
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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323.3K
Revenue
Jan 26
92.8K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk Annual Revenue and Growth

bztactical.co.uk's annual sales on its online store amounted to $2.8M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
bztactical.co.uk revenue by year

bztactical.co.uk's monthly revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced growth of 24%, compared to the preceding three months.

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bztactical.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, bztactical.co.uk generated $323,334 in online sales, significantly surpassing the sports industry median of $84,141, yet lagging behind the leading competitor, garmin.com, at $201,780,487. Its conversion rate of 2.00-2.50% is close to the high benchmark of 3.0% but above the low of 0.68%. The average order value (AOV) ranged from $150-175, under the high of $556 and above the low of $78. With 92,776 sessions, bztactical.co.uk is performing well relative to the median of 31,579 sessions, though it falls short of the industry leader's impressive 40,123,045 sessions.
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bztactical.co.uk competitors

In January 2026, bztactical.co.uk outperformed some of its competitors in terms of revenue, with $323,334 in comparison to similar_domain "defconairsoft.co.uk" at $209,922 and "bullseyecountrysport.co.uk" at $163,281. However, bztactical.co.uk had a lower number of transactions with 2,036 compared to "patrolbase.co.uk" with 6,667 transactions and a lower session count of 92,776 compared to "patrolbase.co.uk" with 541,916 sessions. Despite this, bztactical.co.uk had a competitive average order value (AOV) in the range of $150-175, similar to "patrolbase.co.uk" and "airsoftzone.co.uk." Additionally, bztactical.co.uk had a conversion rate in the range of 2.00-2.50%, which falls between the rates of its competitors, with "bullseyecountrysport.co.uk" having the highest conversion rate at 2.50-3.00%.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
209.9K
Revenue
141.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
163.3K
Revenue
46.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.1M
Revenue
541.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
172K
Revenue
57.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
13K
Revenue
7.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In January large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In January large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bztactical.co.uk country & global rank

Assess the ranking of bztactical.co.uk among other retailers within its primary country and worldwide.

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