Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Dec 2025

All countries

Home/Insights/Retailers/bztactical.co.uk

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

bztactical.co.uk

Start benchmarking for free

310K

Revenue

Dec 25

90.6K

Sessions

Dec 25

2.0-2.5%

Conv. rate

Dec 25

$150-175

AOV

Dec 25

Main country of store: UNITED KINGDOM
Website category: SPORTS

BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

GRIPS CUSTOMERS & RESEARCH PARTNERS

bztactical.co.uk's monthly revenueOVER TIME
View real-time data

Over the past three months, bztactical.co.uk revenue has experienced growth of 5.7%, compared to the preceding three months.

View real-time data

bztactical.co.uk revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In December 2025, bztactical.co.uk achieved impressive online sales of $309,953, significantly surpassing the sports industry median of $90,105. With a conversion rate between 2.00-2.50%, it is competitive but below the high of 3.13%. The Average Order Value (AOV) ranged from $150-175, well below the sector's high of $535, and sessions totaled 90,621, exceeding the median of 34,350 but far from the top performer, dickssportinggoods.com, which recorded 64,737,034 sessions. Overall, bztactical.co.uk showcases strong performance metrics within its category, illustrating its growth potential in the competitive sports industry.

bztactical.co.uk competitors

In December 2025, bztactical.co.uk outperformed its competitors in terms of revenue with $309,953. Its closest competitor in revenue was patrolbase.co.uk with $1,163,771. However, bztactical.co.uk had a lower number of transactions (1,969) compared to patrolbase.co.uk (7,248) and defconairsoft.co.uk (961). In terms of sessions, bztactical.co.uk had 90,621 sessions, falling behind patrolbase.co.uk with 600,910 sessions. The average order value (AOV) for bztactical.co.uk ranged between $150-175, similar to patrolbase.co.uk and airsoftzone.co.uk. bztactical.co.uk's conversion rate of 2.00-2.50% was higher than defconairsoft.co.uk and bullseyecountrysport.co.uk, but lower than socomtactical.net and airsoftzone.co.uk. Despite facing tough competition in the airsoft industry, bztactical.co.uk managed to hold its ground with strong revenue and conversion rates.

#1 defconairsoft.co.uk

184.9K

Revenue

126.6K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#2 bullseyecountrysport.co.uk

130.3K

Revenue

39.8K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 patrolbase.co.uk

1.2M

Revenue

600.9K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 socomtactical.net

174.8K

Revenue

61.2K

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

#5 airsoftzone.co.uk

14K

Revenue

8.2K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

bztactical.co.uk vs top market performers

bztactical.co.uk

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at bztactical.co.uk

In December large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.