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Nov 2025
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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289.4K
Revenue
Nov 25
86.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk's monthly revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced decline of 3.8%, compared to the preceding three months.

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bztactical.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, bztactical.co.uk achieved $289,382 in online sales, significantly surpassing the sports industry median of $89,556, while its conversion rate ranged from 2.00-2.50%, below the high of 3.31%. The Average Order Value (AOV) stood at $150-175, lower than the peak AOV of $552 in the sector. The site attracted 86,914 sessions, outpacing the median of 31,405 but lagging behind the industry leader, dickssportinggoods.com, which recorded 57,640,222 sessions. Overall, bztactical.co.uk performed well compared to industry standards, showcasing promising revenue and session numbers.
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bztactical.co.uk competitors

In November 2025, bztactical.co.uk reported a revenue of $289,382 from 1,848 transactions and 86,914 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate between 2.00% and 2.50%. Comparing this to its competitors, Defcon Airsoft had a revenue of $142,514 from 731 transactions and 95,186 sessions, with a higher AOV of $175 to $200 but a lower conversion rate of 0.50% to 1.00%. Bullseye Countrysport generated $92,943 in revenue from 794 transactions and 30,303 sessions, with an AOV of $100 to $125 and a conversion rate of 2.50% to 3.00%. Patrol Base outperformed with a revenue of $1,087,499 from 6,712 transactions and 537,003 sessions, similar AOV of $150 to $175, and a conversion rate between 1.00% and 1.50%. Socom Tactical and Airsoft Zone also had lower revenues, transactions, sessions, and conversion rates compared to bztactical.co.uk.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
142.5K
Revenue
95.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
92.9K
Revenue
30.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
1.1M
Revenue
537K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
142K
Revenue
47.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
10.4K
Revenue
6.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In November large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In November large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bztactical.co.uk country & global rank

Assess the ranking of bztactical.co.uk among other retailers within its primary country and worldwide.

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