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Oct 2025
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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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216.4K
Revenue
Oct 25
65.7K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk's monthly revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced growth of 12%, compared to the preceding three months.

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bztactical.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, bztactical.co.uk generated $216,397 in online sales, significantly outperforming the sports industry median of $84,340, while its conversion rate ranged between 2.00-2.50%, just shy of the high rate of 3.14%. The average order value (AOV) stood between $150-175, below the industry high of $550 but above the low of $75. With 65,702 sessions, bztactical.co.uk exceeded the sports industry median of 29,455 sessions, though it still trails the leading store, dickssportinggoods.com, which achieved an impressive 38,669,098 sessions.
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bztactical.co.uk competitors

In October 2025, bztactical.co.uk generated a revenue of £216,397 from 1,395 transactions with 65,702 sessions, boasting an Average Order Value (AOV) of £150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, defconairsoft.co.uk recorded a revenue of £145,890 from 757 transactions with 95,377 sessions, displaying a higher AOV of £175-200 but a lower conversion rate of 0.50-1.00%. patrolbase.co.uk outperformed all with a revenue of £1,060,906 from 6,732 transactions and 537,092 sessions, with a similar AOV to bztactical.co.uk but a conversion rate of 1.00-1.50%. socomtactical.net achieved a revenue of £108,374 from 547 transactions and 35,950 sessions, with an AOV of £175-200 and a conversion rate of 1.50-2.00%. Lastly, airsoftzone.co.uk had a revenue of £10,853 from 65 transactions and 6,576 sessions, with a similar AOV to bztactical.co.uk but a conversion rate of 0.50-1.00%.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
145.9K
Revenue
95.4K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
patrolbase.co.uk screenshot
#2 patrolbase.co.uk
1.1M
Revenue
537.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#3 socomtactical.net
108.4K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
airsoftzone.co.uk screenshot
#4 airsoftzone.co.uk
10.9K
Revenue
6.6K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
actionhobbies.co.uk screenshot
#5 actionhobbies.co.uk
44.6K
Revenue
24.7K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In October large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on bztactical.co.uk, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bztactical.co.uk country & global rank

Assess the ranking of bztactical.co.uk among other retailers within its primary country and worldwide.

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