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Home/Insights/Retailers/bztactical.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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306.7K
Revenue
Aug 25
87K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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BZ Tactical is one of the UK's leading retailers of Airsoft equipment and gear. We have a large walk in store as well as our online airsoft shop. We stock a huge range of guns, BBs, gear, accessories and much more.

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bztactical.co.uk's monthly revenueOVER TIME
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Over the past three months, bztactical.co.uk revenue has experienced growth of 21%, compared to the preceding three months.

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bztactical.co.uk revenue growth for last six months
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OVERVIEW
In August 2025, bztactical.co.uk, in the SPORTS industry, generated $306,697 in online sales with a conversion rate of 2.00-2.50% and an AOV of $150-175. With 86,979 sessions, it falls below garmin.com's 47,251,662 sessions but above the median of 32,111. While bztactical.co.uk's revenue exceeds the SPORTS median of $81,949, it is far below garmin.com's $184,578,426. Despite having a lower conversion rate and AOV than the high performers, bztactical.co.uk's solid performance in revenue and sessions showcases its competitive edge in the industry.
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bztactical.co.uk competitors

In August 2025, bztactical.co.uk had a revenue of £306,697 from 1,921 transactions and 86,979 sessions, with an average order value (AOV) of £150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, bztactical.co.uk outperformed defconairsoft.co.uk in revenue, transactions, and AOV, but fell short in sessions and conversion rate. bullseyecountrysport.co.uk had lower revenue and transactions but a similar AOV and conversion rate. patrolbase.co.uk surpassed bztactical.co.uk in all metrics except conversion rate. socomtactical.net had higher revenue and sessions but a similar AOV and conversion rate. airsoftzone.co.uk had significantly lower revenue, transactions, and sessions compared to bztactical.co.uk, but similar AOV and conversion rate. Overall, bztactical.co.uk showed strong performance in revenue and transactions, but could work on increasing sessions and improving its conversion rate to compete more effectively in the market.

defconairsoft.co.uk screenshot
#1 defconairsoft.co.uk
179.3K
Revenue
118.2K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
bullseyecountrysport.co.uk screenshot
#2 bullseyecountrysport.co.uk
103.3K
Revenue
29.5K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
patrolbase.co.uk screenshot
#3 patrolbase.co.uk
932.2K
Revenue
455.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
socomtactical.net screenshot
#4 socomtactical.net
138.2K
Revenue
46K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
airsoftzone.co.uk screenshot
#5 airsoftzone.co.uk
13.3K
Revenue
8.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
bztactical.co.uk vs top market performers
bztactical.co.uk
top retailers
conversion rate vs average order value for bztactical.co.uk and its competitors
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Revenue share by device at bztactical.co.uk

In August large majority of sales on bztactical.co.uk, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.

In August large majority of sales on bztactical.co.uk, 63% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 37% of sales coming from desktop devices.
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bztactical.co.uk channels

Identify top traffic channels that drive growth for bztactical.co.ukand discover how performance of traffic channels has changed over time.

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bztactical.co.uk Google Ads spend

Evaluate bztactical.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bztactical.co.uk devices

Review bztactical.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bztactical.co.uk top markets

Explore bztactical.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bztactical.co.uk country & global rank

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