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Sep 2025
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Home/Insights/Retailers/allform.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for allform.comallform.com

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6.9K
Revenue
Sep 25
6.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$1100-1200
AOV
Sep 25
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Allform.com is an online retail platform offering a variety of furniture products. They sell customizable sofas, sectionals, and armchairs, enabling customers to choose from different styles, colors, and materials. Additionally, their items are crafted with quality, sustainable materials and come with a lifetime warranty.

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allform.com Annual Revenue and Growth

allform.com's annual sales on its online store amounted to $882.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$882.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allform.com revenue by year

allform.com's monthly revenueOVER TIME
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Over the past three months, allform.com revenue has experienced decline of 56%, compared to the preceding three months.

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allform.com revenue decline for last six months
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OVERVIEW
In September 2025, allform.com generated $6,855 in online sales with a conversion rate between 0.00-0.50%, significantly below the FURNITURE median of 1.96%. With an average order value (AOV) of $1,175-$1,200, allform.com is close to the high end of the industry range, yet its revenue lags far behind the category leader, ikea.com, which boasts $948,741,774 in sales. Additionally, allform.com had 6,076 sessions, starkly lower than the median of 34,751 in the sector, highlighting challenges in customer engagement and market presence relative to competitors.
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allform.com competitors

In September 2025, when comparing allform.com to its competitors in the furniture industry, allform.com falls behind in terms of revenue, transactions, and sessions. allform.com generated $6,855 in revenue from 6 transactions and 6,076 sessions, with an average order value (AOV) ranging between $1,175-$1,200 and a conversion rate of 0.00-0.50%. In contrast, competitors like interiordefine.com outperformed with $13,617,046 in revenue from 24,948 transactions and 1,552,027 sessions, showcasing an AOV of $525-$550 and a conversion rate of 1.50-2.00%. Other competitors like medleyhome.com and burrow.com also showed higher revenue and transaction numbers compared to allform.com. While allform.com may have competitive AOV and conversion rates, it will need to focus on increasing its revenue and expanding its customer base to better compete in the market.

apt2b.com screenshot
#1 apt2b.com
511.9K
Revenue
143.1K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
medleyhome.com screenshot
#2 medleyhome.com
2.2M
Revenue
67.6K
Sessions
2.5-3.0%
Conv. rate
$1100-1200
AOV
burrow.com screenshot
#3 burrow.com
1.9M
Revenue
502.4K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
interiordefine.com screenshot
#4 interiordefine.com
13.6M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
whataroom.com screenshot
#5 whataroom.com
196.6K
Revenue
60.8K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
allform.com vs top market performers
allform.com
top retailers
conversion rate vs average order value for allform.com and its competitors
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Revenue share by device at allform.com

In September large majority of sales on allform.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on allform.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allform.com channels

Identify top traffic channels that drive growth for allform.comand discover how performance of traffic channels has changed over time.

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allform.com Google Ads spend

Evaluate allform.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allform.com devices

Review allform.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allform.com top markets

Explore allform.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allform.com country & global rank

Assess the ranking of allform.com among other retailers within its primary country and worldwide.

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