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Sep 2025
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Home/Insights/Retailers/whataroom.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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196.6K
Revenue
Sep 25
60.8K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$1000-1100
AOV
Sep 25
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Whataroom.com is a website that specializes in selling a variety of home decor and furniture items. The site offers a wide selection of products ranging from lighting fixtures, rugs, and wall art to sofas, tables, and beds. They aim to provide customers with an extensive range of options to enhance their living space.

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whataroom.com Annual Revenue and Growth

whataroom.com's annual sales on its online store amounted to $3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whataroom.com revenue by year

whataroom.com's monthly revenueOVER TIME
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Over the past three months, whataroom.com revenue has experienced decline of 0.56%, compared to the preceding three months.

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whataroom.com revenue decline for last six months
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OVERVIEW
In September 2025, whataroom.com generated $196,648 in online sales, surpassing the FURNITURE median of $128,623, while its conversion rate ranged from 0.00-0.50%, significantly below the high of 1.96%. The average order value (AOV) stood between $1,075 and $1,100, compared to the industry high of $1,213. With 60,799 sessions, whataroom.com performed well above the median of 34,751 but far below industry leader ikea.com, which recorded a staggering 238,090,084 sessions, indicating room for growth in attracting and converting traffic in a competitive market.
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whataroom.com competitors

In September 2025, when comparing whataroom.com to its competitors in the online furniture industry, it is evident that whataroom.com lags behind in terms of revenue and transactions. whataroom.com generated a revenue of $196,648 from 183 transactions, with 60,799 sessions and an average order value (AOV) ranging from $1075 to $1100, and a conversion rate between 0.00-0.50%. In contrast, the top performer in revenue was medleyhome.com, with $2,169,264 revenue from 1,927 transactions, 67,583 sessions, an AOV of $1125-$1150, and a conversion rate of 2.50-3.00%. Other competitors like apt2b.com, benchmademodern.com, and morfurniture.com also outperformed whataroom.com in revenue, transactions, and AOV. allform.com had the lowest revenue but a higher AOV compared to whataroom.com. Overall, whataroom.com has room for improvement to catch up with its competitors in the online furniture market.

benchmademodern.com screenshot
#1 benchmademodern.com
452.3K
Revenue
121.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
morfurniture.com screenshot
#2 morfurniture.com
303.6K
Revenue
236K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
allform.com screenshot
#3 allform.com
6.9K
Revenue
6.1K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
apt2b.com screenshot
#4 apt2b.com
511.9K
Revenue
143.1K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
medleyhome.com screenshot
#5 medleyhome.com
2.2M
Revenue
67.6K
Sessions
2.5-3.0%
Conv. rate
$1100-1200
AOV
whataroom.com vs top market performers
whataroom.com
top retailers
conversion rate vs average order value for whataroom.com and its competitors
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Revenue share by device at whataroom.com

In September large majority of sales on whataroom.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on whataroom.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whataroom.com channels

Identify top traffic channels that drive growth for whataroom.comand discover how performance of traffic channels has changed over time.

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whataroom.com Google Ads spend

Evaluate whataroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whataroom.com devices

Review whataroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whataroom.com top markets

Explore whataroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whataroom.com country & global rank

Assess the ranking of whataroom.com among other retailers within its primary country and worldwide.

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