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Oct 2025
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Home/Insights/Retailers/whataroom.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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303.7K
Revenue
Oct 25
85K
Sessions
Oct 25
0.0-0.5%
Conv. rate
Oct 25
$1000-1100
AOV
Oct 25
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Whataroom.com is a website that specializes in selling a variety of home decor and furniture items. The site offers a wide selection of products ranging from lighting fixtures, rugs, and wall art to sofas, tables, and beds. They aim to provide customers with an extensive range of options to enhance their living space.

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whataroom.com Annual Revenue and Growth

whataroom.com's annual sales on its online store amounted to $3M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
whataroom.com revenue by year

whataroom.com's monthly revenueOVER TIME
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Over the past three months, whataroom.com revenue has experienced growth of 23%, compared to the preceding three months.

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whataroom.com revenue growth for last six months
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OVERVIEW
In October 2025, whataroom.com generated $303,745 in online sales, significantly surpassing the FURNITURE median of $150,687, yet far behind the leading ikea.com with $725,591,313. Its conversion rate ranged between 0.00-0.50%, well below the high benchmark of 2.13%, while the average order value (AOV) stood at $1,050-1,075, close to the low end of the industry range. With 85,031 sessions, whataroom.com outperformed the median of 35,438 but lagged behind ikea.com's remarkable 238,858,819 sessions, reflecting its need for improved visibility and conversion optimization in a competitive market.
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whataroom.com competitors

In October 2025, whataroom.com lagged behind its competitors in terms of revenue and transactions. whataroom.com had a revenue of $303,745 from 284 transactions, with 85,031 sessions and an average order value (AOV) of $1050-$1075. In comparison, benchmademodern.com had a revenue of $783,119 from 719 transactions, with 188,651 sessions and an AOV of $1075-$1100. Similarly, apt2b.com had a revenue of $812,816 from 599 transactions, with 182,259 sessions and an AOV of $1350-$1375. medleyhome.com outperformed all with a revenue of $2,735,937 from 2,451 transactions, with 92,983 sessions and an AOV of $1100-$1125. It is clear that whataroom.com needs to focus on increasing revenue and transactions to compete more effectively with its industry counterparts.

benchmademodern.com screenshot
#1 benchmademodern.com
783.1K
Revenue
188.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
morfurniture.com screenshot
#2 morfurniture.com
236.7K
Revenue
185.1K
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
allform.com screenshot
#3 allform.com
6.9K
Revenue
4.7K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
apt2b.com screenshot
#4 apt2b.com
812.8K
Revenue
182.3K
Sessions
0.0-0.5%
Conv. rate
$1300-1400
AOV
medleyhome.com screenshot
#5 medleyhome.com
2.7M
Revenue
93K
Sessions
2.5-3.0%
Conv. rate
$1100-1200
AOV
whataroom.com vs top market performers
whataroom.com
top retailers
conversion rate vs average order value for whataroom.com and its competitors
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Revenue share by device at whataroom.com

In October large majority of sales on whataroom.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on whataroom.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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whataroom.com channels

Identify top traffic channels that drive growth for whataroom.comand discover how performance of traffic channels has changed over time.

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whataroom.com Google Ads spend

Evaluate whataroom.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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whataroom.com devices

Review whataroom.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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whataroom.com top markets

Explore whataroom.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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whataroom.com country & global rank

Assess the ranking of whataroom.com among other retailers within its primary country and worldwide.

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