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Apr 2026
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Home/Insights/Retailers/appliancecity.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.6M
Revenue
Apr 26
275.6K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$700-800
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Appliance City is an online platform, offering a wide range of household appliances. The website sells products such as refrigerators, ovens, washing machines, and dishwashers. Customers can browse and purchase various brands and models from their extensive selection. Appliance City provides delivery and installation services, making it convenient for buyers.

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appliancecity.co.uk Annual Revenue and Growth

appliancecity.co.uk's annual sales on its online store amounted to $26M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$26M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
appliancecity.co.uk revenue by year

appliancecity.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancecity.co.uk revenue has experienced decline of 35%, compared to the preceding three months.

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appliancecity.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, appliancecity.co.uk generated online sales revenue of $1,561,234, significantly surpassing the home and garden industry median of $116,511, but still trailing behind the leading competitor, homedepot.com, at $1,327,168,863. The site's conversion rate ranged from 0.50% to 1.00%, below the industry high of 3.31% but above the low of 0.65%. With an average order value (AOV) of $775-800, it exceeds the high AOV of $676 in the sector, while sessions reached 275,611, substantially above the median of 34,309, yet far from homedepot.com’s staggering 184,735,892 sessions.
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appliancecity.co.uk competitors

In April 2026, appliancecity.co.uk generated a revenue of $1,561,234 from 1,989 transactions, supported by 275,611 sessions and an average order value (AOV) between $775 and $800. In comparison, appliancesdirect.co.uk led the pack with an impressive revenue of $6,459,775 and a staggering 23,208 transactions from 1,586,983 sessions, but with a lower AOV of $275-$300. Meanwhile, applianceworldonline.com reported a revenue of $1,403,368, with a conversion rate between 1.00% and 1.50%, and a similar AOV range to appliancecity.co.uk. smeguk.com generated $1,189,501 with 3,649 transactions but had a significantly lower AOV of $325-$350. Other competitors, like rdo.co.uk and caple.co.uk, reported revenues of $376,012 and $393,853, respectively, with similar AOV ranges to appliancecity.co.uk but lower transaction counts, demonstrating a varied competitive landscape in the appliance sector.

rdo.co.uk screenshot
#1 rdo.co.uk
376K
Revenue
80.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
appliancesdirect.co.uk screenshot
#2 appliancesdirect.co.uk
6.5M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
applianceworldonline.com screenshot
#3 applianceworldonline.com
1.4M
Revenue
140.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
smeguk.com screenshot
#4 smeguk.com
1.2M
Revenue
241.5K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
caple.co.uk screenshot
#5 caple.co.uk
393.9K
Revenue
53.1K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancecity.co.uk vs top market performers
appliancecity.co.uk
top retailers
conversion rate vs average order value for appliancecity.co.uk and its competitors
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Revenue share by device at appliancecity.co.uk

In April large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancecity.co.uk channels

Identify top traffic channels that drive growth for appliancecity.co.ukand discover how performance of traffic channels has changed over time.

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appliancecity.co.uk Google Ads spend

Evaluate appliancecity.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancecity.co.uk devices

Review appliancecity.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancecity.co.uk top markets

Explore appliancecity.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancecity.co.uk country & global rank

Assess the ranking of appliancecity.co.uk among other retailers within its primary country and worldwide.

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