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Sep 2025
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Home/Insights/Retailers/appliancecity.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.9M
Revenue
Sep 25
252.3K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$700-800
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Appliance City is an online platform, offering a wide range of household appliances. The website sells products such as refrigerators, ovens, washing machines, and dishwashers. Customers can browse and purchase various brands and models from their extensive selection. Appliance City provides delivery and installation services, making it convenient for buyers.

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appliancecity.co.uk Annual Revenue and Growth

appliancecity.co.uk's annual sales on its online store amounted to $22.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$22.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
appliancecity.co.uk revenue by year

appliancecity.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancecity.co.uk revenue has experienced growth of 6.2%, compared to the preceding three months.

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appliancecity.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, appliancecity.co.uk generated $1,886,054 in online sales, significantly surpassing the home_and_garden median of $113,901, yet still lagging behind the category leader, homedepot.com, at $1,279,366,314. The site's conversion rate ranged from 0.50-1.00%, below the very high benchmark of 3.36%, while its average order value (AOV) of $750-775 exceeded the home_and_garden high of $677. With 252,253 sessions, appliancecity.co.uk outperformed the median of 32,433 but fell short of homedepot.com's staggering 148,597,767 sessions, highlighting a competitive landscape within the industry.
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appliancecity.co.uk competitors

In September 2025, appliancecity.co.uk reported a revenue of £1,886,054 with 2,453 transactions and 252,253 sessions, boasting an average order value (AOV) of £750-775 and a conversion rate of 0.50-1.00. When comparing these metrics to its competitors, appliancesdirect.co.uk stands out with the highest revenue of £5,306,640, 21,892 transactions, and 1,651,176 sessions, with an AOV of £225-250 and a conversion rate of 1.00-1.50. smeguk.com also performs well, generating £1,122,143 in revenue with 3,231 transactions and 200,775 sessions, showcasing a higher AOV of £325-350 and a conversion rate of 1.50-2.00. applianceworldonline.com and appliancecity.co.uk have similar revenue numbers, but applianceworldonline.com has a higher AOV and conversion rate. caple.co.uk lags behind with the lowest revenue and transactions among the competitors.

rdo.co.uk screenshot
#1 rdo.co.uk
737.7K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
appliancesdirect.co.uk screenshot
#2 appliancesdirect.co.uk
5.3M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
applianceworldonline.com screenshot
#3 applianceworldonline.com
1.4M
Revenue
107.2K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
smeguk.com screenshot
#4 smeguk.com
1.1M
Revenue
200.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
caple.co.uk screenshot
#5 caple.co.uk
355.5K
Revenue
45K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
appliancecity.co.uk vs top market performers
appliancecity.co.uk
top retailers
conversion rate vs average order value for appliancecity.co.uk and its competitors
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Revenue share by device at appliancecity.co.uk

In September large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancecity.co.uk channels

Identify top traffic channels that drive growth for appliancecity.co.ukand discover how performance of traffic channels has changed over time.

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appliancecity.co.uk Google Ads spend

Evaluate appliancecity.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancecity.co.uk devices

Review appliancecity.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancecity.co.uk top markets

Explore appliancecity.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancecity.co.uk country & global rank

Assess the ranking of appliancecity.co.uk among other retailers within its primary country and worldwide.

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