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Dec 2025
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Home/Insights/Retailers/appliancecity.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.7M
Revenue
Dec 25
331.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$800-900
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Appliance City is an online platform, offering a wide range of household appliances. The website sells products such as refrigerators, ovens, washing machines, and dishwashers. Customers can browse and purchase various brands and models from their extensive selection. Appliance City provides delivery and installation services, making it convenient for buyers.

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appliancecity.co.uk Annual Revenue and Growth

appliancecity.co.uk's annual sales on its online store amounted to $22.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$22.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
appliancecity.co.uk revenue by year

appliancecity.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancecity.co.uk revenue has experienced growth of 62%, compared to the preceding three months.

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appliancecity.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, appliancecity.co.uk generated online sales revenue of $2,689,402, significantly exceeding the home_and_garden median of $114,229, with an AOV ranging from $800-825, surpassing the high benchmark of $667. The site recorded 331,724 sessions, well above the median of 33,723, but lower than homedepot.com’s 141,891,489 sessions. Its conversion rate, fluctuating between 0.50-1.00%, sits below the high of 3.32% yet above the low of 0.7%, reflecting a competitive position within the home_and_garden market. Overall, appliancecity.co.uk showcases robust performance metrics against industry standards.
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appliancecity.co.uk competitors

In December 2025, appliancecity.co.uk generated $2,689,402 in revenue from 3,292 transactions and 331,724 sessions, with an average order value (AOV) of $800-$825 and a conversion rate of 0.50-1.00%. When compared to its competitors, appliancecity.co.uk outperformed rdo.co.uk in revenue, transactions, and sessions, but had a lower AOV. However, appliancesdirect.co.uk had the highest revenue at $6,890,831, with a significantly higher number of transactions and sessions, a lower AOV, and a higher conversion rate. applianceworldonline.com had similar revenue to appliancecity.co.uk but with fewer transactions and sessions, a slightly higher AOV, and a higher conversion rate. smeguk.com had a higher revenue than appliancecity.co.uk with more transactions and sessions, a lower AOV, and a higher conversion rate. caple.co.uk had the lowest revenue compared to appliancecity.co.uk, with fewer transactions and sessions but a similar AOV and conversion rate.

rdo.co.uk screenshot
#1 rdo.co.uk
678.1K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
appliancesdirect.co.uk screenshot
#2 appliancesdirect.co.uk
6.9M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
applianceworldonline.com screenshot
#3 applianceworldonline.com
2M
Revenue
152.7K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
smeguk.com screenshot
#4 smeguk.com
1.5M
Revenue
294.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
caple.co.uk screenshot
#5 caple.co.uk
374.1K
Revenue
51.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
appliancecity.co.uk vs top market performers
appliancecity.co.uk
top retailers
conversion rate vs average order value for appliancecity.co.uk and its competitors
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Revenue share by device at appliancecity.co.uk

In December large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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appliancecity.co.uk channels

Identify top traffic channels that drive growth for appliancecity.co.ukand discover how performance of traffic channels has changed over time.

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appliancecity.co.uk Google Ads spend

Evaluate appliancecity.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancecity.co.uk devices

Review appliancecity.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancecity.co.uk top markets

Explore appliancecity.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancecity.co.uk country & global rank

Assess the ranking of appliancecity.co.uk among other retailers within its primary country and worldwide.

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