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Home/Insights/Retailers/appliancecity.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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3.6M
Revenue
Nov 25
351.4K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$700-800
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Appliance City is an online platform, offering a wide range of household appliances. The website sells products such as refrigerators, ovens, washing machines, and dishwashers. Customers can browse and purchase various brands and models from their extensive selection. Appliance City provides delivery and installation services, making it convenient for buyers.

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appliancecity.co.uk Annual Revenue and Growth

appliancecity.co.uk's annual sales on its online store amounted to $22.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$22.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
appliancecity.co.uk revenue by year

appliancecity.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancecity.co.uk revenue has experienced growth of 56%, compared to the preceding three months.

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appliancecity.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, appliancecity.co.uk, operating in the home and garden sector, generated online sales revenue of $3,584,255, significantly exceeding the median of $122,040, while its conversion rate ranged from 1.00-1.50%, below the high of 3.53% for the industry; the average order value (AOV) was $750-775, surpassing the sector's high of $672, with total sessions reaching 351,419, far above the median of 32,500 but dwarfed by the industry leader, homedepot.com, which reported sessions of 171,906,089 and revenue of $1,609,249,476.
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appliancecity.co.uk competitors

In November 2025, when comparing appliancecity.co.uk to its competitors, it is evident that appliancesdirect.co.uk leads in terms of revenue with $8,636,981 and the highest number of transactions at 36,271, followed by smeguk.com with $1,503,869 in revenue and 5,295 transactions. However, appliancecity.co.uk falls in the middle range with $3,584,255 in revenue and 4,657 transactions. In sessions, appliancesdirect.co.uk also leads with 2,301,962 sessions, while appliancecity.co.uk has 351,419 sessions. In terms of Average Order Value (AOV), rdo.co.uk has the highest range at $1125-1150, followed closely by appliancesdirect.co.uk at $225-250, while appliancecity.co.uk falls in between at $750-775. Conversion rates are fairly consistent among all competitors, with applianceworldonline.com, appliancecity.co.uk, and smeguk.com all falling within the range of 1.00-1.50.

rdo.co.uk screenshot
#1 rdo.co.uk
741.2K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
appliancesdirect.co.uk screenshot
#2 appliancesdirect.co.uk
8.6M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
applianceworldonline.com screenshot
#3 applianceworldonline.com
1.8M
Revenue
138.3K
Sessions
1.5-2.0%
Conv. rate
$800-900
AOV
smeguk.com screenshot
#4 smeguk.com
1.5M
Revenue
293.6K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
caple.co.uk screenshot
#5 caple.co.uk
287.7K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancecity.co.uk vs top market performers
appliancecity.co.uk
top retailers
conversion rate vs average order value for appliancecity.co.uk and its competitors
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Revenue share by device at appliancecity.co.uk

In November large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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appliancecity.co.uk channels

Identify top traffic channels that drive growth for appliancecity.co.ukand discover how performance of traffic channels has changed over time.

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appliancecity.co.uk Google Ads spend

Evaluate appliancecity.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancecity.co.uk devices

Review appliancecity.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancecity.co.uk top markets

Explore appliancecity.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancecity.co.uk country & global rank

Assess the ranking of appliancecity.co.uk among other retailers within its primary country and worldwide.

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