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Oct 2025
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Home/Insights/Retailers/appliancecity.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.5M
Revenue
Oct 25
279.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$700-800
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Appliance City is an online platform, offering a wide range of household appliances. The website sells products such as refrigerators, ovens, washing machines, and dishwashers. Customers can browse and purchase various brands and models from their extensive selection. Appliance City provides delivery and installation services, making it convenient for buyers.

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appliancecity.co.uk Annual Revenue and Growth

appliancecity.co.uk's annual sales on its online store amounted to $22.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$22.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
appliancecity.co.uk revenue by year

appliancecity.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancecity.co.uk revenue has experienced growth of 22%, compared to the preceding three months.

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appliancecity.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, appliancecity.co.uk generated $2,520,806 in online sales, significantly exceeding the home_and_garden median of $117,921. With a conversion rate of 1.00-1.50%, it remains below the high industry standard of 3.47%, yet well above the low of 0.7%. The average order value (AOV) ranged from $725-750, surpassing the high AOV of $676 in the sector, while the site attracted 279,720 sessions, far above the median of 30,856 but dwarfed by homedepot.com’s 152,722,965 sessions, underscoring appliancecity.co.uk's strong performance in the competitive home and garden market.
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appliancecity.co.uk competitors

In October 2025, appliancecity.co.uk reported a revenue of £2,520,806 with 3,370 transactions and 279,720 sessions, boasting an average order value (AOV) of £725-750 and a conversion rate of 1.00-1.50%. When comparing these metrics to its competitors, it is evident that appliancesdirect.co.uk leads the pack with a revenue of £6,807,143 from 27,071 transactions and 1,891,792 sessions. Despite having a lower AOV of £250-275, appliancesdirect.co.uk maintains a similar conversion rate to appliancecity.co.uk. In contrast, other competitors like rdo.co.uk and caple.co.uk lag behind in revenue and sessions, with lower AOVs and conversion rates. applianceworldonline.com and smeguk.com fall somewhere in the middle, with revenue, transactions, sessions, AOVs, and conversion rates that are comparable to appliancecity.co.uk. Overall, appliancecity.co.uk holds its ground against its competitors, showcasing steady growth and a strong presence in the online appliance market.

rdo.co.uk screenshot
#1 rdo.co.uk
786.1K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
appliancesdirect.co.uk screenshot
#2 appliancesdirect.co.uk
6.8M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
applianceworldonline.com screenshot
#3 applianceworldonline.com
1.5M
Revenue
115.5K
Sessions
1.0-1.5%
Conv. rate
$900-1000
AOV
smeguk.com screenshot
#4 smeguk.com
1.4M
Revenue
266.8K
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
caple.co.uk screenshot
#5 caple.co.uk
290.3K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
appliancecity.co.uk vs top market performers
appliancecity.co.uk
top retailers
conversion rate vs average order value for appliancecity.co.uk and its competitors
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Revenue share by device at appliancecity.co.uk

In October large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on appliancecity.co.uk, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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appliancecity.co.uk channels

Identify top traffic channels that drive growth for appliancecity.co.ukand discover how performance of traffic channels has changed over time.

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appliancecity.co.uk Google Ads spend

Evaluate appliancecity.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancecity.co.uk devices

Review appliancecity.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancecity.co.uk top markets

Explore appliancecity.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancecity.co.uk country & global rank

Assess the ranking of appliancecity.co.uk among other retailers within its primary country and worldwide.

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