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Sep 2026

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Home/Insights/Retailers/appliancesdirect.co.uk

TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

appliancesdirect.co.uk

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4.5M

Revenue

Sep 26

1.4M

Sessions

Sep 26

1.0-1.5%

Conv. rate

Sep 26

$225-250

AOV

Sep 26

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $73.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$73.4M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced decline of 19%, compared to the preceding three months.

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appliancesdirect.co.uk revenue decline for last six months

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OVERVIEW

appliancesdirect.co.uk operates within the e-commerce and shopping category, showcasing impressive metrics for September 2026. The site generated $4.5 million in online sales, significantly exceeding the $73,500 average revenue for e-commerce and shopping stores. Its conversion rate stood at 1.00-1.50%, which falls within the typical range of 0.72% to 3.81%. Additionally, the average order value (AOV) was $225-250, comfortably within the category's typical AOV range of $59 to $347. The site attracted 1.4 million sessions, far surpassing the average e-commerce and shopping store's 34,400 sessions.

appliancesdirect.co.uk competitors

appliancesdirect.co.uk trails behind currys.co.uk, which generates a substantial revenue of 337.9 million compared to appliancesdirect.co.uk's 4.5 million. In September 2026, currys.co.uk achieved 990,000 transactions, while appliancesdirect.co.uk managed 18,300. When it comes to sessions, currys.co.uk had 22.2 million, leaving appliancesdirect.co.uk with 1.4 million, illustrating a significant gap. Despite this, appliancesdirect.co.uk boasts an average order value (AOV) of 225-250, which is competitive against some competitors. In terms of conversion rates, appliancesdirect.co.uk ranges between 1.00-1.50%, significantly lower than currys.co.uk's 4.00-4.50%. Overall, while appliancesdirect.co.uk maintains its presence, it operates in a vastly different landscape characterized by larger competitors such as samsung.com and lg.com.

#1 appliancecity.co.uk

1.4M

Revenue

224.3K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#2 currys.co.uk

337.9M

Revenue

22.2M

Sessions

4.0-4.5%

Conv. rate

$325-350

AOV

#3 samsung.com

2.4B

Revenue

759M

Sessions

0.0-0.5%

Conv. rate

$600-700

AOV

#4 richersounds.com

16.9M

Revenue

1.3M

Sessions

2.0-2.5%

Conv. rate

$500-600

AOV

#5 lg.com

257.8M

Revenue

41.6M

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

CLOSEST COMPETITORSby revenue

airconcentre.co.uk

rdo.co.uk

caple.co.uk

TOP MARKET PERFORMERSby revenue

victorianplumbing.co.uk

richersounds.com

plumbworld.co.uk

appliancesdirect.co.uk

laptopsdirect.co.uk

appliancecity.co.uk

appliancesdirect.co.uk vs top market performers

appliancesdirect.co.uk

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Revenue share by device at appliancesdirect.co.uk

In September large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries appliancesdirect.co.uk operates in

appliancesdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Home and Kitchen Appliances

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.