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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for appliancesdirect.co.ukappliancesdirect.co.uk

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5.7M
Revenue
Aug 25
1.9M
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$225-250
AOV
Aug 25
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $79.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$79.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
appliancesdirect.co.uk revenue by year

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced growth of 24%, compared to the preceding three months.

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appliancesdirect.co.uk revenue growth for last six months
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OVERVIEW
In August 2025, appliancesdirect.co.uk in the e-commerce_and_shopping industry had a revenue of $5,749,206 with a conversion rate of 1.00-1.50% and an AOV of $225-250. The store had 1,942,554 sessions, while the largest store in the category, qvc.com, had revenue of $116,936,529. The highest conversion rate was 3.66%, the highest AOV was $348, and the most sessions were 28,050,888 on boots.com, with a median of 41,767 sessions in the e-commerce_and_shopping category.
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appliancesdirect.co.uk competitors

In August 2025, appliancesdirect.co.uk generated £5,749,206 in revenue from 24,300 transactions and 1,942,554 sessions, with an average order value (AOV) ranging between £225-£250 and a conversion rate of 1.00-1.50%. Compared to its competitors, Appliance City (appliancecity.co.uk) had a revenue of £1,764,854 from 2,239 transactions and 313,042 sessions, with an AOV of £775-£800 and a conversion rate of 0.50-1.00%. Currys (currys.co.uk) stood out with a revenue of £200,982,760 from 641,291 transactions and 22,806,670 sessions, an AOV of £300-£325, and a conversion rate of 2.50-3.00%. Richer Sounds (richersounds.com) achieved £14,295,614 in revenue from 24,629 transactions and 1,234,098 sessions, with an AOV of £575-£600 and a conversion rate of 1.50-2.00%. LG (lg.com) and RDO (rdo.co.uk) also showed competitive performance in different metrics within the same industry.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.8M
Revenue
313K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
currys.co.uk screenshot
#2 currys.co.uk
201M
Revenue
22.8M
Sessions
2.5-3.0%
Conv. rate
$300-325
AOV
samsung.com screenshot
#3 samsung.com
2.9B
Revenue
815.7M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
richersounds.com screenshot
#4 richersounds.com
14.3M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
lg.com screenshot
#5 lg.com
186.8M
Revenue
30.6M
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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Revenue share by device at appliancesdirect.co.uk

In August large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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