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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for appliancesdirect.co.ukappliancesdirect.co.uk

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6.9M
Revenue
Aug 26
1.8M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$225-250
AOV
Aug 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $73.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$73.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
appliancesdirect.co.uk revenue by year

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced growth of 22%, compared to the preceding three months.

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appliancesdirect.co.uk revenue growth for last six months
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OVERVIEW
appliancesdirect.co.uk operates within the e-commerce and shopping category, achieving notable metrics in August 2026. The site generated $6.9 million in online sales, significantly higher than an average e-commerce and shopping store's $97,100. Its conversion rate stood at 1.50-2.00%, comfortably within the category's typical range of 0.72% to 3.65%. With an average order value (AOV) of $225-250, it also falls within the typical range of $58 to $343. Additionally, appliancesdirect.co.uk recorded 1.8 million sessions, vastly exceeding an average e-commerce and shopping store's 41,000 sessions.
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appliancesdirect.co.uk competitors

appliancesdirect.co.uk trails currys.co.uk significantly in revenue, reporting $6.9 million compared to currys.co.uk's $250.3 million. In August 2026, appliancesdirect.co.uk generated 28,400 transactions, while currys.co.uk outperformed with 735,000 transactions. However, appliancesdirect.co.uk saw 1.8 million sessions, which is a stronger performance than richersounds.com, which recorded 1.2 million sessions. The average order value (AOV) for appliancesdirect.co.uk stands between $225-250, notably lower than richersounds.com’s AOV of $500-525. In terms of conversion rates, appliancesdirect.co.uk, at 1.50-2.00%, performs well but is still behind currys.co.uk's 3.00-3.50%. Overall, while appliancesdirect.co.uk holds its ground in certain areas, it significantly lags behind top competitors in revenue and transactions.

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Sessions
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AOV
currys.co.uk screenshot
#2 currys.co.uk
250.3M
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22.4M
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$325-350
AOV
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richersounds.com screenshot
#4 richersounds.com
16M
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1.2M
Sessions
2.0-2.5%
Conv. rate
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AOV
lg.com screenshot
#5 lg.com
358.2M
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40.8M
Sessions
0.5-1.0%
Conv. rate
$1000-1100
AOV
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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Revenue share by device at appliancesdirect.co.uk

In August large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries appliancesdirect.co.uk operates in

appliancesdirect.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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