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Apr 2026
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Home/Insights/Retailers/appliancesdirect.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for appliancesdirect.co.ukappliancesdirect.co.uk

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6.5M
Revenue
Apr 26
1.6M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$275-300
AOV
Apr 26
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  • Main country of store: UNITED KINGDOM
  • Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk Annual Revenue and Growth

appliancesdirect.co.uk's annual sales on its online store amounted to $73.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$73.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
appliancesdirect.co.uk revenue by year

appliancesdirect.co.uk's monthly revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced decline of 17%, compared to the preceding three months.

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appliancesdirect.co.uk revenue decline for last six months
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OVERVIEW
In April 2026, appliancesdirect.co.uk generated $6,459,775 in online sales with a conversion rate of 1.00-1.50%, significantly lower than the industry high of 3.67%. The average order value (AOV) ranged between $275-300, slightly below the high AOV benchmark of $321. With 1,586,983 sessions, it falls short compared to industry leader boots.com, which boasts 28,182,023 sessions. Overall, appliancesdirect.co.uk performs modestly within the e-commerce and shopping sector, highlighting areas for improvement relative to top competitors and industry medians.
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appliancesdirect.co.uk competitors

In April 2026, appliancesdirect.co.uk generated a revenue of $6,459,775 from 23,208 transactions across 1,586,983 sessions, reflecting a conversion rate of 1.00-1.50% with an average order value (AOV) between $275-300. In contrast, currys.co.uk dominated the market with $226,613,024 in revenue, achieving a remarkable 3.00-3.50% conversion rate from 653,830 transactions out of 18,945,931 sessions, and an AOV of $325-350. richersounds.com also outperformed appliancesdirect.co.uk, generating $19,141,546 in revenue and a higher conversion rate of 2.00-2.50% from 35,226 transactions across 1,415,118 sessions, with an AOV of $525-550. appliancecity.co.uk and lg.com had lower revenue figures, at $1,561,234 and $167,985,920 respectively, while rdo.co.uk lagged significantly behind with $376,012 in revenue. Overall, appliancesdirect.co.uk stands strong, yet clearly trails behind leading competitors in key performance metrics.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.6M
Revenue
275.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
currys.co.uk screenshot
#2 currys.co.uk
226.6M
Revenue
18.9M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
samsung.com screenshot
#3 samsung.com
1.5B
Revenue
694.6M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
richersounds.com screenshot
#4 richersounds.com
19.1M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
lg.com screenshot
#5 lg.com
168M
Revenue
25.9M
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
appliancesdirect.co.uk vs top market performers
appliancesdirect.co.uk
top retailers
conversion rate vs average order value for appliancesdirect.co.uk and its competitors
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Revenue share by device at appliancesdirect.co.uk

In April large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on appliancesdirect.co.uk, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

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appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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appliancesdirect.co.uk country & global rank

Assess the ranking of appliancesdirect.co.uk among other retailers within its primary country and worldwide.

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