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Jun 2025

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Home/Insights/Retailers/appliancesdirect.co.uk

TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

appliancesdirect.co.uk

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Revenue

1.8M

Sessions

1.0-1.5%

Conv. rate

$225-250

AOV

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Appliancesdirect.co.uk is an online platform offering a wide range of household appliances from reputable brands. The website serves as a one-stop shop for customers looking to purchase appliances ranging from washing machines and refrigerators to kitchen gadgets and home entertainment systems.

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appliancesdirect.co.uk's revenueOVER TIME
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Over the past three months, appliancesdirect.co.uk revenue has experienced decline of 9.5%, compared to the preceding three months.

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appliancesdirect.co.uk revenue decline for last six months

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OVERVIEW

In June 2025, appliancesdirect.co.uk, an e-commerce_and_shopping site, recorded $5,955,736 in online sales revenue with a conversion rate of 1.00-1.50% and an AOV of $225-250. The site had 1,797,559 sessions, falling below the category median of 36,874. However, appliancesdirect.co.uk's performance metrics were overshadowed by the industry leaders like qvc.com with $115,379,008 in revenue, 3.7% conversion rate, and an AOV of $348, and boots.com with 27,765,702 sessions. Overall, appliancesdirect.co.uk displayed steady performance but has room for improvement to compete with the top players in the e-commerce_and_shopping industry.

appliancesdirect.co.uk competitors

In June 2025, appliancesdirect.co.uk reported a revenue of £5,955,736 with 24,875 transactions and 1,797,559 sessions, boasting an average order value (AOV) of £225-£250 and a conversion rate of 1.00-1.50%. When compared to its competitors, appliancesdirect.co.uk falls behind in revenue compared to lg.com with £183,983,907, currys.co.uk with £189,001,588, and richersounds.com with £14,692,977. However, appliancesdirect.co.uk outperforms rdo.co.uk and appliancecity.co.uk in terms of revenue. In terms of transactions and sessions, appliancesdirect.co.uk is on par with rdo.co.uk and appliancecity.co.uk but lags behind lg.com, currys.co.uk, and richersounds.com. The AOV of appliancesdirect.co.uk is lower than that of rdo.co.uk and appliancecity.co.uk but higher than lg.com and richersounds.com. Additionally, appliancesdirect.co.uk's conversion rate is on par with its competitors, except for currys.co.uk and richersounds.com which have higher conversion rates.

#1 appliancecity.co.uk

1.6M

Revenue

257K

Sessions

0.5-1.0%

Conv. rate

$700-800

AOV

#2 currys.co.uk

189M

Revenue

21M

Sessions

2.5-3.0%

Conv. rate

$275-300

AOV

#3 samsung.com

709.6M

Revenue

769.8M

Sessions

0.0-0.5%

Conv. rate

$600-700

AOV

#4 richersounds.com

14.7M

Revenue

1.2M

Sessions

2.0-2.5%

Conv. rate

$500-600

AOV

#5 lg.com

184M

Revenue

29.2M

Sessions

0.5-1.0%

Conv. rate

$800-900

AOV

CLOSEST COMPETITORSby revenue

applianceworldonline.com

rdo.co.uk

airconcentre.co.uk

caple.co.uk

TOP MARKET PERFORMERSby revenue

victorianplumbing.co.uk

richersounds.com

appliancesdirect.co.uk

plumbworld.co.uk

laptopsdirect.co.uk

appliancecity.co.uk

appliancesdirect.co.uk vs top market performers

appliancesdirect.co.uk

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Revenue share by device at appliancesdirect.co.uk

In June large majority of sales on appliancesdirect.co.uk, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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appliancesdirect.co.uk channels

Identify top traffic channels that drive growth for appliancesdirect.co.ukand discover how performance of traffic channels has changed over time.

appliancesdirect.co.uk Google Ads spend

Evaluate appliancesdirect.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

appliancesdirect.co.uk devices

Review appliancesdirect.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

appliancesdirect.co.uk top markets

Explore appliancesdirect.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.