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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.5M
Revenue
Nov 25
293.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$275-300
AOV
Nov 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced growth of 8%, compared to the preceding three months.

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smeguk.com revenue growth for last six months
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OVERVIEW
In November 2025, smeguk.com generated $1,503,869 in online sales, significantly above the median of $122,040 in the home_and_garden category, yet below industry leader homedepot.com at $1,609,249,476. The site's conversion rate ranged from 1.50-2.00%, below the high of 3.53% and above the low of 0.73%. With an average order value (AOV) of $275-300, smeguk.com outperformed the low AOV of $95 but fell short of the high of $672. The site attracted 293,559 sessions, well above the median of 32,500, but a fraction of homedepot.com's 171,906,089 sessions.
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smeguk.com competitors

When comparing smeguk.com to its competitors in November 2025, smeguk.com falls in the middle in terms of revenue. With a revenue of $1,503,869, smeguk.com is outperformed by appliancesdirect.co.uk with a revenue of $8,636,981, but surpasses caple.co.uk with a revenue of $287,719. In terms of transactions, smeguk.com ranks third with 5,295 transactions, trailing behind appliancesdirect.co.uk with 36,271 transactions and appliancecity.co.uk with 4,657 transactions. However, smeguk.com's conversion rate of 1.50-2.00% is on par with both appliancesdirect.co.uk and rangecookers.co.uk. Overall, smeguk.com holds its ground against competitors with its solid performance metrics, but has room for growth in revenue and transactions to compete with the top players in the industry.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
3.6M
Revenue
351.4K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
741.2K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
335K
Revenue
61.3K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
8.6M
Revenue
2.3M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
caple.co.uk screenshot
#5 caple.co.uk
287.7K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In November large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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