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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.5M
Revenue
Aug 25
272.8K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$325-350
AOV
Aug 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced growth of 3.2%, compared to the preceding three months.

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smeguk.com revenue growth for last six months
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OVERVIEW
smeguk.com in the HOME AND GARDEN industry had a revenue of $1,495,793, a conversion rate of 1.50-2.00%, an AOV of $325-350, and 272,783 sessions in August 2025, with the largest online store in the category being homedepot.com with $1,348,693,052 revenue and 175,975,033 sessions. The median revenue was $117,963, the highest conversion rate was 3.29%, the highest AOV was $672, and the median sessions were 36,030.
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smeguk.com competitors

In August 2025, smeguk.com stood out among its competitors with a revenue of £1,495,793 generated from 4,446 transactions and 272,783 sessions. Its average order value (AOV) ranged between £325-350 with a conversion rate of 1.50-2.00%. Compared to its competitors, smeguk.com performed relatively well in terms of revenue and sessions, falling behind only Appliances Direct in total revenue. However, smeguk.com had a lower AOV compared to Appliance City and Caple, which had AOVs in the range of £775-800. Additionally, smeguk.com's conversion rate was higher than most competitors, only surpassed by Appliances Direct. Overall, smeguk.com showed strength in conversion rates and total revenue, but had room for improvement in AOV to compete more effectively with Appliance City and Caple in the market.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.8M
Revenue
313K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
562.9K
Revenue
65.8K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
342.6K
Revenue
64.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
5.7M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
caple.co.uk screenshot
#5 caple.co.uk
280K
Revenue
40.5K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In August large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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