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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.1M
Revenue
Sep 25
200.8K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$325-350
AOV
Sep 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced growth of 13%, compared to the preceding three months.

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smeguk.com revenue growth for last six months
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OVERVIEW
In September 2025, smeguk.com, a player in the home_and_garden industry, achieved online sales revenue of $1,122,143, significantly exceeding the sector median of $113,901, though trailing the market leader, homedepot.com, with $1,279,366,314. The site maintained a conversion rate between 1.50-2.00%, below the industry high of 3.36%, while its average order value (AOV) ranged from $325-350, well under the top-tier AOV of $677. With 200,775 sessions, smeguk.com outperformed the home_and_garden median of 32,433 but remained a distant second to homedepot.com’s staggering 148,597,767 sessions.
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smeguk.com competitors

In September 2025, smeguk.com generated $1,122,143 in revenue from 3,231 transactions with a conversion rate of 1.50-2.00% and an average order value (AOV) of $325-350. When compared to its competitors, smeguk.com falls behind in terms of revenue when compared to appliancesdirect.co.uk, which brought in $5,306,640 from 21,892 transactions. However, smeguk.com outperforms rangecookers.co.uk, which only made $383,928 from 535 transactions. In terms of conversion rates, smeguk.com is on par with appliancesdirect.co.uk but trails behind appliancecity.co.uk and caple.co.uk. Additionally, smeguk.com's AOV falls between $325-350, which is lower than both appliancecity.co.uk and caple.co.uk. Overall, smeguk.com faces stiff competition from its rivals in the online appliance market, but holds its own in certain areas such as conversion rate and AOV.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.9M
Revenue
252.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
737.7K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
383.9K
Revenue
72.9K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
5.3M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
caple.co.uk screenshot
#5 caple.co.uk
355.5K
Revenue
45K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In September large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

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smeguk.com Google Ads spend

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

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smeguk.com country & global rank

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