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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.3M
Revenue
May 26
232.6K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$350-375
AOV
May 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com Annual Revenue and Growth

smeguk.com's annual sales on its online store amounted to $15.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$15.6M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
smeguk.com revenue by year

smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced decline of 11%, compared to the preceding three months.

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smeguk.com revenue decline for last six months
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OVERVIEW
In May 2026, smeguk.com generated $1,271,333 in online sales, significantly surpassing the home and garden industry median of $120,627, though still below the market leader, homedepot.com, at $1,343,827,521. The site achieved a conversion rate of 1.50-2.00%, underperforming compared to the industry's high of 3.47%. Its average order value ranged from $350 to $375, notably below the peak of $688. With 232,585 sessions, smeguk.com also excelled past the median of 34,297 sessions but fell short of the dominant figure of 184,815,510 sessions recorded by homedepot.com.
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smeguk.com competitors

In May 2026, smeguk.com generated $1,271,333 in revenue from 3,601 transactions over 232,585 sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, appliancecity.co.uk outperformed smeguk.com in revenue at $1,429,107, but achieved only 1,870 transactions with a higher AOV of $750-775 and a lower conversion rate of 0.50-1.00%. rdo.co.uk, with $583,130 in revenue, had a significantly higher AOV ($1250-1275) but far fewer transactions at 463. Meanwhile, appliancesdirect.co.uk dominated the market with $8,468,329 in revenue and a conversion rate on par with smeguk.com, while facilitating a staggering 34,270 transactions. caple.co.uk and rangecookers.co.uk lagged behind with revenues of $286,803 and $360,198, respectively, both exhibiting low transaction volumes and similar conversion rates.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.4M
Revenue
217.6K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
583.1K
Revenue
76.9K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
360.2K
Revenue
62.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
8.5M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
caple.co.uk screenshot
#5 caple.co.uk
286.8K
Revenue
40.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In May large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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