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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.5M
Revenue
Dec 25
294.8K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$300-325
AOV
Dec 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced growth of 18%, compared to the preceding three months.

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smeguk.com revenue growth for last six months
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OVERVIEW
In December 2025, smeguk.com generated online sales of $1,499,272, significantly outperforming the median revenue of $114,229 in the home_and_garden category. With a conversion rate of 1.50-2.00%, it remains below the industry high of 3.32%. The average order value (AOV) ranged from $300 to $325, while the industry high AOV is $667. smeguk.com had 294,754 sessions, well above the median of 33,723 but dwarfed by homedepot.com’s impressive 141,891,489 sessions, highlighting the competitive landscape of the home_and_garden market.
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smeguk.com competitors

In December 2025, smeguk.com generated a revenue of $1,499,272 with 4,755 transactions and 294,754 sessions, resulting in an average order value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. When compared to its competitors, smeguk.com falls behind in terms of revenue with appliancecity.co.uk leading the pack at $2,689,402. However, smeguk.com outperforms rdo.co.uk, rangecookers.co.uk, and caple.co.uk in terms of revenue generated. Additionally, appliancesdirect.co.uk stands out with a significantly higher revenue of $6,890,831, while maintaining a similar conversion rate as smeguk.com. smeguk.com also holds its own in terms of AOV compared to its competitors. Overall, smeguk.com shows promising results in terms of revenue and conversion rate, positioning itself well among its competitors in the appliance industry.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
2.7M
Revenue
331.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
678.1K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1200-1300
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
446.9K
Revenue
86.7K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
6.9M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
caple.co.uk screenshot
#5 caple.co.uk
374.1K
Revenue
51.7K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In December large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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