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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.4M
Revenue
Oct 25
266.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$300-325
AOV
Oct 25
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced growth of 23%, compared to the preceding three months.

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smeguk.com revenue growth for last six months
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OVERVIEW
In October 2025, smeguk.com, operating in the home and garden sector, achieved online sales revenue of $1,357,862, significantly surpassing the median of $117,921. The site's conversion rate ranged from 1.50% to 2.00%, while the average order value (AOV) was between $300 and $325, both of which are below the high benchmarks for the industry. The total sessions recorded were 266,838, far exceeding the sector median of 30,856, yet still a fraction compared to homedepot.com, the category leader with $1.4 billion in revenue and over 152 million sessions.
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smeguk.com competitors

In October 2025, smeguk.com's revenue of 1,357,862 falls behind its competitors like appliancesdirect.co.uk with 6,807,143 and appliancecity.co.uk with 2,520,806. However, smeguk.com has a higher conversion rate of 1.50-2.00% compared to most of its competitors, such as rangecookers.co.uk and rdo.co.uk with 0.50-1.00%. While smeguk.com's Average Order Value (AOV) falls within the range of 300-325, it is lower than caple.co.uk with 800-825 and appliancesdirect.co.uk with 250-275. In terms of transactions and sessions, smeguk.com is competitive, with 4,425 transactions and 266,838 sessions. Overall, smeguk.com may need to focus on increasing revenue to match up with its competitors, but it excels in conversion rate, showing potential for growth in the future.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
2.5M
Revenue
279.7K
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
786.1K
Revenue
88.6K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
377.3K
Revenue
72.9K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
6.8M
Revenue
1.9M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
caple.co.uk screenshot
#5 caple.co.uk
290.3K
Revenue
39.2K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In October large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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