Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1M
Revenue
177.4K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com's revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced decline of 17%, compared to the preceding three months.

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smeguk.com revenue decline for last six months
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OVERVIEW
smeguk.com, an online store in the home_and_garden industry, had a revenue of $1,041,043 in May 2025, with a conversion rate of 1.50-2.00% and an AOV of $325-350. The store had 177,417 sessions during the month, performing better than the median revenue and sessions in the category, but below the top performer homedepot.com, which generated $1,523,750,068 in revenue and 181,263,132 sessions. The highest conversion rate in the category is 3.35%, while the highest AOV is $677 and the lowest is $94.
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smeguk.com competitors

In May 2025, smeguk.com generated a revenue of 1,041,043 with 3,013 transactions and 177,417 sessions, boasting an average order value (AOV) of 325-350 and a conversion rate of 1.50-2.00%. In comparison, its competitors had varying performances. appliancesdirect.co.uk led the pack with a revenue of 4,713,611, 20,391 transactions, and 1,637,374 sessions, with an AOV of 225-250 and a conversion rate of 1.00-1.50%. rdo.co.uk followed with a revenue of 569,320, 484 transactions, and 65,884 sessions, featuring an impressive AOV of 1175-1200 but a lower conversion rate of 0.50-1.00%. smeguk.com's other competitors like caple.co.uk, appliancecity.co.uk, and rangecookers.co.uk also showed decent performances in terms of revenue, transactions, sessions, AOV, and conversion rates, albeit with some variations. Overall, smeguk.com held its ground in the competitive market, showcasing steady growth and customer engagement.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.7M
Revenue
237.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
569.3K
Revenue
65.9K
Sessions
0.5-1.0%
Conv. rate
$1100-1200
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
177.9K
Revenue
32.1K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
4.7M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
caple.co.uk screenshot
#5 caple.co.uk
244.4K
Revenue
35.3K
Sessions
0.5-1.0%
Conv. rate
$800-900
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In May large majority of sales on smeguk.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.

In May large majority of sales on smeguk.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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