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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for smeguk.comsmeguk.com

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1.3M
Revenue
Sep 26
231.6K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$350-375
AOV
Sep 26
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  • Main country of store: UNITED KINGDOM
  • Website category: HOME AND GARDEN

Smeg - United Kingdom. Discover the exclusive collection of luxury kitchen appliances from built-in ovens to freestanding fridges to kettles and toasters.

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smeguk.com Annual Revenue and Growth

smeguk.com's annual sales on its online store amounted to $15.6M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$15.6M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
smeguk.com revenue by year

smeguk.com's monthly revenueOVER TIME
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Over the past three months, smeguk.com revenue has experienced decline of 22%, compared to the preceding three months.

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smeguk.com revenue decline for last six months
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OVERVIEW
smeguk.com attracted 232,000 sessions in September 2026, significantly higher than the typical home and garden retailer's 30,400 sessions. This robust traffic contributed to impressive online sales revenue of $1.3 million, well above the typical home and garden retailer's $110,000 per month. The conversion rate for smeguk.com ranged between 1.50-2.00%, comfortably within the typical home and garden retailer's range of 0.64% to 3.34%. Additionally, smeguk.com’s average order value (AOV) of $350-375 is also within the typical home and garden retailer's range of $98 to $681.
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smeguk.com competitors

The competitive set includes smeguk.com, appliancecity.co.uk, rdo.co.uk, rangecookers.co.uk, appliancesdirect.co.uk, and caple.co.uk. In September 2026, smeguk.com generated $1.3 million in revenue, ranking third among its peers. It outperformed appliancecity.co.uk, which earned $1.4 million, in terms of transactions, achieving 3,589 compared to appliancecity.co.uk's 1,854. In terms of sessions, smeguk.com also led with 232,000, slightly ahead of appliancecity.co.uk's 224,000. However, smeguk.com trails behind appliancesdirect.co.uk, which achieved $4.5 million in revenue and 18,300 transactions from 1.4 million sessions. Overall, while smeguk.com has a solid performance, it faces strong competition, particularly from appliancesdirect.co.uk, which remains well ahead in all metrics.

appliancecity.co.uk screenshot
#1 appliancecity.co.uk
1.4M
Revenue
224.3K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
rdo.co.uk screenshot
#2 rdo.co.uk
616.9K
Revenue
56.7K
Sessions
0.5-1.0%
Conv. rate
$1400-1500
AOV
rangecookers.co.uk screenshot
#3 rangecookers.co.uk
277.3K
Revenue
49.8K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
appliancesdirect.co.uk screenshot
#4 appliancesdirect.co.uk
4.5M
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
caple.co.uk screenshot
#5 caple.co.uk
398.6K
Revenue
46.2K
Sessions
1.0-1.5%
Conv. rate
$800-900
AOV
smeguk.com vs top market performers
smeguk.com
top retailers
conversion rate vs average order value for smeguk.com and its competitors
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Revenue share by device at smeguk.com

In September large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on smeguk.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smeguk.com channels

Identify top traffic channels that drive growth for smeguk.comand discover how performance of traffic channels has changed over time.

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smeguk.com Google Ads spend

Evaluate smeguk.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smeguk.com devices

Review smeguk.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smeguk.com top markets

Explore smeguk.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smeguk.com country & global rank

Assess the ranking of smeguk.com among other retailers within its primary country and worldwide.

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