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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for toypro.comtoypro.com

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432.2K
Revenue
Sep 25
360K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced growth of 14%, compared to the preceding three months.

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toypro.com revenue growth for last six months
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OVERVIEW
In September 2025, toypro.com, operating in the e-commerce sector, generated online sales revenue of $432,224, significantly surpassing the industry median of $81,105, but still far below the top competitor, qvc.com, at $118,237,048. The site's conversion rate ranged from 0.50-1.00%, below the high benchmark of 3.72%, with an average order value (AOV) between $125-150, while industry highs reach $351. toypro.com recorded 360,017 sessions, well above the median of 37,786, but a fraction of michaels.com’s 30,281,186 sessions, highlighting potential areas for growth in traffic and conversion strategies.
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toypro.com competitors

toypro.com has lower revenue and fewer transactions compared to its competitors. While toypro.com has a revenue of $432,224 from 3,067 transactions, lego.com leads the pack with $55,454,487 in revenue from 1,141,432 transactions. In terms of sessions, toypro.com falls behind as well, with 360,017 sessions compared to 48,909,019 sessions on lego.com. However, toypro.com has a higher average order value (AOV) in the range of $125-150, similar to atlbrick.com, but higher than zavvi.com and firestartoys.com. The conversion rate for toypro.com falls within the range of 0.50-1.00, lower than most of its competitors, such as lego.com and lightmybricks.com. Overall, toypro.com may need to focus on increasing its revenue and improving its conversion rate to better compete with the other toy retailers in the market. (Data from September 2025)

lego.com screenshot
#1 lego.com
55.5M
Revenue
48.9M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
300.1K
Revenue
170.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
firestartoys.com screenshot
#3 firestartoys.com
357.6K
Revenue
275.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
zavvi.com screenshot
#4 zavvi.com
1.4M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lightmybricks.com screenshot
#5 lightmybricks.com
379.1K
Revenue
95.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In September large majority of sales on toypro.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toypro.com, 82% was finalized on desktop devices, with 18% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

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toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

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