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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for toypro.comtoypro.com

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621.4K
Revenue
Mar 26
400.3K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com Annual Revenue and Growth

toypro.com's annual sales on its online store amounted to $5.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
toypro.com revenue by year

toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced growth of 9.9%, compared to the preceding three months.

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toypro.com revenue growth for last six months
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OVERVIEW
In March 2026, toypro.com achieved impressive online sales revenue of $621,418, significantly above the e-commerce median of $87,386, with a conversion rate ranging from 1.00-1.50%, which is below the high benchmark of 3.76%. The Average Order Value (AOV) stood at $125-150, below the high of $323. The site garnered 400,292 sessions, far exceeding the median of 37,859 but dwarfed by the leader, boots.com, at 29,131,775 sessions, highlighting both strong performance and potential growth areas within the competitive e-commerce landscape.
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toypro.com competitors

When comparing toypro.com to its competitors in the toy industry as of March 2026, it is clear that each company has its own strengths. toypro.com generated $621,418 in revenue from 4,493 transactions with a conversion rate of 1.00-1.50%. In comparison, lego.com leads the pack with a revenue of $55,047,207 from 1,199,352 transactions and a higher conversion rate of 2.00-2.50%. While atlbrick.com and firestartoys.com fall behind toypro.com in revenue, they both have a higher average order value (AOV) in the range of $100-$125. zavvi.com, on the other hand, has a similar revenue to toypro.com but with a larger number of transactions and sessions, indicating a strong market presence. lightmybricks.com stands out with a higher AOV of $175-$200 and a conversion rate of 2.00-2.50%. Overall, toypro.com holds its ground in terms of revenue and conversion rate, but could potentially increase its AOV to compete with top performers in the industry.

lego.com screenshot
#1 lego.com
55M
Revenue
50.1M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
497.3K
Revenue
266.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
firestartoys.com screenshot
#3 firestartoys.com
473.4K
Revenue
233K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
zavvi.com screenshot
#4 zavvi.com
878.3K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lightmybricks.com screenshot
#5 lightmybricks.com
439.7K
Revenue
121.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In March large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

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toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

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