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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for toypro.comtoypro.com

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876.7K
Revenue
Jan 26
671.9K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com Annual Revenue and Growth

toypro.com's annual sales on its online store amounted to $5.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
toypro.com revenue by year

toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced growth of 56%, compared to the preceding three months.

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toypro.com revenue growth for last six months
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OVERVIEW
In January 2026, toypro.com achieved online sales revenue of $876,665, significantly higher than the e-commerce median of $104,613, though far behind the industry leader, qvc.com, at $109,143,419. The site’s conversion rate ranged from 0.50-1.00%, below the high of 3.81% in the sector, with an average order value (AOV) between $125-150, well below the peak of $348. Additionally, toypro.com recorded 671,902 sessions, vastly exceeding the median of 44,933, yet dwarfed by boots.com, which led the industry with 35,443,340 sessions, indicating strong traffic despite a lower conversion efficiency.
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toypro.com competitors

In January 2026, toypro.com generated $876,665 in revenue from 6,231 transactions and 671,902 sessions, with an average order value (AOV) of $125-150 and a conversion rate of 0.50-1.00%. In comparison, lego.com outperformed toypro.com with a revenue of $85,852,321 from 1,773,467 transactions and 72,670,697 sessions, but had a lower AOV of $25-50 and a higher conversion rate of 2.00-2.50%. While atlbrick.com had a revenue of $430,185 from 3,315 transactions and 254,375 sessions with a similar AOV to toypro.com, their conversion rate was slightly higher at 1.00-1.50%. Among other competitors, firestartoys.com, zavvi.com, and lightmybricks.com also showed varying levels of revenue, transactions, sessions, AOV, and conversion rates in comparison to toypro.com.

lego.com screenshot
#1 lego.com
85.9M
Revenue
72.7M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
430.2K
Revenue
254.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
firestartoys.com screenshot
#3 firestartoys.com
853.7K
Revenue
350.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
zavvi.com screenshot
#4 zavvi.com
1.4M
Revenue
1.7M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lightmybricks.com screenshot
#5 lightmybricks.com
732.3K
Revenue
194K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In January large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

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toypro.com Google Ads spend

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

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