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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for toypro.comtoypro.com

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631.7K
Revenue
Nov 25
403.6K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced growth of 14%, compared to the preceding three months.

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toypro.com revenue growth for last six months
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OVERVIEW
In November 2025, toypro.com achieved online sales revenue of $631,674, significantly surpassing the e-commerce industry median of $101,517, while its conversion rate ranged from 1.00-1.50%, below the high benchmark of 4.05%. The average order value (AOV) was between $125-150, lower than the e-commerce high of $337. With 403,621 sessions, toypro.com outperformed the industry median of 41,915 sessions but fell short compared to the leading store, boots.com, which garnered 43,745,699 sessions. Overall, toypro.com displays strong revenue and traffic metrics, yet still has room for improvement in conversion rates and AOV.
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toypro.com competitors

In November 2025, toypro.com showed solid performance with a revenue of $631,674 from 4,489 transactions and 403,621 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, toypro.com holds its ground with similar AOV and conversion rates to atlbrick.com and firestartoys.com, but lags behind in revenue, transactions, and sessions when compared to lego.com and zavvi.com. While lightmybricks.com surpasses toypro.com in revenue and AOV, toypro.com shows a higher conversion rate. Overall, toypro.com holds its own in the market, with room for growth in revenue and transactions to catch up to some of its larger competitors.

lego.com screenshot
#1 lego.com
92.9M
Revenue
70.2M
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
386.7K
Revenue
212.8K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
firestartoys.com screenshot
#3 firestartoys.com
382.5K
Revenue
223.8K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
zavvi.com screenshot
#4 zavvi.com
2M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lightmybricks.com screenshot
#5 lightmybricks.com
673.9K
Revenue
167.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In November large majority of sales on toypro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on toypro.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

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toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

Assess the ranking of toypro.com among other retailers within its primary country and worldwide.

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