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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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557.6K
Revenue
Oct 25
364.7K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced growth of 6.6%, compared to the preceding three months.

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toypro.com revenue growth for last six months
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OVERVIEW
In October 2025, toypro.com generated $557,586 in online sales, significantly surpassing the e-commerce industry's median revenue of $93,795. With a conversion rate of 1.00-1.50%, it falls below the industry's high benchmark of 3.89%. The average order value (AOV) ranges from $125-150, below the industry high of $350 but above the low of $56. The site recorded 364,683 sessions, a substantial number yet considerably lower than the leading store, michaels.com, which attracted over 32 million sessions, while the median in the sector is just 39,049 sessions, indicating strong performance relative to peers.
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toypro.com competitors

In October 2025, toypro.com generated a revenue of $557,586 with 3,904 transactions and 364,683 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, lego.com stands out with a significantly higher revenue of $60,181,821 from 1,261,943 transactions and 50,997,207 sessions, albeit with a lower AOV of $25-50 and a higher conversion rate of 2.00-2.50%. atlbrick.com and firestartoys.com have lower revenues and sessions compared to toypro.com, while zavvi.com has a higher revenue but with more transactions and sessions. lightmybricks.com has a similar revenue to toypro.com, but with fewer transactions and sessions and a higher AOV and conversion rate. Overall, toypro.com performs well in terms of revenue and AOV compared to some competitors but lags behind in transactions and sessions.

lego.com screenshot
#1 lego.com
60.2M
Revenue
51M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
312.1K
Revenue
176.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
firestartoys.com screenshot
#3 firestartoys.com
358.4K
Revenue
242.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
zavvi.com screenshot
#4 zavvi.com
1.5M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
lightmybricks.com screenshot
#5 lightmybricks.com
360K
Revenue
95.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In October large majority of sales on toypro.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on toypro.com, 83% was finalized on desktop devices, with 17% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

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toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

Assess the ranking of toypro.com among other retailers within its primary country and worldwide.

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