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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for toypro.comtoypro.com

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458.5K
Revenue
Aug 26
486K
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com Annual Revenue and Growth

toypro.com's annual sales on its online store amounted to $5.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
toypro.com revenue by year

toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced decline of 8.1%, compared to the preceding three months.

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toypro.com revenue decline for last six months
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OVERVIEW
toypro.com generated $458,000 in revenue for online sales in August 2026, significantly higher than the $97,100 typical e-commerce and shopping store. The site's conversion rate of 0.50-1.00% falls within the typical range of 0.72% to 3.65%. With an average order value (AOV) of $125-150, it remains within the typical e-commerce and shopping store AOV range of $58 to $343. Additionally, toypro.com recorded 486,000 sessions, vastly exceeding the typical e-commerce and shopping store's 41,000 sessions a month, showcasing its strong presence in the market compared to peers.
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toypro.com competitors

In the competitive landscape of toy retail, toypro.com, lego.com, atlbrick.com, firestartoys.com, and lightmybricks.com present varying performance metrics. As of August 2026, lego.com leads with a remarkable revenue of 86.5 million and 1.3 million transactions, while toypro.com follows with a revenue of 458,000 and ranks second in transactions at 3,443. In terms of sessions, toypro.com ranks second with 486,000 sessions, outperformed by lego.com, which boasts 57.5 million. Both toypro.com and its competitors atlbrick.com and firestartoys.com share an average AOV of 125-150, while lightmybricks.com exceeds this range with an AOV of 175-200. Conversion rates indicate that toypro.com trails behind atlbrick.com and firestartoys.com, both achieving conversion rates between 1.00-1.50%, whereas toypro.com is at 0.50-1.00%.

lego.com screenshot
#1 lego.com
86.5M
Revenue
57.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
atlbrick.com screenshot
#2 atlbrick.com
483.8K
Revenue
289.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
firestartoys.com screenshot
#3 firestartoys.com
408.5K
Revenue
300.9K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
lightmybricks.com screenshot
#4 lightmybricks.com
611.4K
Revenue
156K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toysrus.com screenshot
#5 toysrus.com
519K
Revenue
334.9K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In August large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

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toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

Assess the ranking of toypro.com among other retailers within its primary country and worldwide.

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