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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

toypro.com

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525K

Revenue

Jul 26

483.6K

Sessions

Jul 26

0.5-1.0%

Conv. rate

Jul 26

$125-150

AOV

Jul 26

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com Annual Revenue and Growth

toypro.com's annual sales on its online store amounted to $5.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$5.9M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced decline of 12%, compared to the preceding three months.

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toypro.com revenue decline for last six months

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OVERVIEW

In July 2026, toypro.com achieved revenue of $525,000 in online sales. With approximately 484,000 sessions, it significantly outperforms a typical e-commerce and shopping store, which sees around 35,800 sessions monthly. The conversion rate ranges from 0.50% to 1.00%, falling within the category's typical range of 0.75% to 3.8%. Additionally, toypro.com’s average order value (AOV) is between $125 and $150, also within the typical range of $59 to $332 for the e-commerce and shopping category. Overall, these metrics illustrate toypro.com’s strong presence in the competitive e-commerce landscape.

toypro.com competitors

The competitive set includes toypro.com, lego.com, atlbrick.com, firestartoys.com, and lightmybricks.com. In July 2026, toypro.com generated $525,000 in revenue, ranking second among its competitors but trailing lego.com by $83.7 million. toypro.com recorded 3,904 transactions, again ranking second, while it lags behind lego.com by 1.2 million transactions. With 484,000 sessions, toypro.com is second in traffic but trails lego.com by 54 million sessions. Notably, its average order value (AOV) ranges between $125-150, comparable to atlbrick.com and firestartoys.com. However, toypro.com’s conversion rate of 0.50-1.00% falls short of lego.com’s higher conversion rate of 2.00-2.50%. Overall, while toypro.com shows strong performance, it still faces significant challenges in keeping pace with lego.com and others in this competitive landscape.

#1 lego.com

84.2M

Revenue

54.5M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#2 atlbrick.com

494.9K

Revenue

301.3K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#3 firestartoys.com

413.7K

Revenue

259.2K

Sessions

1.0-1.5%

Conv. rate

$125-150

AOV

#4 lightmybricks.com

406.8K

Revenue

107.2K

Sessions

1.5-2.0%

Conv. rate

$175-200

AOV

#5 toysrus.com

653.8K

Revenue

365.9K

Sessions

3.5-4.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

toypro.com vs top market performers

toypro.com

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Revenue share by device at toypro.com

In July large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.