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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for toypro.comtoypro.com

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493.7K
Revenue
Apr 26
357.6K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$125-150
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

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toypro.com Annual Revenue and Growth

toypro.com's annual sales on its online store amounted to $5.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
toypro.com revenue by year

toypro.com's monthly revenueOVER TIME
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Over the past three months, toypro.com revenue has experienced decline of 22%, compared to the preceding three months.

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toypro.com revenue decline for last six months
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OVERVIEW
In April 2026, toypro.com generated online sales revenue of $493,723, significantly exceeding the e-commerce median of $80,332, with a conversion rate between 1.00-1.50%, below the industry high of 3.67%. The average order value (AOV) ranged from $125-150, well below the high of $321. With 357,611 sessions, toypro.com had a robust performance but still fell short compared to the industry leader, boots.com, which recorded 28,182,023 sessions, while the median for the sector was just 37,000 sessions, showcasing a strong competitive position in the e-commerce market.
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toypro.com competitors

In April 2026, toypro.com generated $493,723 in revenue from 3,677 transactions, with a conversion rate of 1.00-1.50% and an average order value (AOV) ranging between $125-150 across 357,611 sessions. In comparison, lego.com outperformed significantly, amassing $50,884,262 in revenue, with an AOV of only $25-50 but achieving a higher conversion rate of 2.00-2.50% over 49,221,259 sessions. Competitors like atlbrick.com and firestartoys.com showed similar revenue, $507,453 and $507,831 respectively, with transactions of 4,679 and 4,619, both having AOVs between $100-125 and conversion rates of 1.50-2.00%. lightmybricks.com had slightly lower revenue at $463,293 from 2,542 transactions, but boasted the highest AOV at $175-200 and a conversion rate of 1.50-2.00%. Overall, while toypro.com has a strong AOV, it faces stiff competition from larger players with higher transaction volumes.

lego.com screenshot
#1 lego.com
50.9M
Revenue
49.2M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
507.5K
Revenue
279.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
firestartoys.com screenshot
#3 firestartoys.com
507.8K
Revenue
256.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
lightmybricks.com screenshot
#4 lightmybricks.com
463.3K
Revenue
138.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
toysrus.com screenshot
#5 toysrus.com
247.1K
Revenue
283.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
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Revenue share by device at toypro.com

In April large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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toypro.com channels

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toypro.com Google Ads spend

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toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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toypro.com country & global rank

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