Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Sep 2026
All countries
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for toypro.comtoypro.com

Start benchmarking for free
Sign in with GoogleSign up with Google
447.8K
Revenue
Sep 26
458.7K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

ToyPro specializes in online sales of original LEGO parts, minifigures and sets.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

toypro.com Annual Revenue and Growth

toypro.com's annual sales on its online store amounted to $5.9M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$5.9M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
toypro.com revenue by year

toypro.com's monthly revenueOVER TIME
View real-time data

Over the past three months, toypro.com revenue has experienced decline of 6.5%, compared to the preceding three months.

View real-time data
toypro.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
toypro.com generated $448,000 in revenue for online sales in September 2026, significantly outperforming a typical e-commerce and shopping store, which typically generates around $73,500 a month. The site recorded 459,000 sessions, far exceeding the average of 34,400 sessions for a typical e-commerce and shopping store. Its conversion rate fell within the typical range at 0.50-1.00%, while the average for the category lies between 0.72% and 3.81%. Additionally, toypro.com’s average order value (AOV) ranged from $125 to $150, which is within the typical range of $59 to $347 for a typical e-commerce and shopping store.
Read more

toypro.com competitors

The competitive set includes lego.com, atlbrick.com, firestartoys.com, and lightmybricks.com. In September 2026, toypro.com generated $448,000 in revenue from 3,205 transactions and 459,000 sessions, giving it a conversion rate of 0.50-1.00%. Among its competitors, lego.com leads significantly with $56.5 million in revenue, 1.2 million transactions, and 53.3 million sessions, establishing itself as the market leader. toypro.com ranks second in transactions and sessions, surpassing atlbrick.com, which reported $453,000 in revenue and 2,841 transactions from 253,000 sessions. firestartoys.com generated $361,000 in revenue with 2,590 transactions across 277,000 sessions, while lightmybricks.com led in revenue with $530,000 and an AOV of 175-200. Overall, toypro.com excels in transactions and sessions but trails behind in revenue compared to its top competitors.

lego.com screenshot
#1 lego.com
56.5M
Revenue
53.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
atlbrick.com screenshot
#2 atlbrick.com
453.4K
Revenue
253.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
firestartoys.com screenshot
#3 firestartoys.com
360.5K
Revenue
276.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
lightmybricks.com screenshot
#4 lightmybricks.com
529.6K
Revenue
120K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
toysrus.com screenshot
#5 toysrus.com
754.7K
Revenue
463.6K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
toypro.com vs top market performers
toypro.com
top retailers
conversion rate vs average order value for toypro.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at toypro.com

In September large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on toypro.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

toypro.com channels

Identify top traffic channels that drive growth for toypro.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

toypro.com Google Ads spend

Evaluate toypro.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

toypro.com devices

Review toypro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

toypro.com top markets

Explore toypro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

toypro.com country & global rank

Assess the ranking of toypro.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard