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Sep 2025
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Home/Insights/Retailers/backyardchickencoops.com.au
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.9K
Revenue
Sep 25
83.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$250-275
AOV
Sep 25
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  • Main country of store: AUSTRALIA
  • Website category: PETS

BackyardChickeCoops.com.au is a website that offers a wide range of products related to backyard chicken coops. It provides various coop designs along with accessories such as feeders and nesting boxes. The website also offers informational resources and articles to assist customers in raising healthy and happy chickens in their own backyards.

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backyardchickencoops.com.au Annual Revenue and Growth

backyardchickencoops.com.au's annual sales on its online store amounted to $105K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$105K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
backyardchickencoops.com.au revenue by year

backyardchickencoops.com.au's monthly revenueOVER TIME
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Over the past three months, backyardchickencoops.com.au revenue has experienced decline of 3.8%, compared to the preceding three months.

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backyardchickencoops.com.au revenue decline for last six months
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OVERVIEW
In September 2025, backyardchickencoops.com.au generated $3,890 in revenue from online sales, significantly below the pets_and_animals category median of $35,151, with a conversion rate ranging between 0.00-0.50%, far lower than the high benchmark of 2.76%. The average order value (AOV) stood at $250-275, lower than the high AOV of $333 in the sector. With 83,052 sessions, the website also fell short of the median for its industry, which is 17,027 sessions, compared to the leading competitor ariat.com that boasts 3,978,889 sessions and a dominant revenue figure of $8,554,424.
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backyardchickencoops.com.au competitors

In September 2025, backyardchickencoops.com.au generated a revenue of $3,890 with 14 transactions from 83,052 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 0.00-0.50. When compared to its competitors, mypetchicken.com leads the pack with a revenue of $246,215 from 2,381 transactions and 96,963 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50. hobbyfarms.com also outperforms backyardchickencoops.com.au with a revenue of $435,121, 1,776 transactions, and 144,717 sessions, showcasing an AOV of $225-250 and a conversion rate of 1.00-1.50. backyardchickencoops.com.au may need to focus on increasing its transactions and sessions to better compete with its higher-performing rivals in the backyard chicken coop market.

grubblyfarms.com screenshot
#1 grubblyfarms.com
107.6K
Revenue
115.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
mypetchicken.com screenshot
#2 mypetchicken.com
246.2K
Revenue
97K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tractorsupply.com screenshot
#3 tractorsupply.com
39.4M
Revenue
19.1M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
hobbyfarms.com screenshot
#4 hobbyfarms.com
435.1K
Revenue
144.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
backyardchickencoops.com.au vs top market performers
backyardchickencoops.com.au
top retailers
conversion rate vs average order value for backyardchickencoops.com.au and its competitors
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Revenue share by device at backyardchickencoops.com.au

In September large majority of sales on backyardchickencoops.com.au, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In September large majority of sales on backyardchickencoops.com.au, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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backyardchickencoops.com.au channels

Identify top traffic channels that drive growth for backyardchickencoops.com.auand discover how performance of traffic channels has changed over time.

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backyardchickencoops.com.au Google Ads spend

Evaluate backyardchickencoops.com.au's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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backyardchickencoops.com.au devices

Review backyardchickencoops.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backyardchickencoops.com.au top markets

Explore backyardchickencoops.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backyardchickencoops.com.au country & global rank

Assess the ranking of backyardchickencoops.com.au among other retailers within its primary country and worldwide.

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