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Jan 2026
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Home/Insights/Retailers/hobbyfarms.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for hobbyfarms.comhobbyfarms.com

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433.2K
Revenue
Jan 26
139K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: AGRICULTURE

HobbyFarms.com is a website that offers abundant resources for individuals interested in various aspects of farming and sustainable living. They provide informative articles, manuals, and guides, covering topics like crop cultivation, livestock rearing, homesteading, and gardening. The website offers valuable information and advice to aid individuals in their agricultural pursuits.

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hobbyfarms.com Annual Revenue and Growth

hobbyfarms.com's annual sales on its online store amounted to $6.3M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$6.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
hobbyfarms.com revenue by year

hobbyfarms.com's monthly revenueOVER TIME
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Over the past three months, hobbyfarms.com revenue has experienced decline of 14%, compared to the preceding three months.

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hobbyfarms.com revenue decline for last six months
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OVERVIEW
In January 2026, hobbyfarms.com generated $433,235 in online sales, significantly exceeding the heavy industry and engineering/agriculture median of $122,057. With a conversion rate of 1.00-1.50%, it falls short of the sector's high of 3.61% and above the low of 0.88%. The average order value (AOV) ranged from $250 to $275, below the category high of $753 but above the low of $176. The site attracted 138,967 sessions, well above the median of 16,467 but dwarfed by the top competitor, ruralking.com, which saw 3,016,298 sessions.
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hobbyfarms.com competitors

When comparing hobbyfarms.com to its competitors in January 2026, we can see that hobbyfarms.com generated the highest revenue of $433,235 with 1,621 transactions and 138,967 sessions. Their average order value (AOV) falls between $250-275, and their conversion rate is between 1.00-1.50%. In contrast, mypetchicken.com had a revenue of $281,553 with 2,970 transactions and 124,644 sessions. Their AOV ranges from $75-100, and their conversion rate is between 2.00-2.50%. backyardchickencoops.com.au had the lowest revenue at $2,874 with 11 transactions and 46,707 sessions, but they share the same AOV range as hobbyfarms.com. grit.com and grubblyfarms.com fall within a similar revenue range to hobbyfarms.com, while thecapecoop.com has a lower revenue but a higher conversion rate. Overall, hobbyfarms.com appears to be performing well compared to its competitors in terms of revenue, transactions, and sessions.

mypetchicken.com screenshot
#1 mypetchicken.com
281.6K
Revenue
124.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
backyardchickencoops.com.au screenshot
#2 backyardchickencoops.com.au
2.9K
Revenue
46.7K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
grubblyfarms.com screenshot
#3 grubblyfarms.com
65.3K
Revenue
67K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
grit.com screenshot
#4 grit.com
139.9K
Revenue
89.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
thecapecoop.com screenshot
#5 thecapecoop.com
31.3K
Revenue
20.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hobbyfarms.com vs top market performers
hobbyfarms.com
top retailers
conversion rate vs average order value for hobbyfarms.com and its competitors
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Revenue share by device at hobbyfarms.com

In January large majority of sales on hobbyfarms.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on hobbyfarms.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hobbyfarms.com channels

Identify top traffic channels that drive growth for hobbyfarms.comand discover how performance of traffic channels has changed over time.

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hobbyfarms.com Google Ads spend

Evaluate hobbyfarms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbyfarms.com devices

Review hobbyfarms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbyfarms.com top markets

Explore hobbyfarms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbyfarms.com country & global rank

Assess the ranking of hobbyfarms.com among other retailers within its primary country and worldwide.

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