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Dec 2025
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Home/Insights/Retailers/hobbyfarms.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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389.1K
Revenue
Dec 25
132.7K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: AGRICULTURE

HobbyFarms.com is a website that offers abundant resources for individuals interested in various aspects of farming and sustainable living. They provide informative articles, manuals, and guides, covering topics like crop cultivation, livestock rearing, homesteading, and gardening. The website offers valuable information and advice to aid individuals in their agricultural pursuits.

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hobbyfarms.com Annual Revenue and Growth

hobbyfarms.com's annual sales on its online store amounted to $3.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.9M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
hobbyfarms.com revenue by year

hobbyfarms.com's monthly revenueOVER TIME
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Over the past three months, hobbyfarms.com revenue has experienced decline of 19%, compared to the preceding three months.

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hobbyfarms.com revenue decline for last six months
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OVERVIEW
In December 2025, hobbyfarms.com generated $389,051 in online sales, significantly exceeding the industry median of $125,233 in heavy industry and engineering agriculture, despite the largest competitor, ruralking.com, reaching $32,683,442. With a conversion rate of 0.50-1.00%, hobbyfarms.com is slightly below the industry's high of 3.7%, while their average order value (AOV) of $350-375 falls short of the high benchmark of $773. Additionally, the site attracted 132,702 sessions, far surpassing the median of 15,573 but trailing behind ruralking.com's impressive 2,814,092 sessions, indicating strong performance in a competitive landscape.
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hobbyfarms.com competitors

When comparing hobbyfarms.com to its competitors in December 2025, we can see that hobbyfarms.com has the highest revenue at $389,051. However, in terms of transactions, mypetchicken.com leads with 2,461 transactions compared to hobbyfarms.com's 1,110 transactions. In terms of sessions, backyardchickencoops.com.au has the highest at 41,953 sessions, followed closely by mypetchicken.com with 117,976 sessions. The average order value (AOV) for hobbyfarms.com falls within the range of $350-$375, which is higher than most of its competitors. The conversion rate for hobbyfarms.com ranges from 0.50% to 1.00%, similar to grubblyfarms.com and grit.com, while mypetchicken.com and thecapecoop.com have higher conversion rates of 2.00%-2.50%. Overall, hobbyfarms.com performs well in terms of revenue and AOV compared to its competitors, but may benefit from increasing its conversion rate and number of transactions to further solidify its position in the market.

mypetchicken.com screenshot
#1 mypetchicken.com
242.7K
Revenue
118K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
backyardchickencoops.com.au screenshot
#2 backyardchickencoops.com.au
3.7K
Revenue
42K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
grubblyfarms.com screenshot
#3 grubblyfarms.com
61K
Revenue
90.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
grit.com screenshot
#4 grit.com
111.1K
Revenue
73.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
thecapecoop.com screenshot
#5 thecapecoop.com
29.9K
Revenue
17.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hobbyfarms.com vs top market performers
hobbyfarms.com
top retailers
conversion rate vs average order value for hobbyfarms.com and its competitors
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Revenue share by device at hobbyfarms.com

In December large majority of sales on hobbyfarms.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on hobbyfarms.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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hobbyfarms.com channels

Identify top traffic channels that drive growth for hobbyfarms.comand discover how performance of traffic channels has changed over time.

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hobbyfarms.com Google Ads spend

Evaluate hobbyfarms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hobbyfarms.com devices

Review hobbyfarms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hobbyfarms.com top markets

Explore hobbyfarms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hobbyfarms.com country & global rank

Assess the ranking of hobbyfarms.com among other retailers within its primary country and worldwide.

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