tractorsupply.com
Tractor Supply Co. operates as an online retailer on tractorsupply.com. The website offers a diverse range of products like farming supplies, agricultural equipment, pet supplies, garden essentials, outdoor apparel, home decor, and lifestyle products. It provides an accessible online platform for customers to purchase various goods conveniently.
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tractorsupply.com's revenueOVER TIME
Over the past three months, tractorsupply.com revenue has experienced growth of 1.7%, compared to the preceding three months.
tractorsupply.com competitors
In May 2025, Tractor Supply Co.'s website, tractorsupply.com, generated $54,817,698 in revenue from 446,498 transactions and 26,863,438 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.50% to 2.00%. Compared to its competitors, tractorsupply.com falls slightly behind in revenue when compared to menards.com, which earned $63,822,081 from 291,774 transactions and 32,679,303 sessions with a higher AOV of $200 to $225 but a lower conversion rate of 0.50% to 1.00%. However, tractorsupply.com outperforms Northern Tool + Equipment, Rural King, Blain's Farm & Fleet, and Ace Hardware in various metrics such as conversion rate, AOV, and revenue. Northern Tool + Equipment has the lowest revenue of $4,369,880, while Ace Hardware leads with $149,517,943 in revenue. Overall, tractorsupply.com maintains a competitive position in the market among its key competitors.
Revenue share by device at tractorsupply.com
In May large majority of sales on tractorsupply.com, 54% was finalized on mobile devices, with 46% of sales coming from desktop devices.
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tractorsupply.com channels
Identify top traffic channels that drive growth for tractorsupply.comand discover how performance of traffic channels has changed over time.
tractorsupply.com Google Ads spend
Evaluate tractorsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
tractorsupply.com devices
Review tractorsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
