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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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507.9K
Revenue
Nov 25
266.4K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Bebe.com is an online retail platform that specializes in womens fashion. The website offers a wide range of clothing and accessories, including trendy dresses, tops, bottoms, outerwear, shoes, and handbags. They feature fashion-forward styles suitable for various occasions, catering to the diverse fashion preferences of women.

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bebe.com Annual Revenue and Growth

bebe.com's annual sales on its online store amounted to $13M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bebe.com revenue by year

bebe.com's monthly revenueOVER TIME
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Over the past three months, bebe.com revenue has experienced growth of 3.5%, compared to the preceding three months.

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bebe.com revenue growth for last six months
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OVERVIEW
In November 2025, bebe.com generated online sales of $507,910, significantly outperforming the lifestyle/fashion and apparel median of $93,064, yet trailing behind industry leader shein.com, which recorded $916,157,774. The site achieved a conversion rate of 1.50-2.00%, lower than the high of 3.37% in the sector, and an average order value (AOV) ranging from $100-125, compared to a peak AOV of $375. With 266,374 sessions, bebe.com also exceeded the median of 36,492 but fell short of shein.com’s staggering 342,497,064 sessions, illustrating its competitive yet challenging market position.
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bebe.com competitors

In November 2025, bebe.com outperformed some of its competitors in terms of revenue and transactions. While bebe.com generated $507,910 in revenue from 4,131 transactions and 266,374 sessions, hotmiamistyles.com followed closely behind with $220,828 in revenue from 1,871 transactions and 35,316 sessions. However, bebe.com had a lower conversion rate of 1.50-2.00% compared to hotmiamistyles.com's impressive 5.00-5.50%. In terms of average order value (AOV), bebe.com and hotmiamistyles.com both fell within the $100-125 range. Other competitors like amiclubwear.com, herveleger.com, somethingtrendy.com, and tobi.com had varying levels of performance in terms of revenue, transactions, sessions, AOV, and conversion rate, indicating a diverse landscape within the online fashion retail industry.

hotmiamistyles.com screenshot
#1 hotmiamistyles.com
220.8K
Revenue
35.3K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
amiclubwear.com screenshot
#2 amiclubwear.com
80.3K
Revenue
223.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
herveleger.com screenshot
#3 herveleger.com
192.5K
Revenue
60.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
somethingtrendy.com screenshot
#4 somethingtrendy.com
1.9K
Revenue
659.7
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tobi.com screenshot
#5 tobi.com
59.8K
Revenue
59K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bebe.com vs top market performers
bebe.com
top retailers
conversion rate vs average order value for bebe.com and its competitors
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Revenue share by device at bebe.com

In November large majority of sales on bebe.com, 97% was finalized on desktop devices, with 3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bebe.com, 97% was finalized on desktop devices, with 3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bebe.com channels

Identify top traffic channels that drive growth for bebe.comand discover how performance of traffic channels has changed over time.

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bebe.com Google Ads spend

Evaluate bebe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bebe.com devices

Review bebe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bebe.com top markets

Explore bebe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bebe.com country & global rank

Assess the ranking of bebe.com among other retailers within its primary country and worldwide.

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