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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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575.3K
Revenue
Dec 25
306.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Bebe.com is an online retail platform that specializes in womens fashion. The website offers a wide range of clothing and accessories, including trendy dresses, tops, bottoms, outerwear, shoes, and handbags. They feature fashion-forward styles suitable for various occasions, catering to the diverse fashion preferences of women.

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bebe.com Annual Revenue and Growth

bebe.com's annual sales on its online store amounted to $13M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bebe.com revenue by year

bebe.com's monthly revenueOVER TIME
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Over the past three months, bebe.com revenue has experienced growth of 23%, compared to the preceding three months.

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bebe.com revenue growth for last six months
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OVERVIEW
In December 2025, bebe.com generated $575,287 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, although far behind industry leader macys.com at $926,839,757. The site’s conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.17%, while its average order value (AOV) of $125-150 was well within the low end of the market but still lower than the peak of $389. With 306,836 sessions, bebe.com eclipsed the median of 39,789 but fell short of the staggering 304,519,814 sessions recorded by shein.com, highlighting competitive challenges ahead.
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bebe.com competitors

In December 2025, bebe.com outperformed its competitors in terms of revenue, generating $575,287 compared to hotmiamistyles.com with $198,508, amiclubwear.com with $133,169, herveleger.com with $216,678, somethingtrendy.com with $4,129, and tobi.com with $50,639. bebe.com also had the highest number of transactions at 4,501, followed by hotmiamistyles.com at 1,768, amiclubwear.com at 1,053, herveleger.com at 416, somethingtrendy.com at 31, and tobi.com at 416. While bebe.com had the second highest number of sessions at 306,836, its conversion rate ranged from 1.00-1.50%, falling in between the competitors' rates. Additionally, bebe.com had an average order value (AOV) between $125-150, which was on par with the industry standard. Overall, bebe.com showcased strong performance across multiple domains, solidifying its position as a top competitor in the online retail space.

hotmiamistyles.com screenshot
#1 hotmiamistyles.com
198.5K
Revenue
51K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
amiclubwear.com screenshot
#2 amiclubwear.com
133.2K
Revenue
208K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
herveleger.com screenshot
#3 herveleger.com
216.7K
Revenue
69.6K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
somethingtrendy.com screenshot
#4 somethingtrendy.com
4.1K
Revenue
1.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
tobi.com screenshot
#5 tobi.com
50.6K
Revenue
66.2K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bebe.com vs top market performers
bebe.com
top retailers
conversion rate vs average order value for bebe.com and its competitors
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Revenue share by device at bebe.com

In December large majority of sales on bebe.com, 97% was finalized on desktop devices, with 3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bebe.com, 97% was finalized on desktop devices, with 3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bebe.com channels

Identify top traffic channels that drive growth for bebe.comand discover how performance of traffic channels has changed over time.

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bebe.com Google Ads spend

Evaluate bebe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bebe.com devices

Review bebe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bebe.com top markets

Explore bebe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bebe.com country & global rank

Assess the ranking of bebe.com among other retailers within its primary country and worldwide.

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