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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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397.3K
Revenue
Sep 25
264.6K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Bebe.com is an online retail platform that specializes in womens fashion. The website offers a wide range of clothing and accessories, including trendy dresses, tops, bottoms, outerwear, shoes, and handbags. They feature fashion-forward styles suitable for various occasions, catering to the diverse fashion preferences of women.

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bebe.com Annual Revenue and Growth

bebe.com's annual sales on its online store amounted to $13M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bebe.com revenue by year

bebe.com's monthly revenueOVER TIME
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Over the past three months, bebe.com revenue has experienced decline of 9.3%, compared to the preceding three months.

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bebe.com revenue decline for last six months
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OVERVIEW
In September 2025, bebe.com reported online sales revenue of $397,343, significantly exceeding the FASHION AND APPAREL median of $74,931, but far below industry leader shein.com's $819,580,923. The site's conversion rate ranged between 1.00-1.50%, which is below the high benchmark of 3.2% yet above the low of 0.68%. bebe.com achieved an average order value (AOV) of $100-125, trailing the high AOV of $382, but above the low of $73. With 264,609 sessions, bebe.com’s traffic is notable compared to the median of 34,221 in the industry, but it remains far from shein.com’s dominant 297,137,690 sessions.
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bebe.com competitors

In September 2025, bebe.com outperformed its competitors in terms of revenue, transactions, and sessions. bebe.com generated $397,343 in revenue from 3,264 transactions with 264,609 sessions, boasting a conversion rate of 1.00-1.50 and an average order value (AOV) of $100-125. In comparison, hotmiamistyles.com achieved $236,621 in revenue from 2,119 transactions and 79,550 sessions, with a higher conversion rate of 2.50-3.00. amiclubwear.com lagged behind with $84,375 in revenue from 698 transactions and 221,561 sessions, but with a lower conversion rate of 0.00-0.50. herveleger.com, somethingtrendy.com, and tobi.com also fell short in revenue and transactions compared to bebe.com, highlighting bebe.com's strong performance in the online fashion retail industry.

hotmiamistyles.com screenshot
#1 hotmiamistyles.com
236.6K
Revenue
79.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
amiclubwear.com screenshot
#2 amiclubwear.com
84.4K
Revenue
221.6K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
herveleger.com screenshot
#3 herveleger.com
142.9K
Revenue
53.8K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
somethingtrendy.com screenshot
#4 somethingtrendy.com
15.3K
Revenue
4.9K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tobi.com screenshot
#5 tobi.com
63.8K
Revenue
86.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bebe.com vs top market performers
bebe.com
top retailers
conversion rate vs average order value for bebe.com and its competitors
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Revenue share by device at bebe.com

In September large majority of sales on bebe.com, 97% was finalized on desktop devices, with 3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bebe.com, 97% was finalized on desktop devices, with 3% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bebe.com channels

Identify top traffic channels that drive growth for bebe.comand discover how performance of traffic channels has changed over time.

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bebe.com Google Ads spend

Evaluate bebe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bebe.com devices

Review bebe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bebe.com top markets

Explore bebe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bebe.com country & global rank

Assess the ranking of bebe.com among other retailers within its primary country and worldwide.

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