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Dec 2025
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Home/Insights/Retailers/nastygal.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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576K
Revenue
Dec 25
527.3K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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The website nastygal.com is an online retail store that sells a range of fashion apparel and accessories targeted towards women. They offer trendy and edgy clothing options, including dresses, tops, bottoms, outerwear, and footwear, along with a selection of jewelry and other fashion accessories to complete stylish looks.

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nastygal.com Annual Revenue and Growth

nastygal.com's annual sales on its online store amounted to $31.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nastygal.com revenue by year

nastygal.com's monthly revenueOVER TIME
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Over the past three months, nastygal.com revenue has experienced decline of 8.4%, compared to the preceding three months.

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nastygal.com revenue decline for last six months
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OVERVIEW
In December 2025, nastygal.com generated $575,985 in online sales, significantly exceeding the FASHION AND APPAREL median of $92,600, while its conversion rate of 1.00-1.50% fell short of the category's high of 3.17%. With an average order value (AOV) ranging from $75-100, it met the low threshold for the sector but did not reach the high of $389. Nasty Gal recorded 527,256 sessions, greatly surpassing the median of 39,789, yet it remains distant from the highest performer, shein.com, which boasted over 304 million sessions.
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nastygal.com competitors

When comparing nastygal.com to its competitors in December 2025, we can see that nastygal.com generated a revenue of $575,985 with 6,933 transactions and 527,256 sessions, resulting in a conversion rate of 1.00-1.50%. In contrast, prettylittlething.us had a revenue of $7,603,002 with 77,087 transactions and 3,265,156 sessions, boasting a higher conversion rate of 2.00-2.50%. boohoo.com outperformed with a revenue of $17,218,443, 287,464 transactions, and 9,167,885 sessions, showcasing a conversion rate of 3.00-3.50%. lulus.com also surpassed nastygal.com with $12,636,246 revenue, 127,471 transactions, and 6,397,267 sessions, achieving a conversion rate of 1.50-2.00%. showpo.com and forever21.com had revenue of $2,976,912 and $911,137, with conversion rates of 1.50-2.00% and 1.00-1.50% respectively. Overall, nastygal.com falls behind its competitors in terms of revenue and conversion rates, indicating areas for potential improvement.

prettylittlething.us screenshot
#1 prettylittlething.us
7.6M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
17.2M
Revenue
9.2M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lulus.com screenshot
#3 lulus.com
12.6M
Revenue
6.4M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
showpo.com screenshot
#4 showpo.com
3M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
forever21.com screenshot
#5 forever21.com
911.1K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nastygal.com vs top market performers
nastygal.com
top retailers
conversion rate vs average order value for nastygal.com and its competitors
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Revenue share by device at nastygal.com

In December large majority of sales on nastygal.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on nastygal.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nastygal.com channels

Identify top traffic channels that drive growth for nastygal.comand discover how performance of traffic channels has changed over time.

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nastygal.com Google Ads spend

Evaluate nastygal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nastygal.com devices

Review nastygal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nastygal.com top markets

Explore nastygal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nastygal.com country & global rank

Assess the ranking of nastygal.com among other retailers within its primary country and worldwide.

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