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Jul 2026
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Home/Insights/Retailers/nastygal.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.1M
Revenue
Jul 26
900.6K
Sessions
Jul 26
1.0-1.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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The website nastygal.com is an online retail store that sells a range of fashion apparel and accessories targeted towards women. They offer trendy and edgy clothing options, including dresses, tops, bottoms, outerwear, and footwear, along with a selection of jewelry and other fashion accessories to complete stylish looks.

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nastygal.com Annual Revenue and Growth

nastygal.com's annual sales on its online store amounted to $12.3M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$12.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
nastygal.com revenue by year

nastygal.com's monthly revenueOVER TIME
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Over the past three months, nastygal.com revenue has experienced growth of 17%, compared to the preceding three months.

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nastygal.com revenue growth for last six months
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OVERVIEW
nastygal.com's conversion rate for July 2026 ranged from 1.00% to 1.50%, within the typical range of 0.66% to 3.1% for the fashion and apparel category. The average order value (AOV) fell between $75 and $100, also within the category's typical range of $84 to $403. With revenue from online sales totaling $1.1 million, nastygal.com significantly outperformed the average store in the fashion and apparel category, which generates around $71,300 monthly. Additionally, it attracted 901,000 sessions, far exceeding the average store in the fashion and apparel category's 28,400 sessions.
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nastygal.com competitors

The competitive set includes prettylittlething.us, boohoo.com, lulus.com, showpo.com, and forever21.com. In July 2026, nastygal.com generated $1.1 million in revenue with 12,500 transactions and 901,000 sessions, ranking last among its peers. It trails lulus.com by $20.8 million in revenue, and its transaction count falls short of boohoo.com by 204,000. While nastygal.com's average order value (AOV) ranges from $75-100, competitors like showpo.com enjoy a higher AOV of $150-175. In terms of conversion rates, nastygal.com has a modest rate of 1.00-1.50%, which is significantly lower than boohoo.com’s 3.00-3.50%. Overall, nastygal.com struggles to keep pace with the more established players in this space.

prettylittlething.us screenshot
#1 prettylittlething.us
10.4M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
boohoo.com screenshot
#2 boohoo.com
14.9M
Revenue
7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lulus.com screenshot
#3 lulus.com
21.9M
Revenue
7.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
showpo.com screenshot
#4 showpo.com
5.3M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
forever21.com screenshot
#5 forever21.com
1.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nastygal.com vs top market performers
nastygal.com
top retailers
conversion rate vs average order value for nastygal.com and its competitors
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Revenue share by device at nastygal.com

In July large majority of sales on nastygal.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on nastygal.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries nastygal.com operates in

nastygal.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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nastygal.com channels

Identify top traffic channels that drive growth for nastygal.comand discover how performance of traffic channels has changed over time.

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nastygal.com Google Ads spend

Evaluate nastygal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nastygal.com devices

Review nastygal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nastygal.com top markets

Explore nastygal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nastygal.com country & global rank

Assess the ranking of nastygal.com among other retailers within its primary country and worldwide.

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