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Oct 2025
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Home/Insights/Retailers/nastygal.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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611.2K
Revenue
Oct 25
416.8K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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The website nastygal.com is an online retail store that sells a range of fashion apparel and accessories targeted towards women. They offer trendy and edgy clothing options, including dresses, tops, bottoms, outerwear, and footwear, along with a selection of jewelry and other fashion accessories to complete stylish looks.

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nastygal.com Annual Revenue and Growth

nastygal.com's annual sales on its online store amounted to $31.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nastygal.com revenue by year

nastygal.com's monthly revenueOVER TIME
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Over the past three months, nastygal.com revenue has experienced decline of 39%, compared to the preceding three months.

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nastygal.com revenue decline for last six months
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OVERVIEW
In October 2025, nastygal.com achieved impressive performance metrics in the FASHION AND APPAREL sector, generating $611,206 in online sales, significantly surpassing the median revenue of $80,524. With a conversion rate of 1.50-2.00%, it remains below the high benchmark of 3.36%. The average order value (AOV) ranged between $75-100, closely aligned with the lower spectrum of the industry. Nasty Gal's 416,797 sessions showcase robust engagement, far exceeding the median of 33,163, yet falling short of market leader shein.com’s staggering 321,650,758 sessions. Overall, these metrics indicate solid performance in a competitive landscape.
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nastygal.com competitors

In October 2025, when comparing nastygal.com to its competitors, it is evident that some rivals are outperforming it in terms of revenue, transactions, and sessions. prettylittlething.us generated $7,703,866 in revenue from 78,015 transactions and 2,884,351 sessions, indicating a stronger performance. boohoo.com and lulus.com also surpassed nastygal.com with revenues of $15,047,373 and $16,976,863, respectively. However, when it comes to the Average Order Value (AOV), nastygal.com is on par with prettylittlething.us and lulus.com, ranging between $75-$100. Conversion rates for nastygal.com and showpo.com are similar at 1.50-2.00, but boohoo.com leads with a conversion rate of 3.50-4.00. Overall, while nastygal.com is holding its ground with its AOV and conversion rate, it lags behind in revenue, transactions, and sessions compared to some of its key competitors in the fashion industry.

prettylittlething.us screenshot
#1 prettylittlething.us
7.7M
Revenue
2.9M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
boohoo.com screenshot
#2 boohoo.com
15M
Revenue
6.9M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lulus.com screenshot
#3 lulus.com
17M
Revenue
7.3M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
showpo.com screenshot
#4 showpo.com
3.9M
Revenue
1.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
forever21.com screenshot
#5 forever21.com
855.9K
Revenue
1.4M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nastygal.com vs top market performers
nastygal.com
top retailers
conversion rate vs average order value for nastygal.com and its competitors
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Revenue share by device at nastygal.com

In October large majority of sales on nastygal.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nastygal.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nastygal.com channels

Identify top traffic channels that drive growth for nastygal.comand discover how performance of traffic channels has changed over time.

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nastygal.com Google Ads spend

Evaluate nastygal.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nastygal.com devices

Review nastygal.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nastygal.com top markets

Explore nastygal.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nastygal.com country & global rank

Assess the ranking of nastygal.com among other retailers within its primary country and worldwide.

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