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Jan 2026
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Home/Insights/Retailers/beretta.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.8M
Revenue
Jan 26
1.4M
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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New guns Fabbrica d’Armi Pietro Beretta S.p.A. is an Italian company born of the dream and capability of a renaissance craftsman. Thanks to the courage, vision and skills of its lineage, its name has earned international status for its high-tech content, performance and f and for the Italian style that distinguishes its products. Passed down through 15 generations of the Beretta family, the company was already active in Gardone Valtrompia in the 1400s and its work has been documented since 1526.

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beretta.com Annual Revenue and Growth

beretta.com's annual sales on its online store amounted to $18.6M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$18.6M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
beretta.com revenue by year

beretta.com's monthly revenueOVER TIME
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Over the past three months, beretta.com revenue has experienced growth of 25%, compared to the preceding three months.

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beretta.com revenue growth for last six months
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OVERVIEW
In January 2026, beretta.com generated $1,848,182 in online sales, significantly outperforming the SPORTS median of $109,374, yet lagging behind the top competitor, gunbroker.com, which reached $331,602,389. The site's conversion rate was low at 0.00-0.50%, compared to the category's high of 2.57% and low of 0.52%. With an average order value (AOV) between $250-275, beretta.com also fell short of the high AOV of $639 and low of $99 in its industry. The site attracted 1,396,415 sessions, far less than gunbroker.com’s 14,743,769, and above the median of 44,742 sessions.
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beretta.com competitors

When comparing beretta.com to its competitors in January 2026, we can see that Beretta's revenue stands at $1,848,182 with 6,942 transactions and 1,396,415 sessions. The average order value (AOV) ranges between $250-275, and the conversion rate is between 0.00-0.50%. In contrast, midwestgunworks.com leads in revenue with $4,108,208, 17,158 transactions, and 820,558 sessions. Their AOV falls between $225-250, but they have a higher conversion rate of 2.00-2.50%. eurooptic.com also surpasses Beretta with $5,017,310 in revenue, 5,372 transactions, and 1,152,271 sessions. Their AOV is significantly higher at $925-950, but their conversion rate matches Beretta's at 0.00-0.50%. While beretta.com performs well in revenue and sessions, they could improve their AOV and conversion rate to compete more effectively with their top competitors.

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4.1M
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0.5-1.0%
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34.6K
Sessions
3.5-4.0%
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AOV
eurooptic.com screenshot
#5 eurooptic.com
5M
Revenue
1.2M
Sessions
0.0-0.5%
Conv. rate
$900-1000
AOV
beretta.com vs top market performers
beretta.com
top retailers
conversion rate vs average order value for beretta.com and its competitors
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Revenue share by device at beretta.com

In January large majority of sales on beretta.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In January large majority of sales on beretta.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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beretta.com channels

Identify top traffic channels that drive growth for beretta.comand discover how performance of traffic channels has changed over time.

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beretta.com Google Ads spend

Evaluate beretta.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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beretta.com devices

Review beretta.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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beretta.com top markets

Explore beretta.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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beretta.com country & global rank

Assess the ranking of beretta.com among other retailers within its primary country and worldwide.

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