guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 5.2%, compared to the preceding three months.
guns.com competitors
In April 2026, guns.com generated $36,146,118 in revenue from 101,388 transactions across 5,713,953 sessions, with an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. In comparison, gunbroker.com dominated the market with revenue of $318,622,412 and significantly higher transactions at 1,076,425, showcasing a much better conversion rate of 7.50-8.00%. guncritic.com, while having higher revenue per session, only managed $60,987 from 210 transactions, reflecting a low conversion rate of 0.00-0.50%. budsgunshop.com and sportsmansoutdoorsuperstore.com reported revenues of $6,510,079 and $4,633,790, respectively, but both lagged behind in transactions and conversion efficiency. cheaperthandirt.com trailed with $1,612,162 in revenue and a modest conversion rate of 0.50-1.00%. Overall, guns.com maintains a solid presence but faces stiff competition, particularly from gunbroker.com.
Revenue share by device at guns.com
In April large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
