guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 14%, compared to the preceding three months.
guns.com competitors
gunbroker.com stands out as the top competitor to guns.com with a staggering revenue of $344,171,183, over three times that of guns.com. gunbroker.com also has a much higher number of transactions and sessions, indicating a larger customer base and more activity on the site. Despite having a lower average order value (AOV) than guns.com, gunbroker.com boasts an impressive conversion rate of 8.00-8.50%, significantly higher than the competition. On the other end of the spectrum, guncritic.com lags behind with minimal revenue and almost no conversion rate to speak of. budsgunshop.com and sportsmansoutdoorsuperstore.com both have respectable revenue numbers but lower conversion rates compared to guns.com. cheaperthandirt.com falls in a similar revenue range to guns.com but also has a lower conversion rate, indicating potential for improvement in turning sessions into transactions.
Revenue share by device at guns.com
In March large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
