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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for guns.comguns.com

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29.4M
Revenue
4.9M
Sessions
1.5-2.0%
Conversion rate
$350-375
Average order value
Online only revenue for guns.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.

guns.com’s revenueOVER TIME
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Over the past three months, guns.com revenue has experienced growth of 2.1%, compared to the preceding three months.

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guns.com revenue growth for last six months
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OVERVIEW
guns.com's September 2024 performance metrics in the SPORTS industry include online sales revenue of $29,449,809 (median: $126,938), conversion rate of 1.50-2.00% (high: 2.57%, low: 0.55%), AOV of $350-375 (high: $678, low: $107), and 4,900,835 sessions (median: 41,866), with the top performer gunbroker.com achieving $288,971,233 in revenue and 11,900,296 sessions.
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guns.com competitors

In comparison to its competitors, guns.com falls in the middle range in terms of revenue with $29,449,809. While gunbroker.com leads the pack with a significantly higher revenue of $288,971,233, guns.com outperforms cheaperthandirt.com and guncritic.com. guns.com also has a higher number of transactions at 79,422 compared to sportsmansoutdoorsuperstore.com and guncritic.com. Additionally, guns.com has a higher average order value (AOV) in the range of $350-375, positioning it above gunbroker.com and sportsmansoutdoorsuperstore.com. However, guns.com has a lower conversion rate at 1.50-2.00% compared to gunbroker.com, which boasts an impressive 8.00-8.50% conversion rate. Overall, guns.com maintains a competitive position within the firearms e-commerce industry, with room for growth in both revenue and conversion rates.

#1 gunbroker.com
289M
Revenue
11.9M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
#2 guncritic.com
96.4K
Revenue
65.6K
Sessions
0.0-0.5%
Conv. rate
$300-325
AOV
#3 budsgunshop.com
10M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$375-400
AOV
#4 sportsmansoutdoorsuperstore.com
4.5M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
#5 cheaperthandirt.com
6.1M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
guns.com vs top market performers
guns.com
top retailers
conversion rate vs average order value for guns.com and its competitors
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guns.com brandsby revenue

guns.com categoriesby revenue

1
Apparel & Accessories
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brands overtime comparison

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guns.com channels

Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.

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guns.com Google Ads spend

Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guns.com devices

Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guns.com top markets

Explore guns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guns.com country & global rank

Assess the ranking of guns.com among other retailers within its primary country and worldwide.

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