guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 17%, compared to the preceding three months.
guns.com competitors
In July 2026, guns.com trails its competitors most significantly in sessions, with 7.2 million compared to gunbroker.com’s 11.5 million, representing a gap of 4.3 million. However, guns.com ranks second among its peers in revenue, generating $47.8 million against gunbroker.com’s $298 million, falling short by $250.2 million. In terms of transactions, guns.com recorded 139,000, while gunbroker.com led with 991,000, trailing by 852,000. Although guns.com boasts a slightly higher average order value (AOV) range of $325-350 compared to gunbroker.com’s $300-325, it still faces challenges in conversion rates. guns.com achieves a conversion rate of 1.50-2.00%, which is significantly lower than gunbroker.com’s 8.50-9.00%. Other competitors like guncritic.com and budsgunshop.com have lower revenue, transactions, and sessions, but also showcase varying AOVs and conversion rates, reflecting the diverse landscape of the firearms online marketplace.
Revenue share by device at guns.com
In July large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries guns.com operates in
guns.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
