guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 10%, compared to the preceding three months.
guns.com competitors
In May 2026, guns.com reported revenue of $39,594,137 from 116,566 transactions, with sessions totaling 5,816,371 and an average order value (AOV) between $325-350. In contrast, gunbroker.com dominated the market with $328,707,341 in revenue and 1,136,380 transactions, achieving a significantly higher conversion rate of 8.50-9.00%. guncritic.com struggled with a mere $66,795 in revenue, only 232 transactions, and a conversion rate ranging from 0.00-0.50%. budsgunshop.com generated $7,368,845 with 19,465 transactions, but had a lower conversion rate of 0.50-1.00%. sportsmansoutdoorsuperstore.com and cheaperthandirt.com followed suit, earning $5,088,894 and $1,903,350 respectively, with similar low conversion rates. Overall, while guns.com performs relatively well within its niche, it faces significant competition from gunbroker.com, which showcases stronger financial metrics and conversion efficiency.
Revenue share by device at guns.com
In May large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries guns.com operates in
guns.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
