guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $334M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 6.3%, compared to the preceding three months.
guns.com competitors
In December 2025, guns.com generated a revenue of $35,324,967 from 103,109 transactions with 5,964,528 sessions. The average order value (AOV) ranged from $325-350, and the conversion rate was between 1.50-2.00%. When comparing guns.com to its competitors, gunbroker.com stood out with a revenue of $333,534,269 from 1,173,682 transactions and 14,932,027 sessions. Although gunbroker.com had a lower AOV of $275-300, their conversion rate was much higher at 7.50-8.00%. Other competitors like budsgunshop.com, sportsmansoutdoorsuperstore.com, and cheaperthandirt.com also had varying revenue, transactions, sessions, AOV, and conversion rates. However, in terms of revenue and conversion rate, guns.com fell behind gunbroker.com but outperformed the other competitors.
Revenue share by device at guns.com
In December large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
