guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
GRIPS CUSTOMERS & RESEARCH PARTNERS
guns.com's revenueOVER TIME
Over the past three months, guns.com revenue has experienced decline of 9.7%, compared to the preceding three months.
guns.com competitors
In July 2025, guns.com had a revenue of $28,699,783 with 80,745 transactions and 4,898,056 sessions. Their average order value (AOV) ranged from $350-375 with a conversion rate of 1.50-2.00%. Compared to its competitors, gunbroker.com stands out with a revenue of $277,013,395, 990,535 transactions, and 12,741,838 sessions. Their AOV is $275-300 with a conversion rate of 7.50-8.00%. On the other hand, guncritic.com had a revenue of $179,887, 673 transactions, and 155,917 sessions, with an AOV of $250-275 and a low conversion rate of 0.00-0.50%. Other competitors like budsgunshop.com, sportsmansoutdoorsuperstore.com, and cheaperthandirt.com had varying performances in revenue, transactions, sessions, AOV, and conversion rates, with guns.com falling somewhere in the middle in terms of overall performance metrics.
Revenue share by device at guns.com
In July large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Gain even more insights with the Grips app
guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
