guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 21%, compared to the preceding three months.
guns.com competitors
In August 2026, guns.com trails its competitors significantly in traffic, with 7.4 million sessions compared to gunbroker.com, which leads with 12.3 million sessions. While guns.com boasts a revenue of $51.9 million and 144,000 transactions, it still ranks second overall, well behind gunbroker.com’s impressive $356.2 million in revenue and 1.1 million transactions. The average order value (AOV) for guns.com falls within the range of $350-375, comparable to budsgunshop.com and cheaperthandirt.com, both of which share similar AOV figures. However, guns.com’s conversion rate of 1.50-2.00% is notably lower than gunbroker.com’s strong performance, which achieves a conversion rate of 8.50-9.00%. While guns.com performs well in overall revenue and transactions, it clearly has room for improvement in attracting more traffic and enhancing its conversion rates to keep pace with industry leaders like gunbroker.com.
Revenue share by device at guns.com
In August large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries guns.com operates in
guns.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
