guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $334M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 8%, compared to the preceding three months.
guns.com competitors
In September 2025, guns.com reported a revenue of $29,283,947 with 81,618 transactions and 4,901,244 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. When compared to its competitors, gunbroker.com leads the pack with a revenue of $284,462,394, 1,013,276 transactions, and 12,770,933 sessions, showcasing an AOV of $275-300 and a conversion rate of 7.50-8.00%. Other competitors such as budsgunshop.com, sportsmansoutdoorsuperstore.com, and cheaperthandirt.com also exhibit strong performances in revenue, transactions, sessions, AOV, and conversion rate. However, guns.com remains competitive in the market with its solid numbers and customer engagement metrics.
Revenue share by device at guns.com
In September large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
