guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $334M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced decline of 1.3%, compared to the preceding three months.
guns.com competitors
In August 2025, guns.com, with a revenue of $29,539,920, falls behind its competitors in terms of revenue. gunbroker.com leads the pack with a revenue of $267,962,289, followed by budsgunshop.com at $8,863,622. However, guns.com has a high number of transactions at 82,753, second only to gunbroker.com with 967,318 transactions. In terms of sessions, guns.com boasts 4,968,990, placing it in the middle compared to its competitors. The average order value (AOV) for guns.com ranges from $350 to $375, on par with budsgunshop.com. Additionally, guns.com has a conversion rate of 1.50-2.00%, outperforming guncritic.com and sportsmansoutdoorsuperstore.com. Overall, while guns.com may not lead in revenue, its transaction volume and conversion rate position it competitively within the firearms e-commerce market in August 2025.
Revenue share by device at guns.com
In August large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
