guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 6.9%, compared to the preceding three months.
guns.com competitors
In June 2026, guns.com generated revenue of $37,335,748 from 106,110 transactions, with an average order value (AOV) between $350 and $375 and a conversion rate of 1.50-2.00%. In comparison, gunbroker.com dominated the market with $300,771,785 in revenue and an impressive conversion rate of 8.50-9.00%, albeit with a lower AOV of $300-325. On the lower end, guncritic.com reported minimal revenue of $53,730, with a conversion rate near zero, indicating a struggling business model. budsgunshop.com, while generating $8,577,862 in revenue, faced a conversion rate of only 0.50-1.00%, despite a similar AOV to guns.com. Overall, while guns.com maintains solid revenue figures, it trails behind gunbroker.com significantly in both revenue and conversion metrics, revealing competitive challenges within the firearms e-commerce sector.
Revenue share by device at guns.com
In June large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries guns.com operates in
guns.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
