guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $334M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 3.3%, compared to the preceding three months.
guns.com competitors
In November 2025, guns.com reported a revenue of $30,757,258 with 86,802 transactions and 5,077,983 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 1.50-2.00%. Compared to its competitors, gunbroker.com leads the pack with a revenue of $315,148,670 from 1,106,311 transactions and 14,084,614 sessions, featuring a lower AOV of $275-300 but a significantly higher conversion rate of 7.50-8.00%. guncritic.com trails behind with a revenue of $96,861 and minimal transactions and sessions, coupled with a low AOV of $250-275 and a conversion rate of 0.00-0.50%. budsgunshop.com, sportsmansoutdoorsuperstore.com, and cheaperthandirt.com also have varying performances in terms of revenue, transactions, sessions, AOV, and conversion rates, showcasing the competitive landscape in the firearms industry.
Revenue share by device at guns.com
In November large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
