guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 32%, compared to the preceding three months.
guns.com competitors
In September 2026, guns.com trails its competitors significantly in conversion rate, achieving only 1.50-2.00%, while gunbroker.com leads with 8.50-9.00%. In terms of revenue, guns.com ranks second among its peers with $50.1 million, far surpassed by gunbroker.com’s $318.2 million. guns.com also secures the second position in transactions, processing 138,000, compared to gunbroker.com’s impressive 983,000. When considering sessions, guns.com again ranks second, attracting 7.2 million users, while gunbroker.com dominates with 11.5 million sessions. While guns.com’s average order value (AOV) of $350-375 is competitive, it falls short of several rivals, including sportsmansoutdoorsuperstore.com, which boasts an AOV of $600-625. Overall, guns.com maintains a strong presence in the market but faces considerable competition, particularly from gunbroker.com, which consistently outperforms it across key metrics.
Revenue share by device at guns.com
In September large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Industries guns.com operates in
guns.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
