guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com Annual Revenue and Growth
guns.com's annual sales on its online store amounted to $354.9M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
guns.com's monthly revenueOVER TIME
Over the past three months, guns.com revenue has experienced growth of 18%, compared to the preceding three months.
guns.com competitors
In January 2026, guns.com generated a revenue of $35,278,703 with 100,616 transactions and 5,903,247 sessions, boasting an average order value (AOV) of $350-$375 and a conversion rate of 1.50-2.00%. Compared to its competitors, gunbroker.com outperformed guns.com with a revenue of $331,602,389, 1,186,053 transactions, and 14,743,769 sessions, although guns.com had a higher AOV. guncritic.com lagged behind with only $70,989 in revenue, 265 transactions, and 57,111 sessions, along with a low conversion rate. While guns.com and budsgunshop.com had similar revenue figures, guns.com had a higher conversion rate. sportsmansoutdoorsuperstore.com had a higher AOV of $550-$575, but a similar conversion rate to guns.com. cheaperthandirt.com fell short in revenue compared to guns.com, with a similar AOV and conversion rate.
Revenue share by device at guns.com
In January large majority of sales on guns.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
