guns.com
Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.
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guns.com's revenueOVER TIME
Over the past three months, guns.com revenue has experienced decline of 11%, compared to the preceding three months.
guns.com competitors
In May 2025, guns.com generated $25,668,694 in revenue from 71,606 transactions and 4,353,190 sessions, with an average order value (AOV) ranging from $350 to $375 and a conversion rate between 1.50% and 2.00%. Comparing this data to its competitors, we see that budsgunshop.com had revenue of $8,341,741 from 22,500 transactions and 2,277,897 sessions, with a similar AOV but a lower conversion rate of 0.50% to 1.00%. gunbroker.com, on the other hand, outperformed guns.com with a revenue of $308,086,874 from 1,095,323 transactions and 13,843,748 sessions, featuring a lower AOV but a significantly higher conversion rate of 7.50% to 8.00%. Despite strong competition, guns.com maintains a competitive position in the market based on its revenue, transaction volume, and conversion rate.
Revenue share by device at guns.com
In May large majority of sales on guns.com, 50% was finalized on mobile devices, with 50% of sales coming from desktop devices.
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guns.com channels
Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.
guns.com Google Ads spend
Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
guns.com devices
Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
