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Dec 2025
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Home/Insights/Retailers/omahaoutdoors.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.7M
Revenue
Dec 25
489.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$350-375
AOV
Dec 25
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Omaha Outdoors is a website that offers a wide range of products related to firearms and accessories. They provide items such as handguns, rifles, shotguns, ammunition, holsters, optics, and other shooting gear. This website is a go-to destination for individuals looking to purchase firearms and equipment for recreational shooting or self-defense purposes.

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omahaoutdoors.com Annual Revenue and Growth

omahaoutdoors.com's annual sales on its online store amounted to $28.5M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$28.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
omahaoutdoors.com revenue by year

omahaoutdoors.com's monthly revenueOVER TIME
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Over the past three months, omahaoutdoors.com revenue has experienced decline of 18%, compared to the preceding three months.

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omahaoutdoors.com revenue decline for last six months
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OVERVIEW
In December 2025, omahaoutdoors.com achieved online sales revenue of $1,668,537, significantly exceeding the SPORTS median of $110,843, though far behind the market leader gunbroker.com’s $333,534,269. With a conversion rate of 0.50-1.00%, omahaoutdoors.com falls within the low end of the industry's range, where the high is 2.62%. Its average order value (AOV) of $350-375 is also below the industry's peak of $632 but above the low of $106. The site recorded 489,773 sessions, well above the median of 41,382, but dwarfed by gunbroker.com’s impressive 14,932,027 sessions.
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omahaoutdoors.com competitors

In December 2025, omahaoutdoors.com reported a revenue of $1,668,537 with 4,463 transactions and 489,773 sessions, boasting an average order value (AOV) of $350-375 and a conversion rate of 0.50-1.00%. Compared to its competitors, omahaoutdoors.com falls behind gunbroker.com, which generated a significantly higher revenue of $333,534,269 with 1,173,682 transactions and 14,932,027 sessions, showcasing an AOV of $275-300 and a conversion rate of 7.50-8.00%. While sportsmansoutdoorsuperstore.com and budsgunshop.com also outperformed omahaoutdoors.com in terms of revenue, omahaoutdoors.com remains competitive with its similar AOV and conversion rate. However, guncritic.com lagged behind significantly with a revenue of only $81,123 and minimal transactions and sessions, reflecting lower performance in comparison to omahaoutdoors.com and its other competitors in the online firearms industry.

gunbroker.com screenshot
#1 gunbroker.com
333.5M
Revenue
14.9M
Sessions
7.5-8.0%
Conv. rate
$275-300
AOV
sportsmansoutdoorsuperstore.com screenshot
#2 sportsmansoutdoorsuperstore.com
5.6M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.3M
Revenue
2.7M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guns.com screenshot
#4 guns.com
35.3M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
guncritic.com screenshot
#5 guncritic.com
81.1K
Revenue
71.5K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
omahaoutdoors.com vs top market performers
omahaoutdoors.com
top retailers
conversion rate vs average order value for omahaoutdoors.com and its competitors
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Revenue share by device at omahaoutdoors.com

In December large majority of sales on omahaoutdoors.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on omahaoutdoors.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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omahaoutdoors.com channels

Identify top traffic channels that drive growth for omahaoutdoors.comand discover how performance of traffic channels has changed over time.

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omahaoutdoors.com Google Ads spend

Evaluate omahaoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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omahaoutdoors.com devices

Review omahaoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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omahaoutdoors.com top markets

Explore omahaoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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omahaoutdoors.com country & global rank

Assess the ranking of omahaoutdoors.com among other retailers within its primary country and worldwide.

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