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Jan 2026
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Home/Insights/Retailers/omahaoutdoors.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.1M
Revenue
Jan 26
308.8K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$350-375
AOV
Jan 26
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Omaha Outdoors is a website that offers a wide range of products related to firearms and accessories. They provide items such as handguns, rifles, shotguns, ammunition, holsters, optics, and other shooting gear. This website is a go-to destination for individuals looking to purchase firearms and equipment for recreational shooting or self-defense purposes.

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omahaoutdoors.com Annual Revenue and Growth

omahaoutdoors.com's annual sales on its online store amounted to $26.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$26.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
omahaoutdoors.com revenue by year

omahaoutdoors.com's monthly revenueOVER TIME
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Over the past three months, omahaoutdoors.com revenue has experienced decline of 25%, compared to the preceding three months.

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omahaoutdoors.com revenue decline for last six months
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OVERVIEW
In January 2026, omahaoutdoors.com generated impressive online sales of $1,141,720, significantly exceeding the SPORTS median of $109,374, though still dwarfed by the industry leader, gunbroker.com, with $331,602,389. The site recorded 308,793 sessions, well above the median of 44,742 but far from GunBroker's 14,743,769. With a conversion rate of 0.50-1.00%, omahaoutdoors.com remains below the industry high of 2.57%. The average order value (AOV) ranged between $350-375, lower than the high of $639 but above the low of $99, showcasing solid performance in a competitive market.
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omahaoutdoors.com competitors

In January 2026, Omaha Outdoors reported a revenue of $1,141,720 from 3,058 transactions and 308,793 sessions, with an Average Order Value (AOV) ranging from $350-375 and a conversion rate of 0.50-1.00%. In comparison, gunbroker.com led the pack with a revenue of $331,602,389 from 1,186,053 transactions and 14,743,769 sessions, boasting an AOV of $275-300 and a high conversion rate of 8.00-8.50%. sportsmansoutdoorsuperstore.com followed with $5,780,997 in revenue, 10,139 transactions, 1,383,000 sessions, AOV of $550-575, and a conversion rate matching Omaha Outdoors. budsgunshop.com reported $9,283,109 in revenue, 25,802 transactions, 2,648,953 sessions, AOV of $350-375, and a conversion rate similar to Omaha Outdoors. guns.com excelled in conversion rate at 1.50-2.00% with revenue of $35,278,703, 100,616 transactions, and 5,903,247 sessions. guncritic.com fell behind with only $70,989 in revenue from 265 transactions and 57,111 sessions, featuring a lower AOV and conversion rate compared to its competitors.

gunbroker.com screenshot
#1 gunbroker.com
331.6M
Revenue
14.7M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
sportsmansoutdoorsuperstore.com screenshot
#2 sportsmansoutdoorsuperstore.com
5.8M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
budsgunshop.com screenshot
#3 budsgunshop.com
9.3M
Revenue
2.6M
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
guns.com screenshot
#4 guns.com
35.3M
Revenue
5.9M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
guncritic.com screenshot
#5 guncritic.com
71K
Revenue
57.1K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
omahaoutdoors.com vs top market performers
omahaoutdoors.com
top retailers
conversion rate vs average order value for omahaoutdoors.com and its competitors
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Revenue share by device at omahaoutdoors.com

In January large majority of sales on omahaoutdoors.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on omahaoutdoors.com, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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omahaoutdoors.com channels

Identify top traffic channels that drive growth for omahaoutdoors.comand discover how performance of traffic channels has changed over time.

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omahaoutdoors.com Google Ads spend

Evaluate omahaoutdoors.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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omahaoutdoors.com devices

Review omahaoutdoors.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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omahaoutdoors.com top markets

Explore omahaoutdoors.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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omahaoutdoors.com country & global rank

Assess the ranking of omahaoutdoors.com among other retailers within its primary country and worldwide.

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