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May 2026
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Home/Insights/Retailers/betabrand.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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368K
Revenue
May 26
104.7K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$150-175
AOV
May 26
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Betabrand designs amazingly comfortable clothing for women who like to stay active all day long. Dress Pant Yoga Pants, Yoga Denim, travel wear, and more.

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betabrand.com Annual Revenue and Growth

betabrand.com's annual sales on its online store amounted to $4.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$4.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
betabrand.com revenue by year

betabrand.com's monthly revenueOVER TIME
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Over the past three months, betabrand.com revenue has experienced decline of 16%, compared to the preceding three months.

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betabrand.com revenue decline for last six months
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OVERVIEW
In May 2026, betabrand.com, a lifestyle and fashion apparel brand, generated $368,018 in online sales, significantly surpassing the median of $74,720 for the industry, but falling short of shein.com’s $869,380,784. The site's conversion rate ranged from 2.00% to 2.50%, lower than the industry high of 3.18%. With an average order value (AOV) between $150 and $175, Betabrand's performance was below the high AOV benchmark of $405. The website attracted 104,693 sessions, far exceeding the median of 29,212 but dwarfed by Shein’s staggering 309,473,559 sessions, illustrating competitive challenges in the market.
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betabrand.com competitors

In May 2026, betabrand.com reported revenue of $368,018 with 2,316 transactions across 104,693 sessions, reflecting a conversion rate of 2.00-2.50%. In contrast, beyondyoga.com significantly outperformed with $7,632,270 in revenue from 36,774 transactions over 1,184,862 sessions and a conversion rate of 3.00-3.50%. manduka.com also showcased strength with revenue of $1,275,745 and similar AOV metrics of $150-175 but managed a much higher volume of transactions at 7,297. Meanwhile, trubrain.com, despite a lower revenue of $53,947, had an impressive conversion rate of 5.50-6.00%. evolvefitwear.com and 90degreebyreflex.com lagged, generating $11,840 and $43,627 respectively, with lower transaction volumes and conversion rates of 0.50-1.00%. Overall, betabrand.com holds its own in the niche but trails behind key competitors in both revenue and traffic efficiency metrics.

beyondyoga.com screenshot
#1 beyondyoga.com
7.6M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
evolvefitwear.com screenshot
#2 evolvefitwear.com
11.8K
Revenue
25.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
90degreebyreflex.com screenshot
#3 90degreebyreflex.com
43.6K
Revenue
65.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
trubrain.com screenshot
#4 trubrain.com
53.9K
Revenue
11K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
manduka.com screenshot
#5 manduka.com
1.3M
Revenue
323.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
betabrand.com vs top market performers
betabrand.com
top retailers
conversion rate vs average order value for betabrand.com and its competitors
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Revenue share by device at betabrand.com

In May large majority of sales on betabrand.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

In May large majority of sales on betabrand.com, 64% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 36% of sales coming from desktop devices.

Industries betabrand.com operates in

betabrand.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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betabrand.com channels

Identify top traffic channels that drive growth for betabrand.comand discover how performance of traffic channels has changed over time.

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betabrand.com Google Ads spend

Evaluate betabrand.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betabrand.com devices

Review betabrand.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betabrand.com top markets

Explore betabrand.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betabrand.com country & global rank

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