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Dec 2025
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Home/Insights/Retailers/bluebella.us
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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365.5K
Revenue
Dec 25
286.8K
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

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bluebella.us Annual Revenue and Growth

bluebella.us's annual sales on its online store amounted to $4.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bluebella.us revenue by year

bluebella.us's monthly revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced growth of 38%, compared to the preceding three months.

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bluebella.us revenue growth for last six months
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OVERVIEW
In December 2025, bluebella.us generated $365,533 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, although far below industry leader macys.com at $926,839,757. With a conversion rate of 1.00-1.50%, bluebella is below the high end of 3.17% but above the low of 0.72%. Its average order value (AOV) ranges from $100-125, compared to a high of $389 and a low of $75 in the sector. The site recorded 286,788 sessions, well above the median of 39,789 but dwarfed by the staggering 304,519,814 sessions of shein.com.
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bluebella.us competitors

In December 2025, bluebella.us reported a revenue of $365,533 from 3,054 transactions and 286,788 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00% to 1.50%. When comparing bluebella.us to its competitors, journelle.com had a higher revenue of $389,820 but lower transactions and sessions. honeybirdette.com outperformed all competitors with a revenue of $3,125,344 from 14,188 transactions and over 1 million sessions, along with a higher AOV and conversion rate. agentprovocateur.com and adoreme.com also had higher revenues than bluebella.us, with similar AOV and conversion rates. However, fredericks.com had a lower revenue compared to bluebella.us but a higher conversion rate. Overall, bluebella.us falls in the mid-range in terms of revenue and performance metrics when compared to its competitors in the lingerie industry.

journelle.com screenshot
#1 journelle.com
389.8K
Revenue
94.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#2 honeybirdette.com
3.1M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
agentprovocateur.com screenshot
#3 agentprovocateur.com
1.9M
Revenue
672.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
adoreme.com screenshot
#4 adoreme.com
8.8M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fredericks.com screenshot
#5 fredericks.com
1.3M
Revenue
793.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bluebella.us vs top market performers
bluebella.us
top retailers
conversion rate vs average order value for bluebella.us and its competitors
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Revenue share by device at bluebella.us

In December large majority of sales on bluebella.us, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on bluebella.us, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.us channels

Identify top traffic channels that drive growth for bluebella.usand discover how performance of traffic channels has changed over time.

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bluebella.us Google Ads spend

Evaluate bluebella.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.us country & global rank

Assess the ranking of bluebella.us among other retailers within its primary country and worldwide.

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