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Nov 2025
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Home/Insights/Retailers/bluebella.us
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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333.9K
Revenue
Nov 25
226.5K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

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bluebella.us Annual Revenue and Growth

bluebella.us's annual sales on its online store amounted to $4.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bluebella.us revenue by year

bluebella.us's monthly revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced growth of 42%, compared to the preceding three months.

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bluebella.us revenue growth for last six months
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OVERVIEW
In November 2025, bluebella.us achieved online sales of $333,852, significantly surpassing the FASHION AND APPAREL median of $93,064, while its conversion rate ranged from 1.00-1.50%, below the category's high of 3.37%. With an average order value (AOV) of $100-125, bluebella.us also sits between the industry’s high of $375 and low of $76. The site attracted 226,481 sessions, a remarkable figure compared to the lifestyle median of 36,492, though still distant from the highest-performing shein.com with 342,497,064 sessions, underscoring bluebella.us's competitive positioning in the market.
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bluebella.us competitors

In November 2025, bluebella.us reported a revenue of $333,852 from 2,683 transactions and 226,481 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. When comparing bluebella.us to its competitors, it is clear that bluebella.us lags behind in terms of revenue, transactions, and sessions. For example, adoreme.com generated $7,485,837 in revenue from 65,315 transactions and 2,261,817 sessions, with a similar AOV range but a higher conversion rate of 2.50-3.00%. Other competitors such as honeybirdette.com, agentprovocateur.com, and journelle.com also outperformed bluebella.us in various metrics, including revenue, transactions, and sessions. However, bluebella.us shares a similar AOV range and conversion rate with some competitors, indicating potential areas for improvement in driving higher revenue and transactions.

journelle.com screenshot
#1 journelle.com
356.6K
Revenue
91.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#2 honeybirdette.com
1.7M
Revenue
823.9K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
agentprovocateur.com screenshot
#3 agentprovocateur.com
1.5M
Revenue
468.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
adoreme.com screenshot
#4 adoreme.com
7.5M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fredericks.com screenshot
#5 fredericks.com
1M
Revenue
493.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bluebella.us vs top market performers
bluebella.us
top retailers
conversion rate vs average order value for bluebella.us and its competitors
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Revenue share by device at bluebella.us

In November large majority of sales on bluebella.us, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on bluebella.us, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.us channels

Identify top traffic channels that drive growth for bluebella.usand discover how performance of traffic channels has changed over time.

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bluebella.us Google Ads spend

Evaluate bluebella.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.us country & global rank

Assess the ranking of bluebella.us among other retailers within its primary country and worldwide.

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