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Jan 2026
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Home/Insights/Retailers/bluebella.us
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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433.6K
Revenue
Jan 26
262.2K
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

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bluebella.us Annual Revenue and Growth

bluebella.us's annual sales on its online store amounted to $3.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bluebella.us revenue by year

bluebella.us's monthly revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced growth of 51%, compared to the preceding three months.

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bluebella.us revenue growth for last six months
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OVERVIEW
In January 2026, bluebella.us achieved impressive online sales revenue of $433,583, significantly outperforming the median of $91,806 in the lifestyle/fashion and apparel industry. Its conversion rate ranged between 1.00-1.50%, below the industry's high of 3.1%. With an average order value (AOV) of $100-125, bluebella.us is also positioned lower than the industry high of $390. The site attracted 262,214 sessions, a substantial figure compared to the median of 38,909, although still trailing behind industry leader shein.com, which recorded a staggering 279,580,739 sessions. Overall, bluebella.us demonstrates strong performance amidst a competitive market.
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bluebella.us competitors

In January 2026, bluebella.us reported a revenue of $433,583 from 3,572 transactions and 262,214 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 1.00-1.50%. When compared to its competitors, bluebella.us falls behind in terms of revenue with journelle.com generating $345,395, Honey birdette.com generating $2,821,368, Agent provocateur.com generating $2,204,190, Adore me.com generating $11,741,524, and Frederick's.com generating $1,189,547. In terms of transactions and sessions, bluebella.us also lags behind most competitors. However, bluebella.us does have a comparable AOV and conversion rate to some competitors, showing potential for growth in these areas. Overall, bluebella.us has room for improvement in revenue generation, transactions, and sessions compared to its competitors in the lingerie market.

journelle.com screenshot
#1 journelle.com
345.4K
Revenue
95.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#2 honeybirdette.com
2.8M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
agentprovocateur.com screenshot
#3 agentprovocateur.com
2.2M
Revenue
756.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
adoreme.com screenshot
#4 adoreme.com
11.7M
Revenue
3.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fredericks.com screenshot
#5 fredericks.com
1.2M
Revenue
762.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bluebella.us vs top market performers
bluebella.us
top retailers
conversion rate vs average order value for bluebella.us and its competitors
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Revenue share by device at bluebella.us

In January large majority of sales on bluebella.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on bluebella.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.us channels

Identify top traffic channels that drive growth for bluebella.usand discover how performance of traffic channels has changed over time.

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bluebella.us Google Ads spend

Evaluate bluebella.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.us country & global rank

Assess the ranking of bluebella.us among other retailers within its primary country and worldwide.

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