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Mar 2026
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Home/Insights/Retailers/bluebella.us
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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239.5K
Revenue
Mar 26
187.2K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

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bluebella.us Annual Revenue and Growth

bluebella.us's annual sales on its online store amounted to $3.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bluebella.us revenue by year

bluebella.us's monthly revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced growth of 3.8%, compared to the preceding three months.

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bluebella.us revenue growth for last six months
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OVERVIEW
In March 2026, bluebella.us achieved online sales revenue of $239,519, significantly above the FASHION AND APPAREL median of $83,040, though far from the industry leader shein.com's $945,812,338. The site recorded a conversion rate between 1.00-1.50%, trailing the high benchmark of 3.14%. Its average order value (AOV) ranged from $100 to $125, below the high AOV of $377, while sessions totaled 187,179, well above the median of 36,457 but dwarfed by shein.com’s staggering 298,145,068. Overall, bluebella.us demonstrated strong performance, yet highlighted room for improvement against industry leaders.
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bluebella.us competitors

In March 2026, bluebella.us reported a revenue of $239,519 with 1,959 transactions and 187,179 sessions, boasting an average order value (AOV) range of $100-125 and a conversion rate of 1.00-1.50%. Compared to its competitors, bluebella.us falls behind in revenue when compared to giants like Adore Me with $5,930,437 and Honey Birdette with $1,893,728. However, bluebella.us surpasses Journelle and Fredericks in revenue. In terms of transactions, bluebella.us is outperformed by Adore Me, but outperforms Journelle and Fredericks. bluebella.us also has a higher AOV compared to Frederick's lower AOV range of $75-100. While bluebella.us conversion rate is on par with its competitors, it still has room for growth to compete with Adore Me's impressive conversion rate of 2.00-2.50%.

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227.1K
Revenue
91.7K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#2 honeybirdette.com
1.9M
Revenue
723.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
agentprovocateur.com screenshot
#3 agentprovocateur.com
1.3M
Revenue
470.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
adoreme.com screenshot
#4 adoreme.com
5.9M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fredericks.com screenshot
#5 fredericks.com
678.7K
Revenue
502K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
bluebella.us vs top market performers
bluebella.us
top retailers
conversion rate vs average order value for bluebella.us and its competitors
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Revenue share by device at bluebella.us

In March large majority of sales on bluebella.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on bluebella.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.us channels

Identify top traffic channels that drive growth for bluebella.usand discover how performance of traffic channels has changed over time.

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bluebella.us Google Ads spend

Evaluate bluebella.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.us country & global rank

Assess the ranking of bluebella.us among other retailers within its primary country and worldwide.

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