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Apr 2026
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Home/Insights/Retailers/bluebella.us
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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220.4K
Revenue
Apr 26
188.9K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

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bluebella.us Annual Revenue and Growth

bluebella.us's annual sales on its online store amounted to $3.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bluebella.us revenue by year

bluebella.us's monthly revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced decline of 30%, compared to the preceding three months.

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bluebella.us revenue decline for last six months
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OVERVIEW
In April 2026, bluebella.us generated online sales revenue of $220,419, significantly surpassing the FASHION AND APPAREL median of $78,791, while achieving a conversion rate of 0.50-1.00%, below the industry high of 3.05%. With an average order value (AOV) of $100-125, it remains competitive yet shy of the sector's high of $389. bluebella.us attracted 188,949 sessions, which is substantially higher than the median of 35,276 but far from the leading store, shein.com, which recorded 281,585,790 sessions, highlighting the challenges and opportunities within the competitive landscape of the fashion and apparel industry.
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bluebella.us competitors

In April 2026, bluebella.us generated a revenue of $220,419 with 1,858 transactions from 188,949 sessions, yielding an average order value (AOV) between $100-125 and a conversion rate of 0.50-1.00%. Comparatively, journelle.com reported a lower revenue of $202,670 from 1,068 transactions and 99,547 sessions, but a higher AOV of $175-200 and a conversion rate of 1.00-1.50%. honeybirdette.com led the pack with a significant revenue of $1,699,517 from 7,484 transactions and 670,049 sessions, boasting an AOV of $225-250 and a conversion rate of 1.00-1.50%. agentprovocateur.com also outperformed bluebella.us, achieving $1,115,336 in revenue with 5,127 transactions. Meanwhile, adoreme.com dominated the sector with $4,794,033 in revenue and a conversion rate of 1.50-2.00%. Overall, while bluebella.us shows potential, it lags behind its more established competitors.

journelle.com screenshot
#1 journelle.com
202.7K
Revenue
99.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
honeybirdette.com screenshot
#2 honeybirdette.com
1.7M
Revenue
670K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
agentprovocateur.com screenshot
#3 agentprovocateur.com
1.1M
Revenue
402.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
adoreme.com screenshot
#4 adoreme.com
4.8M
Revenue
2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
fredericks.com screenshot
#5 fredericks.com
730.1K
Revenue
502.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bluebella.us vs top market performers
bluebella.us
top retailers
conversion rate vs average order value for bluebella.us and its competitors
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Revenue share by device at bluebella.us

In April large majority of sales on bluebella.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on bluebella.us, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.us channels

Identify top traffic channels that drive growth for bluebella.usand discover how performance of traffic channels has changed over time.

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bluebella.us Google Ads spend

Evaluate bluebella.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.us country & global rank

Assess the ranking of bluebella.us among other retailers within its primary country and worldwide.

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