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Aug 2025
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Home/Insights/Retailers/bluebella.us
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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244.9K
Revenue
Aug 25
166.3K
Sessions
Aug 25
1.0-1.5%
Conv. rate
Aug 25
$100-125
AOV
Aug 25
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Bluebella.us is an online platform selling a wide range of lingerie, nightwear, and loungewear for women. With a sleek and modern design, the website provides an extensive collection of intimate apparel for everyday wear or special occasions. Customers can explore different styles, sizes, and colors to find their perfect fit.

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bluebella.us Annual Revenue and Growth

bluebella.us's annual sales on its online store amounted to $4.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$4.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bluebella.us revenue by year

bluebella.us's monthly revenueOVER TIME
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Over the past three months, bluebella.us revenue has experienced decline of 21%, compared to the preceding three months.

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bluebella.us revenue decline for last six months
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OVERVIEW
bluebella.us, in the FASHION AND APPAREL industry, recorded a revenue of $244,931 for online sales in August 2025, with a conversion rate of 1.00-1.50% and an AOV of $100-125. The store had 166,271 sessions, while the largest online store in the category, shein.com, generated $865,065,186 in revenue with 323,426,413 sessions. The median revenue in the industry is $77,469, conversion rate is 3.01%, AOV is $393, and sessions are 36,717. bluebella.us's performance metrics indicate strong potential for growth and optimization opportunities.
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bluebella.us competitors

In August 2025, bluebella.us had a revenue of $244,931 with 2,040 transactions and 166,271 sessions. The average order value (AOV) was between $100-$125, and the conversion rate ranged from 1.00-1.50%. Compared to its competitors, bluebella.us falls behind in terms of revenue and sessions. For example, honeybirdette.com generated $1,268,847 in revenue with 5,974 transactions and 671,247 sessions, while adoreme.com had a revenue of $4,028,521 with 36,656 transactions and 1,899,182 sessions. However, bluebella.us is on par with agentprovocateur.com in terms of conversion rate, both ranging from 1.00-1.50%. Despite its lower revenue and sessions compared to some competitors, bluebella.us maintains a competitive AOV and conversion rate within the lingerie industry.

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AOV
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AOV
bluebella.us vs top market performers
bluebella.us
top retailers
conversion rate vs average order value for bluebella.us and its competitors
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Revenue share by device at bluebella.us

In August large majority of sales on bluebella.us, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on bluebella.us, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bluebella.us channels

Identify top traffic channels that drive growth for bluebella.usand discover how performance of traffic channels has changed over time.

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bluebella.us Google Ads spend

Evaluate bluebella.us's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bluebella.us devices

Review bluebella.us's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bluebella.us top markets

Explore bluebella.us's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bluebella.us country & global rank

Assess the ranking of bluebella.us among other retailers within its primary country and worldwide.

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