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Oct 2025
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Home/Insights/Retailers/bookoutlet.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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5.6M
Revenue
Oct 25
990.6K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Bookoutlet.com is an online platform that offers a wide range of books. Their inventory comprises various genres, including fiction, non-fiction, childrens books, and more. Customers can find new and used books at discounted prices, enjoying deals on both popular titles and lesser-known works.

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bookoutlet.com Annual Revenue and Growth

bookoutlet.com's annual sales on its online store amounted to $92.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$92.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bookoutlet.com revenue by year

bookoutlet.com's monthly revenueOVER TIME
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Over the past three months, bookoutlet.com revenue has experienced decline of 15%, compared to the preceding three months.

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bookoutlet.com revenue decline for last six months
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OVERVIEW
In October 2025, bookoutlet.com achieved impressive performance metrics with online sales revenue of $5,596,077, significantly surpassing the e-commerce median of $93,795, although still behind industry leader michaels.com at $105,162,923. The site’s conversion rate ranged from 2.50% to 3.00%, above the lower end of the e-commerce spectrum, while its average order value (AOV) stood between $200 and $225, compared to a high of $350. Additionally, bookoutlet.com attracted 990,552 sessions, far exceeding the median of 39,049 in the sector but notably lower than michaels.com's record of 32,351,606 sessions.
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bookoutlet.com competitors

When comparing bookoutlet.com to its competitors in October 2025, it is evident that bookoutlet.com outperforms bulkbookstore.com, betterworldbooks.com, hpb.com, harpercollins.com, and alibris.com in terms of revenue, with bookoutlet.com generating $5,596,077 compared to its closest competitor, hpb.com, with $4,423,540. bookoutlet.com also leads in the number of transactions with 27,816, surpassing all competitors. While bulkbookstore.com has a higher average order value (AOV) of $775-$800, bookoutlet.com maintains a competitive AOV of $200-$225. In terms of conversion rate, hpb.com leads with 4.00-4.50%, but bookoutlet.com's conversion rate of 2.50-3.00% remains steady and comparable to its competitors. Overall, bookoutlet.com stands out as a strong performer in the online book retail industry, excelling in revenue generation and transaction volume.

bulkbookstore.com screenshot
#1 bulkbookstore.com
2.5M
Revenue
86.3K
Sessions
3.5-4.0%
Conv. rate
$700-800
AOV
betterworldbooks.com screenshot
#2 betterworldbooks.com
2.5M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
hpb.com screenshot
#3 hpb.com
4.4M
Revenue
1.1M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
harpercollins.com screenshot
#4 harpercollins.com
468.6K
Revenue
1.2M
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
alibris.com screenshot
#5 alibris.com
1M
Revenue
1M
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
bookoutlet.com vs top market performers
bookoutlet.com
top retailers
conversion rate vs average order value for bookoutlet.com and its competitors
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Revenue share by device at bookoutlet.com

In October large majority of sales on bookoutlet.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on bookoutlet.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bookoutlet.com channels

Identify top traffic channels that drive growth for bookoutlet.comand discover how performance of traffic channels has changed over time.

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bookoutlet.com Google Ads spend

Evaluate bookoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookoutlet.com devices

Review bookoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookoutlet.com top markets

Explore bookoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookoutlet.com country & global rank

Assess the ranking of bookoutlet.com among other retailers within its primary country and worldwide.

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