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Sep 2025
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Home/Insights/Retailers/bookoutlet.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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5.2M
Revenue
Sep 25
1M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Bookoutlet.com is an online platform that offers a wide range of books. Their inventory comprises various genres, including fiction, non-fiction, childrens books, and more. Customers can find new and used books at discounted prices, enjoying deals on both popular titles and lesser-known works.

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bookoutlet.com Annual Revenue and Growth

bookoutlet.com's annual sales on its online store amounted to $92.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$92.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bookoutlet.com revenue by year

bookoutlet.com's monthly revenueOVER TIME
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Over the past three months, bookoutlet.com revenue has experienced decline of 17%, compared to the preceding three months.

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bookoutlet.com revenue decline for last six months
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OVERVIEW
In September 2025, bookoutlet.com generated $5,231,339 in revenue from online sales, significantly surpassing the e-commerce industry median of $81,105, while achieving a conversion rate of 2.50-3.00%, slightly below the industry high of 3.72%. The average order value (AOV) ranged from $200-225, under the high of $351, with 1,023,232 sessions, well above the median of 37,786 but far from michaels.com’s 30,281,186 sessions, reflecting its strong presence in the e-commerce sector.
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bookoutlet.com competitors

In September 2025, bookoutlet.com outperformed its competitors in terms of revenue, with $5,231,339 in comparison to bulkbookstore.com ($2,358,981), betterworldbooks.com ($2,401,399), hpb.com ($4,506,410), harpercollins.com ($342,564), and alibris.com ($1,139,738). bookoutlet.com also had a higher number of transactions (25,662) and sessions (1,023,232) than most of its competitors. However, bookoutlet.com's Average Order Value (AOV) ranged from $200 to $225, which was lower than bulkbookstore.com ($725-750) and hpb.com ($75-100). Additionally, bookoutlet.com's conversion rate was in the middle range at 2.50-3.00%, while bulkbookstore.com had a higher conversion rate of 4.00-4.50%. Despite these differences, bookoutlet.com maintained a strong position in the online book retail market in September 2025.

bulkbookstore.com screenshot
#1 bulkbookstore.com
2.4M
Revenue
75.4K
Sessions
4.0-4.5%
Conv. rate
$700-800
AOV
betterworldbooks.com screenshot
#2 betterworldbooks.com
2.4M
Revenue
1.5M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
hpb.com screenshot
#3 hpb.com
4.5M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
harpercollins.com screenshot
#4 harpercollins.com
342.6K
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
alibris.com screenshot
#5 alibris.com
1.1M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
bookoutlet.com vs top market performers
bookoutlet.com
top retailers
conversion rate vs average order value for bookoutlet.com and its competitors
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Revenue share by device at bookoutlet.com

In September large majority of sales on bookoutlet.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on bookoutlet.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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bookoutlet.com channels

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bookoutlet.com Google Ads spend

Evaluate bookoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bookoutlet.com devices

Review bookoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bookoutlet.com top markets

Explore bookoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bookoutlet.com country & global rank

Assess the ranking of bookoutlet.com among other retailers within its primary country and worldwide.

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