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Jul 2025
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Home/Insights/Retailers/brylanehome.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.2M
Revenue
306.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrylaneHome.com is an online retail platform that offers an extensive range of home products. Their inventory includes furniture, bedding, kitchen essentials, bathroom accessories, home decor items, and more. Customers can shop for affordable and versatile options to furnish and adorn their homes conveniently from this website.

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brylanehome.com's revenueOVER TIME
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Over the past three months, brylanehome.com revenue has experienced decline of 15%, compared to the preceding three months.

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brylanehome.com revenue decline for last six months
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OVERVIEW
In July 2025, brylanehome.com in the home_and_garden industry generated $1,181,795 in online sales with a conversion rate of 2.00-2.50% and an AOV of $150-175 from 306,875 sessions. The highest online store in the category was homedepot.com with $1,339,846,577 in revenue, 3.28% conversion rate, $673 AOV, and 175,364,207 sessions. The median revenue, conversion rate, AOV, and sessions for HOME AND GARDEN were $124,626, 0.62%, $93, and 36,567 respectively.
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brylanehome.com competitors

In July 2025, brylanehome.com reported a revenue of $1,181,795 with 6,772 transactions and 306,875 sessions. The site's average order value (AOV) falls between $150-175, and it has a conversion rate of 2.00-2.50%. When compared to its competitors, brylanehome.com lags behind in revenue compared to womanwithin.com, catherines.com, and roamans.com. However, brylanehome.com has a higher AOV range and conversion rate than fullbeauty.com and jessicalondon.com. womanwithin.com leads the pack with a revenue of $11,428,910 from 97,946 transactions and 3,583,369 sessions. catherines.com also outperforms brylanehome.com significantly with a revenue of $4,679,281 from 38,053 transactions and 2,350,968 sessions. Overall, brylanehome.com competes favorably in terms of AOV and conversion rate, but may need to increase its revenue and sessions to match up with the top performers in the market.

fullbeauty.com screenshot
#1 fullbeauty.com
1.3M
Revenue
358.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
catherines.com screenshot
#2 catherines.com
4.7M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
womanwithin.com screenshot
#3 womanwithin.com
11.4M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
roamans.com screenshot
#4 roamans.com
4.4M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#5 jessicalondon.com
955.4K
Revenue
470.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brylanehome.com vs top market performers
brylanehome.com
top retailers
conversion rate vs average order value for brylanehome.com and its competitors
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Revenue share by device at brylanehome.com

In July large majority of sales on brylanehome.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In July large majority of sales on brylanehome.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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brylanehome.com channels

Identify top traffic channels that drive growth for brylanehome.comand discover how performance of traffic channels has changed over time.

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brylanehome.com Google Ads spend

Evaluate brylanehome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brylanehome.com devices

Review brylanehome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brylanehome.com top markets

Explore brylanehome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brylanehome.com country & global rank

Assess the ranking of brylanehome.com among other retailers within its primary country and worldwide.

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