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Sep 2025
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Home/Insights/Retailers/brylanehome.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.4M
Revenue
Sep 25
342.2K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrylaneHome.com is an online retail platform that offers an extensive range of home products. Their inventory includes furniture, bedding, kitchen essentials, bathroom accessories, home decor items, and more. Customers can shop for affordable and versatile options to furnish and adorn their homes conveniently from this website.

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brylanehome.com Annual Revenue and Growth

brylanehome.com's annual sales on its online store amounted to $26.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$26.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brylanehome.com revenue by year

brylanehome.com's monthly revenueOVER TIME
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Over the past three months, brylanehome.com revenue has experienced decline of 7.1%, compared to the preceding three months.

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brylanehome.com revenue decline for last six months
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OVERVIEW
In September 2025, brylanehome.com generated $1,404,515 in online sales, significantly surpassing the home and garden median of $113,901, though still far behind the leader, homedepot.com, at $1,279,366,314; with a conversion rate of 2.00-2.50%, brylanehome.com falls below the sector's high of 3.36%, while its average order value (AOV) of $175-200 is commendable but still below the high of $677; the site recorded 342,248 sessions, well above the median of 32,433, but dwarfed by homedepot.com’s 148,597,767 sessions, highlighting room for growth in visibility and conversion efficiency.
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brylanehome.com competitors

In September 2025, brylanehome.com reported a revenue of $1,404,515 with 7,967 transactions and 342,248 sessions, resulting in an average order value (AOV) of $175-200 and a conversion rate of 2.00-2.50%. When compared to its competitors, brylanehome.com falls behind in revenue compared to womanwithin.com at $10,834,942, but performs better than fullbeauty.com at $1,176,052. brylanehome.com has a lower number of transactions than womanwithin.com with 88,414 transactions but higher than fullbeauty.com with 9,902 transactions. Additionally, brylanehome.com has a similar conversion rate to womanwithin.com and a higher AOV compared to all its competitors except for jessicalondon.com, which has an AOV of $125-150. Despite facing stiff competition in the online home goods market, brylanehome.com holds its own with its unique offerings and customer base.

fullbeauty.com screenshot
#1 fullbeauty.com
1.2M
Revenue
286.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
catherines.com screenshot
#2 catherines.com
5.6M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
womanwithin.com screenshot
#3 womanwithin.com
10.8M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
roamans.com screenshot
#4 roamans.com
3.9M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#5 jessicalondon.com
548.1K
Revenue
324.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brylanehome.com vs top market performers
brylanehome.com
top retailers
conversion rate vs average order value for brylanehome.com and its competitors
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Revenue share by device at brylanehome.com

In September large majority of sales on brylanehome.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on brylanehome.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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brylanehome.com channels

Identify top traffic channels that drive growth for brylanehome.comand discover how performance of traffic channels has changed over time.

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brylanehome.com Google Ads spend

Evaluate brylanehome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brylanehome.com devices

Review brylanehome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brylanehome.com top markets

Explore brylanehome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brylanehome.com country & global rank

Assess the ranking of brylanehome.com among other retailers within its primary country and worldwide.

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