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Oct 2025
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Home/Insights/Retailers/brylanehome.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.6M
Revenue
Oct 25
383.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrylaneHome.com is an online retail platform that offers an extensive range of home products. Their inventory includes furniture, bedding, kitchen essentials, bathroom accessories, home decor items, and more. Customers can shop for affordable and versatile options to furnish and adorn their homes conveniently from this website.

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brylanehome.com Annual Revenue and Growth

brylanehome.com's annual sales on its online store amounted to $26.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$26.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brylanehome.com revenue by year

brylanehome.com's monthly revenueOVER TIME
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Over the past three months, brylanehome.com revenue has experienced growth of 9.4%, compared to the preceding three months.

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brylanehome.com revenue growth for last six months
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OVERVIEW
In October 2025, brylanehome.com generated $1,552,840 in online sales, significantly outperforming the home_and_garden median of $117,921, while achieving a conversion rate of 2.00-2.50%, which is above the sector's low of 0.7% but below the high of 3.47%. Their average order value (AOV) ranged from $150 to $175, falling short of the category high of $676, yet exceeding the low of $94. The site recorded 383,454 sessions, considerably higher than the median of 30,856 in the industry, although still far behind homedepot.com's staggering 152,722,965 sessions.
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brylanehome.com competitors

In October 2025, brylanehome.com reported a revenue of $1,552,840 with 8,919 transactions and 383,454 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, brylanehome.com falls behind in revenue when compared to womanwithin.com at $12,495,964 and catherines.com at $5,632,889. However, brylanehome.com performs better in terms of conversion rate compared to jessicalondon.com at 1.00-1.50%. Additionally, brylanehome.com has a lower average order value than roamans.com at $100-125 and womanwithin.com at $125-150. In terms of transactions and sessions, brylanehome.com sits in the middle among its competitors. Overall, while brylanehome.com may not be the top performer in all metrics, it still holds its own in the competitive landscape of online home furnishing retailers.

fullbeauty.com screenshot
#1 fullbeauty.com
1.9M
Revenue
309.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
catherines.com screenshot
#2 catherines.com
5.6M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
womanwithin.com screenshot
#3 womanwithin.com
12.5M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
roamans.com screenshot
#4 roamans.com
4.1M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#5 jessicalondon.com
681.6K
Revenue
378.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brylanehome.com vs top market performers
brylanehome.com
top retailers
conversion rate vs average order value for brylanehome.com and its competitors
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Revenue share by device at brylanehome.com

In October large majority of sales on brylanehome.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In October large majority of sales on brylanehome.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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brylanehome.com channels

Identify top traffic channels that drive growth for brylanehome.comand discover how performance of traffic channels has changed over time.

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brylanehome.com Google Ads spend

Evaluate brylanehome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brylanehome.com devices

Review brylanehome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brylanehome.com top markets

Explore brylanehome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brylanehome.com country & global rank

Assess the ranking of brylanehome.com among other retailers within its primary country and worldwide.

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