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Aug 2025
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Home/Insights/Retailers/brylanehome.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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1.3M
Revenue
Aug 25
353.2K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$150-175
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

BrylaneHome.com is an online retail platform that offers an extensive range of home products. Their inventory includes furniture, bedding, kitchen essentials, bathroom accessories, home decor items, and more. Customers can shop for affordable and versatile options to furnish and adorn their homes conveniently from this website.

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brylanehome.com Annual Revenue and Growth

brylanehome.com's annual sales on its online store amounted to $26.3M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$26.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
brylanehome.com revenue by year

brylanehome.com's monthly revenueOVER TIME
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Over the past three months, brylanehome.com revenue has experienced decline of 17%, compared to the preceding three months.

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brylanehome.com revenue decline for last six months
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OVERVIEW
In August 2025, brylanehome.com in the home_and_garden industry had a revenue of $1,305,377, a conversion rate of 2.00-2.50%, an AOV of $150-175, and 353,206 sessions. The median revenue in the category was $117,963, with homedepot.com leading at $1,348,693,052 in revenue. The high and low conversion rates were 3.29% and 0.61%, respectively, while AOV ranged from $91 to $672. The store with the most sessions was homedepot.com at 175,975,033, surpassing the median of 36,030 for HOME AND GARDEN websites.
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brylanehome.com competitors

In August 2025, brylanehome.com generated a revenue of $1,305,377 from 7,752 transactions with 353,206 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, brylanehome.com falls behind in revenue to womanwithin.com, which raked in $10,006,387 from 89,682 transactions and 3,292,080 sessions. However, brylanehome.com outperformed fullbeauty.com, catherines.com, roamans.com, and jessicalondon.com in terms of conversion rate. womanwithin.com, catherines.com, roamans.com, and fullbeauty.com all had a similar AOV of $100-125, whereas jessicalondon.com had a slightly higher AOV of $125-150. Despite facing stiff competition from larger players in the market, brylanehome.com has managed to maintain a competitive conversion rate, showcasing its strength in converting sessions into transactions.

fullbeauty.com screenshot
#1 fullbeauty.com
1.3M
Revenue
361.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
catherines.com screenshot
#2 catherines.com
5.7M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
womanwithin.com screenshot
#3 womanwithin.com
10M
Revenue
3.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
roamans.com screenshot
#4 roamans.com
4.1M
Revenue
1.5M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#5 jessicalondon.com
597.9K
Revenue
319.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
brylanehome.com vs top market performers
brylanehome.com
top retailers
conversion rate vs average order value for brylanehome.com and its competitors
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Revenue share by device at brylanehome.com

In August large majority of sales on brylanehome.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In August large majority of sales on brylanehome.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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brylanehome.com channels

Identify top traffic channels that drive growth for brylanehome.comand discover how performance of traffic channels has changed over time.

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brylanehome.com Google Ads spend

Evaluate brylanehome.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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brylanehome.com devices

Review brylanehome.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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brylanehome.com top markets

Explore brylanehome.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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brylanehome.com country & global rank

Assess the ranking of brylanehome.com among other retailers within its primary country and worldwide.

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