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Apr 2026
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Home/Insights/Retailers/fullbeauty.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.1M
Revenue
Apr 26
250K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Fullbeauty.com is an online retail platform that offers a wide range of clothing and accessories for plus-sized individuals. Their inventory includes a diverse selection of trendy fashion items, including outerwear, dresses, swimwear, intimates, footwear, and jewelry. The website caters exclusively to those seeking fashionable options in larger sizes.

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fullbeauty.com Annual Revenue and Growth

fullbeauty.com's annual sales on its online store amounted to $17.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
fullbeauty.com revenue by year

fullbeauty.com's monthly revenueOVER TIME
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Over the past three months, fullbeauty.com revenue has experienced decline of 31%, compared to the preceding three months.

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fullbeauty.com revenue decline for last six months
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OVERVIEW
In April 2026, fullbeauty.com generated $1,137,533 in online sales, significantly outperforming the FASHION AND APPAREL median of $78,791, while maintaining a robust conversion rate of 3.50-4.00%, above the category's high benchmark of 3.05%. With an average order value (AOV) of $100-125, it sits comfortably within the industry's range, but below the high of $389. fullbeauty.com recorded 249,997 sessions, far exceeding the median of 35,276 but trailing the industry leader shein.com’s impressive 281,585,790 sessions, highlighting its competitive yet niche presence in the online fashion marketplace.
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fullbeauty.com competitors

In April 2026, fullbeauty.com generated a revenue of $1,137,533 from 9,436 transactions across 249,997 sessions, achieving a conversion rate of 3.50-4.00% with an average order value (AOV) of $100-125. In comparison, catherines.com led the market with $6,058,725 in revenue, supported by 52,625 transactions from 1,666,547 sessions, while maintaining an AOV of $100-125 and a conversion rate of 3.00-3.50%. roamans.com, with a significant revenue of $3,396,116, saw 30,683 transactions from 1,204,604 sessions, offering the same AOV range but a lower conversion rate of 2.50-3.00%. brylanehome.com earned $1,430,626 from 7,395 transactions across 407,827 sessions, achieving a higher AOV of $175-200 but a conversion rate of only 1.50-2.00%. Lastly, jessicalondon.com had revenue of $1,095,918 from 8,645 transactions, with an AOV of $125-150 and a conversion rate of 1.50-2.00%.

brylanehome.com screenshot
#1 brylanehome.com
1.4M
Revenue
407.8K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
roamans.com screenshot
#2 roamans.com
3.4M
Revenue
1.2M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#3 jessicalondon.com
1.1M
Revenue
499.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
catherines.com screenshot
#4 catherines.com
6.1M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
swimsuitsforall.com screenshot
#5 swimsuitsforall.com
1.7M
Revenue
628.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fullbeauty.com vs top market performers
fullbeauty.com
top retailers
conversion rate vs average order value for fullbeauty.com and its competitors
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Revenue share by device at fullbeauty.com

In April large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In April large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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fullbeauty.com channels

Identify top traffic channels that drive growth for fullbeauty.comand discover how performance of traffic channels has changed over time.

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fullbeauty.com Google Ads spend

Evaluate fullbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fullbeauty.com devices

Review fullbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fullbeauty.com top markets

Explore fullbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fullbeauty.com country & global rank

Assess the ranking of fullbeauty.com among other retailers within its primary country and worldwide.

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