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Home/Insights/Retailers/fullbeauty.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1M
Revenue
Aug 26
296.9K
Sessions
Aug 26
2.5-3.0%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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Fullbeauty.com is an online retail platform that offers a wide range of clothing and accessories for plus-sized individuals. Their inventory includes a diverse selection of trendy fashion items, including outerwear, dresses, swimwear, intimates, footwear, and jewelry. The website caters exclusively to those seeking fashionable options in larger sizes.

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fullbeauty.com Annual Revenue and Growth

fullbeauty.com's annual sales on its online store amounted to $17.7M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
fullbeauty.com revenue by year

fullbeauty.com's monthly revenueOVER TIME
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Over the past three months, fullbeauty.com revenue has experienced growth of 15%, compared to the preceding three months.

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fullbeauty.com revenue growth for last six months
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OVERVIEW
fullbeauty.com performs notably well compared to the average store in the fashion and apparel category. In August 2026, it generated $1 million in online sales, far exceeding the average store's revenue of around $87,900. Its conversion rate of 2.50-3.00% sits comfortably within the category's typical range of 0.65% to 3.1%. The average order value (AOV) is also impressive at $100-125, within the category's typical AOV range of $84 to $408. Additionally, fullbeauty.com attracted 297,000 sessions, significantly more than the average store in the fashion and apparel category, which sees about 37,200 sessions monthly.
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fullbeauty.com competitors

fullbeauty.com excels with a solid conversion rate of 2.50-3.00%, surpassing brylanehome.com's 2.00-2.50% and jessicalondon.com’s 2.00-2.50% in August 2026. However, it trails behind roamans.com, which leads with a conversion rate of 3.00-3.50%. In terms of revenue, fullbeauty.com generated $1 million, placing it fifth among competitors, with roamans.com leading at $5.4 million. The website also recorded 8,377 transactions, again placing it last, while roamans.com outperformed with 48,100 transactions. Regarding sessions, fullbeauty.com had 297,000, significantly lower than catherines.com, which led with 1.9 million sessions. Overall, while fullbeauty.com has a commendable conversion rate, it falls short in revenue, transactions, and traffic compared to its competitors.

brylanehome.com screenshot
#1 brylanehome.com
1.9M
Revenue
405K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
roamans.com screenshot
#2 roamans.com
5.4M
Revenue
1.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#3 jessicalondon.com
2.1M
Revenue
576.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
catherines.com screenshot
#4 catherines.com
4M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
swimsuitsforall.com screenshot
#5 swimsuitsforall.com
1.1M
Revenue
557.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fullbeauty.com vs top market performers
fullbeauty.com
top retailers
conversion rate vs average order value for fullbeauty.com and its competitors
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Revenue share by device at fullbeauty.com

In August large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In August large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

Industries fullbeauty.com operates in

fullbeauty.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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fullbeauty.com channels

Identify top traffic channels that drive growth for fullbeauty.comand discover how performance of traffic channels has changed over time.

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fullbeauty.com Google Ads spend

Evaluate fullbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fullbeauty.com devices

Review fullbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fullbeauty.com top markets

Explore fullbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fullbeauty.com country & global rank

Assess the ranking of fullbeauty.com among other retailers within its primary country and worldwide.

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