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Jul 2025
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Home/Insights/Retailers/fullbeauty.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.3M
Revenue
358.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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Fullbeauty.com is an online retail platform that offers a wide range of clothing and accessories for plus-sized individuals. Their inventory includes a diverse selection of trendy fashion items, including outerwear, dresses, swimwear, intimates, footwear, and jewelry. The website caters exclusively to those seeking fashionable options in larger sizes.

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fullbeauty.com's revenueOVER TIME
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Over the past three months, fullbeauty.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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fullbeauty.com revenue growth for last six months
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OVERVIEW
In July 2025, fullbeauty.com, in the FASHION AND APPAREL industry, had online sales revenue of $1,263,768, conversion rate of 2.50-3.00%, AOV of $100-125, and 358,884 sessions. Compared to the industry median revenue of $82,875, fullbeauty.com's performance stands out. However, the top player in the category, shein.com, far surpasses with revenue of $817,680,251 and sessions of 294,721,604. Despite not reaching the highest levels, fullbeauty.com maintains a competitive position with a balanced performance across revenue, conversion rate, AOV, and sessions within the FASHION AND APPAREL industry.
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fullbeauty.com competitors

In July 2025, fullbeauty.com generated $1,263,768 in revenue from 10,126 transactions and 358,884 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 2.50-3.00%. Comparing fullbeauty.com to its competitors, we can see that Woman Within leads the pack with $11,428,910 in revenue from 97,946 transactions and 3,583,369 sessions, while Roaman's follows closely behind with $4,426,012 in revenue from 40,201 transactions and 1,566,720 sessions. In terms of conversion rates, fullbeauty.com, Roaman's, and Woman Within all fall within the range of 2.50-3.00%, showcasing strong performance in converting sessions into transactions. However, fullbeauty.com's average order value falls on the lower end compared to Brylane Home and Jessica London, suggesting potential room for improvement in upselling or cross-selling strategies to increase revenue per transaction.

brylanehome.com screenshot
#1 brylanehome.com
1.2M
Revenue
306.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
roamans.com screenshot
#2 roamans.com
4.4M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#3 jessicalondon.com
955.4K
Revenue
470.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
womanwithin.com screenshot
#4 womanwithin.com
11.4M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
catherines.com screenshot
#5 catherines.com
4.7M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
fullbeauty.com vs top market performers
fullbeauty.com
top retailers
conversion rate vs average order value for fullbeauty.com and its competitors
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Revenue share by device at fullbeauty.com

In July large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In July large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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fullbeauty.com channels

Identify top traffic channels that drive growth for fullbeauty.comand discover how performance of traffic channels has changed over time.

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fullbeauty.com Google Ads spend

Evaluate fullbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fullbeauty.com devices

Review fullbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fullbeauty.com top markets

Explore fullbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fullbeauty.com country & global rank

Assess the ranking of fullbeauty.com among other retailers within its primary country and worldwide.

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