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May 2025
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Home/Insights/Retailers/fullbeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.4M
Revenue
329.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
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Fullbeauty.com is an online retail platform that offers a wide range of clothing and accessories for plus-sized individuals. Their inventory includes a diverse selection of trendy fashion items, including outerwear, dresses, swimwear, intimates, footwear, and jewelry. The website caters exclusively to those seeking fashionable options in larger sizes.

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fullbeauty.com's revenueOVER TIME
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Over the past three months, fullbeauty.com revenue has experienced decline of 6.4%, compared to the preceding three months.

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fullbeauty.com revenue decline for last six months
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OVERVIEW
In May 2025, fullbeauty.com in the FASHION AND APPAREL industry had a revenue of $1,438,631 with a conversion rate of 3.50-4.00% and an AOV of $100-125. The site had 329,145 sessions, with shein.com leading the industry with 224,142,058 sessions. The median revenue in the category was $81,783, the conversion rate was 3.09%, the AOV was $415, and the median sessions were 33,223. A very high AOV in the industry was $415 and a very low AOV was $82, while a very high conversion rate was 3.09% and a very low conversion rate was 0.67%.
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fullbeauty.com competitors

In May 2025, fullbeauty.com generated a revenue of $1,438,631 from 11,996 transactions and 329,145 sessions, with an average order value (AOV) of $100-$125 and a conversion rate of 3.50-4.00%. Compared to its competitors, fullbeauty.com lags behind in terms of revenue and sessions. catherines.com leads the pack with a revenue of $5,633,323 from 47,175 transactions and 1,996,815 sessions, while womanwithin.com follows closely with $10,705,930 revenue from 88,700 transactions and 4,085,375 sessions. roamans.com also outperforms fullbeauty.com with a revenue of $5,326,344 from 49,306 transactions and 1,654,582 sessions. However, fullbeauty.com performs better than jessicalondon.com and brylanehome.com in terms of revenue, transactions, and sessions. jessicalondon.com generated $1,126,862 revenue from 7,979 transactions and 472,498 sessions, while brylanehome.com generated $1,453,923 revenue from 8,438 transactions and 306,875 sessions.

brylanehome.com screenshot
#1 brylanehome.com
1.5M
Revenue
306.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
roamans.com screenshot
#2 roamans.com
5.3M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#3 jessicalondon.com
1.1M
Revenue
472.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
womanwithin.com screenshot
#4 womanwithin.com
10.7M
Revenue
4.1M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
catherines.com screenshot
#5 catherines.com
5.6M
Revenue
2M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fullbeauty.com vs top market performers
fullbeauty.com
top retailers
conversion rate vs average order value for fullbeauty.com and its competitors
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Revenue share by device at fullbeauty.com

In May large majority of sales on fullbeauty.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.

In May large majority of sales on fullbeauty.com, 67% was finalized on mobile devices, with 33% of sales coming from desktop devices.
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brands overtime comparison

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fullbeauty.com channels

Identify top traffic channels that drive growth for fullbeauty.comand discover how performance of traffic channels has changed over time.

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fullbeauty.com Google Ads spend

Evaluate fullbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fullbeauty.com devices

Review fullbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fullbeauty.com top markets

Explore fullbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fullbeauty.com country & global rank

Assess the ranking of fullbeauty.com among other retailers within its primary country and worldwide.

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