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Nov 2025
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Home/Insights/Retailers/fullbeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2M
Revenue
Nov 25
334.7K
Sessions
Nov 25
5.0-5.5%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Fullbeauty.com is an online retail platform that offers a wide range of clothing and accessories for plus-sized individuals. Their inventory includes a diverse selection of trendy fashion items, including outerwear, dresses, swimwear, intimates, footwear, and jewelry. The website caters exclusively to those seeking fashionable options in larger sizes.

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fullbeauty.com Annual Revenue and Growth

fullbeauty.com's annual sales on its online store amounted to $19.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$19.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
fullbeauty.com revenue by year

fullbeauty.com's monthly revenueOVER TIME
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Over the past three months, fullbeauty.com revenue has experienced growth of 28%, compared to the preceding three months.

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fullbeauty.com revenue growth for last six months
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OVERVIEW
In November 2025, fullbeauty.com generated impressive online sales of $1,986,446, significantly surpassing the FASHION AND APPAREL median of $93,064. With a robust conversion rate of 5.00-5.50%, it outperformed the high industry benchmark of 3.37%. The average order value (AOV) ranged from $100-125, aligning closely with the sector's low end of $76. The site attracted 334,724 sessions, well above the median of 36,492, although trailing the market leader shein.com’s extraordinary session count of 342,497,064, illustrating fullbeauty.com's solid position within a competitive landscape.
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fullbeauty.com competitors

fullbeauty.com, with a revenue of $1,986,446 and 17,115 transactions from 334,724 sessions in November 2025, falls slightly behind some of its competitors in terms of revenue and transactions. For example, womanwithin.com generated $11,978,611 in revenue from 105,265 transactions, while catherine.com saw $5,920,375 in revenue from 54,232 transactions. However, fullbeauty.com does have a higher conversion rate compared to some competitors, such as roamans.com and jessicalondon.com. roamans.com had a conversion rate of 2.50-3.00%, while jessicalondon.com had a conversion rate of 1.00-1.50%. Additionally, fullbeauty.com and jessicalondon.com have a similar Average Order Value (AOV) of $100-$125. Overall, while fullbeauty.com may not lead in revenue or transactions, its higher conversion rate could indicate strong customer engagement and potential for growth in the future.

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1.9M
Revenue
464.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
roamans.com screenshot
#2 roamans.com
3.9M
Revenue
1.4M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
jessicalondon.com screenshot
#3 jessicalondon.com
608.5K
Revenue
349.3K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
womanwithin.com screenshot
#4 womanwithin.com
12M
Revenue
3.9M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
catherines.com screenshot
#5 catherines.com
5.9M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fullbeauty.com vs top market performers
fullbeauty.com
top retailers
conversion rate vs average order value for fullbeauty.com and its competitors
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Revenue share by device at fullbeauty.com

In November large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.

In November large majority of sales on fullbeauty.com, 67% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 33% of sales coming from desktop devices.
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fullbeauty.com channels

Identify top traffic channels that drive growth for fullbeauty.comand discover how performance of traffic channels has changed over time.

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fullbeauty.com Google Ads spend

Evaluate fullbeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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fullbeauty.com devices

Review fullbeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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fullbeauty.com top markets

Explore fullbeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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fullbeauty.com country & global rank

Assess the ranking of fullbeauty.com among other retailers within its primary country and worldwide.

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