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Sep 2025
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Home/Insights/Retailers/roamans.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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3.9M
Revenue
Sep 25
1.4M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Roamans.com is an online retail company focused on providing womens clothing options ranging from size 12 to 44. Their collection consists of various fashion styles including trendy, casual, and formal wear suitable for all occasions. Additionally, they offer accessories and footwear to complete outfit choices for a wide range of sizes.

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roamans.com Annual Revenue and Growth

roamans.com's annual sales on its online store amounted to $81.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$81.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
roamans.com revenue by year

roamans.com's monthly revenueOVER TIME
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Over the past three months, roamans.com revenue has experienced decline of 20%, compared to the preceding three months.

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roamans.com revenue decline for last six months
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OVERVIEW
In September 2025, roamans.com generated $3,869,739 in online sales, significantly outperforming the median of $74,931 in the FASHION AND APPAREL industry. With a conversion rate of 2.50-3.00%, it is slightly below the industry high of 3.2% and above the low of 0.68%. The average order value (AOV) ranged between $100-125, compared to the industry high of $382 and low of $73. roamans.com recorded 1,386,390 sessions, far exceeding the median of 34,221, though it remains distant from the industry leader, shein.com, which had 297,137,690 sessions.
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roamans.com competitors

In September 2025, roamans.com generated $3,869,739 in revenue from 36,664 transactions and 1,386,390 sessions with an average order value (AOV) of $100-$125 and a conversion rate of 2.50-3.00%. Comparing this data to its competitors, Catherine's had a higher revenue of $5,625,284 from 52,457 transactions and 1,772,713 sessions, but had similar AOV and conversion rates. Woman Within outperformed all with $10,834,942 revenue from 88,414 transactions and 3,233,189 sessions, maintaining a consistent AOV and conversion rate. Jessica London had lower revenue of $548,068 with 4,366 transactions and 324,640 sessions, but a higher AOV of $125-$150. Full Beauty and Swimsuits For All had revenue in between, but Full Beauty had a higher conversion rate of 3.00-3.50% compared to roamans.com and the other competitors.

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Conv. rate
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AOV
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10.8M
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3.2M
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548.1K
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1.0-1.5%
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1.2M
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3.0-3.5%
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693.8K
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422.3K
Sessions
1.5-2.0%
Conv. rate
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AOV
roamans.com vs top market performers
roamans.com
top retailers
conversion rate vs average order value for roamans.com and its competitors
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Revenue share by device at roamans.com

In September large majority of sales on roamans.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on roamans.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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roamans.com channels

Identify top traffic channels that drive growth for roamans.comand discover how performance of traffic channels has changed over time.

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roamans.com Google Ads spend

Evaluate roamans.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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roamans.com devices

Review roamans.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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roamans.com top markets

Explore roamans.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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roamans.com country & global rank

Assess the ranking of roamans.com among other retailers within its primary country and worldwide.

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