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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.5M
Revenue
546.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
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Burton.com is a website that showcases products from the Burton brand. The website features a wide range of snowboarding and outdoor gear for individuals at various skill levels. The offered merchandise includes snowboards, boots, bindings, outerwear, accessories, and related equipment designed for snow sports enthusiasts.

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burton.com's revenueOVER TIME
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Over the past three months, burton.com revenue has experienced decline of 67%, compared to the preceding three months.

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burton.com revenue decline for last six months
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OVERVIEW
burton.com's performance metrics for May 2025 in the SPORTS industry include: online sales revenue of $1,454,748 (median: $84,330), conversion rate of 1.00-1.50% (high: 3.0%, low: 0.65%), average order value of $200-225 (high: $565, low: $79), and total sessions of 546,140 (median: 29,719). The largest online store in the category is garmin.com with $189,203,870 in revenue and 47,255,232 sessions.
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burton.com competitors

In May 2025, burton.com reported revenue of $1,454,748 with 6,598 transactions and 546,140 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50%. In comparison, volcom.com generated $295,881 in revenue from 1,841 transactions and 213,690 sessions, with an AOV of $150-$175 and a conversion rate of 0.50-1.00%. the-house.com had revenue of $348,330 from 1,415 transactions and 124,636 sessions, with an AOV of $225-$250 and a conversion rate of 1.00-1.50%. snowboard-asylum.com recorded $87,152 in revenue from 347 transactions and 84,239 sessions, with an AOV of $250-$275 and a conversion rate of 0.00-0.50%. evo.com stood out with revenue of $5,720,024 from 19,982 transactions and 1,556,682 sessions, offering an AOV of $275-$300 and a conversion rate of 1.00-1.50%. Lastly, tactics.com reported revenue of $583,019 from 4,959 transactions and 539,042 sessions, with an AOV of $100-$125 and a conversion rate of 0.50-1.00%. Overall, burton.com falls within the mid-range in terms of revenue and metrics when compared to its competitors in the snowboarding and outdoor sports industry.

the-house.com screenshot
#1 the-house.com
348.3K
Revenue
124.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
evo.com screenshot
#2 evo.com
5.7M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
tactics.com screenshot
#3 tactics.com
583K
Revenue
539K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
snowboard-asylum.com screenshot
#4 snowboard-asylum.com
87.2K
Revenue
84.2K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
volcom.com screenshot
#5 volcom.com
295.9K
Revenue
213.7K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
burton.com vs top market performers
burton.com
top retailers
conversion rate vs average order value for burton.com and its competitors
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Revenue share by device at burton.com

In May large majority of sales on burton.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.

In May large majority of sales on burton.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices.
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burton.com channels

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burton.com Google Ads spend

Evaluate burton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burton.com devices

Review burton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burton.com top markets

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burton.com country & global rank

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