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Sep 2024
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Home/Insights/Retailers/burton.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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3.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conversion rate
$200-225
Average order value
Online only revenue for burton.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Burton.com is a website that showcases products from the Burton brand. The website features a wide range of snowboarding and outdoor gear for individuals at various skill levels. The offered merchandise includes snowboards, boots, bindings, outerwear, accessories, and related equipment designed for snow sports enthusiasts.

burton.com’s revenueOVER TIME
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Over the past three months, burton.com revenue has experienced growth of 21%, compared to the preceding three months.

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burton.com revenue growth for last six months
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OVERVIEW
In September 2024, burton.com in the SPORTS industry generated $3,347,565 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $200-225. The highest conversion rate in the category was 3.13% and the highest AOV was $561. The website had 1,053,951 sessions, while the highest sessions came from garmin.com at 44,386,968. The median revenue in the SPORTS industry was $95,412, with the largest online store being garmin.com at $199,376,920 and the median sessions being 34,499.
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burton.com competitors

When comparing burton.com to its competitors, we can see that burton.com falls in the middle in terms of revenue. With a revenue of $3,347,565, burton.com outperforms snowboard-asylum.com and the-house.com but is behind evo.com. In terms of transactions, burton.com has 15,499 transactions, putting it ahead of snowboard-asylum.com and the-house.com, but behind evo.com. With 1,053,951 sessions, burton.com is again in the middle compared to its competitors. The Average Order Value (AOV) for burton.com ranges from $200-225, which is consistent with evo.com and snowboard-asylum.com. The conversion rate for burton.com is also in line with evo.com, tactics.com, and volcom.com at 1.00-1.50%. Overall, burton.com is performing well against its competitors in key metrics such as revenue, transactions, and AOV.

#1 the-house.com
532.6K
Revenue
96.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#2 evo.com
15.7M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
#3 tactics.com
958.4K
Revenue
557.8K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#4 snowboard-asylum.com
259.8K
Revenue
126.8K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#5 volcom.com
681.2K
Revenue
356.6K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
CLOSEST COMPETITORSby revenue
Favicon for backcountry.combackcountry.com
Favicon for evo.comevo.com
Favicon for steepandcheap.comsteepandcheap.com
Favicon for burton.comburton.com
$3.3M
Favicon for sunandski.comsunandski.com
Favicon for absolute-snow.co.ukabsolute-snow.co.uk
Favicon for tactics.comtactics.com
Favicon for dcshoes.comdcshoes.com
Favicon for christysports.comchristysports.com
Favicon for volcom.comvolcom.com
TOP MARKET PERFORMERSby revenue
1
Favicon for backcountry.combackcountry.com
$19.3M
2
Favicon for evo.comevo.com
3
Favicon for steepandcheap.comsteepandcheap.com
4
Favicon for burton.comburton.com
5
Favicon for sunandski.comsunandski.com
6
Favicon for absolute-snow.co.ukabsolute-snow.co.uk
7
Favicon for tactics.comtactics.com
8
Favicon for dcshoes.comdcshoes.com
9
Favicon for christysports.comchristysports.com
10
Favicon for volcom.comvolcom.com
burton.com vs top market performers
burton.com
top retailers
conversion rate vs average order value for burton.com and its competitors
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burton.com brandsby revenue

1
Logo for winter snow pantWinter Snow Pant
2
Logo for winter jacketWinter Jacket
3
Logo for winter gore-tex jacketWinter Gore-tex Jacket
4
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Top retailers:foxracing.comrebelnell.com
5
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burton.com categoriesby revenue

1
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
2
Overalls
Top retailers:freepeople.comhm.comtommy.com
3
Gloves & Mittens
Top retailers:blackdiamondequipment.comamazon.comamazon.co.uk
4
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Top retailers:levi.comgap.comlululemon.com
5
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Top retailers:macys.comtemu.comamazon.com
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brands overtime comparison

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burton.com channels

Identify top traffic channels that drive growth for burton.comand discover how performance of traffic channels has changed over time.

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burton.com Google Ads spend

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burton.com devices

Review burton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burton.com top markets

Explore burton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burton.com country & global rank

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