Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for burton.comburton.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.9M
Revenue
633.6K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
Loading...

Burton.com is a website that showcases products from the Burton brand. The website features a wide range of snowboarding and outdoor gear for individuals at various skill levels. The offered merchandise includes snowboards, boots, bindings, outerwear, accessories, and related equipment designed for snow sports enthusiasts.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

burton.com's revenueOVER TIME
View real-time data

Over the past three months, burton.com revenue has experienced decline of 71%, compared to the preceding three months.

View real-time data
burton.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, burton.com in the SPORTS industry had a revenue of $1,855,124 with a conversion rate of 1.00-1.50%, an AOV of $200-225, and 633,634 sessions. Compared to the SPORTS industry medians of $84,485 in revenue, 2.9% conversion rate, $547 AOV, and 31,360 sessions, burton.com performed above average in revenue and sessions, but below average in conversion rate and AOV. The highest revenue and sessions were seen at garmin.com with $184,671,976 and 47,307,199 respectively.
Read more

burton.com competitors

In July 2025, burton.com generated a revenue of $1,855,124 from 8,517 transactions and 633,634 sessions with an Average Order Value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. When compared to its competitors, burton.com falls behind evo.com, which had a revenue of $5,548,948 from 19,579 transactions and 1,280,298 sessions, boasting a higher AOV of $275-300 and a conversion rate of 1.50-2.00%. On the other hand, burton.com outperforms the-house.com, snowboard-asylum.com, tactics.com, and volcom.com in terms of revenue, transactions, and sessions, but lags slightly behind in AOV and conversion rate when compared to these competitors. Despite the competition, burton.com maintains a solid performance in the market, continuously striving to improve its metrics to stay ahead in the snowboarding industry.

the-house.com screenshot
#1 the-house.com
309.8K
Revenue
94.8K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
evo.com screenshot
#2 evo.com
5.5M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
tactics.com screenshot
#3 tactics.com
567.5K
Revenue
655.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
snowboard-asylum.com screenshot
#4 snowboard-asylum.com
76.8K
Revenue
50.9K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
volcom.com screenshot
#5 volcom.com
275.3K
Revenue
232.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
burton.com vs top market performers
burton.com
top retailers
conversion rate vs average order value for burton.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at burton.com

In July large majority of sales on burton.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on burton.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

burton.com channels

Identify top traffic channels that drive growth for burton.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

burton.com Google Ads spend

Evaluate burton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

burton.com devices

Review burton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

burton.com top markets

Explore burton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

burton.com country & global rank

Assess the ranking of burton.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard