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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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12.1M
Revenue
Dec 25
3.1M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$200-225
AOV
Dec 25
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Burton.com is a website that showcases products from the Burton brand. The website features a wide range of snowboarding and outdoor gear for individuals at various skill levels. The offered merchandise includes snowboards, boots, bindings, outerwear, accessories, and related equipment designed for snow sports enthusiasts.

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burton.com Annual Revenue and Growth

burton.com's annual sales on its online store amounted to $66.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$66.9M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
burton.com revenue by year

burton.com's monthly revenueOVER TIME
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Over the past three months, burton.com revenue has experienced growth of 241%, compared to the preceding three months.

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burton.com revenue growth for last six months
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OVERVIEW
In December 2025, burton.com, a player in the sports industry, achieved online sales revenue of $12,059,649, significantly higher than the industry median of $90,105, yet trailing the category leader garmin.com at $197,575,281; its conversion rate of 1.50-2.00% falls short of the high benchmark of 3.13%, with an average order value (AOV) ranging from $200-225, well below the sports sector's high of $535; with 3,091,507 sessions, burton.com significantly surpasses the median of 34,350, though it lags far behind the leading site, Dick's Sporting Goods, at 64,737,034 sessions.
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burton.com competitors

When comparing burton.com to its competitors in December 2025, we see that Burton has a revenue of $12,059,649 with 59,841 transactions and 3,091,507 sessions. The Average Order Value (AOV) ranges from $200-225 with a conversion rate of 1.50-2.00%. In contrast, evo.com outperforms Burton with a revenue of $22,919,491, 90,701 transactions, and 4,499,390 sessions. Their AOV is higher at $250-275, and their conversion rate is 2.00-2.50%. Meanwhile, tactics.com falls short with a revenue of $914,982, 8,364 transactions, and 841,817 sessions. Their AOV is lower at $100-125, and their conversion rate ranges from 0.50-1.00%. Overall, Burton holds its own against competitors like evo.com, showcasing strong performance in terms of revenue and conversion rate, but falls behind in transaction volume and sessions compared to the top performer in the group.

the-house.com screenshot
#1 the-house.com
2.1M
Revenue
473.4K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
evo.com screenshot
#2 evo.com
22.9M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
tactics.com screenshot
#3 tactics.com
915K
Revenue
841.8K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
snowboard-asylum.com screenshot
#4 snowboard-asylum.com
275.8K
Revenue
129.5K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
volcom.com screenshot
#5 volcom.com
503.2K
Revenue
284.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
burton.com vs top market performers
burton.com
top retailers
conversion rate vs average order value for burton.com and its competitors
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Revenue share by device at burton.com

In December large majority of sales on burton.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on burton.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burton.com channels

Identify top traffic channels that drive growth for burton.comand discover how performance of traffic channels has changed over time.

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burton.com Google Ads spend

Evaluate burton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burton.com devices

Review burton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burton.com top markets

Explore burton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burton.com country & global rank

Assess the ranking of burton.com among other retailers within its primary country and worldwide.

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