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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for burton.comburton.com

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2.4M
Revenue
Jul 26
670.9K
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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Burton.com is a website that showcases products from the Burton brand. The website features a wide range of snowboarding and outdoor gear for individuals at various skill levels. The offered merchandise includes snowboards, boots, bindings, outerwear, accessories, and related equipment designed for snow sports enthusiasts.

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burton.com Annual Revenue and Growth

burton.com's annual sales on its online store amounted to $68M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$68M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
burton.com revenue by year

burton.com's monthly revenueOVER TIME
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Over the past three months, burton.com revenue has experienced decline of 72%, compared to the preceding three months.

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burton.com revenue decline for last six months
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OVERVIEW
In July 2026, burton.com outperformed the typical sports retailer in several key metrics. Generating $2.4 million in online sales, burton.com significantly exceeds the typical sports retailer's revenue of around $77,200. Its conversion rate of 1.50-2.00% is within the typical sports retailer range of 0.64% to 3.02%. Additionally, with an average order value (AOV) of $225-250, it remains comfortably within the typical sports retailer AOV range of $82 to $571. Lastly, burton.com recorded 671,000 sessions, far surpassing the typical sports retailer's 28,500 sessions.
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burton.com competitors

The competitive set includes burton.com, evo.com, the-house.com, tactics.com, snowboard-asylum.com, and volcom.com. In July 2026, burton.com generated $2.4 million in revenue, ranking second among its competitors, but trailing evo.com by $2.9 million. With 10,600 transactions, burton.com again placed second, falling short of evo.com by 10,500 transactions. Its 671,000 sessions also ranked second, behind evo.com by 729,000 sessions. Both burton.com and evo.com share a conversion rate range of 1.50-2.00%, while other competitors like the-house.com and tactics.com show lower rates, peaking at 1.50% and dipping as low as 0.50%. Overall, while burton.com performs solidly, it still faces significant competition from evo.com across key metrics.

the-house.com screenshot
#1 the-house.com
331.8K
Revenue
100.7K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
evo.com screenshot
#2 evo.com
5.3M
Revenue
1.4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
tactics.com screenshot
#3 tactics.com
480.6K
Revenue
569.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
snowboard-asylum.com screenshot
#4 snowboard-asylum.com
125.1K
Revenue
88K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
volcom.com screenshot
#5 volcom.com
361.3K
Revenue
242.2K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
burton.com vs top market performers
burton.com
top retailers
conversion rate vs average order value for burton.com and its competitors
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Industries burton.com operates in

burton.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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burton.com channels

Identify top traffic channels that drive growth for burton.comand discover how performance of traffic channels has changed over time.

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burton.com Google Ads spend

Evaluate burton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burton.com devices

Review burton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burton.com top markets

Explore burton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burton.com country & global rank

Assess the ranking of burton.com among other retailers within its primary country and worldwide.

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