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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for burton.comburton.com

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3.5M
Revenue
Sep 25
1.1M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$200-225
AOV
Sep 25
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Burton.com is a website that showcases products from the Burton brand. The website features a wide range of snowboarding and outdoor gear for individuals at various skill levels. The offered merchandise includes snowboards, boots, bindings, outerwear, accessories, and related equipment designed for snow sports enthusiasts.

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burton.com Annual Revenue and Growth

burton.com's annual sales on its online store amounted to $66.9M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$66.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
burton.com revenue by year

burton.com's monthly revenueOVER TIME
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Over the past three months, burton.com revenue has experienced growth of 55%, compared to the preceding three months.

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burton.com revenue growth for last six months
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OVERVIEW
In September 2025, burton.com generated $3,489,629 in online sales, significantly outpacing the sports industry median of $77,565 but falling short of the leader, garmin.com, at $183,476,907. With a conversion rate between 1.00-1.50%, burton.com is below the industry's high of 3.05%, while its average order value (AOV) of $200-225 is also less than the peak of $539. burtons.com attracted 1,136,818 sessions, vastly exceeding the median of 30,275 but still trailing far behind garmin.com’s impressive 47,231,640 sessions, highlighting both its potential and the competitive landscape.
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burton.com competitors

In September 2025, burton.com generated a revenue of $3,489,629 from 16,786 transactions and 1,136,818 sessions with an average order value (AOV) of $200-$225 and a conversion rate of 1.00-1.50. Comparing this to its competitors, the-house.com had a revenue of $541,527 from 2,376 transactions and 150,495 sessions with an AOV of $225-$250 and a conversion rate of 1.50-2.00. evo.com outperformed all with a revenue of $12,065,268 from 44,036 transactions and 1,823,043 sessions, boasting an AOV of $250-$275 and a conversion rate of 2.00-2.50. tactics.com, snowboard-asylum.com, and volcom.com all had lower revenues and transactions compared to burton.com, indicating Burton's stronger market presence and customer engagement.

the-house.com screenshot
#1 the-house.com
541.5K
Revenue
150.5K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
evo.com screenshot
#2 evo.com
12.1M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
tactics.com screenshot
#3 tactics.com
464.8K
Revenue
481.3K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
snowboard-asylum.com screenshot
#4 snowboard-asylum.com
131.9K
Revenue
83.5K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
volcom.com screenshot
#5 volcom.com
222.7K
Revenue
200.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
burton.com vs top market performers
burton.com
top retailers
conversion rate vs average order value for burton.com and its competitors
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Revenue share by device at burton.com

In September large majority of sales on burton.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on burton.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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burton.com channels

Identify top traffic channels that drive growth for burton.comand discover how performance of traffic channels has changed over time.

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burton.com Google Ads spend

Evaluate burton.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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burton.com devices

Review burton.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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burton.com top markets

Explore burton.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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burton.com country & global rank

Assess the ranking of burton.com among other retailers within its primary country and worldwide.

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