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Aug 2026
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Home/Insights/Retailers/backcountry.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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35.1M
Revenue
Aug 26
10.3M
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$175-200
AOV
Aug 26
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Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.

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backcountry.com Annual Revenue and Growth

backcountry.com's annual sales on its online store amounted to $276.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$276.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
backcountry.com revenue by year

backcountry.com's monthly revenueOVER TIME
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Over the past three months, backcountry.com revenue has experienced growth of 13%, compared to the preceding three months.

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backcountry.com revenue growth for last six months
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OVERVIEW
backcountry.com saw 10.3 million sessions in August 2026, significantly higher than a typical sports store, which sees around 33,500 sessions monthly. The website generated $35.1 million in revenue from online sales, while a typical sports store generates around $85,100 each month. With a conversion rate of 1.50-2.00%, backcountry.com is within the typical range for the sports category, which spans from 0.63% to 3.09%. The average order value (AOV) was between $175-200, also within the typical sports category range of $76 to $556.
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backcountry.com competitors

The competitive set includes backcountry.com, rei.com, evo.com, steepandcheap.com, outdoorgearlab.com, and the-house.com. As of August 2026, backcountry.com achieved a revenue of $35.1 million from 176,000 transactions across 10.3 million sessions, placing it second in revenue and transactions within the group. In comparison, rei.com leads with $141.1 million in revenue, significantly surpassing backcountry.com, while also leading in transactions at 942,000. evo.com, with a revenue of $6.8 million and 27,600 transactions, trails backcountry.com. Notably, steepandcheap.com generates a revenue of $1.9 million and has 15,800 transactions, while outdoorgearlab.com and the-house.com lag behind with $7.2 million and $412,000 respectively. Each site maintains a conversion rate of 1.50-2.00%, showcasing a similar level of performance in this metric.

evo.com screenshot
#1 evo.com
6.8M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
rei.com screenshot
#2 rei.com
141.1M
Revenue
51.5M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
steepandcheap.com screenshot
#3 steepandcheap.com
1.9M
Revenue
973.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
outdoorgearlab.com screenshot
#4 outdoorgearlab.com
7.2M
Revenue
4.1M
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
the-house.com screenshot
#5 the-house.com
412.5K
Revenue
127.2K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
backcountry.com vs top market performers
backcountry.com
top retailers
conversion rate vs average order value for backcountry.com and its competitors
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Industries backcountry.com operates in

backcountry.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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backcountry.com channels

Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.

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backcountry.com Google Ads spend

Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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backcountry.com devices

Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backcountry.com top markets

Explore backcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backcountry.com country & global rank

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