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Sep 2024
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Home/Insights/Retailers/backcountry.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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19.3M
Revenue
5.6M
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for backcountry.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.

backcountry.com’s revenueOVER TIME
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Over the past three months, backcountry.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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backcountry.com revenue decline for last six months
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OVERVIEW
In September 2024, backcountry.com in the SPORTS industry had online sales revenue of $19,250,936, a conversion rate of 2.00-2.50%, an AOV of $150-175, and 5,556,227 sessions. The highest revenue in the industry was $199,376,920 from garmin.com, with a conversion rate of 3.13% and an AOV of $561. The highest number of sessions was 44,386,968 from garmin.com, while the median revenue was $95,412 and median sessions were 34,499. backcountry.com's performance metrics demonstrate solid online sales, conversion rates, and AOV within the SPORTS industry in September 2024.
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backcountry.com competitors

backcountry.com, with a revenue of $19,250,936 from 116,333 transactions and 5,556,227 sessions, has a competitive average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, the-house.com has a lower revenue of $532,602 from 2,603 transactions and 96,649 sessions, with a higher AOV of $200-225 and a slightly better conversion rate of 2.50-3.00%. evo.com, on the other hand, has a higher revenue of $15,730,483 from 56,843 transactions and 2,353,240 sessions, with a higher AOV of $275-300 and a similar conversion rate of 2.00-2.50%. rei.com stands out with the highest revenue of $85,083,330 from 628,191 transactions and 27,376,423 sessions, but a lower AOV of $125-150 and a similar conversion rate of 2.00-2.50%. Overall, backcountry.com holds its ground among its competitors in terms of revenue, transactions, AOV, and conversion rate.

#1 evo.com
15.7M
Revenue
2.4M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
#2 rei.com
85.1M
Revenue
27.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 steepandcheap.com
4.2M
Revenue
1.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 outdoorgearlab.com
7M
Revenue
4.5M
Sessions
0.0-0.5%
Conv. rate
$325-350
AOV
#5 the-house.com
532.6K
Revenue
96.6K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
backcountry.com vs top market performers
backcountry.com
top retailers
conversion rate vs average order value for backcountry.com and its competitors
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backcountry.com brandsby revenue

backcountry.com categoriesby revenue

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brands overtime comparison

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backcountry.com channels

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backcountry.com Google Ads spend

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backcountry.com devices

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backcountry.com top markets

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backcountry.com country & global rank

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