backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
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backcountry.com Annual Revenue and Growth
backcountry.com's annual sales on its online store amounted to $311M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
backcountry.com's monthly revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced decline of 3.7%, compared to the preceding three months.
backcountry.com competitors
In October 2025, backcountry.com generated $23,339,204 in revenue from 145,566 transactions and 6,335,835 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Compared to its competitors, evo.com had revenue of $19,348,123 from 68,944 transactions and 2,777,649 sessions, with an AOV of $275-300 and the same conversion rate as backcountry.com. rei.com outperformed both with revenue of $94,442,177 from 623,556 transactions and 25,475,475 sessions, also sharing the same AOV and conversion rate as backcountry.com. Meanwhile, steepandcheap.com, outdoorgearlab.com, and the-house.com had lower revenues, transactions, and sessions compared to backcountry.com, with varying AOVs and conversion rates. Overall, backcountry.com holds its own in terms of revenue and transactions compared to its competitors, with a similar AOV and conversion rate to top performer rei.com.
Revenue share by device at backcountry.com
In October large majority of sales on backcountry.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
