backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
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backcountry.com Annual Revenue and Growth
backcountry.com's annual sales on its online store amounted to $311M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
backcountry.com's monthly revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced growth of 64%, compared to the preceding three months.
backcountry.com competitors
backcountry.com falls behind its competitors in terms of revenue, with $50,842,235 compared to REI's $160,039,322 and evo.com's $31,823,683. However, backcountry.com excels in terms of average order value (AOV) with a range of $175-$200, while outdoorgearlab.com boasts the highest AOV at $325-$350. In terms of transactions, backcountry.com ranks in the middle with 278,789, while REI leads with 976,272 transactions. When it comes to conversion rates, backcountry.com falls in the average range at 2.00-2.50%, with evo.com and steepandcheap.com leading the pack with conversion rates of 2.50-3.00%. Despite its lower revenue compared to competitors, backcountry.com stands out with a solid AOV and respectable conversion rate, indicating strong potential for growth in the future. (Data as of November 2025)
Revenue share by device at backcountry.com
In November large majority of sales on backcountry.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
