backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
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backcountry.com's revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced growth of 7.3%, compared to the preceding three months.
backcountry.com competitors
In July 2025, backcountry.com generated $16,333,268 in revenue from 95,716 transactions with 5,203,457 sessions. The site's average order value (AOV) ranged from $150 to $175, and the conversion rate was between 1.50% and 2.00%. Compared to its competitors, backcountry.com performed well in terms of revenue and sessions but had a lower AOV. rei.com outperformed backcountry.com in revenue with $77,644,710 from 462,588 transactions and 31,971,640 sessions, but had a similar AOV and a slightly lower conversion rate. evo.com had a higher AOV of $275 to $300, while outdoorgearlab.com had the highest AOV of $325 to $350, albeit with a lower conversion rate. Despite the competition's varying strengths, backcountry.com remained competitive in the outdoor retail space.
Revenue share by device at backcountry.com
In July large majority of sales on backcountry.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
