backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
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backcountry.com Annual Revenue and Growth
backcountry.com's annual sales on its online store amounted to $311M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
backcountry.com's monthly revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced decline of 12%, compared to the preceding three months.
backcountry.com competitors
backcountry.com, with a revenue of $18,658,460 and 116,415 transactions from 6,286,997 sessions in August 2025, is a strong competitor in the outdoor gear market. Comparing it to its competitors, evo.com generates $7,020,698 in revenue from 25,215 transactions and 1,556,938 sessions, while rei.com leads with $80,457,318 revenue from 518,251 transactions and 34,788,403 sessions. backcountry.com's average order value (AOV) falls within the range of $150-175, similar to rei.com, while evo.com has a higher AOV of $275-300. In terms of conversion rate, backcountry.com is on par with evo.com and steepandcheap.com at 1.50-2.00%, but lags behind outdoorgearlab.com and the-house.com. Despite facing stiff competition, backcountry.com holds its own in the market with a strong revenue and transaction performance.
Revenue share by device at backcountry.com
In August large majority of sales on backcountry.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
