backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
GRIPS CUSTOMERS & RESEARCH PARTNERS
backcountry.com Annual Revenue and Growth
backcountry.com's annual sales on its online store amounted to $311M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
backcountry.com's monthly revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced decline of 20%, compared to the preceding three months.
backcountry.com competitors
When comparing backcountry.com to its competitors as of September 2025, backcountry.com falls in the middle in terms of revenue, with $14,002,342. Its number of transactions (88,127) and sessions (5,154,616) are on the lower side compared to competitors like rei.com with $92,770,035 in revenue, 596,116 transactions, and 25,978,605 sessions. However, backcountry.com's Average Order Value (AOV) falls within the same range as rei.com at $150-175, but its conversion rate (1.50-2.00%) is lower than both evo.com (2.00-2.50%) and rei.com (2.00-2.50%). steepandcheap.com has lower revenue, transactions, and sessions compared to backcountry.com, while outdoorgearlab.com has a higher AOV ($325-350) but a lower conversion rate (0.50-1.00%). the-house.com has the lowest revenue and metrics overall.
Revenue share by device at backcountry.com
In September large majority of sales on backcountry.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
