backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
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backcountry.com Annual Revenue and Growth
backcountry.com's annual sales on its online store amounted to $311M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
backcountry.com's monthly revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced growth of 131%, compared to the preceding three months.
backcountry.com competitors
backcountry.com ranks second in revenue among its competitors in December 2025, with $38,904,184 in revenue. The website has the highest number of sessions at 8,982,649, indicating a strong online presence. In terms of average order value (AOV), backcountry.com falls in the mid-range at $175-200. Its conversion rate is average at 2.00-2.50%. Comparing it to its competitors, rei.com leads in revenue with $156,295,397, and has the highest number of transactions and sessions. outdoorgearlab.com has the highest AOV at $325-350, while evo.com has a slightly higher AOV range than backcountry.com at $250-275. steepandcheap.com and the-house.com have lower revenue and fewer sessions compared to backcountry.com, but have similar conversion rates.
Revenue share by device at backcountry.com
In December large majority of sales on backcountry.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
