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Sep 2026
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Home/Insights/Retailers/backcountry.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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28.4M
Revenue
Sep 26
10.2M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.

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backcountry.com Annual Revenue and Growth

backcountry.com's annual sales on its online store amounted to $276.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$276.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
backcountry.com revenue by year

backcountry.com's monthly revenueOVER TIME
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Over the past three months, backcountry.com revenue has experienced growth of 7.5%, compared to the preceding three months.

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backcountry.com revenue growth for last six months
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OVERVIEW
In September 2026, backcountry.com attracted 10.2 million sessions, significantly higher than a typical sports store, which sees around 25,800 sessions monthly. Its online sales revenue reached $28.4 million, well above the typical sports store's $63,600. The site's conversion rate ranged from 1.50% to 2.00%, comfortably within the typical sports category range of 0.59% to 3.07%. Additionally, backcountry.com’s average order value (AOV) fell between $150 and $175, also within the typical sports category range of $79 to $562, demonstrating strong performance metrics across multiple dimensions for the month.
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backcountry.com competitors

The competitive set includes backcountry.com, evo.com, rei.com, steepandcheap.com, outdoorgearlab.com, and the-house.com. In September 2026, backcountry.com generated $28.4 million in revenue from 179,000 transactions across 10.2 million sessions, achieving an average order value (AOV) between $150 and $175 with a conversion rate of 1.50-2.00%. This positions backcountry.com second among its peers, trailing rei.com, which leads with $135.8 million in revenue, 833,000 transactions, and 44.5 million sessions. While backcountry.com surpasses evo.com’s revenue of $13.8 million and 52,200 transactions, it trails in session count. steepandcheap.com, outdoorgearlab.com, and the-house.com follow with significantly lower figures in all metrics. Overall, backcountry.com maintains a strong presence but remains outperformed by rei.com across key performance indicators.

evo.com screenshot
#1 evo.com
13.8M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
rei.com screenshot
#2 rei.com
135.8M
Revenue
44.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
steepandcheap.com screenshot
#3 steepandcheap.com
1.9M
Revenue
860.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
outdoorgearlab.com screenshot
#4 outdoorgearlab.com
5.2M
Revenue
2.9M
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
the-house.com screenshot
#5 the-house.com
528.2K
Revenue
132.3K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
backcountry.com vs top market performers
backcountry.com
top retailers
conversion rate vs average order value for backcountry.com and its competitors
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Industries backcountry.com operates in

backcountry.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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backcountry.com channels

Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.

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backcountry.com Google Ads spend

Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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backcountry.com devices

Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backcountry.com top markets

Explore backcountry.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backcountry.com country & global rank

Assess the ranking of backcountry.com among other retailers within its primary country and worldwide.

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