backcountry.com
Backcountry.com is an online retailer specializing in outdoor gear and apparel. The website offers a diverse range of products such as hiking and camping equipment, skiing and snowboarding gear, clothing, footwear, and accessories. Customers can find a wide selection of reputable brands catering to a variety of outdoor activities.
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backcountry.com Annual Revenue and Growth
backcountry.com's annual sales on its online store amounted to $276.8M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
backcountry.com's monthly revenueOVER TIME
Over the past three months, backcountry.com revenue has experienced decline of 59%, compared to the preceding three months.
backcountry.com competitors
As of April 2026, backcountry.com outperformed several competitors in key metrics. It generated $23,429,553 in revenue with 109,918 transactions from 6,787,716 sessions, yielding an average order value (AOV) of $200-225 and a conversion rate between 1.50-2.00%. In contrast, rei.com dominated revenue with $80,740,149 and 480,048 transactions, but it had a lower AOV of $150-175 despite significantly more sessions (31,072,667). evo.com, with $7,903,326 in revenue and 28,106 transactions, boasted the highest AOV at $275-300. steepandcheap.com fell short with $1,882,523 in revenue and a lower AOV of $100-125, while outdoor gear lab generated $4,094,659 but suffered from an extremely low conversion rate of 0.00-0.50%. the-house.com showed minimal revenue at $388,200, indicating varying competitive strengths in this market.
Revenue share by device at backcountry.com
In April large majority of sales on backcountry.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backcountry.com channels
Identify top traffic channels that drive growth for backcountry.comand discover how performance of traffic channels has changed over time.
backcountry.com Google Ads spend
Evaluate backcountry.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
backcountry.com devices
Review backcountry.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
