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May 2026
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Home/Insights/Retailers/tactics.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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830.6K
Revenue
May 26
739K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$100-125
AOV
May 26
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Tactics.com is an online platform catering to adventure enthusiasts. The website offers a variety of gear, including apparel, footwear, and equipment, specifically for activities like snowboarding, skateboarding, surfing, and hiking. Customers can explore a wide range of products and accessories to suit their outdoor and sports-related needs.

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tactics.com Annual Revenue and Growth

tactics.com's annual sales on its online store amounted to $8M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$8M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
tactics.com revenue by year

tactics.com's monthly revenueOVER TIME
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Over the past three months, tactics.com revenue has experienced decline of 8.9%, compared to the preceding three months.

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tactics.com revenue decline for last six months
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OVERVIEW
In May 2026, tactics.com generated $830,636 in online sales, significantly surpassing the sports industry median of $78,603, yet falling short of market leader rei.com’s $178,835,132. The site's conversion rate ranged from 0.50% to 1.00%, compared to a high of 3.11% in the sector, while its average order value (AOV) was $100-125, below the industry's high of $567 but above its low of $80. tactics.com attracted 738,955 sessions, far exceeding the median of 29,369, but still a fraction of rei.com’s impressive 54,842,465 sessions, indicating strong engagement potential.
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tactics.com competitors

In May 2026, tactics.com generated $830,636 in revenue from 7,175 transactions and 738,955 sessions, achieving a conversion rate of 0.50-1.00%. In comparison, skatewarehouse.com earned $720,809 with a higher conversion rate of 2.00-2.50%, despite significantly fewer sessions at 283,218. skatedeluxe.com outperformed tactics.com substantially with revenue of $2,900,868, supported by 23,174 transactions and an impressive conversion rate of 2.00-2.50% over 1,073,948 sessions. The stark difference is further exemplified by evo.com, which topped the charts with a staggering revenue of $5,422,058 and an AOV of $250-275, resulting in a conversion rate of 1.00-1.50% from 1,590,609 sessions. On the lower end, warehouseskateboards.com, socalskateshop.com, and tactics.com share similar conversion rates, but tactics.com leads in revenue among this group.

skatewarehouse.com screenshot
#1 skatewarehouse.com
720.8K
Revenue
283.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
skatedeluxe.com screenshot
#2 skatedeluxe.com
2.9M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
warehouseskateboards.com screenshot
#3 warehouseskateboards.com
97.3K
Revenue
83.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
evo.com screenshot
#4 evo.com
5.4M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
socalskateshop.com screenshot
#5 socalskateshop.com
25.4K
Revenue
43.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
tactics.com vs top market performers
tactics.com
top retailers
conversion rate vs average order value for tactics.com and its competitors
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Revenue share by device at tactics.com

In May large majority of sales on tactics.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on tactics.com, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries tactics.com operates in

tactics.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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tactics.com channels

Identify top traffic channels that drive growth for tactics.comand discover how performance of traffic channels has changed over time.

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tactics.com Google Ads spend

Evaluate tactics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tactics.com devices

Review tactics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tactics.com top markets

Explore tactics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tactics.com country & global rank

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