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May 2025
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Home/Insights/Retailers/tactics.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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583K
Revenue
539K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
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Tactics.com is an online platform catering to adventure enthusiasts. The website offers a variety of gear, including apparel, footwear, and equipment, specifically for activities like snowboarding, skateboarding, surfing, and hiking. Customers can explore a wide range of products and accessories to suit their outdoor and sports-related needs.

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tactics.com's revenueOVER TIME
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Over the past three months, tactics.com revenue has experienced decline of 22%, compared to the preceding three months.

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tactics.com revenue decline for last six months
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OVERVIEW
tactics.com's performance metrics for May 2025: online sales revenue of $583,019 (industry median $84,330), conversion rate of 0.50-1.00% (industry high 3.0%, low 0.65%), AOV of $100-125 (industry high $565, low $79), and sessions of 539,042 (industry median 29,719). The largest online store in the SPORTS category is garmin.com with $189,203,870 in revenue and 47,255,232 sessions.
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tactics.com competitors

In May 2025, tactics.com reported a revenue of $583,019 from 4,959 transactions and 539,042 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 0.50% to 1.00%. When compared to its competitors, tactics.com falls behind in revenue, transactions, and sessions. evo.com leads the pack with a revenue of $5,720,024 from 19,982 transactions and 1,556,682 sessions, boasting an AOV of $275 to $300 and a conversion rate of 1.00% to 1.50%. skatedeluxe.com and skatewarehouse.com also outperform tactics.com in most metrics, while warehouseskateboards.com and socalskateshop.com have lower revenues and fewer transactions and sessions. Overall, tactics.com may need to improve its performance in order to compete effectively with its more successful competitors in the online skateboarding retail market.

skatewarehouse.com screenshot
#1 skatewarehouse.com
739.4K
Revenue
296.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
skatedeluxe.com screenshot
#2 skatedeluxe.com
3.5M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
warehouseskateboards.com screenshot
#3 warehouseskateboards.com
84.7K
Revenue
85.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
evo.com screenshot
#4 evo.com
5.7M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
socalskateshop.com screenshot
#5 socalskateshop.com
11.7K
Revenue
15.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
tactics.com vs top market performers
tactics.com
top retailers
conversion rate vs average order value for tactics.com and its competitors
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Revenue share by device at tactics.com

In May large majority of sales on tactics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on tactics.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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tactics.com channels

Identify top traffic channels that drive growth for tactics.comand discover how performance of traffic channels has changed over time.

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tactics.com Google Ads spend

Evaluate tactics.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tactics.com devices

Review tactics.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tactics.com top markets

Explore tactics.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tactics.com country & global rank

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