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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for canon.comcanon.com

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26M
Revenue
Sep 25
4.4M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Canon.com is an official website owned by Canon, a renowned multinational company based in Japan. The website offers a wide range of imaging and optical products manufactured by Canon, such as cameras, printers, scanners, projectors, and related accessories. It also provides support, service, and information on product innovations and company news.

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canon.com Annual Revenue and Growth

canon.com's annual sales on its online store amounted to $349.9M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$349.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
canon.com revenue by year

canon.com's monthly revenueOVER TIME
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Over the past three months, canon.com revenue has experienced decline of 3%, compared to the preceding three months.

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canon.com revenue decline for last six months
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OVERVIEW
In September 2025, canon.com, operating in the PHOTOGRAPHY industry, generated $26,041,553 in online sales, significantly below the median revenue of $55,259, while leading competitor mpb.com reached $45,173,349. The site's conversion rate ranged from 1.00% to 1.50%, compared to the industry high of 3.52%. With an average order value (AOV) between $575 and $600, canon.com also fell short of the industry high AOV of $714. The website recorded 4,400,538 sessions, below lifetouch.com’s leading 6,017,803 and far above the industry median of 24,800 sessions.
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canon.com competitors

When comparing canon.com to its competitors in September 2025, we can see that Canon's revenue of $26,041,553 is higher than keh.com's $3,885,577 and imaging-resource.com's $3,748,458, but lower than mpb.com's $45,173,349 and adorama.com's $16,506,295. Canon also had more transactions at 44,996 compared to keh.com's 8,205 and imaging-resource.com's 6,699, but less than mpb.com's 124,702 and adorama.com's 22,714. In terms of sessions, Canon had 4,400,538 which is higher than keh.com's 881,115 and imaging-resource.com's 371,521, but lower than mpb.com's 4,317,445 and adorama.com's 1,963,728. Canon's average order value (AOV) of $575-$600 falls in the mid-range compared to its competitors, with adorama.com having the highest AOV at $725-$750. However, Canon's conversion rate of 1.00-1.50% is on par with adorama.com and imaging-resource.com, but lower than mpb.com's 2.50-3.00% conversion rate.

keh.com screenshot
#1 keh.com
3.9M
Revenue
881.1K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
mpb.com screenshot
#2 mpb.com
45.2M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
imaging-resource.com screenshot
#3 imaging-resource.com
3.7M
Revenue
371.5K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
adorama.com screenshot
#4 adorama.com
16.5M
Revenue
2M
Sessions
1.0-1.5%
Conv. rate
$700-800
AOV
compandsave.com screenshot
#5 compandsave.com
513.1K
Revenue
165.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
canon.com vs top market performers
canon.com
top retailers
conversion rate vs average order value for canon.com and its competitors
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canon.com channels

Identify top traffic channels that drive growth for canon.comand discover how performance of traffic channels has changed over time.

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canon.com Google Ads spend

Evaluate canon.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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canon.com devices

Review canon.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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canon.com top markets

Explore canon.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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canon.com country & global rank

Assess the ranking of canon.com among other retailers within its primary country and worldwide.

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