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Jul 2026

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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

carters.com

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58.2M

Revenue

Jul 26

9.4M

Sessions

Jul 26

4.0-4.5%

Conv. rate

Jul 26

$125-150

AOV

Jul 26

Main country of store: UNITED STATES
Website category: CHILDCARE

Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

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carters.com Annual Revenue and Growth

carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$510M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

carters.com's monthly revenueOVER TIME
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Over the past three months, carters.com revenue has experienced growth of 46%, compared to the preceding three months.

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carters.com revenue growth for last six months

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OVERVIEW

carters.com operates in the childcare category and performs notably well. In July 2026, the site generated $58.2 million in online sales, significantly above the typical childcare retailer's revenue of around $38,900 a month. Its conversion rate of 4.00-4.50% is within the typical range of 1.01% to 4.41%. Additionally, carters.com’s average order value (AOV) of $125-150 falls within the typical childcare category range of $53 to $283, while it attracted 9.4 million sessions, below the typical childcare retailer's 16,000 sessions per month.

carters.com competitors

The competitive set includes carters.com, gap.com, childrensplace.com, oshkosh.com, gerberchildrenswear.com, and buybuybaby.com. In July 2026, carters.com generated $58.2 million in revenue, ranking second among competitors but trailing gap.com by $164.3 million. With 405,000 transactions, carters.com again ranks second, falling short of gap.com by 1.6 million. While carters.com received 9.4 million sessions, it ranks third, lagging gap.com by 86.8 million. Its average order value (AOV) ranges from $125-150, outpacing oshkosh.com’s $50-75 but remaining lower than buybuybaby.com’s $200-225. The conversion rate for carters.com is 4.00-4.50%, positioning it competitively, especially against childrensplace.com’s 2.00-2.50%.

#1 oshkosh.com

720.6

Revenue

280.5

Sessions

5.0-5.5%

Conv. rate

$50-75

AOV

#2 childrensplace.com

16M

Revenue

10.2M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 gerberchildrenswear.com

1.6M

Revenue

513.2K

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#4 gymboree.com

1.2M

Revenue

536.5K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 buybuybaby.com

22.4K

Revenue

3.8K

Sessions

2.5-3.0%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

gerberchildrenswear.com

TOP MARKET PERFORMERSby revenue

gerberchildrenswear.com

carters.com vs top market performers

carters.com

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Industries carters.com operates in

carters.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Baby and Toddler Clothing and Accessories Baby Care Baby Clothing and Essential Children's Clothing and Accessories Children's Fashion and Accessories Baby and Children's Apparel and Essentials Children's Apparel and Accessories

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carters.com channels

Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.

carters.com Google Ads spend

Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

carters.com devices

Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

carters.com top markets

Explore carters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.