carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $560.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 40%, compared to the preceding three months.
carters.com competitors
When comparing carters.com to its competitors in October 2025, we see that Carter's outperforms most in revenue with $58,199,571, while the closest competitor is Gap at $206,078,876. In terms of transactions, Carter's leads with 490,332 transactions, followed by Gap with 1,908,188 transactions. Carter's also excels in sessions with 10,765,743, just behind Gap with 77,283,119 sessions. The Average Order Value (AOV) for Carter's falls within the range of $100-$125, which is comparable to both Gap and Gerber Childrenswear. Additionally, Carter's has a high conversion rate of 4.50-5.00%, similar to Oshkosh and Gerber Childrenswear, but higher than competitors like Children's Place and Gap. Overall, Carter's stands out in revenue and transaction volume compared to its competitors in the children's clothing industry.
Revenue share by device at carters.com
In October large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
