carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $560.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 0.83%, compared to the preceding three months.
carters.com competitors
In September 2025, carters.com reported a revenue of $38,882,808 from 337,021 transactions and 8,844,653 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 3.50-4.00%. In comparison, oshkosh.com had a revenue of $38,590 from 822 transactions and 16,702 sessions, with an AOV of $25-50 and a higher conversion rate of 4.50-5.00%. The Children's Place reported a revenue of $8,196,413 from 144,121 transactions and 8,745,669 sessions, with an AOV of $50-75 and a lower conversion rate of 1.50-2.00%. Gerber Children's Wear had a revenue of $1,402,039 from 15,723 transactions and 361,448 sessions, with an AOV of $75-100 and a conversion rate of 4.00-4.50%. Buy Buy Baby reported a revenue of $849,423 from 4,852 transactions and 153,009 sessions, with an AOV of $175-200 and a conversion rate of 3.00-3.50%. Lastly, gap.com had a revenue of $151,573,619 from 1,408,007 transactions and 63,838,858 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. Overall, Carter's competitive position appears to be strong, with comparable or higher metrics than its competitors in various domains.
Revenue share by device at carters.com
In September large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
