carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 14%, compared to the preceding three months.
carters.com competitors
In January 2026, carters.com outperformed its competitors in terms of revenue, transactions, and conversion rate. With a revenue of $37,901,296 from 372,493 transactions and a conversion rate of 4.00-4.50%, Carter's excelled compared to oshkosh.com ($14,690 revenue, 294 transactions, 5.00-5.50% conversion rate), childrensplace.com ($7,370,096 revenue, 118,762 transactions, 2.00-2.50% conversion rate), gerberchildrenswear.com ($1,064,152 revenue, 18,320 transactions, 3.50-4.00% conversion rate), and buybuybaby.com ($39,088 revenue, 197 transactions, 3.00-3.50% conversion rate). Although gap.com surpassed carters.com in revenue with $139,656,478 from 1,291,632 transactions, their conversion rate was lower at 1.50-2.00%. Overall, carters.com maintained a strong position in the market with impressive performance metrics compared to its competitors.
Revenue share by device at carters.com
In January large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
