carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced decline of 29%, compared to the preceding three months.
carters.com competitors
When comparing carters.com to its competitors in March 2026, it stands out as a strong player in the market. With a revenue of $52,285,814 from 435,597 transactions and 11,017,302 sessions, carters.com boasts a solid AOV of $100-$125 and a conversion rate of 3.50-4.00%. In contrast, oshkosh.com lags behind with only $7,184 in revenue from 102 transactions and 1,805 sessions, despite a higher conversion rate of 5.50-6.00%. The childrensplace.com and gerberchildrenswear.com both fall in between, with revenues of $7,901,684 and $1,635,706 respectively, but with varying conversion rates. buybuybaby.com shares a similar revenue range with carters.com but has a slightly lower AOV of $175-$200. On the other hand, gap.com leads the pack with an impressive revenue of $260,797,819 from 2,415,091 transactions and 87,337,223 sessions, along with a competitive conversion rate of 2.50-3.00%.
Revenue share by device at carters.com
In March large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
