carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 38%, compared to the preceding three months.
carters.com competitors
In May 2026, carters.com generated a significant revenue of $62,212,989 from 458,304 transactions across 10,545,507 sessions, boasting an AOV of $125-150 and a conversion rate of 4.00-4.50%. In contrast, competitors like oshkosh.com struggled with only $721 in revenue and 14 transactions, despite a higher conversion rate of 5.00-5.50%. Meanwhile, childrensplace.com reported $11,316,560 in revenue from 171,817 transactions, but with a lower conversion rate of 2.00-2.50%. gerberchildrenswear.com performed moderately well with $2,059,553 in revenue and a conversion rate of 4.50-5.00%. buybuybaby.com had limited revenue at $21,647, whereas gap.com dominated with $225,213,966 in revenue, though its conversion rate was on the lower end at 2.00-2.50%. Overall, carters.com leads in revenue and transactions compared to most competitors, reflecting its strong market presence.
Revenue share by device at carters.com
In May large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries carters.com operates in
carters.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
