carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com's revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 0.53%, compared to the preceding three months.
carters.com competitors
In May 2025, Carter's website (carters.com) generated a revenue of $34,975,277 with 253,202 transactions and 6,772,247 sessions. The average order value (AOV) ranged between $125-150, and the conversion rate was between 3.50-4.00%. Comparing this to its competitors, Gap (gap.com) outperformed Carter's with a revenue of $181,438,260 from 1,616,662 transactions and 68,772,192 sessions. However, Carter's had a higher AOV and conversion rate. OshKosh (oshkosh.com) had significantly lower revenue compared to Carter's, while Buy Buy Baby (buybuybaby.com) had a similar revenue but lower conversion rates. Gerber Childrenswear (gerberchildrenswear.com) had lower revenue and sessions but a comparable AOV and conversion rate. Lastly, Children's Place (childrensplace.com) had lower revenue, transactions, and AOV but a slightly higher conversion rate.
Revenue share by device at carters.com
In May large majority of sales on carters.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices.
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
