carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
GRIPS CUSTOMERS & RESEARCH PARTNERS
carters.com's revenueOVER TIME
Over the past three months, carters.com revenue has experienced decline of 21%, compared to the preceding three months.
carters.com competitors
In July 2025, carters.com reported a revenue of $31,424,666 with 242,117 transactions and 7,114,702 sessions. The average order value (AOV) ranged between $125-150, with a conversion rate of 3.00-3.50%. Comparing these metrics to its competitors, oshkosh.com had a lower revenue of $35,553 with 693 transactions and 14,454 sessions. The AOV was between $50-75, but the conversion rate was higher at 4.50-5.00%. childrensplace.com had a revenue of $9,895,044 with 157,015 transactions and 9,977,167 sessions. The AOV was also $50-75, with a conversion rate of 1.50-2.00%. gerberchildrenswear.com reported $1,432,826 in revenue, 13,796 transactions, and 419,543 sessions, with an AOV of $100-125 and a similar conversion rate to Carter's. buybuybaby.com and gap.com had revenue, transaction, and session numbers that varied widely from Carter's, showcasing the diverse landscape of competitors in the children's clothing market.
Revenue share by device at carters.com
In July large majority of sales on carters.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
