carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 31%, compared to the preceding three months.
carters.com competitors
In June 2026, carters.com generated revenue of $57,692,817 from 414,083 transactions across 9,903,770 sessions, achieving an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. In comparison, gap.com led significantly with $227,097,166 in revenue, but had a lower conversion rate of 2.00-2.50% from 1,966,575 transactions over 93,881,443 sessions. Meanwhile, childrensplace.com generated $9,943,509 with a conversion rate of 2.00-2.50%, while gerberchildrenswear.com performed well with $1,858,309 in revenue and a conversion rate of 4.50-5.00%. oshkosh.com and buybuybaby.com lagged behind in revenue, recording only $721 and $11,814, respectively. Despite being smaller in revenue, carters.com showcased a competitive conversion rate and higher AOV than several competitors, indicating effective customer engagement strategies.
Revenue share by device at carters.com
In June large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries carters.com operates in
carters.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
