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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

carters.com

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52.6M

Revenue

Sep 26

11.4M

Sessions

Sep 26

3.5-4.0%

Conv. rate

Sep 26

$100-125

AOV

Sep 26

Main country of store: UNITED STATES
Website category: CHILDCARE

Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

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carters.com Annual Revenue and Growth

carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$510M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

carters.com's monthly revenueOVER TIME
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Over the past three months, carters.com revenue has experienced growth of 4.7%, compared to the preceding three months.

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carters.com revenue growth for last six months

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OVERVIEW

carters.com is a prominent player in the childcare category, generating $52.6 million in online sales for September 2026. Its conversion rate ranges from 3.50% to 4.00%, which is within the typical childcare retailer range of 1.0% to 4.37%. The average order value (AOV) is between $100 and $125, aligning well with the typical range of $50 to $278. With 11.4 million sessions, carters.com remains slightly below the typical childcare retailer's 15,600 sessions per month.

carters.com competitors

The competitive set includes carters.com, oshkosh.com, childrensplace.com, gerberchildrenswear.com, buybuybaby.com, and gap.com. In September 2026, carters.com achieved revenue of $52.6 million with 435,000 transactions and 11.4 million sessions, ranking second among its peers. oshkosh.com trails significantly with revenue of $443, though it has a higher conversion rate at 5.00-5.50%. childrensplace.com follows with revenue of $7.1 million and 125,000 transactions, while gerberchildrenswear.com reports $1.9 million in revenue with a conversion rate of 4.00-4.50%. buybuybaby.com, although having a high AOV of $200-225, generated $15,600 in revenue. In contrast, gap.com leads overall with $255.9 million, 2.2 million transactions, and 92.3 million sessions.

#1 oshkosh.com

442.6

Revenue

177.7

Sessions

5.0-5.5%

Conv. rate

$25-50

AOV

#2 childrensplace.com

7.1M

Revenue

7.6M

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 gerberchildrenswear.com

1.9M

Revenue

490.6K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#4 gymboree.com

2.1M

Revenue

536.2K

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#5 buybuybaby.com

15.6K

Revenue

2.4K

Sessions

3.0-3.5%

Conv. rate

$200-225

AOV

CLOSEST COMPETITORSby revenue

gerberchildrenswear.com

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TOP MARKET PERFORMERSby revenue

gerberchildrenswear.com

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carters.com vs top market performers

carters.com

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Industries carters.com operates in

carters.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Baby and Toddler Clothing and Accessories Baby Care Baby Clothing and Essential Children's Clothing and Accessories Children's Fashion and Accessories Baby and Children's Apparel and Essentials Children's Apparel and Accessories

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carters.com channels

Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.

carters.com Google Ads spend

Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

carters.com devices

Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

carters.com top markets

Explore carters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.