carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $560.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 73%, compared to the preceding three months.
carters.com competitors
In November 2025, carters.com outperformed some of its competitors in key metrics such as revenue, transactions, sessions, average order value (AOV), and conversion rate. When compared to oshkosh.com, childrensplace.com, gerberchildrenswear.com, buybuybaby.com, and gap.com, carters.com had the highest revenue of $73,768,122, with 619,677 transactions and 14,054,859 sessions. While oshkosh.com had lower revenue and sessions, childrensplace.com had comparable revenue but fewer transactions and sessions. gerberchildrenswear.com had significantly lower revenue, transactions, and sessions. buybuybaby.com had a lower revenue, but a higher AOV. Lastly, gap.com had the highest revenue overall, but a lower conversion rate than carters.com. Overall, in November 2025, carters.com showed strong performance compared to its competitors in the children's clothing and accessories market.
Revenue share by device at carters.com
In November large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
