carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $560.8M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced growth of 61%, compared to the preceding three months.
carters.com competitors
In December 2025, carters.com outperformed its competitors in several key metrics. While carters.com generated a revenue of $42,218,352 from 470,692 transactions and 10,741,450 sessions with an average order value (AOV) of $75-$100 and a conversion rate of 4.00-4.50%, oshkosh.com lagged behind with only $15,325 in revenue from 361 transactions and 7,490 sessions. The Children's Place had higher revenue at $12,631,901 but with a lower conversion rate of 2.00-2.50% and a higher AOV of $50-$75. gerberchildrenswear.com and buybuybaby.com also fell short in revenue, transactions, sessions, AOV, and conversion rate compared to carters.com. The only competitor that surpassed carters.com in revenue was gap.com with $200,322,623, but it had a lower conversion rate of 2.00-2.50% and a higher AOV of $100-$125.
Revenue share by device at carters.com
In December large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
