carters.com
Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.
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carters.com Annual Revenue and Growth
carters.com's annual sales on its online store amounted to $510M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
carters.com's monthly revenueOVER TIME
Over the past three months, carters.com revenue has experienced decline of 41%, compared to the preceding three months.
carters.com competitors
In April 2026, carters.com generated a robust revenue of $38,805,378 from 313,757 transactions across 8,998,191 sessions, yielding an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Competitors like gap.com vastly outperformed with $232,840,281 in revenue from over 2 million transactions, though at a lower conversion rate of 2.00-2.50%. Meanwhile, childrensplace.com, with revenue of $6,958,799 and 110,665 transactions, exhibited a conversion rate of 1.50-2.00%, indicating room for improvement. In contrast, oshkosh.com reported just $5,550 in revenue but achieved a higher conversion rate of 5.00-5.50%, highlighting effective targeting despite lower overall metrics. gerberchildrenswear.com and buybuybaby.com also showcased strong AOVs but limited revenues of $1,240,116 and $66,244 respectively. Overall, carters.com stands competitively within this landscape, balancing revenue and conversion efficiency effectively.
Revenue share by device at carters.com
In April large majority of sales on carters.com, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carters.com channels
Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.
carters.com Google Ads spend
Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
carters.com devices
Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
