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Dec 2025
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Home/Insights/Retailers/buybuybaby.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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74.2K
Revenue
Dec 25
11.6K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.

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buybuybaby.com Annual Revenue and Growth

buybuybaby.com's annual sales on its online store amounted to $27.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
buybuybaby.com revenue by year

buybuybaby.com's monthly revenueOVER TIME
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Over the past three months, buybuybaby.com revenue has experienced decline of 94%, compared to the preceding three months.

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buybuybaby.com revenue decline for last six months
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OVERVIEW
In December 2025, buybuybaby.com generated $74,243 in online sales, surpassing the CHILDCARE median of $43,371, while its conversion rate ranged between 3.00-3.50%, below the high of 4.55% but above the low of 1.0%. With an average order value (AOV) between $175-200, buybuybaby.com fell short of the lifestyle high of $251 but well above the low of $41. The site attracted 11,648 sessions, significantly less than babylist.com’s leading 12,893,760 sessions and below the median of 21,315 in the industry.
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buybuybaby.com competitors

In December 2025, buybuybaby.com had a revenue of $74,243 from 390 transactions and 11,648 sessions, with an average order value (AOV) ranging from $175 to $200 and a conversion rate of 3.00% to 3.50%. When compared to its competitors, buybuybaby.com falls behind in revenue compared to babylist.com with $66,401,749, but surpasses albeebaby.com, potterybarnkids.com, babygearlab.com, and goodbuygear.com. However, buybuybaby.com has a lower AOV than potterybarnkids.com but a higher conversion rate. In terms of transactions and sessions, buybuybaby.com is similar to albeebaby.com but trails behind babylist.com and potterybarnkids.com. Overall, buybuybaby.com demonstrates a solid performance in revenue and conversion rate when compared to its competitors in the baby product industry.

babylist.com screenshot
#1 babylist.com
66.4M
Revenue
12.9M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
albeebaby.com screenshot
#2 albeebaby.com
1.2M
Revenue
306.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
potterybarnkids.com screenshot
#3 potterybarnkids.com
54.9M
Revenue
5.6M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
babygearlab.com screenshot
#4 babygearlab.com
869.8K
Revenue
352.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
goodbuygear.com screenshot
#5 goodbuygear.com
1.2M
Revenue
683K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
buybuybaby.com vs top market performers
buybuybaby.com
top retailers
conversion rate vs average order value for buybuybaby.com and its competitors
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buybuybaby.com channels

Identify top traffic channels that drive growth for buybuybaby.comand discover how performance of traffic channels has changed over time.

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buybuybaby.com Google Ads spend

Evaluate buybuybaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buybuybaby.com devices

Review buybuybaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buybuybaby.com top markets

Explore buybuybaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buybuybaby.com country & global rank

Assess the ranking of buybuybaby.com among other retailers within its primary country and worldwide.

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