buybuybaby.com
buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.
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buybuybaby.com Annual Revenue and Growth
buybuybaby.com's annual sales on its online store amounted to $27.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.
buybuybaby.com's monthly revenueOVER TIME
Over the past three months, buybuybaby.com revenue has experienced growth of 115%, compared to the preceding three months.
buybuybaby.com competitors
In August 2025, buybuybaby.com generated a revenue of $1,624,759 from 9,286 transactions and 313,857 sessions, with an Average Order Value (AOV) ranging between $150-$175 and a conversion rate of 2.50-3.00%. Comparing buybuybaby.com to its competitors, we see that babylist.com leads the pack with a revenue of $74,588,852 from 307,236 transactions and 12,788,265 sessions, boasting an AOV of $225-$250 but a slightly lower conversion rate of 2.00-2.50%. albeebaby.com falls behind with $1,284,871 in revenue from 5,493 transactions and 421,146 sessions, while potterybarnkids.com stands out with a revenue of $44,998,510 from 145,225 transactions and 5,689,037 sessions, offering a higher AOV of $300-$325 and a similar conversion rate to buybuybaby.com. Overall, buybuybaby.com remains competitive in terms of conversion rate and AOV within the baby product industry.
Revenue share by device at buybuybaby.com
In August large majority of sales on buybuybaby.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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buybuybaby.com channels
Identify top traffic channels that drive growth for buybuybaby.comand discover how performance of traffic channels has changed over time.
buybuybaby.com Google Ads spend
Evaluate buybuybaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buybuybaby.com devices
Review buybuybaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
