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Nov 2025
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Home/Insights/Retailers/buybuybaby.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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71.5K
Revenue
Nov 25
9.8K
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.

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buybuybaby.com Annual Revenue and Growth

buybuybaby.com's annual sales on its online store amounted to $27.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
buybuybaby.com revenue by year

buybuybaby.com's monthly revenueOVER TIME
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Over the past three months, buybuybaby.com revenue has experienced decline of 75%, compared to the preceding three months.

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buybuybaby.com revenue decline for last six months
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OVERVIEW
In November 2025, buybuybaby.com generated online sales revenue of $71,467, surpassing the CHILDCARE median of $48,384, while its conversion rate ranged from 3.50-4.00%, slightly below the high benchmark of 4.61%. The average order value (AOV) stood between $200-225, well under the category's peak AOV of $271, with total sessions at 9,786, notably lower than the median of 19,212 and significantly trailing the top store, carters.com, with over 14 million sessions, highlighting both competitive positioning and potential areas for growth within the industry.
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buybuybaby.com competitors

In November 2025, buybuybaby.com reported a revenue of $71,467 with 345 transactions and 9,786 sessions, boasting an average order value (AOV) of $200-225 and a conversion rate of 3.50-4.00%. Comparing this data to its competitors, we see that babylist.com leads the pack with a revenue of $76,057,135 from 321,111 transactions and 13,796,490 sessions, having a slightly higher AOV of $225-250 but a lower conversion rate of 2.00-2.50%. albeebaby.com, potterybarnkids.com, and babygearlab.com fall within similar revenue ranges, but with varying transaction and session numbers, AOV, and conversion rates. goodbuygear.com lags behind in revenue with $1,574,959, 11,445 transactions, and 763,626 sessions, highlighting a lower AOV and conversion rate. Overall, buybuybaby.com holds its own in the competitive baby products market, showcasing steady growth and customer engagement.

babylist.com screenshot
#1 babylist.com
76.1M
Revenue
13.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#2 albeebaby.com
1.5M
Revenue
355.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
potterybarnkids.com screenshot
#3 potterybarnkids.com
63.4M
Revenue
6.6M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
babygearlab.com screenshot
#4 babygearlab.com
1.3M
Revenue
447.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
goodbuygear.com screenshot
#5 goodbuygear.com
1.6M
Revenue
763.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
buybuybaby.com vs top market performers
buybuybaby.com
top retailers
conversion rate vs average order value for buybuybaby.com and its competitors
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buybuybaby.com channels

Identify top traffic channels that drive growth for buybuybaby.comand discover how performance of traffic channels has changed over time.

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buybuybaby.com Google Ads spend

Evaluate buybuybaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buybuybaby.com devices

Review buybuybaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buybuybaby.com top markets

Explore buybuybaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buybuybaby.com country & global rank

Assess the ranking of buybuybaby.com among other retailers within its primary country and worldwide.

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