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Oct 2025
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Home/Insights/Retailers/buybuybaby.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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77.3K
Revenue
Oct 25
10K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.

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buybuybaby.com Annual Revenue and Growth

buybuybaby.com's annual sales on its online store amounted to $27.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$27.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
buybuybaby.com revenue by year

buybuybaby.com's monthly revenueOVER TIME
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Over the past three months, buybuybaby.com revenue has experienced decline of 15%, compared to the preceding three months.

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buybuybaby.com revenue decline for last six months
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OVERVIEW
In October 2025, buybuybaby.com generated $77,281 in online sales, significantly surpassing the CHILDCARE median of $41,066, while its conversion rate ranged from 3.50% to 4.00%, below the sector's high of 4.54%. With an average order value (AOV) between $175 and $200, it also fell short of the industry peak AOV of $263. The site attracted 9,987 sessions, markedly lower than the median of 17,728 in its category and far behind babylist.com, the largest online store, which garnered an impressive 11,104,257 sessions, highlighting buybuybaby's growth opportunities in this competitive market.
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buybuybaby.com competitors

In October 2025, buybuybaby.com reported a revenue of $77,281 with 387 transactions and 9,987 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 3.50-4.00%. In comparison, babylist.com leads in revenue with $70,185,894, 306,563 transactions, and 11,104,257 sessions, with an AOV of $225-250 and a conversion rate of 2.50-3.00%. albeebaby.com follows with $902,406 in revenue, 4,002 transactions, and 249,786 sessions, an AOV of $225-250, and a conversion rate of 1.50-2.00%. potterybarnkids.com shines in AOV with $275-300, generating $45,310,833 in revenue from 151,493 transactions and 4,569,860 sessions, while maintaining a conversion rate of 3.00-3.50%. Meanwhile, babygearlab.com and goodbuygear.com trail behind in revenue, transactions, and sessions, showcasing varying AOVs and conversion rates.

babylist.com screenshot
#1 babylist.com
70.2M
Revenue
11.1M
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
albeebaby.com screenshot
#2 albeebaby.com
902.4K
Revenue
249.8K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
potterybarnkids.com screenshot
#3 potterybarnkids.com
45.3M
Revenue
4.6M
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
babygearlab.com screenshot
#4 babygearlab.com
1M
Revenue
380.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
goodbuygear.com screenshot
#5 goodbuygear.com
1.4M
Revenue
686.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
buybuybaby.com vs top market performers
buybuybaby.com
top retailers
conversion rate vs average order value for buybuybaby.com and its competitors
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buybuybaby.com channels

Identify top traffic channels that drive growth for buybuybaby.comand discover how performance of traffic channels has changed over time.

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buybuybaby.com Google Ads spend

Evaluate buybuybaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buybuybaby.com devices

Review buybuybaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buybuybaby.com top markets

Explore buybuybaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buybuybaby.com country & global rank

Assess the ranking of buybuybaby.com among other retailers within its primary country and worldwide.

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