buybuybaby.com
buybuybaby.com is an online platform that offers a wide range of baby and infant products. Their inventory comprises items such as furniture, bedding, apparel, accessories, strollers, car seats, toys, and feeding supplies. The website provides a convenient shopping experience and a variety of options for parents and caretakers of young children.
GRIPS CUSTOMERS & RESEARCH PARTNERS
buybuybaby.com Annual Revenue and Growth
buybuybaby.com's annual sales on its online store amounted to $27.3M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.
buybuybaby.com's monthly revenueOVER TIME
Over the past three months, buybuybaby.com revenue has experienced growth of 113%, compared to the preceding three months.
buybuybaby.com competitors
In September 2025, buybuybaby.com had a revenue of $849,423 from 4,852 transactions and 153,009 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 3.00-3.50%. Compared to its competitors, buybuybaby.com falls behind in revenue, transactions, and sessions. babylist.com leads with a revenue of $71,008,546 from 310,014 transactions and 12,615,638 sessions, boasting an AOV of $225-250 and a conversion rate of 2.00-2.50%. Other competitors like Pottery Barn Kids and Baby Gear Lab also outperform buybuybaby.com in various metrics. Despite this, buybuybaby.com excels in conversion rate compared to most competitors. Albee Baby, for instance, has a lower conversion rate at 1.00-1.50% despite similar revenue and transaction numbers. Good Buy Gear falls short in both revenue and conversion rate compared to buybuybaby.com.
Gain even more insights with the Grips app
buybuybaby.com channels
Identify top traffic channels that drive growth for buybuybaby.comand discover how performance of traffic channels has changed over time.
buybuybaby.com Google Ads spend
Evaluate buybuybaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
buybuybaby.com devices
Review buybuybaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
