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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for chi.comchi.com

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111.9K
Revenue
Dec 25
189K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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CHI.com is an online platform offering a wide range of products for hair care and styling needs. Their inventory consists of haircare equipment, such as flat irons, hair dryers, curling irons, and brushes. The website also provides products like shampoos, conditioners, treatments, and styling essentials for all hair types.

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chi.com Annual Revenue and Growth

chi.com's annual sales on its online store amounted to $618.1K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$618.1K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
chi.com revenue by year

chi.com's monthly revenueOVER TIME
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Over the past three months, chi.com revenue has experienced growth of 120%, compared to the preceding three months.

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chi.com revenue growth for last six months
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OVERVIEW
In December 2025, chi.com generated $111,939 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, but trailing behind ulta.com's $152,769,917. The site's conversion rate ranged from 0.50-1.00%, lower than the industry high of 4.87% and above the low of 1.29%. chi.com's average order value (AOV) was $75-100, below the high of $191 and above the low of $45 in the sector. Additionally, chi.com recorded 189,048 sessions, markedly higher than the industry median of 23,270, but far behind sephora.com’s leading 76,213,109 sessions.
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chi.com competitors

In December 2025, chi.com generated a revenue of $111,939 with 1,429 transactions and 189,048 sessions. Their average order value (AOV) falls between $75-$100, and their conversion rate is between 0.50-1.00%. Compared to its competitors, chi.com falls behind in revenue when looking at beautybrands.com, which made $1,233,929 with 9,844 transactions and 183,487 sessions. However, chi.com performs better than fetch4pets.com, which only generated $9,792 with 37 transactions and 1,806 sessions. In terms of conversion rate, chi.com is on par with beautycarechoices.com and t3micro.com, but lags behind cosmoprofbeauty.com, which boasts a high conversion rate of 13.00-13.50%. Overall, chi.com's performance in revenue and transactions is moderate compared to its competitors, but it could focus on improving its conversion rate to stay competitive in the market.

beautycarechoices.com screenshot
#1 beautycarechoices.com
118.9K
Revenue
68.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
beautybrands.com screenshot
#2 beautybrands.com
1.2M
Revenue
183.5K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
fetch4pets.com screenshot
#3 fetch4pets.com
9.8K
Revenue
1.8K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
25.6M
Revenue
735.3K
Sessions
13.0-13.5%
Conv. rate
$250-275
AOV
t3micro.com screenshot
#5 t3micro.com
1.8M
Revenue
491K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
chi.com vs top market performers
chi.com
top retailers
conversion rate vs average order value for chi.com and its competitors
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Revenue share by device at chi.com

In December large majority of sales on chi.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on chi.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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chi.com channels

Identify top traffic channels that drive growth for chi.comand discover how performance of traffic channels has changed over time.

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chi.com Google Ads spend

Evaluate chi.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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chi.com devices

Review chi.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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chi.com top markets

Explore chi.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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chi.com country & global rank

Assess the ranking of chi.com among other retailers within its primary country and worldwide.

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