decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $281.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced decline of 12%, compared to the preceding three months.
decathlon.de competitors
In December 2025, decathlon.de outperformed its competitors in terms of revenue, generating $24,507,846. The closest competitor, bergfreunde.de, followed with $35,117,637, while others such as sportscheck.com and globetrotter.de lagged significantly behind with $4,236,676 and $3,994,042, respectively. In the number of transactions, decathlon.de also led the pack with 263,217 transactions, surpassing bergfreunde.de with 211,619 transactions. Additionally, decathlon.de attracted the most sessions at 6,442,570, leaving its competitors like fahrrad.de with only 246,829 sessions far behind. Although decathlon.de and bergfreunde.de shared the same conversion rate range of 4.00-4.50%, decathlon.de demonstrated higher average order value (AOV) than most competitors, ranging between $75-100. Overall, decathlon.de maintained a strong position in the market against its rivals in December 2025.
Revenue share by device at decathlon.de
In December large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
