decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $306.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced decline of 35%, compared to the preceding three months.
decathlon.de competitors
When comparing decathlon.de to its competitors in March 2026, we can see that Decathlon has the highest revenue at $16,852,466, followed closely by bergfreunde.de at $16,253,458. However, Decathlon also leads in terms of transactions with 191,683, while bergfreunde.de comes in second with 92,236 transactions. decathlon.de also has the highest number of sessions at 7,188,668, significantly more than any of its competitors. In terms of average order value (AOV), decathlon.de and bergfreunde.de both fall within the range of $175-200. However, decathlon.de has a higher conversion rate at 2.50-3.00%, outperforming all its competitors, with bergfreunde.de coming closest at 2.00-2.50%. Overall, decathlon.de emerges as a strong performer in the sports retail market based on these metrics.
Revenue share by device at decathlon.de
In March large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
