decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $281.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced growth of 3.4%, compared to the preceding three months.
decathlon.de competitors
In September 2025, decathlon.de outperformed most of its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of 23,961,409 and 261,089 transactions from 8,747,910 sessions, decathlon.de showcased a strong performance. bergfreunde.de was a close competitor with a revenue of 25,917,807 and a higher AOV of 150-175, but decathlon.de had a higher number of transactions and sessions. bergzeit.de had a higher AOV of 200-225, but decathlon.de had a significantly higher revenue and transactions. sportscheck.com, globetrotter.de, and fahrrad.de had lower revenue, transactions, and sessions compared to decathlon.de. Overall, decathlon.de emerged as a top performer among its competitors in the sports and outdoor retail industry in September 2025.
Revenue share by device at decathlon.de
In September large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
