decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $306.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced decline of 35%, compared to the preceding three months.
decathlon.de competitors
In April 2026, decathlon.de leads its competitors with a significant revenue of $16,386,703, achieved through 199,600 transactions and 8,332,513 sessions, resulting in a conversion rate of 2.00-2.50%. In contrast, bergfreunde.de, the closest competitor, generated $15,340,446 from 89,183 transactions over 4,706,346 sessions, with a lower conversion rate of 1.50-2.00%. sportscheck.com lagged considerably, reporting $2,461,147 from 25,990 transactions across 1,937,188 sessions, with a conversion rate of 1.00-1.50%. Meanwhile, bergzeit.de recorded $8,141,415, while fahrad.de and globetrotter.de brought in $1,641,663 and $4,166,916 respectively, all showcasing conversion rates of 1.50-2.00%. Overall, decathlon.de's metrics, including its higher traffic and transaction volume, underscore its competitive edge in the sports retail market.
Revenue share by device at decathlon.de
In April large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
