decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $281.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced decline of 14%, compared to the preceding three months.
decathlon.de competitors
When comparing decathlon.de to its competitors in October 2025, we can see that Decathlon stands out in terms of revenue, with a total of €22,959,595. In terms of transactions, Decathlon also leads with 249,032 transactions. However, when looking at sessions, Decathlon falls behind with 7,676,511 sessions compared to some of its competitors. Decathlon's Average Order Value (AOV) falls within the range of €75-100, similar to sportscheck.com, but lower than bergfreunde.de and bergzeit.de. Decathlon's conversion rate of 3.00-3.50% is on par with bergzeit.de, while higher than sportscheck.com and lower than bergfreunde.de. Overall, Decathlon is competitive in terms of revenue and transactions, but could potentially work on increasing its number of sessions to boost its online presence.
Revenue share by device at decathlon.de
In October large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
