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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

decathlon.de

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31.6M

Revenue

11.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.

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decathlon.de's revenueOVER TIME
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Over the past three months, decathlon.de revenue has experienced growth of 37%, compared to the preceding three months.

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decathlon.de revenue growth for last six months

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OVERVIEW

In July 2025, decathlon.de in the e-commerce_and_shopping industry had a revenue of $31,647,924, conversion rate of 2.50-3.00%, AOV of $75-100, and 11,235,205 sessions. The median revenue in the category was $85,151, with qvc.com as the largest online store at $122,268,926. A very high conversion rate was 3.64% and a very low was 0.7%. The highest AOV was $346 and the lowest was $57. The store with the most sessions was boots.com at 28,051,919, while the median sessions in the category was 40,404.

decathlon.de competitors

In July 2025, decathlon.de stands out amongst its competitors in terms of revenue, with a total of €31,647,924. The website also leads in the number of transactions with 332,091 and total sessions with 11,235,205. The Average Order Value (AOV) for decathlon.de falls between €75-100, and the conversion rate ranges from 2.50-3.00%. In comparison, sportscheck.com has a revenue of €4,605,620 with 42,605 transactions and 2,088,758 sessions, while bergfreunde.de generated €25,991,240 in revenue from 155,201 transactions and 5,077,123 sessions. bergzeit.de and globetrotter.de also have notable figures, but decathlon.de leads the pack in revenue, transactions, and sessions, showcasing its strong performance in the online sporting goods market.

#1 sportscheck.com

4.6M

Revenue

2.1M

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 bergfreunde.de

26M

Revenue

5.1M

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#3 bergzeit.de

11.2M

Revenue

2.6M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#4 fahrrad.de

1.3M

Revenue

427.1K

Sessions

1.0-1.5%

Conv. rate

$200-225

AOV

#5 globetrotter.de

4.4M

Revenue

1.6M

Sessions

1.0-1.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

decathlon.de vs top market performers

decathlon.de

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Revenue share by device at decathlon.de

In July large majority of sales on decathlon.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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decathlon.de channels

Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.

decathlon.de Google Ads spend

Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

decathlon.de devices

Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

decathlon.de top markets

Explore decathlon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.