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Sep 2024
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Home/Insights/Retailers/decathlon.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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22.9M
Revenue
7.6M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for decathlon.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.

decathlon.de’s revenueOVER TIME
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Over the past three months, decathlon.de revenue has experienced growth of 11%, compared to the preceding three months.

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decathlon.de revenue growth for last six months
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OVERVIEW
In September 2024, decathlon.de's revenue for online sales was $22,915,973, with a conversion rate of 3.00-3.50% and an AOV of $75-100. It recorded 7,551,907 sessions, ranking below the highest store michaels.com with 28,619,768 sessions in the E COMMERCE AND SHOPPING category. The median revenue for E COMMERCE AND SHOPPING was $116,122, with the highest from qvc.com at $119,268,006. A very high conversion rate in the category was 3.88%, while a very low one was 0.9%. Similarly, a very high AOV was $349, with a very low AOV of $58.
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decathlon.de competitors

decathlon.de stands out among its competitors with a revenue of 22,915,973, the highest among the group. While bergfreunde.de comes close with 24,236,662 in revenue, decathlon.de surpasses sportscheck.com, globetrotter.de, bergzeit.de, and fahrrad.de by a significant margin. In terms of transactions, decathlon.de records 230,466 transactions, trailing only bergfreunde.de in this metric. decathlon.de also boasts the highest number of sessions at 7,551,907, showcasing its popularity and strong online presence. With an Average Order Value (AOV) ranging from 75-100, decathlon.de falls within the mid-range compared to competitors like bergzeit.de and fahrrad.de, which have higher AOVs. Despite this, decathlon.de maintains a solid conversion rate of 3.00-3.50%, placing it in a competitive position within the market.

#1 sportscheck.com
4.6M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#2 bergfreunde.de
24.2M
Revenue
5.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#3 bergzeit.de
10.9M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
#4 fahrrad.de
2.2M
Revenue
392.5K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#5 globetrotter.de
5.7M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
CLOSEST COMPETITORSby revenue
Favicon for kaufland.dekaufland.de
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Favicon for aboutyou.deaboutyou.de
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Favicon for bergfreunde.debergfreunde.de
Favicon for decathlon.dedecathlon.de
$22.9M
Favicon for bike-discount.debike-discount.de
Favicon for deichmann.comdeichmann.com
Favicon for bergzeit.debergzeit.de
Favicon for adidas.deadidas.de
Favicon for fahrrad-xxl.defahrrad-xxl.de
TOP MARKET PERFORMERSby revenue
1
Favicon for ebay.deebay.de
$602.9M
2
Favicon for nike.comnike.com
3
Favicon for otto.deotto.de
4
Favicon for kaufland.dekaufland.de
5
Favicon for zalando.dezalando.de
6
Favicon for aboutyou.deaboutyou.de
7
Favicon for baur.debaur.de
8
Favicon for bergfreunde.debergfreunde.de
9
Favicon for decathlon.dedecathlon.de
10
Favicon for bike-discount.debike-discount.de
decathlon.de vs top market performers
decathlon.de
top retailers
conversion rate vs average order value for decathlon.de and its competitors
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decathlon.de brandsby revenue

1
Logo for 15921592
Top retailers:decathlon.co.ukdecathlon.fr
2
Logo for ecodesignEcodesign
Top retailers:decathlon.pldecathlon.co.ukdecathlon.fr
3
Logo for 864864
Top retailers:decathlon.co.ukdecathlon.fr
4
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Top retailers:decathlon.co.ukdecathlon.fr
5
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Top retailers:decathlon.frdecathlon.co.uk

decathlon.de categoriesby revenue

1
Bicycles
Top retailers:amazon.comwalmart.comtrekbikes.com
2
Shoes
Top retailers:nike.comdsw.comzappos.com
3
Baby & Toddler
Top retailers:temu.comebay.comikea.com
4
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Top retailers:macys.comzara.comralphlauren.com
5
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Top retailers:zara.comgap.comjcrew.com
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brands overtime comparison

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decathlon.de channels

Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.

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decathlon.de Google Ads spend

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decathlon.de devices

Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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decathlon.de top markets

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decathlon.de country & global rank

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