decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
GRIPS CUSTOMERS & RESEARCH PARTNERS
decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $281.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced decline of 17%, compared to the preceding three months.
decathlon.de competitors
In November 2025, decathlon.de outperformed some of its competitors in terms of revenue and transactions. decathlon.de generated a revenue of 28,486,873 with 302,223 transactions, while sportscheck.com only had a revenue of 4,859,643 and 52,335 transactions. bergfreunde.de led the pack with a revenue of 49,500,825 and 297,886 transactions. When it comes to sessions, decathlon.de had 7,902,591 sessions, surpassing sportscheck.com but falling behind bergfreunde.de. In terms of average order value (AOV) and conversion rate, bergfreunde.de had the highest AOV of 150-175 and conversion rate of 4.50-5.00, while decathlon.de maintained a competitive AOV of 75-100 and conversion rate of 3.50-4.00. Overall, decathlon.de held its ground among its competitors in key performance metrics in the sports and outdoor retail sector.
Revenue share by device at decathlon.de
In November large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
