decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $306.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced decline of 7%, compared to the preceding three months.
decathlon.de competitors
In January 2026, decathlon.de outperformed some of its competitors in terms of revenue, with a total of $19,042,548. Among its competitors, bergfreunde.de had the highest revenue at $22,127,912, followed by decathlon.de. However, when looking at the number of transactions, decathlon.de had 211,199, which was significantly higher than sportscheck.com and globetrotter.de but lower than bergfreunde.de. In terms of sessions, decathlon.de had 7,114,907, surpassing sportscheck.com and globetrotter.de but trailing behind bergfreunde.de. The average order value (AOV) for decathlon.de ranged between $75-$100, while bergzeit.de had the highest AOV at $200-$225. decathlon.de had a conversion rate of 2.50-3.00%, which was consistent with sportscheck.com and bergfreunde.de, but higher than fahrrad.de and globetrotter.de.
Revenue share by device at decathlon.de
In January large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
