decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $306.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced growth of 98%, compared to the preceding three months.
decathlon.de competitors
In July 2026, bergfreunde.de reported a revenue of $29.4 million with 175,000 transactions and 5.7 million sessions, placing it second overall. In contrast, decathlon.de outperforms all competitors significantly, generating $40.9 million in revenue from 360,000 transactions and attracting 10.8 million sessions. This means decathlon.de leads bergfreunde.de by $11.5 million in revenue, 185,000 transactions, and 5.1 million sessions. sportscheck.com follows with only $4 million in revenue from 40,600 transactions across 2 million sessions. With an average order value (AOV) ranging from $100-125, decathlon.de competes closely in conversion rates of 3.00-3.50%, while bergfreunde.de matches this. Overall, decathlon.de maintains a clear lead across all metrics against its rivals.
Revenue share by device at decathlon.de
In July large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries decathlon.de operates in
decathlon.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
