decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $306.8M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced growth of 25%, compared to the preceding three months.
decathlon.de competitors
In May 2026, decathlon.de outperformed its competitors significantly in terms of revenue and transactions. It generated $32,058,433 from 351,659 transactions, with sessions totaling 10,753,468, leading to a conversion rate of 3.00-3.50%. In contrast, sportscheck.com reported a revenue of $4,468,747 with 45,638 transactions and a lower conversion rate of 2.00-2.50%, despite a similar average order value (AOV) of $75-100. bergfreunde.de achieved $15,682,975 with a conversion rate of 1.50-2.00%, while bergzeit.de recorded $9,265,779, both with higher AOVs but significantly fewer transactions. Other competitors like fahrrad.de and globetrotter.de had lower revenues ($1,507,591 and $4,133,894, respectively) and conversion rates below 1.50%. Overall, decathlon.de's performance underscores its dominant market position within the sporting goods e-commerce sector in Germany.
Revenue share by device at decathlon.de
In May large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries decathlon.de operates in
decathlon.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
