Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/decathlon.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for decathlon.dedecathlon.de

Start benchmarking for free
Sign in with GoogleSign up with Google
29.6M
Revenue
9.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
Loading...
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

decathlon.de's revenueOVER TIME
View real-time data

Over the past three months, decathlon.de revenue has experienced growth of 32%, compared to the preceding three months.

View real-time data
decathlon.de revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
decathlon.de in the e-commerce_and_shopping industry had a revenue of $29,634,347, a conversion rate of 3.00-3.50%, an AOV of $75-100, and 9,285,322 sessions in May 2025. The median revenue for e-commerce_and_shopping was $83,973, with qvc.com having the highest revenue at $120,848,035. The highest conversion rate was 3.75%, while the lowest was 0.79%. The highest AOV was $349, and the lowest was $57. The store with the most sessions was boots.com at 27,739,926, with a median of 37,355 sessions in the e-commerce_and_shopping category.
Read more

decathlon.de competitors

In May 2025, decathlon.de stands out among its competitors with a revenue of 29,634,347 euros and 300,020 transactions from 9,285,322 sessions. Its average order value (AOV) ranges between 75-100 euros, with a conversion rate of 3.00-3.50%. In comparison, sportscheck.com has a revenue of 4,942,298 euros from 46,653 transactions and 1,879,106 sessions, with an AOV of 100-125 euros and a conversion rate of 2.00-2.50%. bergzeit.de follows with 6,743,043 euros revenue, 32,523 transactions, and 2,592,574 sessions, boasting a higher AOV of 200-225 euros but a lower conversion rate of 1.00-1.50%. globetrotter.de and fahrrad.de have lower revenues and metrics, while bergfreunde.de comes closest to decathlon.de with 24,289,995 euros revenue, 146,575 transactions, and 4,737,913 sessions, alongside an AOV of 150-175 euros and a matching conversion rate of 3.00-3.50%.

sportscheck.com screenshot
#1 sportscheck.com
4.9M
Revenue
1.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
bergfreunde.de screenshot
#2 bergfreunde.de
24.3M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
bergzeit.de screenshot
#3 bergzeit.de
6.7M
Revenue
2.6M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
fahrrad.de screenshot
#4 fahrrad.de
1.4M
Revenue
396.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
globetrotter.de screenshot
#5 globetrotter.de
4.3M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
decathlon.de vs top market performers
decathlon.de
top retailers
conversion rate vs average order value for decathlon.de and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at decathlon.de

In May large majority of sales on decathlon.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on decathlon.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

decathlon.de channels

Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

decathlon.de Google Ads spend

Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

decathlon.de devices

Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

decathlon.de top markets

Explore decathlon.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

decathlon.de country & global rank

Assess the ranking of decathlon.de among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard