decathlon.de
Decathlon.de is an online platform catering to sports enthusiasts, offering a diverse range of sporting goods and equipment. The website provides a wide selection of products such as athletic clothing, footwear, gear for various sports, camping accessories, and exercise equipment.
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decathlon.de Annual Revenue and Growth
decathlon.de's annual sales on its online store amounted to $281.1M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
decathlon.de's monthly revenueOVER TIME
Over the past three months, decathlon.de revenue has experienced growth of 19%, compared to the preceding three months.
decathlon.de competitors
In August 2025, decathlon.de stood out among its competitors with a revenue of 30,543,728 and 326,106 transactions from 11,258,697 sessions. Their Average Order Value (AOV) ranged from 75-100 with a conversion rate of 2.50-3.00. When compared to sportscheck.com with a revenue of 3,392,514, bergfreunde.de with 26,209,905, bergzeit.de with 13,754,991, fahrrad.de with 1,502,763, and globetrotter.de with 3,799,567, decathlon.de clearly leads in revenue and transactions. However, bergfreunde.de surpasses decathlon.de in AOV with 150-175, while bergzeit.de and fahrrad.de have higher AOV at 200-225. Despite this, decathlon.de maintains a competitive conversion rate among its peers. Overall, decathlon.de demonstrates strong performance in both revenue and transactions, making it a top player in the market.
Revenue share by device at decathlon.de
In August large majority of sales on decathlon.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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decathlon.de channels
Identify top traffic channels that drive growth for decathlon.deand discover how performance of traffic channels has changed over time.
decathlon.de Google Ads spend
Evaluate decathlon.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
decathlon.de devices
Review decathlon.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
