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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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127.5K
Revenue
Oct 25
44K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Coola.com is an online retail platform offering a wide variety of skincare and sun protection products. Their range includes organic and eco-friendly solutions such as sunscreen, moisturizers, serums, and lip care items. The website provides a convenient shopping experience, with detailed product descriptions and helpful information regarding ingredients and usage.

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coola.com Annual Revenue and Growth

coola.com's annual sales on its online store amounted to $2.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coola.com revenue by year

coola.com's monthly revenueOVER TIME
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Over the past three months, coola.com revenue has experienced decline of 47%, compared to the preceding three months.

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coola.com revenue decline for last six months
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OVERVIEW
In October 2025, coola.com achieved online sales revenue of $127,487, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate of 4.00-4.50% is close to the category's high of 4.65%. With an average order value (AOV) ranging from $50-75, coola.com sits between the sector's low of $47 and a high of $202. The website attracted 43,975 sessions, which is well above the median of 18,156 but considerably lower than the leading competitor, sephora.com, with 49,510,502 sessions, highlighting coola.com's solid market positioning.
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coola.com competitors

In October 2025, coola.com reported a revenue of $127,487 from 1,798 transactions and 43,975 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 4.00-4.50%. When compared to its competitors, coola.com falls behind in terms of revenue and transactions but maintains a competitive AOV and conversion rate. For instance, colorescience.com leads the pack with a revenue of $684,560 from 5,965 transactions and 232,637 sessions, boasting an AOV of $100-125 and a conversion rate of 2.50-3.00%. While coola.com may not be the top performer in terms of revenue, it holds its ground in terms of AOV and conversion rate when compared to other players in the market like sunbum.com and vacation.inc.

blackgirlsunscreen.com screenshot
#1 blackgirlsunscreen.com
17.2K
Revenue
31.8K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
colorescience.com screenshot
#2 colorescience.com
684.6K
Revenue
232.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
sunbum.com screenshot
#3 sunbum.com
284.9K
Revenue
120.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
supergoop.com screenshot
#4 supergoop.com
775.4K
Revenue
217.3K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
vacation.inc screenshot
#5 vacation.inc
298.9K
Revenue
94.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
coola.com vs top market performers
coola.com
top retailers
conversion rate vs average order value for coola.com and its competitors
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Revenue share by device at coola.com

In October large majority of sales on coola.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on coola.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coola.com channels

Identify top traffic channels that drive growth for coola.comand discover how performance of traffic channels has changed over time.

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coola.com Google Ads spend

Evaluate coola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coola.com devices

Review coola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coola.com top markets

Explore coola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coola.com country & global rank

Assess the ranking of coola.com among other retailers within its primary country and worldwide.

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