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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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131.6K
Revenue
Sep 25
74.7K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Coola.com is an online retail platform offering a wide variety of skincare and sun protection products. Their range includes organic and eco-friendly solutions such as sunscreen, moisturizers, serums, and lip care items. The website provides a convenient shopping experience, with detailed product descriptions and helpful information regarding ingredients and usage.

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coola.com Annual Revenue and Growth

coola.com's annual sales on its online store amounted to $2.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$2.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
coola.com revenue by year

coola.com's monthly revenueOVER TIME
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Over the past three months, coola.com revenue has experienced decline of 38%, compared to the preceding three months.

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coola.com revenue decline for last six months
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OVERVIEW
In September 2025, coola.com, operating in the BEAUTY AND COSMETICS industry, generated online sales of $131,571, significantly surpassing the median of $40,540, with a conversion rate between 2.50-3.00%, close to the industry's high of 4.54%. Their average order value (AOV) ranged from $50-75, while the industry peak stands at $203. coola.com recorded 74,731 sessions, well above the median of 18,928 but far from the leading 45,764,193 sessions on sephora.com, highlighting a strong performance within its niche yet room for growth compared to industry giants like ulta.com.
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coola.com competitors

In September 2025, coola.com reported a revenue of $131,571 with 1,971 transactions and 74,731 sessions, boasting a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. Comparing this data to its competitors, coola.com falls behind in terms of revenue when compared to powerhouse brands like colorescience.com with $563,362 and supergoop.com with $878,279. However, coola.com's conversion rate aligns with sunbum.com at 2.50-3.00%, but surpasses blackgirlsunscreen.com at 0.00-0.50%. While coola.com's AOV matches with several competitors at $50-75, it falls short compared to vacation.inc and colorescience.com with AOVs of $100-125. Overall, coola.com holds its own within the competitive landscape, demonstrating a strong performance in conversion rate while facing challenges in revenue generation compared to top competitors.

blackgirlsunscreen.com screenshot
#1 blackgirlsunscreen.com
18.1K
Revenue
58.2K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
colorescience.com screenshot
#2 colorescience.com
563.4K
Revenue
237.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sunbum.com screenshot
#3 sunbum.com
332.4K
Revenue
149.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
supergoop.com screenshot
#4 supergoop.com
878.3K
Revenue
359K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
vacation.inc screenshot
#5 vacation.inc
397.3K
Revenue
123.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coola.com vs top market performers
coola.com
top retailers
conversion rate vs average order value for coola.com and its competitors
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Revenue share by device at coola.com

In September large majority of sales on coola.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on coola.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coola.com channels

Identify top traffic channels that drive growth for coola.comand discover how performance of traffic channels has changed over time.

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coola.com Google Ads spend

Evaluate coola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coola.com devices

Review coola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coola.com top markets

Explore coola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coola.com country & global rank

Assess the ranking of coola.com among other retailers within its primary country and worldwide.

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