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May 2025
All countries
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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221.6K
Revenue
71.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
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Coola.com is an online retail platform offering a wide variety of skincare and sun protection products. Their range includes organic and eco-friendly solutions such as sunscreen, moisturizers, serums, and lip care items. The website provides a convenient shopping experience, with detailed product descriptions and helpful information regarding ingredients and usage.

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coola.com's revenueOVER TIME
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Over the past three months, coola.com revenue has experienced growth of 145%, compared to the preceding three months.

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coola.com revenue growth for last six months
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OVERVIEW
In May 2025, coola.com in the BEAUTY AND COSMETICS industry had online sales revenue of $221,553, with a conversion rate of 4.00-4.50% and an average order value (AOV) of $50-75. The website had 71,946 sessions, compared to the industry median of 19,997. The top performer in terms of revenue was ulta.com with $96,002,620, while the highest conversion rate was 4.51%. The highest AOV was $213, and the highest number of sessions came from sephora.com at 38,510,361. coola.com demonstrated strong performance metrics compared to industry averages.
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coola.com competitors

In May 2025, coola.com generated $221,553 in revenue from 2,958 transactions and 71,946 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate between 4.00% and 4.50%. Compared to its competitors, coola.com lags behind in revenue when compared to colorescience.com, which brought in $1,432,420. However, coola.com outperforms blackgirlsunscreen.com in revenue but falls short in sessions. When it comes to conversion rate, coola.com is on par with sunbum.com but trails behind supergoop.com. Overall, coola.com falls within the middle range in terms of revenue and performance metrics compared to its competitors in the sunscreen and skincare industry in May 2025.

blackgirlsunscreen.com screenshot
#1 blackgirlsunscreen.com
47.4K
Revenue
53.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
colorescience.com screenshot
#2 colorescience.com
1.4M
Revenue
315.5K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
sunbum.com screenshot
#3 sunbum.com
496.9K
Revenue
240.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
supergoop.com screenshot
#4 supergoop.com
4.2M
Revenue
1.1M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
vacation.inc screenshot
#5 vacation.inc
759.8K
Revenue
223.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
coola.com vs top market performers
coola.com
top retailers
conversion rate vs average order value for coola.com and its competitors
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Revenue share by device at coola.com

In May large majority of sales on coola.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.

In May large majority of sales on coola.com, 86% was finalized on desktop devices, with 14% of sales coming from mobile devices.
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coola.com channels

Identify top traffic channels that drive growth for coola.comand discover how performance of traffic channels has changed over time.

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coola.com Google Ads spend

Evaluate coola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coola.com devices

Review coola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coola.com top markets

Explore coola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coola.com country & global rank

Assess the ranking of coola.com among other retailers within its primary country and worldwide.

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