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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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249K
Revenue
May 26
78.6K
Sessions
May 26
4.0-4.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Coola.com is an online retail platform offering a wide variety of skincare and sun protection products. Their range includes organic and eco-friendly solutions such as sunscreen, moisturizers, serums, and lip care items. The website provides a convenient shopping experience, with detailed product descriptions and helpful information regarding ingredients and usage.

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coola.com Annual Revenue and Growth

coola.com's annual sales on its online store amounted to $2M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
coola.com revenue by year

coola.com's monthly revenueOVER TIME
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Over the past three months, coola.com revenue has experienced growth of 99%, compared to the preceding three months.

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coola.com revenue growth for last six months
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OVERVIEW
In May 2026, coola.com achieved online sales of $248,954, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, while boasting a conversion rate of 4.00-4.50%, just below the high benchmark of 4.55%. The site's average order value (AOV) ranged between $75-100, compared to a high AOV of $205 in the industry. With 78,568 sessions, coola.com also surpassed the median of 16,416, but fell short of sephora.com's impressive 60,095,887 sessions, highlighting its solid yet competitive performance within the BEAUTY AND COSMETICS sector.
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coola.com competitors

In May 2026, coola.com generated $248,954 in revenue from 3,165 transactions across 78,568 sessions, yielding a conversion rate of 4.00-4.50%. In comparison, blackgirlsunscreen.com earned $38,324 with a lower conversion rate of 1.00-1.50%, while colorescience.com significantly outperformed coola.com with $1,613,791 in revenue, despite a slightly lower conversion rate of 3.50-4.00%. sunbum.com, with a revenue of $614,119 and an AOV in the same range as coola.com, had a conversion rate of 2.50-3.00%. The top competitor, supergoop.com, dominated with $3,281,459 in revenue and a high conversion rate of 6.50-7.00%. Finally, vacation.inc showed a strong AOV of 125-150 but only generated $795,566 in revenue. Overall, coola.com holds a competitive position but still trails behind larger brands in revenue and conversion efficiency.

blackgirlsunscreen.com screenshot
#1 blackgirlsunscreen.com
38.3K
Revenue
58.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
colorescience.com screenshot
#2 colorescience.com
1.6M
Revenue
346.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
sunbum.com screenshot
#3 sunbum.com
614.1K
Revenue
298.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
supergoop.com screenshot
#4 supergoop.com
3.3M
Revenue
702.7K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
vacation.inc screenshot
#5 vacation.inc
795.6K
Revenue
223.8K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
coola.com vs top market performers
coola.com
top retailers
conversion rate vs average order value for coola.com and its competitors
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Revenue share by device at coola.com

In May large majority of sales on coola.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on coola.com, 90% was finalized on desktop devices, with 9.8% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries coola.com operates in

coola.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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coola.com channels

Identify top traffic channels that drive growth for coola.comand discover how performance of traffic channels has changed over time.

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coola.com Google Ads spend

Evaluate coola.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coola.com devices

Review coola.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coola.com top markets

Explore coola.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coola.com country & global rank

Assess the ranking of coola.com among other retailers within its primary country and worldwide.

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