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Jan 2026
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for supergoop.comsupergoop.com

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805.7K
Revenue
Jan 26
205.5K
Sessions
Jan 26
5.5-6.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $17.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced growth of 11%, compared to the preceding three months.

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supergoop.com revenue growth for last six months
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OVERVIEW
In January 2026, supergoop.com reported impressive online sales revenue of $805,687, significantly exceeding the BEAUTY AND COSMETICS median of $51,477, though still far from ulta.com's leading $104,496,353. The site boasted a strong conversion rate of 5.50-6.00%, outperforming the industry average of 4.7% and well above the low end of 1.19%. With an average order value (AOV) between $50-75, supergoop.com remains competitive, as the high end of AOV in the sector reaches $194, while sessions totaled 205,525, notably higher than the median of 22,631, yet dwarfed by ulta.com's staggering 47,691,438 sessions.
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supergoop.com competitors

In January 2026, supergoop.com generated $805,687 in revenue with 12,215 transactions and 205,525 sessions, boasting an average order value (AOV) between $50-$75 and a conversion rate of 5.50-6.00%. In comparison, skindimensionsonline.com had lower revenue at $14,603 with 186 transactions and 4,662 sessions, offering a higher AOV of $75-$100 but a lower conversion rate of 3.50-4.00%. bumblelane.com and belleandblush.com both had higher revenues of $21,048 and $21,293, respectively, with varying transaction numbers and session counts, while coola.com outperformed all competitors with revenue of $110,038 from 1,773 transactions and 45,432 sessions, and a conversion rate of 3.50-4.00%. brushonblock.com, like supergoop.com, had revenue in the range of $12,321 with 180 transactions, 7,503 sessions, and a conversion rate of 2.00-2.50%. Overall, supergoop.com's performance is competitive in terms of revenue, transactions, sessions, AOV, and conversion rate compared to its competitors in January 2026.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
14.6K
Revenue
4.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
21K
Revenue
5.4K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
21.3K
Revenue
9.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
coola.com screenshot
#4 coola.com
110K
Revenue
45.4K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
brushonblock.com screenshot
#5 brushonblock.com
12.3K
Revenue
7.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In January large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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