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May 2026
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3.3M
Revenue
May 26
702.7K
Sessions
May 26
6.5-7.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $17.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced growth of 116%, compared to the preceding three months.

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supergoop.com revenue growth for last six months
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OVERVIEW
In May 2026, supergoop.com, a prominent player in the BEAUTY AND COSMETICS industry, generated $3,281,459 in online sales with an impressive conversion rate of 6.50-7.00%, significantly surpassing the industry median of 4.55%. Their average order value (AOV) ranged from $50 to $75, aligning with the lower end of the industry spectrum. The site attracted 702,731 sessions, markedly higher than the median of 16,416 but dwarfed by sephora.com’s 60,095,887 sessions. Overall, supergoop.com’s metrics reflect strong performance within its niche, demonstrating robust engagement and conversion efficiency compared to its peers.
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supergoop.com competitors

In May 2026, supergoop.com outperformed its competitors with a revenue of $3,281,459, driven by 47,244 transactions from 702,731 sessions, resulting in a robust conversion rate of 6.50-7.00%. In comparison, skindimensionsonline.com generated $8,968 with only 102 transactions from 4,137 sessions and a conversion rate of 2.00-2.50%. bumblelane.com reported $16,495 in revenue with 87 transactions, translating to a significantly lower conversion rate of 1.50-2.00%. belleandblush.com achieved $26,619 with 157 transactions and a similar conversion rate. Meanwhile, coola.com stood out with $248,954 in revenue, but with a lower conversion rate of 4.00-4.50%. brushonblock.com achieved $81,547 with a 3.00-3.50% conversion rate, but still lagged behind supergoop.com. Overall, supergoop.com demonstrated strong performance metrics, highlighting its competitive edge in the skincare industry.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
9K
Revenue
4.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
16.5K
Revenue
5.3K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
26.6K
Revenue
8.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
coola.com screenshot
#4 coola.com
249K
Revenue
78.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
brushonblock.com screenshot
#5 brushonblock.com
81.5K
Revenue
29K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In May large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries supergoop.com operates in

supergoop.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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