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Jul 2026
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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2M
Revenue
Jul 26
420K
Sessions
Jul 26
6.5-7.0%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $17.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced growth of 107%, compared to the preceding three months.

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supergoop.com revenue growth for last six months
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OVERVIEW
supergoop.com operates in the beauty and cosmetics category, where it generated $2 million in online sales for July 2026. In comparison, a typical store in the beauty and cosmetics category generates around $39,200 a month. Its conversion rate ranges from 6.50-7.00%, significantly higher than the typical range of 1.1% to 4.37%. The average order value (AOV) is between $50-75, which is within the typical range of $52 to $207. Furthermore, supergoop.com attracted 420,000 sessions, contrasting sharply with the 17,100 sessions seen by a typical store in the beauty and cosmetics category. The most-visited site, sephora.com, sees 63 million sessions.
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supergoop.com competitors

In July 2026, coola.com generated $243,000 in revenue from 2,934 transactions across 115,000 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. In contrast, supergoop.com significantly outperformed its competitors with revenue of $2 million, 28,900 transactions, and 420,000 sessions, achieving an AOV range of $50-75 and a conversion rate of 6.50-7.00%. This places supergoop.com in the top position, leading coola.com by $1.8 million in revenue, 26,000 transactions, and 305,000 sessions. Other competitors like brushonblock.com and belleandblush.com, with revenues of $39,400 and $27,900 respectively, still fall short of supergoop.com’s metrics. Even the highest AOV competitor, bumblelane.com, at $200-225, cannot match the overall performance of supergoop.com. Clearly, supergoop.com dominates the landscape in both revenue and customer engagement, establishing itself as a leader in the market.

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15.7K
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5.6K
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AOV
bumblelane.com screenshot
#2 bumblelane.com
16.9K
Revenue
5.1K
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1.5-2.0%
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belleandblush.com screenshot
#3 belleandblush.com
27.9K
Revenue
7.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
coola.com screenshot
#4 coola.com
243.2K
Revenue
115.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
brushonblock.com screenshot
#5 brushonblock.com
39.4K
Revenue
17K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In July large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries supergoop.com operates in

supergoop.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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