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Oct 2025
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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775.4K
Revenue
Oct 25
217.3K
Sessions
Oct 25
5.0-5.5%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced decline of 60%, compared to the preceding three months.

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supergoop.com revenue decline for last six months
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OVERVIEW
In October 2025, supergoop.com, a player in the BEAUTY AND COSMETICS industry, generated $775,434 in online sales, significantly surpassing the median of $41,294, with an impressive conversion rate of 5.00-5.50%, well above the category average of 4.65%. The site's average order value (AOV) ranged between $50-75, compared to the high benchmark of $202. With 217,299 sessions, supergoop.com is positioned strongly, yet still trails the market leader, sephora.com, which attracted 49,510,502 sessions, while the median for the category rests at 18,156 sessions, highlighting supergoop's notable market presence.
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supergoop.com competitors

In October 2025, supergoop.com stands out among its competitors in terms of revenue, with $775,434 compared to skindimensionsonline.com ($17,346), bumblelane.com ($13,998), belleandblush.com ($26,364), coola.com ($127,487), and brushonblock.com ($17,481). supergoop.com also leads in transactions with 11,245, surpassing skindimensionsonline.com (219), bumblelane.com (78), belleandblush.com (169), coola.com (1,798), and brushonblock.com (192). Additionally, supergoop.com has the highest number of sessions at 217,299, compared to skindimensionsonline.com (6,248), bumblelane.com (4,179), belleandblush.com (7,809), coola.com (43,975), and brushonblock.com (6,288). Despite having a similar Average Order Value (AOV) as coola.com ($50-75), supergoop.com boasts a higher conversion rate of 5.00-5.50%, exceeding skindimensionsonline.com (3.00-3.50%), bumblelane.com (1.50-2.00%), belleandblush.com (2.00-2.50%), coola.com (4.00-4.50%), and brushonblock.com (3.00-3.50%).

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
17.3K
Revenue
6.2K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
14K
Revenue
4.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
26.4K
Revenue
7.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
coola.com screenshot
#4 coola.com
127.5K
Revenue
44K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
brushonblock.com screenshot
#5 brushonblock.com
17.5K
Revenue
6.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In October large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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