Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Aug 2026
All countries
Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for supergoop.comsupergoop.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.2M
Revenue
Aug 26
280.2K
Sessions
Aug 26
6.5-7.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
Loading...

Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $17.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
0-5%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
View real-time data

Over the past three months, supergoop.com revenue has experienced decline of 8.8%, compared to the preceding three months.

View real-time data
supergoop.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
supergoop.com operates in the beauty and cosmetics category, generating $1.2 million in online sales for the month of August 2026. This figure significantly exceeds the typical store in the beauty and cosmetics category, which generates around $46,500 monthly. With a conversion rate of 6.50-7.00%, supergoop.com performs well above the typical store in the beauty and cosmetics category, where rates range from 1.08% to 4.58%. Its average order value of $50-75 falls within the typical range of $52 to $207. Additionally, supergoop.com attracted 280,000 sessions, far surpassing the typical store in the beauty and cosmetics category, which sees around 20,600 sessions monthly.
Read more

supergoop.com competitors

In August 2026, coola.com achieved revenue of $181,000, with 1,992 transactions from 78,300 sessions and an average order value (AOV) of $75-100. However, supergoop.com surpassed coola.com significantly, generating $1.2 million in revenue with 18,300 transactions and 280,000 sessions, leading in all key metrics. The conversion rate for supergoop.com ranged between 6.50-7.00%, outpacing competitors like brushonblock.com, which reported a conversion rate of 3.00-3.50%. Similarly, belleandblush.com brought in $19,000 with 127 transactions, while bumblelane.com lagged behind with $18,700 and 94 transactions. Despite its AOV of $125-150, belleandblush.com’s conversion rate of 2.00-2.50% trails supergoop.com. In comparison, skindimensionsonline.com earned $10,700 from 115 transactions and had a conversion rate of 3.00-3.50%, which also falls short against supergoop.com’s metrics. Overall, supergoop.com stands well ahead of its competitors across all evaluated metrics.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
10.7K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
18.7K
Revenue
5.6K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
19K
Revenue
6.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
coola.com screenshot
#4 coola.com
181.3K
Revenue
78.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
brushonblock.com screenshot
#5 brushonblock.com
35.2K
Revenue
14.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at supergoop.com

In August large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries supergoop.com operates in

supergoop.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard