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Sep 2026
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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1.1M
Revenue
Sep 26
410.2K
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $17.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced decline of 36%, compared to the preceding three months.

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supergoop.com revenue decline for last six months
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OVERVIEW
supergoop.com operates in the beauty and cosmetics category and performs notably well. In September 2026, the site generated $1.1 million in online sales, far exceeding a typical store in the beauty and cosmetics category, which generates around $35,500 monthly. Its conversion rate is 3.00-3.50%, comfortably within the category's typical range of 1.06% to 4.56%. With an average order value (AOV) of $75-100, supergoop.com also falls within the typical range of $50 to $214. Additionally, the site recorded 410,000 sessions, significantly higher than a typical store in the beauty and cosmetics category, which sees about 14,500 sessions each month.
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supergoop.com competitors

In September 2026, bumblelane.com reported revenue of $13,100 from 61 transactions across 3,767 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.50-2.00%. In contrast, supergoop.com achieved impressive metrics, generating $1.1 million in revenue, with 14,200 transactions and 410,000 sessions, boasting an AOV of $75-100 and a conversion rate of 3.00-3.50%. supergoop.com leads significantly in revenue, transactions, and sessions, well ahead of bumblelane.com. Another competitor, coola.com, recorded $100,000 in revenue from 1,500 transactions across 56,900 sessions, with an AOV of $50-75 and a conversion rate of 2.50-3.00%. Again, supergoop.com surpasses coola.com in all key performance metrics. Overall, supergoop.com stands out in the market, showcasing strong performance compared to its competitors like bumblelane.com and coola.com, confirming its position as a leading online retailer in its niche.

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supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In September large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries supergoop.com operates in

supergoop.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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