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Dec 2025
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.1M
Revenue
Dec 25
247.2K
Sessions
Dec 25
6.0-6.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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supergoop.com revenue decline for last six months
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OVERVIEW
In December 2025, supergoop.com generated $1,055,932 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, and showcasing a strong conversion rate of 6.00-6.50%, well above the category average of 4.87%. The site attracted 247,247 sessions, far surpassing the median of 23,270, though still below sephora.com’s 76,213,109 sessions. Additionally, supergoop.com’s average order value (AOV) ranged from $50 to $75, aligning closely with the category’s low AOV of $45 but falling short of the high of $191, positioning it competitively within its market segment.
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supergoop.com competitors

In December 2025, supergoop.com generated $1,055,932 in revenue from 16,044 transactions with 247,247 sessions, boasting a conversion rate of 6.00-6.50%. Compared to its competitors, skindimensionsonline.com brought in $13,631 from 173 transactions and 4,324 sessions with a conversion rate of 4.00-4.50%. bumblelane.com had revenue of $18,711 from 103 transactions and 4,877 sessions, achieving a conversion rate of 2.00-2.50%. belleandblush.com recorded $25,803 in revenue from 179 transactions and 9,912 sessions, with a conversion rate of 1.50-2.00%. coola.com outperformed with revenue of $79,633 from 1,311 transactions and 45,432 sessions, demonstrating a conversion rate of 2.50-3.00%. Lastly, brushonblock.com earned $10,387 from 153 transactions and 5,832 sessions, matching supergoop.com's AOV and conversion rate.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
13.6K
Revenue
4.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
18.7K
Revenue
4.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
25.8K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
coola.com screenshot
#4 coola.com
79.6K
Revenue
45.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
brushonblock.com screenshot
#5 brushonblock.com
10.4K
Revenue
5.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In December large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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