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Apr 2026
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.3M
Revenue
Apr 26
372.3K
Sessions
Apr 26
5.5-6.0%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $17.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$17.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced growth of 14%, compared to the preceding three months.

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supergoop.com revenue growth for last six months
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OVERVIEW
In April 2026, supergoop.com generated $1,328,555 in online sales, significantly surpassing the median of $40,161 in the BEAUTY AND COSMETICS industry, with an impressive conversion rate of 5.50-6.00%, well above the industry average of 4.38%. Its average order value (AOV) ranged from $50 to $75, close to the lower end of the beauty category, where high AOVs reach $195. The website attracted 372,334 sessions, a stark contrast to the leading store, sephora.com, which boasted 84,653,344 sessions, but still exceeded the median of 20,819 in the industry, indicating strong engagement.
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supergoop.com competitors

In April 2026, supergoop.com generated $1,328,555 in revenue from 20,712 transactions across 372,334 sessions, resulting in a conversion rate of 5.50-6.00% with an average order value (AOV) between $50-75. In comparison, coola.com outperformed in revenue with $182,199 but had a lower conversion rate of 4.00-4.50% and a similar AOV range. brushonblock.com also showed strong revenue at $51,968 with an AOV of $50-75 and a conversion rate of 3.00-3.50%. Competitors like bumblelane.com and belleandblush.com excelled in AOV, ranging from $125-175, but their revenues of $13,778 and $18,233 respectively highlight lower market traction with only 107 and 112 transactions. Skin Dimensions Online lagged significantly, recording just $6,432 in revenue from 73 transactions. Overall, supergoop.com leads in total revenue and transaction volume compared to its direct competitors.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
6.4K
Revenue
2.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
13.8K
Revenue
6.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
belleandblush.com screenshot
#3 belleandblush.com
18.2K
Revenue
6.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
coola.com screenshot
#4 coola.com
182.2K
Revenue
78.5K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
brushonblock.com screenshot
#5 brushonblock.com
52K
Revenue
30.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In April large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

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