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Nov 2025
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.3M
Revenue
Nov 25
281.4K
Sessions
Nov 25
6.5-7.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced decline of 29%, compared to the preceding three months.

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supergoop.com revenue decline for last six months
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OVERVIEW
In November 2025, supergoop.com, a leading lifestyle and beauty brand, achieved impressive online sales of $1,319,380, significantly surpassing the median revenue of $52,547 in its category, though still far from ulta.com's $145,643,880. With a strong conversion rate of 6.50-7.00%, well above the industry average of 5.32%, and an average order value (AOV) ranging from $50 to $75, supergoop.com showcases solid performance metrics. The site recorded 281,413 sessions, exceeding the median of 19,748 in the BEAUTY AND COSMETICS sector, though still far behind the leading sephora.com with 76,114,809 sessions.
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supergoop.com competitors

In November 2025, supergoop.com reported a revenue of $1,319,380 with 18,727 transactions and 281,413 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 6.50-7.00%. In comparison, skindimensionsonline.com generated $7,173 in revenue with 89 transactions and 2,320 sessions, showcasing an AOV of $75-100 and a conversion rate of 3.50-4.00%. bumblelane.com had revenue of $14,575, 81 transactions, and 3,790 sessions, with an AOV of $175-200 and a conversion rate of 2.00-2.50%. belleandblush.com saw $31,813 in revenue, 211 transactions, and 7,635 sessions, displaying an AOV of $150-175 and a conversion rate of 2.50-3.00%. coola.com recorded $161,718 in revenue, 2,265 transactions, and 43,975 sessions, showcasing an AOV of $50-75 and a conversion rate of 5.00-5.50%. Lastly, brushonblock.com had revenue of $20,396, 255 transactions, and 6,626 sessions, with an AOV of $75-100 and a conversion rate of 3.50-4.00%. Overall, supergoop.com appears to be competitive in terms of revenue and conversion rate compared to its competitors.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
7.2K
Revenue
2.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
14.6K
Revenue
3.8K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
31.8K
Revenue
7.6K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
coola.com screenshot
#4 coola.com
161.7K
Revenue
44K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
brushonblock.com screenshot
#5 brushonblock.com
20.4K
Revenue
6.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In November large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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