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Sep 2025
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Home/Insights/Retailers/supergoop.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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878.3K
Revenue
Sep 25
359K
Sessions
Sep 25
3.0-3.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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Supergoop.com is a website that offers a range of skincare and sun care products. These products include sunscreen lotions, oils, and sprays, as well as moisturizers and other skincare essentials. The website provides a variety of options to help individuals protect their skin from harmful UV rays, while also promoting overall skin health.

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supergoop.com Annual Revenue and Growth

supergoop.com's annual sales on its online store amounted to $23.6M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$23.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
supergoop.com revenue by year

supergoop.com's monthly revenueOVER TIME
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Over the past three months, supergoop.com revenue has experienced decline of 55%, compared to the preceding three months.

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supergoop.com revenue decline for last six months
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OVERVIEW
In September 2025, supergoop.com generated $878,279 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $40,540. With a conversion rate of 3.00-3.50%, it remains competitive, though below the high benchmark of 4.54%. The Average Order Value (AOV) ranged between $50-75, notably lower than the high of $203 in the industry. Additionally, supergoop.com recorded 358,997 sessions, well above the median of 18,928 but dwarfed by the top performer, sephora.com, which achieved 45,764,193 sessions, illustrating supergoop's solid market presence in the beauty sector.
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supergoop.com competitors

In September 2025, when comparing supergoop.com to its competitors, it is evident that supergoop.com stands out in terms of revenue and transactions. With a revenue of $878,279 and 12,421 transactions, supergoop.com outperforms its competitors such as skindimensionsonline.com, bumblelane.com, belleandblush.com, coola.com, and brushonblock.com. While skindimensionsonline.com and brushonblock.com have similar conversion rates to supergoop.com at 3.00-3.50, they fall significantly short in revenue and transactions. bumblelane.com, with the highest AOV of $175-200, lags behind in revenue and conversion rate compared to supergoop.com. belleandblush.com and coola.com also show respectable numbers, but supergoop.com excels with its impressive revenue and transaction metrics, making it a top performer in the industry.

skindimensionsonline.com screenshot
#1 skindimensionsonline.com
36.8K
Revenue
13.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
bumblelane.com screenshot
#2 bumblelane.com
16.2K
Revenue
4.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
belleandblush.com screenshot
#3 belleandblush.com
30.7K
Revenue
9.7K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
coola.com screenshot
#4 coola.com
131.6K
Revenue
74.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
brushonblock.com screenshot
#5 brushonblock.com
25K
Revenue
10.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
supergoop.com vs top market performers
supergoop.com
top retailers
conversion rate vs average order value for supergoop.com and its competitors
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Revenue share by device at supergoop.com

In September large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on supergoop.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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supergoop.com channels

Identify top traffic channels that drive growth for supergoop.comand discover how performance of traffic channels has changed over time.

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supergoop.com Google Ads spend

Evaluate supergoop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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supergoop.com devices

Review supergoop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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supergoop.com top markets

Explore supergoop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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supergoop.com country & global rank

Assess the ranking of supergoop.com among other retailers within its primary country and worldwide.

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