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Jul 2026
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for coolblue.decoolblue.de

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11M
Revenue
Jul 26
2.4M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$250-275
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $164.9M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$164.9M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 8.3%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
coolblue.de attracts 2.4 million sessions, significantly higher than a typical price comparison store, which sees around 1.2 million. In July 2026, its revenue for online sales reached $11 million, exceeding the typical price comparison store's $5.5 million. The site's conversion rate of 1.50-2.00% falls within the category's typical range of 0.84% to 1.6%. Additionally, coolblue.de's average order value (AOV) of $250-275 is within the typical range of $346 to $1,001 for the price comparison category.
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coolblue.de competitors

In July 2026, coolblue.de's average order value (AOV) of $250-275 is competitive against its peers. However, it ranks last in revenue at $11 million, trailing apple.com by $3.9 billion. While it had 41,600 transactions, this places it fifth among competitors, falling short of apple.com's staggering 11.2 million transactions. coolblue.de also logged 2.4 million sessions, again ranking fifth and trailing apple.com by 579.6 million sessions. Other competitors, such as notebooksbilliger.de, show stronger metrics with higher revenue and transactions, leaving coolblue.de to strategize for improvement in this competitive landscape.

samsung.com screenshot
#1 samsung.com
2.8B
Revenue
874.3M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
15.2M
Revenue
2.5M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
90M
Revenue
22M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
apple.com screenshot
#4 apple.com
3.9B
Revenue
582M
Sessions
1.5-2.0%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
15.7M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In July large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on coolblue.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

Assess the ranking of coolblue.de among other retailers within its primary country and worldwide.

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