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Dec 2025
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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25.4M
Revenue
Dec 25
3.6M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de Annual Revenue and Growth

coolblue.de's annual sales on its online store amounted to $139.4M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$139.4M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
coolblue.de revenue by year

coolblue.de's monthly revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced growth of 161%, compared to the preceding three months.

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coolblue.de revenue growth for last six months
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OVERVIEW
In December 2025, coolblue.de dominated the e-commerce and shopping price comparison industry with online sales revenue of $25,350,184, significantly surpassing the median of $12,785,853. With a conversion rate between 2.50-3.00%, it aligns closely with the high end of the industry average of 2.73%. The average order value (AOV) ranged from $225 to $250, though still below the high AOV of $819 seen in the sector. Furthermore, coolblue.de recorded an impressive 3,557,803 sessions, the highest in its category and more than double the median of 1,794,113, reflecting its strong market presence.
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coolblue.de competitors

In December 2025, coolblue.de reported a revenue of $25,350,184 with 104,463 transactions and 3,557,803 sessions, boasting an AOV of $225-250 and a conversion rate of 2.50-3.00%. When compared to its competitors, coolblue.de falls behind in revenue compared to apple.com, which reported a staggering $3,647,875,907. However, coolblue.de outperforms backmarket.de in terms of revenue, transactions, and sessions. In terms of AOV, coolblue.de falls within the mid-range compared to competitors like notebooksbilliger.de, which has a higher AOV range of $475-500. Interestingly, coolblue.de shares the same conversion rate range of 2.50-3.00% with saturn.de. Despite facing stiff competition from larger players like apple.com and mediamarkt.de, coolblue.de manages to hold its own in the market with competitive conversion rates and solid performance metrics.

samsung.com screenshot
#1 samsung.com
2.6B
Revenue
769.9M
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
backmarket.de screenshot
#2 backmarket.de
13.6M
Revenue
3.3M
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
154.4M
Revenue
38.5M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
3.6B
Revenue
537.9M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
saturn.de screenshot
#5 saturn.de
29M
Revenue
4.1M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In December large majority of sales on coolblue.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on coolblue.de, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

Explore coolblue.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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coolblue.de country & global rank

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