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May 2025
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Home/Insights/Retailers/coolblue.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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8.5M
Revenue
1.9M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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  • Main country of store: GERMANY
  • Website category: PRICE COMPARISON

Coolblue.de is a website that offers a wide range of consumer goods including electronics, appliances, home and garden products, health and beauty items, and personal care products. They aim to provide an extensive selection of quality products, ensuring customers can find what they need conveniently through their online platform.

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coolblue.de's revenueOVER TIME
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Over the past three months, coolblue.de revenue has experienced decline of 26%, compared to the preceding three months.

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coolblue.de revenue decline for last six months
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OVERVIEW
In May 2025, coolblue.de in the PRICE COMPARISON industry had online sales revenue of $8,499,798, a conversion rate of 1.50-2.00%, and an average order value of $225-250. The store's sessions totaled 1,916,503, making it the largest in the category. The median revenue for the industry was $4,328,446, with a high conversion rate of 1.7% and low conversion rate of 0.86%. A very high average order value in the industry was $831, while a very low AOV was $311.
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coolblue.de competitors

In May 2025, coolblue.de stood out with a revenue of 8,499,798 Euros generated from 34,541 transactions and 1,916,503 sessions, with an average order value (AOV) ranging from 225-250 Euros and a conversion rate of 1.50-2.00%. Comparing coolblue.de to its competitors, apple.com dominated in revenue with 2,405,019,954 Euros from 6,665,248 transactions and 447,950,844 sessions, boasting an AOV of 350-375 Euros. notebooksbilliger.de had a smaller revenue of 23,116,146 Euros but with a higher AOV of 500-525 Euros, while mediamarkt.de had a revenue of 98,345,705 Euros and a similar AOV to coolblue.de. backmarket.de and saturn.de also showed competitive revenue numbers and AOVs, but coolblue.de stood out with its solid conversion rate and consistent performance in transactions and sessions, showcasing its strong position in the market.

samsung.com screenshot
#1 samsung.com
1.6B
Revenue
798.2M
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
backmarket.de screenshot
#2 backmarket.de
16.7M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
mediamarkt.de screenshot
#3 mediamarkt.de
98.3M
Revenue
26.4M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
apple.com screenshot
#4 apple.com
2.4B
Revenue
448M
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
saturn.de screenshot
#5 saturn.de
18.5M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
coolblue.de vs top market performers
coolblue.de
top retailers
conversion rate vs average order value for coolblue.de and its competitors
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Revenue share by device at coolblue.de

In May large majority of sales on coolblue.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

In May large majority of sales on coolblue.de, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.
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coolblue.de channels

Identify top traffic channels that drive growth for coolblue.deand discover how performance of traffic channels has changed over time.

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coolblue.de Google Ads spend

Evaluate coolblue.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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coolblue.de devices

Review coolblue.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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coolblue.de top markets

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coolblue.de country & global rank

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