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Jan 2026
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Home/Insights/Retailers/mediamarkt.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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130.8M
Revenue
Jan 26
31.2M
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$250-275
AOV
Jan 26
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Mediamarkt.de is an online retail platform known for a wide range of electronic products. The website offers various categories such as smartphones, laptops, televisions, cameras, and household appliances. Mediamarkt.de focuses on providing customers with an extensive selection of electronics to purchase conveniently from their website.

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mediamarkt.de Annual Revenue and Growth

mediamarkt.de's annual sales on its online store amounted to $1.6B in 2025, up 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.6B
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mediamarkt.de revenue by year

mediamarkt.de's monthly revenueOVER TIME
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Over the past three months, mediamarkt.de revenue has experienced growth of 31%, compared to the preceding three months.

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mediamarkt.de revenue growth for last six months
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OVERVIEW
In January 2026, mediamarkt.de generated $130,785,164 in online sales with a conversion rate of 1.50-2.00%, below the high benchmark of 3.86%. Its average order value (AOV) ranged from $250-275, significantly lower than the industry high of $892. With 31,154,087 sessions, mediamarkt.de lags behind industry leader apple.com, which dominates with $3,348,231,526 in revenue and samsung.com, the highest in sessions at 730,124,573. Despite performing better than the median revenue of $250,769, its overall metrics indicate a need for strategic enhancements to compete more effectively in the consumer electronics market.
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mediamarkt.de competitors

When comparing mediamarkt.de to its competitors in January 2026, we see that Mediamarkt's revenue of $130,785,164 is higher than Saturn's $22,982,286 but lower than Otto's $271,308,020. In terms of transactions, Mediamarkt's 513,775 falls in the middle range compared to competitors like Kaufland with 1,032,853 transactions. However, Mediamarkt's sessions of 31,154,087 are lower than Otto's 52,901,077 sessions. The Average Order Value (AOV) for Mediamarkt ranges from $250-$275, similar to Conrad's AOV but lower than Notebooksbilliger's $500-$525. Mediamarkt's conversion rate of 1.50-2.00% is on the lower end compared to Kaufland's 3.50-4.00%. Overall, mediamarkt.de shows strong revenue and transaction numbers but has room for improvement in sessions and conversion rates when compared to its competitors.

saturn.de screenshot
#1 saturn.de
23M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
kaufland.de screenshot
#2 kaufland.de
117.2M
Revenue
29M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
otto.de screenshot
#3 otto.de
271.3M
Revenue
52.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
conrad.de screenshot
#4 conrad.de
20.8M
Revenue
2.6M
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
notebooksbilliger.de screenshot
#5 notebooksbilliger.de
53.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
mediamarkt.de vs top market performers
mediamarkt.de
top retailers
conversion rate vs average order value for mediamarkt.de and its competitors
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Revenue share by device at mediamarkt.de

In January large majority of sales on mediamarkt.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on mediamarkt.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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mediamarkt.de channels

Identify top traffic channels that drive growth for mediamarkt.deand discover how performance of traffic channels has changed over time.

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mediamarkt.de Google Ads spend

Evaluate mediamarkt.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mediamarkt.de devices

Review mediamarkt.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mediamarkt.de top markets

Explore mediamarkt.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mediamarkt.de country & global rank

Assess the ranking of mediamarkt.de among other retailers within its primary country and worldwide.

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