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May 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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15.3M
Revenue
May 26
2.6M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$300-325
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 17%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In May 2026, backmarket.de, an e-commerce platform, generated $15,287,735 in online sales with a conversion rate between 1.50-2.00%, significantly lower than the high benchmark of 3.88%. Its average order value (AOV) ranged from $300-325, below the peak AOV of $350. The site attracted 2,594,433 sessions, far fewer than the leading competitor qvc.com, which had 30,400,863 sessions, while the median for the industry stood at 35,027 sessions. Overall, backmarket.de operates well below industry leaders, highlighting opportunities for growth in traffic and sales performance within the e-commerce and shopping sector.
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backmarket.de competitors

In May 2026, backmarket.de reported a revenue of $15,287,735 from 49,364 transactions across 2,594,433 sessions, achieving an AOV of $300-325 and a conversion rate of 1.50-2.00%. Competitor refurbed.de outperformed slightly with a revenue of $15,501,131 from 54,105 transactions and a similar AOV of $275-300, despite having more sessions at 3,093,050. Meanwhile, rebuy.de had the highest transaction count at 84,367 but a lower revenue of $7,070,895 and a notably lower AOV of $75-100, although it excelled with a conversion rate of 2.50-3.00%. In contrast, asgoodasnew.de had a high AOV of $600-625 but a minimal revenue of $4,075,207 from just 6,612 transactions. sparhandy.de and clevertronic.de lagged with revenues of $5,115,191 and $1,755,496 respectively, showcasing diverse market strategies in the refurbished electronics segment.

refurbed.de screenshot
#1 refurbed.de
15.5M
Revenue
3.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.1M
Revenue
405.2K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
rebuy.de screenshot
#3 rebuy.de
7.1M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
1.8M
Revenue
456.5K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sparhandy.de screenshot
#5 sparhandy.de
5.1M
Revenue
1.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In May large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backmarket.de country & global rank

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