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Apr 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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8.1M
Revenue
Apr 26
2.9M
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$300-325
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced decline of 61%, compared to the preceding three months.

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backmarket.de revenue decline for last six months
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OVERVIEW
In April 2026, backmarket.de generated $8,053,838 in online sales, significantly outperforming the e-commerce median of $80,332, yet far from the $100,348,122 of industry leader qvc.com; with a conversion rate of 0.50-1.00%, it falls below the e-commerce high of 3.67% and above the low of 0.71%; its average order value (AOV) ranged from $300-325, close to the e-commerce high of $321, while its 2,912,393 sessions lag behind the top performer boots.com’s 28,182,023 and the median of 37,000 sessions.
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backmarket.de competitors

In April 2026, backmarket.de generated a revenue of $8,053,838 from 25,814 transactions, with an average order value (AOV) of $300-325 and a conversion rate of 0.50-1.00%. Its competitor, refurbed.de, outperformed it significantly, achieving $13,769,616 in revenue with 44,779 transactions and a conversion rate of 1.50-2.00%. rebuy.de also surpassed backmarket.de in revenue, reaching $8,090,248 with an impressive conversion rate of 2.50-3.00%, despite a lower AOV of $75-100. asgoodasnew.de, while generating lower revenue at $4,578,782, had a higher AOV of $600-625 and a competitive conversion rate of 1.50-2.00%. In contrast, clevertronic.de and sparhandy.de lagged behind in revenue, at $1,547,455 and $3,260,669 respectively, but managed higher conversion rates of 1.00-1.50% and 2.50-3.00%. Overall, backmarket.de competes in a crowded market, where revenue and conversion rates vary significantly among its peers.

refurbed.de screenshot
#1 refurbed.de
13.8M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.6M
Revenue
405K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
rebuy.de screenshot
#3 rebuy.de
8.1M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
1.5M
Revenue
398.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
sparhandy.de screenshot
#5 sparhandy.de
3.3M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In April large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backmarket.de country & global rank

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