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Sep 2024
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for backmarket.debackmarket.de

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11.9M
Revenue
2.2M
Sessions
1.0-1.5%
Conversion rate
$350-375
Average order value
Online only revenue for backmarket.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

backmarket.de’s revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced decline of 2.1%, compared to the preceding three months.

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backmarket.de revenue decline for last six months
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OVERVIEW
In September 2024, backmarket.de in the e-commerce_and_shopping industry had a revenue of $11,877,384, conversion rate of 1.00-1.50%, AOV of $350-375, and 2,235,607 sessions. The median revenue in the industry is $116,122, with qvc.com having the highest revenue at $119,268,006. A very high conversion rate is 3.88%, and a very low conversion rate is 0.9%. A very high AOV is $349, while a very low AOV is $58. The store with the highest sessions is michaels.com with 28,619,768, and the median sessions are 44,965.
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backmarket.de competitors

When comparing backmarket.de to its competitors in September 2024, several key metrics stand out. In terms of revenue, refurbed.de leads the pack with €22,647,237, followed by rebuy.de with €12,011,441, while backmarket.de sits at €11,877,384. However, backmarket.de has the highest average order value (AOV) range of €350-375, surpassing its competitors like asgoodasnew.de with €550-575 AOV. Despite having fewer transactions than some competitors, backmarket.de maintains a competitive conversion rate range of 1.00-1.50%, similar to sparhandy.de. Overall, backmarket.de's focus on higher AOV and solid conversion rates sets it apart in the refurbished electronics market, positioning it well against its competitors in the online marketplace.

#1 refurbed.de
22.6M
Revenue
2M
Sessions
3.0-3.5%
Conv. rate
$325-350
AOV
#2 asgoodasnew.de
9.2M
Revenue
598.8K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
#3 rebuy.de
12M
Revenue
3.3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#4 clevertronic.de
4.4M
Revenue
481.3K
Sessions
2.0-2.5%
Conv. rate
$400-500
AOV
#5 sparhandy.de
2.6M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
CLOSEST COMPETITORSby revenue
Favicon for saturn.desaturn.de
Favicon for cyberport.decyberport.de
Favicon for refurbed.derefurbed.de
Favicon for coolblue.decoolblue.de
Favicon for rebuy.derebuy.de
Favicon for backmarket.debackmarket.de
$11.9M
Favicon for asgoodasnew.deasgoodasnew.de
Favicon for clevertronic.declevertronic.de
Favicon for sparhandy.desparhandy.de
Favicon for deinhandy.dedeinhandy.de
Favicon for myswooop.demyswooop.de
TOP MARKET PERFORMERSby revenue
1
Favicon for samsung.comsamsung.com
$10.1B
2
Favicon for apple.comapple.com
3
Favicon for mediamarkt.demediamarkt.de
4
Favicon for notebooksbilliger.denotebooksbilliger.de
5
Favicon for saturn.desaturn.de
6
Favicon for cyberport.decyberport.de
7
Favicon for refurbed.derefurbed.de
8
Favicon for coolblue.decoolblue.de
9
Favicon for rebuy.derebuy.de
10
Favicon for backmarket.debackmarket.de
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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backmarket.de brandsby revenue

1
Logo for samsungSamsung
Top retailers:amazon.comamazon.dewalmart.com
2
Logo for appleApple
Top retailers:amazon.comcurrys.co.ukwalmart.com
3
Logo for vorwerkVorwerk
Top retailers:ebay.derefurbed.deamazon.de
4
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Top retailers:lg.comamazon.comcurrys.co.uk
5
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Top retailers:currys.co.ukmediamarkt.deamazon.com

backmarket.de categoriesby revenue

1
Mobile Phones
Top retailers:amazon.comamazon.dewalmart.com
2
Tablet Computers
Top retailers:apple.comamazon.comebay.com
3
Electronics
Top retailers:apple.commagazineluiza.com.brhihonor.com
4
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Top retailers:etsy.commarksandspencer.comebay.com
5
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Top retailers:amazon.comamazon.demacys.com
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brands overtime comparison

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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backmarket.de country & global rank

Assess the ranking of backmarket.de among other retailers within its primary country and worldwide.

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