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Jul 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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15.2M
Revenue
Jul 26
2.5M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$300-325
AOV
Jul 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 26%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In July 2026, backmarket.de generated $15.2 million in revenue from online sales, which is significantly higher than the average store in the e-commerce and shopping category, typically generating around $80,800 monthly. The site's conversion rate ranges from 1.50-2.00%, comfortably within the category's typical range of 0.75% to 3.8%. With an average order value (AOV) of $300-325, backmarket.de also falls within the typical AOV range of $59 to $332. The site attracted 2.5 million sessions, far exceeding the average store in the e-commerce and shopping category's 35,800 sessions, though below the most-visited site, qvc.com, which sees 34.3 million sessions.
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backmarket.de competitors

In July 2026, backmarket.de trails its competitors most significantly in revenue, generating $15.2 million compared to refurbed.de's $26.3 million, creating a gap of $11.1 million. While backmarket.de ranks second in overall revenue, it ranks third in transactions with 49,900, falling short of refurbed.de by 41,500 transactions. Additionally, backmarket.de sees 2.5 million sessions, again behind refurbed.de, which leads with 3.4 million sessions, trailing by 900,000. backmarket.de’s average order value (AOV) ranges from $300 to $325, which is competitive but still lower than clevertronic.de's AOV of $375 to $400. Regarding conversion rates, backmarket.de’s rate of 1.50-2.00% matches asgoodasnew.de, but falls short of rebuy.de and sparhandy.de, both achieving higher rates of 2.50-3.00% and 3.00-3.50% respectively. Overall, while backmarket.de holds a strong position, it faces considerable challenges from its competitors.

refurbed.de screenshot
#1 refurbed.de
26.3M
Revenue
3.4M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.2M
Revenue
405.9K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
7.5M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2.3M
Revenue
555.2K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
4.5M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In July large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backmarket.de country & global rank

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