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Sep 2025
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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25.1M
Revenue
Sep 25
3.4M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 30%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In September 2025, backmarket.de generated $25,086,272 in online sales, significantly surpassing the median e-commerce revenue of $81,105, yet still trailing behind the top competitor, qvc.com, at $118,237,048. The site's conversion rate ranged from 1.50% to 2.00%, below the e-commerce high of 3.72%. backmarket.de's average order value (AOV) fell between $375 and $400, surpassing the sector's high of $351, while its 3,372,512 sessions were substantially lower than the highest site, michaels.com, with 30,281,186 sessions and well below the median of 37,786 sessions in the industry.
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backmarket.de competitors

In September 2025, backmarket.de reported a revenue of €25,086,272 with 64,849 transactions and 3,372,512 sessions. Their average order value (AOV) ranged between €375-€400, and their conversion rate was 1.50-2.00%. In comparison, refurbed.de outperformed backmarket.de with a revenue of €28,866,033 from 92,165 transactions and 2,992,479 sessions. refurbed.de had a higher conversion rate of 3.00-3.50%, although their AOV was slightly lower at €300-€325. On the other hand, rebuy.de had a lower revenue than backmarket.de at €10,432,245 but had a higher conversion rate of 3.50-4.00% with 115,714 transactions and 3,029,973 sessions. Additionally, sparhandy.de had a revenue of €8,704,229 with a high conversion rate of 4.50-5.00%, even though their AOV was lower at €100-€125.

refurbed.de screenshot
#1 refurbed.de
28.9M
Revenue
3M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
5.1M
Revenue
541.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
10.4M
Revenue
3M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2.3M
Revenue
477.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
8.7M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In September large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

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backmarket.de Google Ads spend

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backmarket.de devices

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backmarket.de top markets

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backmarket.de country & global rank

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