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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

backmarket.de

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17.4M

Revenue

2.5M

Sessions

1.5-2.0%

Conv. rate

$375-400

AOV

Main country of store: GERMANY
Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de's revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 76%, compared to the preceding three months.

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backmarket.de revenue growth for last six months

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OVERVIEW

In July 2025, backmarket.de in the e-commerce_and_shopping industry had online sales revenue of $17,401,862, with a median of $85,151. Their conversion rate was 1.50-2.00%, AOV $375-400, and 2,484,687 sessions. The highest revenue store in the category was qvc.com with $122,268,926, highest conversion rate 3.64%, highest AOV $346, highest sessions 28,051,919 from boots.com, and median sessions 40,404.

backmarket.de competitors

In July 2025, backmarket.de reported a revenue of €17,401,862 with 45,028 transactions and 2,484,687 sessions, boasting an average order value (AOV) of €375-€400 and a conversion rate of 1.50-2.00%. Compared to its competitors, refurbed.de leads in revenue with €19,971,210 from 62,200 transactions and 2,311,752 sessions, featuring an AOV of €300-€325 and a conversion rate of 2.50-3.00%. asgoodasnew.de follows with €3,978,429 in revenue from 7,332 transactions and 504,912 sessions, showing a high AOV of €525-€550 but a lower conversion rate of 1.00-1.50%. rebuy.de recorded €8,788,955 in revenue from 94,896 transactions and 3,206,358 sessions, offering a lower AOV of €75-€100 but a comparable conversion rate of 2.50-3.00%. clevertronic.de and sparhandy.de had lower revenue and transaction numbers compared to backmarket.de, with varying AOV and conversion rates.

#1 refurbed.de

20M

Revenue

2.3M

Sessions

2.5-3.0%

Conv. rate

$300-325

AOV

#2 asgoodasnew.de

Revenue

504.9K

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

#3 rebuy.de

8.8M

Revenue

3.2M

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

#4 clevertronic.de

Revenue

478.9K

Sessions

1.0-1.5%

Conv. rate

$375-400

AOV

#5 sparhandy.de

4.2M

Revenue

968.7K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

backmarket.de vs top market performers

backmarket.de

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Revenue share by device at backmarket.de

In July large majority of sales on backmarket.de, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

backmarket.de Google Ads spend

Evaluate backmarket.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.