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Oct 2025
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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28.5M
Revenue
Oct 25
3.1M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$375-400
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 49%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In October 2025, backmarket.de generated $28,478,251 in online sales, significantly above the e-commerce sector's median revenue of $93,795, yet far behind industry leader michaels.com at $105,162,923. The website's conversion rate ranged from 2.00-2.50%, below the sector's high of 3.89% but well above its low of 0.74%. backmarket.de's average order value (AOV) was between $375-400, exceeding the high benchmark of $350, with total sessions reaching 3,137,831, although this figure pales in comparison to michaels.com’s 32,351,606 sessions and is well below the sector median of 39,049.
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backmarket.de competitors

In October 2025, backmarket.de reported a revenue of €28,478,251 from 73,056 transactions and 3,137,831 sessions, with an average order value (AOV) of €375-€400 and a conversion rate of 2.00-2.50%. Comparing backmarket.de to its competitors, refurbed.de outperformed in revenue with €31,403,352, 100,223 transactions, and 2,904,764 sessions. Their AOV ranged from €300-€325, and they had a higher conversion rate of 3.00-3.50%. However, backmarket.de had a similar AOV to clevertronic.de, but with higher revenue, transactions, sessions, and a slightly higher conversion rate. In contrast, asgoodasnew.de had a higher AOV of €550-€575, but lower revenue, transactions, sessions, and conversion rate compared to backmarket.de. Overall, backmarket.de held its own against competitors in terms of revenue, transactions, and conversion rate, positioning itself as a strong player in the refurbished electronics market.

refurbed.de screenshot
#1 refurbed.de
31.4M
Revenue
2.9M
Sessions
3.0-3.5%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
5.1M
Revenue
496.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
11.5M
Revenue
2.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2.3M
Revenue
478.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
8.1M
Revenue
1.5M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In October large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

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backmarket.de country & global rank

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