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Dec 2025
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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13.6M
Revenue
Dec 25
3.3M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$375-400
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 27%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In December 2025, backmarket.de, an e-commerce and shopping platform, generated online sales revenue of $13,583,364, significantly higher than the industry median of $110,409, yet trailing behind the leading store, qvc.com, with $151,023,785. Its conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.94% but above the low of 0.85%. The average order value (AOV) fell between $375-400, exceeding the high AOV of $338 and well above the low of $55. With 3,343,851 sessions, backmarket.de significantly lagged behind the highest traffic leader, boots.com, which had 49,388,130 sessions.
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backmarket.de competitors

In December 2025, backmarket.de generated a revenue of $13,583,364 with 36,119 transactions and 3,343,851 sessions, boasting an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. Comparing these metrics to its competitors, refurbed.de outperformed backmarket.de in revenue with $21,309,613, 68,055 transactions, and 3,264,258 sessions, but had a slightly lower AOV of $300-325 and a higher conversion rate of 2.00-2.50%. On the other hand, asgoodasnew.de had lower revenue at $4,586,020, 7,825 transactions, and 454,147 sessions, but a higher AOV of $575-600 and a comparable conversion rate of 1.50-2.00%. rebuy.de generated $10,567,776 in revenue with 115,097 transactions, 3,333,005 sessions, an AOV of $75-100, and a higher conversion rate of 3.00-3.50%. clevertronic.de and sparhandy.de also presented different strengths and weaknesses in various domains compared to backmarket.de and each other.

refurbed.de screenshot
#1 refurbed.de
21.3M
Revenue
3.3M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.6M
Revenue
454.1K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
10.6M
Revenue
3.3M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2M
Revenue
481.3K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
sparhandy.de screenshot
#5 sparhandy.de
6.5M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In December large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

Evaluate backmarket.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

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backmarket.de country & global rank

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