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Sep 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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21.9M
Revenue
Sep 26
2.7M
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$375-400
AOV
Sep 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 17%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In September 2026, backmarket.de reported a revenue of $21.9 million from online sales, while the average store in the e-commerce and shopping category generates around $73,500 monthly. Its conversion rate ranged from 2.00% to 2.50%, which is within the typical category range of 0.72% to 3.81%. The average order value (AOV) for backmarket.de was between $375 and $400, compared to the average store in the e-commerce and shopping category, which typically sees AOVs from $59 to $347. Additionally, backmarket.de had 2.7 million sessions, whereas the average store in the e-commerce and shopping category sees around 34,400 sessions monthly.
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backmarket.de competitors

In September 2026, backmarket.de trails its competitors in total revenue, generating $21.9 million, while refurbed.de leads with $29.5 million. In terms of transactions, backmarket.de ranks third with 56,600, behind rebuy.de, which boasts 132,000 transactions. When looking at sessions, backmarket.de again ranks third with 2.7 million sessions, as refurbed.de outperforms with 3.6 million. However, backmarket.de maintains a competitive average order value (AOV) of $375-400, matching clevertronic.de but falling short of asgoodasnew.de's impressive AOV of $575-600. In terms of conversion rates, backmarket.de is in a middle position with a range of 2.00-2.50%, while refurbed.de slightly surpasses it at 2.50-3.00%. Despite these challenges, backmarket.de's overall performance remains strong in the used electronics marketplace.

refurbed.de screenshot
#1 refurbed.de
29.5M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$275-300
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.6M
Revenue
442.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
12.3M
Revenue
3.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
3.9M
Revenue
805.3K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
6.5M
Revenue
1.2M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In September large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

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backmarket.de country & global rank

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