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May 2025
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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16.7M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$375-400
AOV
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de's revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 69%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In the e-commerce_and_shopping industry, backmarket.de's revenue for online sales in May 2025 was $16,715,045, with a median revenue of $83,973. The conversion rate ranged from 1.50% to 2.00%, while the AOV was between $375 and $400. The store had 2,201,264 sessions during the month, with the highest number of sessions recorded at 27,739,926 for boots.com. The highest conversion rate in the category was 3.75%, with a very low rate of 0.79%. Similarly, the highest AOV was $349, with a very low AOV of $57, and the median number of sessions was 37,355.
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backmarket.de competitors

In May 2025, backmarket.de outperformed its competitors in terms of revenue with €16,715,045, compared to refurbed.de at €12,043,972, rebuy.de at €8,824,461, asgoodasnew.de at €3,833,563, clevertronic.de at €2,274,322, and sparhandy.de at €4,162,931. backmarket.de also had a higher number of transactions at 44,102, in contrast to rebuy.de with 94,743 and asgoodasnew.de with 6,960. However, backmarket.de fell behind in sessions with 2,201,264, trailing behind rebuy.de with 2,752,022 and refurbed.de with 2,118,968. backmarket.de's average order value (AOV) ranged between €375-€400, comparable to refurbed.de at €300-€325 and asgoodasnew.de at €550-€575. The conversion rate of backmarket.de was on par with most competitors at 1.50-2.00%, except for rebuy.de at 3.00-3.50% and sparhandy.de at 4.00-4.50%.

refurbed.de screenshot
#1 refurbed.de
12M
Revenue
2.1M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
3.8M
Revenue
426.6K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
8.8M
Revenue
2.8M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2.3M
Revenue
578K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
sparhandy.de screenshot
#5 sparhandy.de
4.2M
Revenue
989.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In May large majority of sales on backmarket.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.

In May large majority of sales on backmarket.de, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices.
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backmarket.de channels

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

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backmarket.de country & global rank

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