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Mar 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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8.5M
Revenue
Mar 26
2.6M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$300-325
AOV
Mar 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced decline of 62%, compared to the preceding three months.

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backmarket.de revenue decline for last six months
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OVERVIEW
In March 2026, backmarket.de achieved $8,487,036 in online sales, significantly surpassing the e-commerce median of $87,386. Its conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.76%, while its average order value (AOV) stood between $300-325, slightly below the sector's high of $323. With 2,632,293 sessions, backmarket.de attracted considerably fewer visitors than the leading site, boots.com, which recorded 29,131,775 sessions, highlighting opportunities for growth in traffic and conversion efficiency within the e-commerce landscape.
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backmarket.de competitors

In March 2026, backmarket.de reported a revenue of $8,487,036 from 27,004 transactions and 2,632,293 sessions with an average order value (AOV) of $300-$325 and a conversion rate of 1.00-1.50%. Compared to its competitors, backmarket.de falls behind refurbed.de in terms of revenue, transactions, and sessions. refurbed.de generated $15,427,072 in revenue from 49,689 transactions and 3,176,285 sessions, with a higher conversion rate of 1.50-2.00%. On the other hand, backmarket.de outperformed asgoodasnew.de and clevertronic.de in terms of revenue and sessions but lagged behind rebuy.de in transactions and sparhandy.de in conversion rate. While backmarket.de has a competitive AOV range similar to its rivals, it may need to focus on increasing its conversion rate and sessions to better compete in the market.

refurbed.de screenshot
#1 refurbed.de
15.4M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.5M
Revenue
577.3K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
9.4M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2M
Revenue
476.5K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
5.4M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In March large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

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backmarket.de country & global rank

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