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Nov 2025
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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36.8M
Revenue
Nov 25
4.1M
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$350-375
AOV
Nov 25
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 73%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In November 2025, backmarket.de achieved online sales revenue of $36,811,975, significantly higher than the median of $101,517 in the e-commerce and shopping sector. With a conversion rate of 2.00-2.50%, it falls below the sector's high of 4.05%. The average order value (AOV) ranged from $350 to $375, surpassing the high of $337 in the industry. backmarket.de attracted 4,073,824 sessions, well below the leading site, boots.com, with 43,745,699 sessions, yet notably above the sector median of 41,915. Overall, backmarket.de demonstrates robust revenue but room for improvement in traffic and conversion rates.
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backmarket.de competitors

When comparing backmarket.de to its competitors in November 2025, we can see that backmarket.de had a revenue of 36,811,975 and 99,166 transactions with 4,073,824 sessions. The average order value (AOV) ranged from 350-375, and the conversion rate was between 2.00-2.50%. In comparison, refurbed.de had a higher revenue of 41,994,319 with 132,859 transactions and 3,634,996 sessions. Their AOV ranged from 300-325, and the conversion rate was 3.50-4.00%. asgoodasnew.de had lower revenue at 6,453,955 but a higher AOV of 550-575, with 11,724 transactions and 572,303 sessions. rebuy.de had a revenue of 14,071,890 with 147,001 transactions and 3,563,787 sessions, boasting a high conversion rate of 4.00-4.50%. clevertronic.de and sparhandy.de also had their own strengths and weaknesses in terms of revenue, transactions, sessions, AOV, and conversion rates compared to backmarket.de.

refurbed.de screenshot
#1 refurbed.de
42M
Revenue
3.6M
Sessions
3.5-4.0%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
6.5M
Revenue
572.3K
Sessions
2.0-2.5%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
14.1M
Revenue
3.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2.8M
Revenue
573.1K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
10.3M
Revenue
1.5M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In November large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backmarket.de country & global rank

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