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Jun 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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12.5M
Revenue
Jun 26
2.2M
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$300-325
AOV
Jun 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced growth of 50%, compared to the preceding three months.

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backmarket.de revenue growth for last six months
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OVERVIEW
In June 2026, backmarket.de generated $12,506,606 in revenue, significantly exceeding the median e-commerce figure of $81,710, although it remains far behind industry leader qvc.com at $149,038,979. The site's conversion rate ranged between 1.50-2.00%, lower than the high benchmark of 3.89%. With an average order value (AOV) between $300-325, backmarket.de performed well compared to the high AOV of $343 in the sector. The site attracted 2,198,060 sessions, which, while impressive, pales against qvc.com’s 33,094,228 sessions, and falls short of the median e-commerce figure of 34,732.
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backmarket.de competitors

In June 2026, backmarket.de generated $12,506,606 in revenue from 41,501 transactions across 2,198,060 sessions, with an average order value (AOV) of $300-325 and a conversion rate of 1.50-2.00%. Comparatively, refurbed.de outperformed with $15,700,355 in revenue and 55,035 transactions, though its AOV ($275-300) was lower. Meanwhile, asgoodasnew.de lagged significantly with just $4,227,791 in revenue despite a high AOV of $600-625. rebuke.de excelled in transaction volume with 85,261 but generated only $7,395,166 in revenue, suggesting a much lower AOV ($75-100). clevertronic.de had the lowest metrics overall, with $1,930,275 in revenue and a 1.00-1.50% conversion rate, while sparhandy.de achieved a higher conversion rate (3.50-4.00%) but only reached $5,560,958 in revenue. Overall, backmarket.de remains competitive but has room for growth compared to refurbed.de and rebuy.de.

refurbed.de screenshot
#1 refurbed.de
15.7M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.2M
Revenue
403.1K
Sessions
1.5-2.0%
Conv. rate
$600-700
AOV
rebuy.de screenshot
#3 rebuy.de
7.4M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
1.9M
Revenue
464.8K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
5.6M
Revenue
1.4M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In June large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

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backmarket.de country & global rank

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