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Jan 2026
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Home/Insights/Retailers/backmarket.de
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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13.3M
Revenue
Jan 26
2.8M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$375-400
AOV
Jan 26
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  • Main country of store: GERMANY
  • Website category: E COMMERCE AND SHOPPING

Der zuverlässige Marktplatz für gebrauchte & refurbished Handys, Tablets, Laptops und mehr Elektronik. Kaufe dein nächstes Gerät günstig und sicher mit 30 Tage Rückgaberecht Extragarantie.

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backmarket.de Annual Revenue and Growth

backmarket.de's annual sales on its online store amounted to $208.8M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$208.8M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
backmarket.de revenue by year

backmarket.de's monthly revenueOVER TIME
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Over the past three months, backmarket.de revenue has experienced decline of 13%, compared to the preceding three months.

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backmarket.de revenue decline for last six months
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OVERVIEW
In January 2026, backmarket.de, operating in the e-commerce and shopping sector, generated online sales revenue of $13,283,892, significantly higher than the median of $104,613, yet trailing behind industry leader qvc.com at $109,143,419. Its conversion rate ranged between 1.00-1.50%, below the high benchmark of 3.81% but above the low of 0.82%. The average order value (AOV) was $375-400, exceeding the median AOV of $348 and far above the low of $54. The site attracted 2,764,954 sessions, a substantial number compared to the median of 44,933 but far from boots.com’s leading 35,443,340 sessions.
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backmarket.de competitors

In January 2026, backmarket.de generated a revenue of $13,283,892 with 33,685 transactions and 2,764,954 sessions, boasting an average order value (AOV) of $375-400 and a conversion rate of 1.00-1.50%. When compared to its competitors, refurbed.de outperformed backmarket.de with a higher revenue of $19,891,928 from 63,675 transactions and 3,107,935 sessions, achieving an AOV of $300-325 and a conversion rate of 2.00-2.50%. Meanwhile, asgoodasnew.de had a lower revenue of $4,945,820 but a higher AOV of $575-600 and a similar conversion rate of 1.50-2.00%. rebuy.de surpassed backmarket.de in revenue with $9,839,195 and had the highest conversion rate at 3.00-3.50%. clevertronic.de had similar revenue and conversion rate metrics to backmarket.de, while sparhandy.de stood out with a higher conversion rate of 4.50-5.00% despite a lower revenue of $5,366,178.

refurbed.de screenshot
#1 refurbed.de
19.9M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$300-325
AOV
asgoodasnew.de screenshot
#2 asgoodasnew.de
4.9M
Revenue
496.2K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
rebuy.de screenshot
#3 rebuy.de
9.8M
Revenue
3.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
clevertronic.de screenshot
#4 clevertronic.de
2M
Revenue
478.7K
Sessions
1.0-1.5%
Conv. rate
$375-400
AOV
sparhandy.de screenshot
#5 sparhandy.de
5.4M
Revenue
964.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
backmarket.de vs top market performers
backmarket.de
top retailers
conversion rate vs average order value for backmarket.de and its competitors
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Revenue share by device at backmarket.de

In January large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on backmarket.de, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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backmarket.de channels

Identify top traffic channels that drive growth for backmarket.deand discover how performance of traffic channels has changed over time.

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backmarket.de Google Ads spend

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backmarket.de devices

Review backmarket.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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backmarket.de top markets

Explore backmarket.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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backmarket.de country & global rank

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