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Sep 2026
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Home/Insights/Retailers/partycity.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for partycity.compartycity.com

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856.5K
Revenue
Sep 26
1M
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.

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partycity.com Annual Revenue and Growth

partycity.com's annual sales on its online store amounted to $22M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
partycity.com revenue by year

partycity.com's monthly revenueOVER TIME
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Over the past three months, partycity.com revenue has experienced growth of 13%, compared to the preceding three months.

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partycity.com revenue growth for last six months
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OVERVIEW
partycity.com significantly outperforms a typical e-commerce and shopping store in several metrics. In September 2026, it generated $856,000 in online sales, vastly exceeding the typical $73,500. Its conversion rate, ranging from 1.50-2.00%, is comfortably within the typical range of 0.72% to 3.81%. The average order value (AOV) of $50-75 also falls within the typical range of $59 to $347. Additionally, partycity.com attracted 1 million sessions, far surpassing a typical e-commerce and shopping store's 34,400 sessions.
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partycity.com competitors

In September 2026, michaels.com reported impressive revenue of $123.8 million, significantly leading the pack with 1.3 million transactions from 32.6 million sessions, and a conversion rate of 3.50-4.00%. In comparison, partycity.com achieved revenue of $856,000, with 15,600 transactions from 1 million sessions and a conversion rate of 1.50-2.00%. While partycity.com holds a strong position in the party supply market, it trails behind competitors like halloweencostumes.com, which earned $6.5 million and 76,300 transactions. orientaltrading.com also outperformed partycity.com with $5.4 million in revenue. Although partycity.com shows steady performance, it ranks fifth in revenue, transactions, and sessions among its competitors.

spirithalloween.com screenshot
#1 spirithalloween.com
8.7M
Revenue
10.5M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
6.5M
Revenue
4.7M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
orientaltrading.com screenshot
#3 orientaltrading.com
5.4M
Revenue
3.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#4 halloweenexpress.com
548.4K
Revenue
735.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
michaels.com screenshot
#5 michaels.com
123.8M
Revenue
32.6M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
partycity.com vs top market performers
partycity.com
top retailers
conversion rate vs average order value for partycity.com and its competitors
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Revenue share by device at partycity.com

In September large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries partycity.com operates in

partycity.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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partycity.com channels

Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.

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partycity.com Google Ads spend

Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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partycity.com devices

Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partycity.com top markets

Explore partycity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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partycity.com country & global rank

Assess the ranking of partycity.com among other retailers within its primary country and worldwide.

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