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May 2025
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Home/Insights/Retailers/partycity.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for partycity.compartycity.com

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921.8K
Revenue
845.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.

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partycity.com's revenueOVER TIME
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Over the past three months, partycity.com revenue has experienced decline of 81%, compared to the preceding three months.

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partycity.com revenue decline for last six months
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OVERVIEW
In May 2025, partycity.com's revenue for online sales was $921,830, with a conversion rate of 1.50-2.00% and an AOV of $50-75. The website had 845,785 sessions, compared to the highest sessions of 27,739,926 on boots.com in the e-commerce_and_shopping category. The median revenue in the e-commerce_and_shopping category was $83,973, with qvc.com leading with $120,848,035. A very high conversion rate in this category was 3.75%, while a very low was 0.79%. The AOV range varied from a high of $349 to a low of $57, showcasing partycity.com's performance metrics in the e-commerce_and_shopping sector.
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partycity.com competitors

In May 2025, partycity.com reported a revenue of $921,830 with 16,435 transactions and 845,785 sessions, resulting in an average order value (AOV) of $50-$75 and a conversion rate of 1.50-2.00%. Comparing this to its competitors, halloweencostumes.com stood out with a revenue of $460,546, 6,055 transactions, and 648,103 sessions, boasting a higher AOV of $75-$100 and a similar conversion rate of 0.50-1.00%. michaels.com was the top performer in terms of revenue with $52,811,659, 657,402 transactions, and 20,460,204 sessions, along with an AOV of $75-$100 and a high conversion rate of 3.00-3.50%. Other competitors like orientaltrading.com and spirithalloween.com also showed strong performance metrics, making the party supplies market a highly competitive space in 2025.

spirithalloween.com screenshot
#1 spirithalloween.com
219.4K
Revenue
642K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
460.5K
Revenue
648.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
orientaltrading.com screenshot
#3 orientaltrading.com
6.2M
Revenue
3.2M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#4 halloweenexpress.com
35K
Revenue
72.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
michaels.com screenshot
#5 michaels.com
52.8M
Revenue
20.5M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
partycity.com vs top market performers
partycity.com
top retailers
conversion rate vs average order value for partycity.com and its competitors
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Revenue share by device at partycity.com

In May large majority of sales on partycity.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on partycity.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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partycity.com channels

Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.

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partycity.com Google Ads spend

Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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partycity.com devices

Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partycity.com top markets

Explore partycity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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partycity.com country & global rank

Assess the ranking of partycity.com among other retailers within its primary country and worldwide.

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