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Home/Insights/Retailers/partycity.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

Favicon for partycity.compartycity.com

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809.7K
Revenue
Jun 26
760.5K
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$50-75
AOV
Jun 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.

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partycity.com Annual Revenue and Growth

partycity.com's annual sales on its online store amounted to $22M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
partycity.com revenue by year

partycity.com's monthly revenueOVER TIME
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Over the past three months, partycity.com revenue has experienced growth of 10%, compared to the preceding three months.

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partycity.com revenue growth for last six months
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OVERVIEW
In June 2026, partycity.com, operating in the e-commerce_and_shopping sector, generated online sales revenue of $809,712, significantly above the sector median of $81,710, but far behind the leader, qvc.com, at $149,038,979. The site's conversion rate ranged between 1.50-2.00%, below the high benchmark of 3.89%. With an average order value (AOV) of $50-75, it sits within a competitive range, while sessions totaled 760,549, notably lower than the median of 34,732, and drastically behind qvc.com's impressive 33,094,228 sessions, indicating room for improvement in customer engagement and conversion efficiency.
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partycity.com competitors

In June 2026, partycity.com generated a revenue of $809,712 from 12,300 transactions across 760,549 sessions, yielding a conversion rate between 1.50-2.00%. Comparatively, orientaltrading.com significantly outperformed with $4,515,724 in revenue from 47,725 transactions over 2,565,657 sessions, maintaining the same conversion rate range as partycity.com. spirithalloween.com earned $447,875, but had a lower conversion rate of 0.50-1.00%, indicating less efficiency in converting sessions into sales. halloweencostumes.com recorded $486,234 in revenue and a higher average order value (AOV) of $75-100, yet had fewer transactions. In stark contrast, michaels.com dominated the market with an impressive $53,580,987 in revenue, despite a similar AOV and a conversion rate of 2.00-2.50%. This performance underscores partycity.com’s competitive positioning amid diverse players in the party supply sector.

spirithalloween.com screenshot
#1 spirithalloween.com
447.9K
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
486.2K
Revenue
542.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
orientaltrading.com screenshot
#3 orientaltrading.com
4.5M
Revenue
2.6M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#4 halloweenexpress.com
58K
Revenue
103.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
michaels.com screenshot
#5 michaels.com
53.6M
Revenue
26.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
partycity.com vs top market performers
partycity.com
top retailers
conversion rate vs average order value for partycity.com and its competitors
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Revenue share by device at partycity.com

In June large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries partycity.com operates in

partycity.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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partycity.com channels

Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.

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partycity.com Google Ads spend

Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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partycity.com devices

Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partycity.com top markets

Explore partycity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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partycity.com country & global rank

Assess the ranking of partycity.com among other retailers within its primary country and worldwide.

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