partycity.com
Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.
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partycity.com Annual Revenue and Growth
partycity.com's annual sales on its online store amounted to $138M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
partycity.com's monthly revenueOVER TIME
Over the past three months, partycity.com revenue has experienced growth of 95%, compared to the preceding three months.
partycity.com competitors
In November 2025, partycity.com generated a revenue of $663,357 with 12,003 transactions and 668,940 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00. When compared to its competitors, Spirit Halloween had the highest revenue at $2,758,232 with 43,315 transactions and 2,891,070 sessions, sharing a similar AOV and slightly lower conversion rate. Oriental Trading outperformed all competitors with a revenue of $8,224,601 from 95,192 transactions and 4,364,903 sessions, demonstrating a higher AOV and conversion rate. Halloween Express lagged behind with a revenue of $233,170, 3,413 transactions, and 348,874 sessions, showing lower metrics across the board. Michael's stood out as the market leader with a significant revenue of $131,381,742, 1,674,104 transactions, and 37,495,681 sessions, along with the highest AOV and conversion rate.
Revenue share by device at partycity.com
In November large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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partycity.com channels
Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.
partycity.com Google Ads spend
Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
partycity.com devices
Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
