partycity.com
Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.
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partycity.com Annual Revenue and Growth
partycity.com's annual sales on its online store amounted to $138M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
partycity.com's monthly revenueOVER TIME
Over the past three months, partycity.com revenue has experienced growth of 78%, compared to the preceding three months.
partycity.com competitors
In October 2025, partycity.com reported a revenue of $2,510,323 with 46,403 transactions and 2,732,183 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. In comparison, Spirit Halloween dominated the market with a revenue of $21,301,930, 372,701 transactions, and 20,553,244 sessions, maintaining similar AOV and conversion rates as Party City. halloweencostumes.com followed with a revenue of $15,798,349, 238,242 transactions, and 11,039,563 sessions, and a slightly higher conversion rate of 2.00-2.50%. Oriental Trading Company and Michaels also outperformed Party City in revenue and transactions, with higher AOV and conversion rates. However, Party City excelled in maintaining a competitive position within the market despite facing tough competition from larger players.
Revenue share by device at partycity.com
In October large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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partycity.com channels
Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.
partycity.com Google Ads spend
Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
partycity.com devices
Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
