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Sep 2024
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Home/Insights/Retailers/partycity.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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15.3M
Revenue
6.7M
Sessions
3.5-4.0%
Conversion rate
$50-75
Average order value
Online only revenue for partycity.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.

partycity.com’s revenueOVER TIME
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Over the past three months, partycity.com revenue has experienced growth of 26%, compared to the preceding three months.

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partycity.com revenue growth for last six months
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OVERVIEW
In September 2024, partycity.com, an e-commerce_and_shopping website, generated $15,273,982 in online sales with a conversion rate of 3.50-4.00% and an average order value (AOV) of $50-75. This performance places them among the top performers in the e-commerce_and_shopping industry, with the highest sessions being 28,619,768 from michaels.com and a very high AOV of $349. Despite not reaching the revenue levels of qvc.com, partycity.com's strong metrics show their effectiveness in attracting and converting customers on their online platform.
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partycity.com competitors

When comparing partycity.com to its competitors in the party supply industry, it is evident that michaels.com stands out with the highest revenue of $83,663,801 and the most transactions at 1,116,998. However, partycity.com boasts a respectable revenue of $15,273,982 and 268,324 transactions. In terms of conversion rate, both partycity.com and michaels.com share the same range at 3.50-4.00, indicating a similar effectiveness in turning sessions into transactions. On the other hand, halloweencostumes.com has a higher conversion rate range of 2.00-2.50 but falls slightly behind in revenue and transactions compared to partycity.com. In terms of average order value (AOV), halloweenexpress.com and spirithalloween.com have higher ranges of $75-100, while partycity.com and orientaltrading.com have a lower range of $50-75. Despite facing tough competition, partycity.com remains a strong player in the market with consistent performance metrics.

#1 spirithalloween.com
10.1M
Revenue
8.2M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#2 halloweencostumes.com
6M
Revenue
3.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#3 orientaltrading.com
5.5M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#4 halloweenexpress.com
326.8K
Revenue
449.6K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
#5 michaels.com
83.7M
Revenue
28.6M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
partycity.com vs top market performers
partycity.com
top retailers
conversion rate vs average order value for partycity.com and its competitors
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partycity.com brandsby revenue

1
Logo for see all baking suppliesSee All Baking Supplies
2
Logo for 3ft x 40ft felt runner3ft X 40ft Felt Runner
3
Logo for see all toy story costumesSee All Toy Story Costumes

partycity.com categoriesby revenue

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brands overtime comparison

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partycity.com channels

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partycity.com Google Ads spend

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partycity.com devices

Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partycity.com top markets

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partycity.com country & global rank

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