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Aug 2026
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Home/Insights/Retailers/partycity.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for partycity.compartycity.com

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980.2K
Revenue
Aug 26
889.3K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$50-75
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.

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partycity.com Annual Revenue and Growth

partycity.com's annual sales on its online store amounted to $22M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$22M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
partycity.com revenue by year

partycity.com's monthly revenueOVER TIME
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Over the past three months, partycity.com revenue has experienced growth of 17%, compared to the preceding three months.

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partycity.com revenue growth for last six months
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OVERVIEW
partycity.com significantly outperforms a typical e-commerce and shopping store in several key metrics for the month of August 2026. With online sales revenue of $980,000, it far exceeds the typical revenue of around $97,100. Its conversion rate, ranging from 1.50-2.00%, is comfortably within the typical range of 0.72% to 3.65%. The average order value (AOV) is $50-75, also within the typical range of $58 to $343. Additionally, partycity.com had 889,000 sessions, vastly surpassing the typical e-commerce and shopping store's 41,000 sessions.
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partycity.com competitors

In August 2026, michaels.com leads the pack with an impressive revenue of $81.3 million, outperforming all competitors in transactions and sessions as well. In contrast, partycity.com generates $980,000 from 14,100 transactions and 889,000 sessions, ranking fifth among its peers. halloweencostumes.com follows, earning $2.2 million with 28,100 transactions and 2.1 million sessions. orientaltrading.com surpasses partycity.com as well, bringing in $3.2 million from 41,900 transactions across 2.2 million sessions. spirithalloween.com, with $3.5 million revenue and 50,200 transactions, also outperforms partycity.com, though both share a similar AOV range of $50-75. Lastly, halloweenexpress.com trails behind partycity.com, generating $154,000 in revenue with 2,104 transactions.

spirithalloween.com screenshot
#1 spirithalloween.com
3.5M
Revenue
7.8M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
2.2M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
orientaltrading.com screenshot
#3 orientaltrading.com
3.2M
Revenue
2.2M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#4 halloweenexpress.com
154.2K
Revenue
346.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
michaels.com screenshot
#5 michaels.com
81.3M
Revenue
29.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
partycity.com vs top market performers
partycity.com
top retailers
conversion rate vs average order value for partycity.com and its competitors
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Revenue share by device at partycity.com

In August large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries partycity.com operates in

partycity.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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partycity.com channels

Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.

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partycity.com Google Ads spend

Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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partycity.com devices

Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partycity.com top markets

Explore partycity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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partycity.com country & global rank

Assess the ranking of partycity.com among other retailers within its primary country and worldwide.

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