partycity.com
Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.
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partycity.com Annual Revenue and Growth
partycity.com's annual sales on its online store amounted to $138M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.
partycity.com's monthly revenueOVER TIME
Over the past three months, partycity.com revenue has experienced growth of 71%, compared to the preceding three months.
partycity.com competitors
In December 2025, partycity.com reported revenue of $700,807 from 12,660 transactions and 709,765 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 1.50-2.00%. When comparing these metrics to its competitors, it is clear that Party City's revenue falls between Spirit Halloween at $504,009 and halloweencostumes.com at $898,193. However, Party City's conversion rate falls within the middle range, with Oriental Trading leading at 2.00-2.50%. michaels.com stands out with the highest revenue of $141,051,111, but also has the highest conversion rate at 4.00-4.50%. Party City's performance falls in line with the industry standard, but it faces stiff competition from Oriental Trading in terms of conversion rate and from michaels.com in terms of revenue.
Revenue share by device at partycity.com
In December large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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partycity.com channels
Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.
partycity.com Google Ads spend
Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
partycity.com devices
Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
