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Jul 2025
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Home/Insights/Retailers/partycity.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for partycity.compartycity.com

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696.7K
Revenue
683.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Partycity.com is an online retailer offering a wide range of party supplies and decorations. They provide items like balloons, costumes, tableware, and party favors for various occasions. The website also offers themed sections for different holidays and events, serving as a one-stop shop for party planning needs.

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partycity.com's revenueOVER TIME
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Over the past three months, partycity.com revenue has experienced decline of 71%, compared to the preceding three months.

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partycity.com revenue decline for last six months
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OVERVIEW
In July 2025, partycity.com in the e-commerce_and_shopping industry had a revenue of $696,688, conversion rate of 1.50-2.00%, AOV of $50-75, and 683,807 sessions. The highest revenue in the category was $122,268,926 from qvc.com, conversion rate at 3.64%, AOV at $346, and sessions at 28,051,919 from boots.com. The median revenue was $85,151, conversion rate at 0.7%, AOV at $57, and sessions at 40,404 for E COMMERCE AND SHOPPING.
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partycity.com competitors

In July 2025, partycity.com reported a revenue of $696,688 from 12,999 transactions with 683,807 sessions, an average order value (AOV) of $50-75, and a conversion rate of 1.50-2.00%. When comparing these metrics to its competitors, we see that spirithalloween.com had a revenue of $724,230 from 10,803 transactions with 2,051,503 sessions and a conversion rate of 0.50-1.00%. halloweencostumes.com generated $883,435 from 12,301 transactions with 936,202 sessions and a conversion rate of 1.00-1.50%. orientaltrading.com excelled with a revenue of $4,767,429 from 56,843 transactions with 2,629,674 sessions and a conversion rate of 2.00-2.50%. halloweenexpress.com lagged behind with $86,017 revenue from 1,085 transactions and 137,672 sessions, with a conversion rate of 0.50-1.00%. michaels.com stood out with a significant revenue of $57,314,329 from 730,349 transactions and 24,984,162 sessions, boasting an AOV of $75-100 and a conversion rate of 2.50-3.00%.

spirithalloween.com screenshot
#1 spirithalloween.com
724.2K
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
halloweencostumes.com screenshot
#2 halloweencostumes.com
883.4K
Revenue
936.2K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
orientaltrading.com screenshot
#3 orientaltrading.com
4.8M
Revenue
2.6M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
halloweenexpress.com screenshot
#4 halloweenexpress.com
86K
Revenue
137.7K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
michaels.com screenshot
#5 michaels.com
57.3M
Revenue
25M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
partycity.com vs top market performers
partycity.com
top retailers
conversion rate vs average order value for partycity.com and its competitors
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Revenue share by device at partycity.com

In July large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on partycity.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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partycity.com channels

Identify top traffic channels that drive growth for partycity.comand discover how performance of traffic channels has changed over time.

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partycity.com Google Ads spend

Evaluate partycity.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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partycity.com devices

Review partycity.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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partycity.com top markets

Explore partycity.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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partycity.com country & global rank

Assess the ranking of partycity.com among other retailers within its primary country and worldwide.

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