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Oct 2025
All countries
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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11.2M
Revenue
Oct 25
1.9M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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Cupshe.com is an online retail platform offering an extensive range of womens swimwear and beachwear. The website provides a wide selection of trendy and fashionable swimsuits, bikinis, one-pieces, cover-ups, and other beach accessories. Customers can browse through various styles, colors, and sizes to find products that suit their preferences.

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cupshe.com Annual Revenue and Growth

cupshe.com's annual sales on its online store amounted to $193M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$193M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
cupshe.com revenue by year

cupshe.com's monthly revenueOVER TIME
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Over the past three months, cupshe.com revenue has experienced decline of 54%, compared to the preceding three months.

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cupshe.com revenue decline for last six months
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OVERVIEW
In October 2025, cupshe.com, a FASHION AND APPAREL retailer, generated $11,215,525 in online sales with a conversion rate of 3.00-3.50%, slightly above the industry average of 3.36%. The average order value (AOV) ranged from $175-200, significantly lower than the high of $378 in the sector. With 1,866,721 sessions, cupshe.com demonstrated notable engagement, especially compared to the FASHION AND APPAREL median of 33,163 sessions, but fell short against the category leader, shein.com, which recorded 321,650,758 sessions. Overall, cupshe.com’s metrics indicate a competitive yet modest performance in a dynamic market.
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cupshe.com competitors

In October 2025, cupshe.com outperformed its competitors in terms of revenue, with a total of $11,215,525 compared to everythingbutwater.com at $300,368, miraclesuit.com at $320,598, and summersalt.com at $302,675. In terms of transactions, cupshe.com also had the highest number at 60,411, compared to everythingbutwater.com at 1,204, miraclesuit.com at 1,578, and summersalt.com at 2,745. cupshe.com had the most sessions with 1,866,721, while everythingbutwater.com had 118,051, miraclesuit.com had 127,084, and summersalt.com had 119,191. cupshe.com's average order value (AOV) fell within the range of $175-200, with a conversion rate of 3.00-3.50%, placing it above its competitors in these key metrics.

everythingbutwater.com screenshot
#1 everythingbutwater.com
300.4K
Revenue
118.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
miraclesuit.com screenshot
#2 miraclesuit.com
320.6K
Revenue
127.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
summersalt.com screenshot
#3 summersalt.com
302.7K
Revenue
119.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
swimoutlet.com screenshot
#4 swimoutlet.com
5.5M
Revenue
1.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
billabong.com screenshot
#5 billabong.com
1.5M
Revenue
417.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
cupshe.com vs top market performers
cupshe.com
top retailers
conversion rate vs average order value for cupshe.com and its competitors
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Revenue share by device at cupshe.com

In October large majority of sales on cupshe.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on cupshe.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cupshe.com channels

Identify top traffic channels that drive growth for cupshe.comand discover how performance of traffic channels has changed over time.

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cupshe.com Google Ads spend

Evaluate cupshe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cupshe.com devices

Review cupshe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cupshe.com top markets

Explore cupshe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cupshe.com country & global rank

Assess the ranking of cupshe.com among other retailers within its primary country and worldwide.

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