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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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12.5M
Revenue
Nov 25
2.4M
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Cupshe.com is an online retail platform offering an extensive range of womens swimwear and beachwear. The website provides a wide selection of trendy and fashionable swimsuits, bikinis, one-pieces, cover-ups, and other beach accessories. Customers can browse through various styles, colors, and sizes to find products that suit their preferences.

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cupshe.com Annual Revenue and Growth

cupshe.com's annual sales on its online store amounted to $193M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$193M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
cupshe.com revenue by year

cupshe.com's monthly revenueOVER TIME
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Over the past three months, cupshe.com revenue has experienced decline of 45%, compared to the preceding three months.

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cupshe.com revenue decline for last six months
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OVERVIEW
In November 2025, cupshe.com generated $12,462,288 in revenue with a conversion rate of 3.00-3.50%, slightly above the industry average of 3.37%. The site's average order value (AOV) ranged between $150-175, significantly higher than the low benchmark of $76. cupshe.com attracted 2,425,573 sessions, far surpassing the median of 36,492 in the FASHION AND APPAREL sector, although it remains far behind the leading competitor, shein.com, which boasts $916,157,774 in revenue and 342,497,064 sessions.
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cupshe.com competitors

When comparing cupshe.com to its competitors in the swimsuit market as of November 2025, cupshe.com stands out with a revenue of $12,462,288 from 79,646 transactions and 2,425,573 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 3.00-3.50%. In contrast, swimsuitsforall.com has a revenue of $1,138,640 from 11,565 transactions and 335,272 sessions, with an AOV of $75-$100 and a similar conversion rate. everythingbutwater.com boasts a higher AOV of $275-$300 but a lower revenue of $362,652 and conversion rate of 1.00-1.50%. venus.com and summersalt.com have comparable revenue figures, but with varying AOVs and conversion rates. miraclesuit.com lags behind in revenue but has a higher AOV and conversion rate compared to some competitors.

swimsuitsforall.com screenshot
#1 swimsuitsforall.com
1.1M
Revenue
335.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
everythingbutwater.com screenshot
#2 everythingbutwater.com
362.7K
Revenue
89.5K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
venus.com screenshot
#3 venus.com
1.6M
Revenue
592.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
miraclesuit.com screenshot
#4 miraclesuit.com
294.8K
Revenue
73K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
summersalt.com screenshot
#5 summersalt.com
406.2K
Revenue
132.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
cupshe.com vs top market performers
cupshe.com
top retailers
conversion rate vs average order value for cupshe.com and its competitors
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Revenue share by device at cupshe.com

In November large majority of sales on cupshe.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on cupshe.com, 70% was finalized on desktop devices, with 30% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cupshe.com channels

Identify top traffic channels that drive growth for cupshe.comand discover how performance of traffic channels has changed over time.

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cupshe.com Google Ads spend

Evaluate cupshe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cupshe.com devices

Review cupshe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cupshe.com top markets

Explore cupshe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cupshe.com country & global rank

Assess the ranking of cupshe.com among other retailers within its primary country and worldwide.

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