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Jun 2025
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Home/Insights/Retailers/swimoutlet.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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5.5M
Revenue
1.6M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

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swimoutlet.com's revenueOVER TIME
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Over the past three months, swimoutlet.com revenue has experienced growth of 11%, compared to the preceding three months.

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swimoutlet.com revenue growth for last six months
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OVERVIEW
In June 2025, swimoutlet.com in the FASHION AND APPAREL industry had online sales revenue of $5,454,012 compared to a median of $77,815 with the largest store being shein.com at $800,487,682. swimoutlet.com's conversion rate ranged from 2.50-3.00%, with a very high rate of 3.04% and a very low rate of 0.65%. The Average Order Value (AOV) was between $100-125, while a very high AOV was $405 and a very low AOV was $80. swimoutlet.com had 1,641,400 sessions, with shein.com having the highest at 269,380,116 and the median at 31,714 sessions in the FASHION AND APPAREL industry.
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swimoutlet.com competitors

In June 2025, swimoutlet.com reported a revenue of $5,454,012 with 44,782 transactions and 1,641,400 sessions. The average order value (AOV) ranged between $100-125, with a conversion rate of 2.50-3.00%. Compared to its competitors, swimsuitsforall.com had a revenue of $2,171,330 with 20,384 transactions and 1,227,944 sessions. speedo.com reported a revenue of $2,570,131 with 14,630 transactions and 970,522 sessions, boasting a higher AOV of $175-200 but a similar conversion rate of 1.50-2.00%. roxy.com recorded a revenue of $1,015,085 from 8,343 transactions and 309,743 sessions, aligning closely with swimoutlet.com's AOV and conversion rate. landsend.com stood out with a significantly higher revenue of $75,296,047, driven by 734,685 transactions and 11,404,949 sessions, showcasing a higher AOV and conversion rate. Lastly, thelifeguardstore.com reported a revenue of $133,015 with 440 transactions and 51,194 sessions, displaying a higher AOV and a lower conversion rate compared to swimoutlet.com.

speedo.com screenshot
#1 speedo.com
2.6M
Revenue
970.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
swimsuitsforall.com screenshot
#2 swimsuitsforall.com
2.2M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
roxy.com screenshot
#3 roxy.com
1M
Revenue
309.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thelifeguardstore.com screenshot
#4 thelifeguardstore.com
133K
Revenue
51.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
landsend.com screenshot
#5 landsend.com
75.3M
Revenue
11.4M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
swimoutlet.com vs top market performers
swimoutlet.com
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conversion rate vs average order value for swimoutlet.com and its competitors
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Revenue share by device at swimoutlet.com

In June large majority of sales on swimoutlet.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on swimoutlet.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

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swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swimoutlet.com devices

Review swimoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swimoutlet.com top markets

Explore swimoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swimoutlet.com country & global rank

Assess the ranking of swimoutlet.com among other retailers within its primary country and worldwide.

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