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Sep 2026
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Home/Insights/Retailers/swimoutlet.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for swimoutlet.comswimoutlet.com

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6.6M
Revenue
Sep 26
1.8M
Sessions
Sep 26
3.0-3.5%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

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swimoutlet.com Annual Revenue and Growth

swimoutlet.com's annual sales on its online store amounted to $64.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swimoutlet.com revenue by year

swimoutlet.com's monthly revenueOVER TIME
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Over the past three months, swimoutlet.com revenue has experienced decline of 0.84%, compared to the preceding three months.

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swimoutlet.com revenue decline for last six months
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OVERVIEW
swimoutlet.com significantly outperforms a typical store in the fashion and apparel category, generating $6.6 million in revenue for online sales in September 2026, compared to approximately $63,500. With a conversion rate of 3.00-3.50%, swimoutlet.com is within the typical range of 0.67% to 3.16%. Its average order value of $100-125 also falls within the typical range of $79 to $406. Additionally, swimoutlet.com attracted 1.8 million sessions, far exceeding the typical store's 26,000 monthly sessions.
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swimoutlet.com competitors

In September 2026, landsend.com dominated the market with impressive figures of $65 million in revenue, 617,000 transactions, and 10.9 million sessions. swimoutlet.com ranks second with a revenue of $6.6 million, achieving 56,700 transactions and 1.8 million sessions. While swimoutlet.com’s average order value (AOV) of $100-125 is comparable to several competitors, it trails landsend.com’s AOV range of $100-125. The conversion rate for swimoutlet.com stands between 3.00-3.50%, outperforming speedo.com’s 1.50-2.00% and swimsuitsforall.com’s 1.50-2.00%. Overall, swimoutlet.com shows strong performance but is outpaced by landsend.com across key metrics.

speedo.com screenshot
#1 speedo.com
2.6M
Revenue
780.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
swimsuitsforall.com screenshot
#2 swimsuitsforall.com
543.7K
Revenue
312.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
roxy.com screenshot
#3 roxy.com
658.8K
Revenue
330.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thelifeguardstore.com screenshot
#4 thelifeguardstore.com
80.2K
Revenue
29.9K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
landsend.com screenshot
#5 landsend.com
65M
Revenue
10.9M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
swimoutlet.com vs top market performers
swimoutlet.com
top retailers
conversion rate vs average order value for swimoutlet.com and its competitors
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Industries swimoutlet.com operates in

swimoutlet.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

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swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swimoutlet.com devices

Review swimoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swimoutlet.com top markets

Explore swimoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swimoutlet.com country & global rank

Assess the ranking of swimoutlet.com among other retailers within its primary country and worldwide.

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