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Jul 2026
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Home/Insights/Retailers/swimoutlet.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for swimoutlet.comswimoutlet.com

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8.3M
Revenue
Jul 26
2.5M
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

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swimoutlet.com Annual Revenue and Growth

swimoutlet.com's annual sales on its online store amounted to $64.6M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$64.6M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
swimoutlet.com revenue by year

swimoutlet.com's monthly revenueOVER TIME
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Over the past three months, swimoutlet.com revenue has experienced growth of 46%, compared to the preceding three months.

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swimoutlet.com revenue growth for last six months
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OVERVIEW
Compared to a typical store in the fashion and apparel category, swimoutlet.com performs exceptionally well. In July 2026, it generated $8.3 million in online sales, while a typical store in the fashion and apparel category sees around $71,300. With a conversion rate of 2.50-3.00%, swimoutlet.com falls within the category's typical range of 0.66% to 3.1%. Its average order value of $100-125 is also within the typical range of $84 to $403. Additionally, swimoutlet.com recorded 2.5 million sessions, far exceeding the typical 28,400.
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swimoutlet.com competitors

In July 2026, landsend.com reported impressive revenue of 78.1 million from 783,000 transactions across 11.2 million sessions, leading the market. swimoutlet.com, in comparison, generated 8.3 million with 76,400 transactions and 2.5 million sessions, ranking second. swimoutlet.com trails landsend.com by 69.8 million in revenue, 707,000 in transactions, and 8.7 million in sessions. Meanwhile, competitors like speedo.com and swimsuitsforall.com fall significantly behind with revenues of 2.2 million and 2 million, respectively. speedo.com had a conversion rate of 1.00-1.50, while swimoutlet.com achieved a better rate of 2.50-3.00, indicating stronger sales efficiency. Overall, swimoutlet.com maintains a competitive edge in conversion rates despite trailing in overall metrics.

speedo.com screenshot
#1 speedo.com
2.2M
Revenue
968.5K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
swimsuitsforall.com screenshot
#2 swimsuitsforall.com
2M
Revenue
845.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
roxy.com screenshot
#3 roxy.com
2.4M
Revenue
589.2K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
thelifeguardstore.com screenshot
#4 thelifeguardstore.com
98.4K
Revenue
39.5K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
landsend.com screenshot
#5 landsend.com
78.1M
Revenue
11.2M
Sessions
7.0-7.5%
Conv. rate
$75-100
AOV
swimoutlet.com vs top market performers
swimoutlet.com
top retailers
conversion rate vs average order value for swimoutlet.com and its competitors
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Industries swimoutlet.com operates in

swimoutlet.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

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swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swimoutlet.com devices

Review swimoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swimoutlet.com top markets

Explore swimoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swimoutlet.com country & global rank

Assess the ranking of swimoutlet.com among other retailers within its primary country and worldwide.

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