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May 2025
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Home/Insights/Retailers/swimoutlet.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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5.6M
Revenue
1.7M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

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swimoutlet.com's revenueOVER TIME
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Over the past three months, swimoutlet.com revenue has experienced growth of 3.9%, compared to the preceding three months.

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swimoutlet.com revenue growth for last six months
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OVERVIEW
In May 2025, swimoutlet.com in the FASHION AND APPAREL industry had online sales revenue of $5,627,994, a conversion rate of 2.50-3.00%, an AOV of $100-125, and 1,690,950 sessions. Compared to the industry median revenue of $81,783, swimoutlet.com performed well. However, it lags behind the largest store, shein.com, which had revenue of $731,622,726 and sessions of 224,142,058. swimoutlet.com's conversion rate falls within the industry average range, but its AOV is lower than the high of $415 and higher than the low of $82. Despite a strong performance, swimoutlet.com has room for improvement in these metrics.
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swimoutlet.com competitors

In May 2025, swimoutlet.com outperformed its competitors in terms of revenue with $5,627,994. However, in terms of transactions and sessions, it falls behind landsend.com, which generated $69,967,924 in revenue from 695,175 transactions and 11,061,987 sessions. swimoutlet.com had 46,253 transactions and 1,690,950 sessions. When comparing average order value (AOV), swimoutlet.com, swimsuitsforall.com, and roxy.com had similar AOV ranges of 100-125. speedo.com had a higher AOV range of 150-175. landsend.com had a lower AOV range of 100-125. In terms of conversion rate, swimoutlet.com and roxy.com had a conversion rate of 2.50-3.00, while swimsuitsforall.com had a slightly lower rate of 2.00-2.50. speedo.com had a conversion rate of 1.50-2.00, landsend.com had a significantly higher rate of 6.00-6.50, and thelifeguardstore.com had the lowest rate of 0.50-1.00.

speedo.com screenshot
#1 speedo.com
2.2M
Revenue
808.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
swimsuitsforall.com screenshot
#2 swimsuitsforall.com
1.9M
Revenue
759.1K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
roxy.com screenshot
#3 roxy.com
1M
Revenue
291.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
thelifeguardstore.com screenshot
#4 thelifeguardstore.com
175.2K
Revenue
55.1K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
landsend.com screenshot
#5 landsend.com
70M
Revenue
11.1M
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
swimoutlet.com vs top market performers
swimoutlet.com
top retailers
conversion rate vs average order value for swimoutlet.com and its competitors
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Revenue share by device at swimoutlet.com

In May large majority of sales on swimoutlet.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on swimoutlet.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

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swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swimoutlet.com devices

Review swimoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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swimoutlet.com top markets

Explore swimoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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swimoutlet.com country & global rank

Assess the ranking of swimoutlet.com among other retailers within its primary country and worldwide.

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