Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Grips
Dec 2025
All countries
Home/Insights/Retailers/swimoutlet.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for swimoutlet.comswimoutlet.com

Start benchmarking for free
Sign in with GoogleSign up with Google
5.8M
Revenue
Dec 25
1.7M
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
Loading...

SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

swimoutlet.com Annual Revenue and Growth

swimoutlet.com's annual sales on its online store amounted to $71.5M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$71.5M
Annual growth forecast2024/2025
<0%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
swimoutlet.com revenue by year

swimoutlet.com's monthly revenueOVER TIME
View real-time data

Over the past three months, swimoutlet.com revenue has experienced growth of 72%, compared to the preceding three months.

View real-time data
swimoutlet.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In December 2025, swimoutlet.com generated $5,847,203 in online sales, significantly surpassing the FASHION AND APPAREL median of $92,600, with a conversion rate of 3.00-3.50%, slightly above the category's high of 3.17%. The site's average order value (AOV) ranged from $100-125, compared to a high of $389, and it recorded 1,675,991 sessions, far exceeding the median of 39,789 in its industry, yet dwarfed by shein.com’s 304,519,814 sessions, highlighting swimoutlet's robust presence in the competitive online retail landscape.
Read more

swimoutlet.com competitors

In December 2025, swimoutlet.com had a revenue of $5,847,203 from 57,140 transactions and 1,675,991 sessions with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 3.00-3.50%. Compared to its competitors, swimsuitsforall.com had a revenue of $629,390 from 6,273 transactions and 274,494 sessions with a conversion rate of 2.00-2.50%, roxy.com generated $1,169,881 in revenue from 10,547 transactions and 330,983 sessions with a similar conversion rate to swimoutlet.com, and thelifeguardstore.com had a revenue of $46,288 from 143 transactions and 21,164 sessions but with a lower conversion rate of 0.50-1.00%. landsend.com, on the other hand, significantly outperformed swimoutlet.com and its competitors with a revenue of $131,057,461 from 1,464,738 transactions and 18,514,288 sessions, boasting a high conversion rate of 7.50-8.00%.

swimsuitsforall.com screenshot
#1 swimsuitsforall.com
629.4K
Revenue
274.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
roxy.com screenshot
#2 roxy.com
1.2M
Revenue
331K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
thelifeguardstore.com screenshot
#3 thelifeguardstore.com
46.3K
Revenue
21.2K
Sessions
0.5-1.0%
Conv. rate
$300-325
AOV
landsend.com screenshot
#4 landsend.com
131.1M
Revenue
18.5M
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
venus.com screenshot
#5 venus.com
1.2M
Revenue
498.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
swimoutlet.com vs top market performers
swimoutlet.com
top retailers
conversion rate vs average order value for swimoutlet.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

swimoutlet.com devices

Review swimoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

swimoutlet.com top markets

Explore swimoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

swimoutlet.com country & global rank

Assess the ranking of swimoutlet.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard