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Apr 2026
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Home/Insights/Retailers/swimoutlet.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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6M
Revenue
Apr 26
1.6M
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

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swimoutlet.com Annual Revenue and Growth

swimoutlet.com's annual sales on its online store amounted to $59.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$59.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
swimoutlet.com revenue by year

swimoutlet.com's monthly revenueOVER TIME
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Over the past three months, swimoutlet.com revenue has experienced decline of 37%, compared to the preceding three months.

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swimoutlet.com revenue decline for last six months
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OVERVIEW
In April 2026, swimoutlet.com achieved impressive performance metrics in the FASHION AND APPAREL industry, generating $5,984,107 in online sales, significantly higher than the median of $78,791. With a conversion rate between 3.50-4.00%, it exceeds the industry average of 3.05%. The Average Order Value (AOV) ranged from $100-125, well above the low end of $76, while attracting 1,573,691 sessions, far exceeding the median of 35,276 sessions in the sector. However, the site still lags behind shein.com, the leading store, which recorded $860,961,522 in revenue and 281,585,790 sessions.
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swimoutlet.com competitors

In April 2026, swimoutlet.com outperformed many of its competitors in the swimwear and aquatic gear market. It generated $5,984,107 in revenue with 56,993 transactions and 1,573,691 sessions, yielding an impressive conversion rate of 3.50-4.00%. In contrast, speedo.com reported only $1,456,547 in revenue with a conversion rate of 1.50-2.00%. swimsuitsforall.com achieved $1,717,629, also lagging behind in conversions at 2.50-3.00%. roxy.com and thelifeguardstore.com had even lower figures, with revenues of $1,133,001 and $85,888, respectively. Meanwhile, landsend.com led overall in revenue with $68,132,886 but had a significantly higher session count, leading to a higher conversion rate of 6.50-7.00%. Overall, swimoutlet.com demonstrates a strong performance relative to its niche competitors.

speedo.com screenshot
#1 speedo.com
1.5M
Revenue
845.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
swimsuitsforall.com screenshot
#2 swimsuitsforall.com
1.7M
Revenue
628.9K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
roxy.com screenshot
#3 roxy.com
1.1M
Revenue
420.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
thelifeguardstore.com screenshot
#4 thelifeguardstore.com
85.9K
Revenue
29.3K
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
landsend.com screenshot
#5 landsend.com
68.1M
Revenue
10.9M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
swimoutlet.com vs top market performers
swimoutlet.com
top retailers
conversion rate vs average order value for swimoutlet.com and its competitors
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swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

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swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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swimoutlet.com devices

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swimoutlet.com top markets

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swimoutlet.com country & global rank

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