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Mar 2026

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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

swimoutlet.com

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5.8M

Revenue

Mar 26

1.7M

Sessions

Mar 26

3.5-4.0%

Conv. rate

Mar 26

$75-100

AOV

Mar 26

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

SwimOutlet.com is an online platform specializing in swimwear, gear, and accessories. They offer a wide range of products such as swimsuits for women, men, and children, including competitive swimwear. Additionally, the website provides other water-related items like goggles, swim caps, floats, and training equipment to cater to diverse aquatic needs.

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swimoutlet.com Annual Revenue and Growth

swimoutlet.com's annual sales on its online store amounted to $59.3M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$59.3M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

swimoutlet.com's monthly revenueOVER TIME
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Over the past three months, swimoutlet.com revenue has experienced decline of 7.5%, compared to the preceding three months.

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swimoutlet.com revenue decline for last six months

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OVERVIEW

In March 2026, swimoutlet.com generated $5,833,486 in online sales, significantly exceeding the median of $83,040 in the FASHION AND APPAREL sector, while also achieving a robust conversion rate of 3.50-4.00%, surpassing the high benchmark of 3.14%. The site had an average order value (AOV) ranging from $75-100, closely aligned with the lower end of the category’s AOV spectrum. With 1,666,723 sessions, swimoutlet.com maintained strong traffic levels, far above the median of 36,457 sessions, although still distant from industry leader shein.com's 298,145,068 sessions, reflecting a solid presence in its niche market.

swimoutlet.com competitors

In March 2026, swimoutlet.com outperformed its competitors in terms of revenue, with $5,833,486 compared to speedo.com at $1,576,334, swimsuitsforall.com at $1,451,464, roxy.com at $1,329,395, thelifeguardstore.com at $51,728, and landsend.com at $71,490,319. swimoutlet.com also had the highest number of transactions at 61,441, followed by landsend.com at 770,312. However, swimoutlet.com had a lower conversion rate of 3.50-4.00% compared to landsend.com at 7.50-8.00%. swimoutlet.com's average order value (AOV) was in line with its competitors at $75-100. Overall, swimoutlet.com demonstrated strong performance in revenue and transactions, but could potentially improve its conversion rate to match competitors like landsend.com.

#1 speedo.com

1.6M

Revenue

846K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 swimsuitsforall.com

1.5M

Revenue

526K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#3 roxy.com

1.3M

Revenue

457.8K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#4 thelifeguardstore.com

51.7K

Revenue

17.3K

Sessions

0.5-1.0%

Conv. rate

$325-350

AOV

#5 landsend.com

71.5M

Revenue

9.9M

Sessions

7.5-8.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

swimoutlet.com vs top market performers

swimoutlet.com

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swimoutlet.com channels

Identify top traffic channels that drive growth for swimoutlet.comand discover how performance of traffic channels has changed over time.

swimoutlet.com Google Ads spend

Evaluate swimoutlet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

swimoutlet.com devices

Review swimoutlet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

swimoutlet.com top markets

Explore swimoutlet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.