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Jul 2026
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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3.2M
Revenue
Jul 26
994.3K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com Annual Revenue and Growth

darntough.com's annual sales on its online store amounted to $52.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
darntough.com revenue by year

darntough.com's monthly revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced growth of 1.4%, compared to the preceding three months.

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darntough.com revenue growth for last six months
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OVERVIEW
In July 2026, darntough.com generated $3.2 million in online sales, significantly outperforming an average LIFESTYLE store, which sees around $106,000 monthly. With a conversion rate of 2.00-2.50%, darntough.com remains comfortably within the typical range of 0.72% to 4.27%. Its average order value (AOV) of $125-150 is also within the typical LIFESTYLE category range of $92 to $424. Furthermore, darntough.com attracted 994,000 sessions, vastly exceeding the average LIFESTYLE store's 35,800 sessions, illustrating its strong market presence in the LIFESTYLE category.
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darntough.com competitors

In July 2026, darntough.com trails its competitors significantly in transactions, ranking second with 21,200 compared to smartwool.com’s 31,400, resulting in a gap of 10,200. However, darntough.com excels in sessions, achieving 994,000, which surpasses smartwool.com by 174,000. Revenue-wise, darntough.com stands at $3.2 million, just $200,000 below smartwool.com’s $3.4 million. When it comes to average order value (AOV), both darntough.com and gobros.com share the same range of $125-150, though gobros.com has a notably higher conversion rate of 5.50-6.00%, compared to darntough.com’s 2.00-2.50%. In contrast, socksaddict.com, with its AOV of $225-250, also benefits from a conversion rate of 3.00-3.50%, further emphasizing the competitive landscape darntough.com navigates.

socksaddict.com screenshot
#1 socksaddict.com
2.8K
Revenue
363.2
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
gobros.com screenshot
#2 gobros.com
509.1K
Revenue
62.2K
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#3 smartwool.com
3.4M
Revenue
819.6K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#4 fitssock.com
80.3K
Revenue
18K
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
foxsox.com screenshot
#5 foxsox.com
50.3K
Revenue
38.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Industries darntough.com operates in

darntough.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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