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Sep 2026
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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4M
Revenue
Sep 26
1M
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$150-175
AOV
Sep 26
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com Annual Revenue and Growth

darntough.com's annual sales on its online store amounted to $52.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
darntough.com revenue by year

darntough.com's monthly revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced decline of 3.6%, compared to the preceding three months.

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darntough.com revenue decline for last six months
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OVERVIEW
In September 2026, darntough.com generated $4 million in online sales, a stark contrast to an average LIFESTYLE store's $89,000 monthly revenue. With a conversion rate of 2.50-3.00%, darntough.com operates within the typical LIFESTYLE category range of 0.62% to 3.6%. Its average order value (AOV) of $150-175 also sits within the typical LIFESTYLE range of $90 to $423. Furthermore, darntough.com attracted 1 million sessions, compared to around 37,100 sessions for an average LIFESTYLE store, demonstrating its strong online presence in the LIFESTYLE category.
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darntough.com competitors

In September 2026, darntough.com trails its competitors in transactions, with 25,900 compared to smartwool.com’s leading 35,500. However, darntough.com excels in revenue, achieving $4 million, significantly outperforming socksaddict.com with $2,794 and gobros.com at $281,000. With 1 million sessions, darntough.com is well ahead of its rivals, like smartwool.com, which has 885,000 sessions. The average order value (AOV) for darntough.com falls between $150-175, surpassing the lower AOVs of foxsox.com and fitssock.com, both at $50-75. Additionally, darntough.com’s conversion rate of 2.50-3.00 trails behind socksaddict.com’s 3.00-3.50 and smartwool.com’s 4.00-4.50, reflecting a competitive landscape in which darntough.com remains a formidable player.

socksaddict.com screenshot
#1 socksaddict.com
2.8K
Revenue
363.2
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
gobros.com screenshot
#2 gobros.com
281.4K
Revenue
51.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#3 smartwool.com
4M
Revenue
884.6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#4 fitssock.com
26.6K
Revenue
7.8K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
foxsox.com screenshot
#5 foxsox.com
56.8K
Revenue
45.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Industries darntough.com operates in

darntough.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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