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Dec 2025
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for darntough.comdarntough.com

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10.3M
Revenue
Dec 25
1.9M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com Annual Revenue and Growth

darntough.com's annual sales on its online store amounted to $52.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$52.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
darntough.com revenue by year

darntough.com's monthly revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced growth of 169%, compared to the preceding three months.

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darntough.com revenue growth for last six months
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Top products on darntough.comby revenue

#1 T4021 Boot Midweight Tactical 3 Pack
$90
Price
$867.2K
Revenue
#2 Yeti Over-the-Calf Midweight Ski & Snowboard Multi-Pack
$87
Price
$813K
Revenue
#3 Unisex Limited Edition Bone Ranger Lightweight Lifestyle Crew 2-Pack
$48
Price
$682.1K
Revenue
#4 Men's and Women's Element No Show 2-Pack
$38
Price
Revenue
#5 T4033 Boot Heavyweight Tactical 3-Pack
$99
Price
Revenue
#6 Men's and Women's Nordic Boot 2-Pack
$54
Price
Revenue
#7 Men's and Women's Hiker Boot Sock 2-Pack Hiking Socks
$56
Price
Revenue
#8 Women's Blossom Bouquet Lifestyle Crew 3-Pack
$72
Price
Revenue
#9 Physical Gift Card
$56.4
Price
Revenue
#10 eGift Card
$58.7
Price
Revenue
#1 T4021 Boot Midweight Tactical 3 Pack
$90
Price
$867.2K
Revenue
#2 Yeti Over-the-Calf Midweight Ski & Snowboard Multi-Pack
$87
Price
$813K
Revenue
#3 Unisex Limited Edition Bone Ranger Lightweight Lifestyle Crew 2-Pack
$48
Price
$682.1K
Revenue
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OVERVIEW
In December 2025, darntough.com generated $10,261,846 in online sales, significantly surpassing the LIFESTYLE industry's median revenue of $128,867, while achieving a conversion rate of 3.50-4.00%, slightly below the industry high of 4.68%. With an average order value (AOV) of $125-150, darntough.com maintained a healthy position against the high of $376 in its category. The site attracted 1,945,098 sessions, markedly higher than the median of 49,509, yet still trailing behind the leading LIFESTYLE store, mueller.de, which achieved 6,696,151 sessions and $14,224,325 in revenue.
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darntough.com competitors

In December 2025, darntough.com reported a revenue of $10,261,846 with 72,181 transactions and 1,945,098 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 3.50-4.00%. When compared to its competitors, darntough.com stands out with its high revenue and transaction numbers, even though its AOV and conversion rate fall within the same range as other competitors. socksaddict.com, with a revenue of $12,213, and gobros.com, with a revenue of $1,278,000, lag behind darntough.com in terms of revenue. smartwool.com surpasses darntough.com in revenue with $14,249,491 but falls behind in conversion rate. fitssock.com and foxsox.com, with lower revenues and transaction numbers, also fall short when compared to darntough.com's performance metrics.

socksaddict.com screenshot
#1 socksaddict.com
12.2K
Revenue
3.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
gobros.com screenshot
#2 gobros.com
1.3M
Revenue
130.2K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#3 smartwool.com
14.2M
Revenue
2.3M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#4 fitssock.com
195.4K
Revenue
47.7K
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
foxsox.com screenshot
#5 foxsox.com
138.6K
Revenue
81.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Revenue share by device at darntough.com

In December large majority of sales on darntough.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on darntough.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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