darntough.com
Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.
GRIPS CUSTOMERS & RESEARCH PARTNERS
darntough.com Annual Revenue and Growth
darntough.com's annual sales on its online store amounted to $52.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
darntough.com's monthly revenueOVER TIME
Over the past three months, darntough.com revenue has experienced decline of 82%, compared to the preceding three months.
darntough.com competitors
In April 2026, darntough.com reported revenue of $2,090,432 from 24,229 transactions, with sessions totaling 855,424 and an average order value (AOV) ranging between $75-100, yielding a conversion rate of 2.50-3.00%. In contrast, smartwool.com outperformed darntough.com with revenue of $3,102,748 and a higher conversion rate of 4.00-4.50%. socksaddict.com, though lower in total revenue at $1,924, exhibited a better conversion rate of 3.00-3.50%. Meanwhile, gobros.com, despite a substantial revenue of $374,126, fell short in conversion, recording 4.00-4.50%. fitssock.com led in conversion at 5.50-6.00%, but with lower revenue of $79,473. foxsox.com reported the lowest revenue at $49,689 and a conversion rate of 1.50-2.00%. Overall, darntough.com sits solidly within the market but faces fierce competition from both smartwool.com and fitssock.com in different performance metrics.
Revenue share by device at darntough.com
In April large majority of sales on darntough.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
darntough.com channels
Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.
darntough.com Google Ads spend
Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
darntough.com devices
Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
