darntough.com
Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.
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darntough.com Annual Revenue and Growth
darntough.com's annual sales on its online store amounted to $52.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
darntough.com's monthly revenueOVER TIME
Over the past three months, darntough.com revenue has experienced decline of 54%, compared to the preceding three months.
darntough.com competitors
As of May 2026, darntough.com generates approximately $3.41 million in revenue with around 23,145 transactions from nearly 1.1 million sessions, yielding an average order value (AOV) between $125 and $150 and a conversion rate of 2.00-2.50%. In comparison, smartwool.com leads in revenue with about $3.40 million and higher transactions (30,272) despite fewer sessions (777,589) and a lower AOV ($100-125). Conversely, gobros.com achieves significant sales of $1.61 million with an impressive conversion rate of 6.50-7.00%, but has fewer transactions at 11,367. Meanwhile, socksaddict.com, though it generates lower revenue at $4,508, boasts a high AOV of $200-225. Overall, darntough.com remains competitive, especially within the performance range of AOV and sessions compared to its peers.
Revenue share by device at darntough.com
In May large majority of sales on darntough.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries darntough.com operates in
darntough.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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darntough.com channels
Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.
darntough.com Google Ads spend
Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
darntough.com devices
Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
