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May 2025
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for darntough.comdarntough.com

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3.2M
Revenue
946.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com's revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced decline of 42%, compared to the preceding three months.

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darntough.com revenue decline for last six months
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Top products on darntough.comby revenue

#1 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$51.2
Price
$899K
Revenue
#2 Men's Hiker Micro Crew Midweight Hiking Sock
$25.6
Price
$828.8K
Revenue
#3 Men's Hiker Micro Crew 3-Pack
$76.8
Price
$666K
Revenue
#4 Men's The Standard Crew Lightweight Lifestyle Sock
$24.7
Price
Revenue
#5 T4021 Boot Midweight Tactical Sock with Cushion
$29.8
Price
Revenue
#6 Men's and Women's Bear 2-Pack Hiking Socks
$51.4
Price
Revenue
#7 Men's The Standard Crew 3-Pack
$73.1
Price
Revenue
#8 Men's Run No Show Tab Ultra-Lightweight Running Sock
$18.8
Price
Revenue
#9 Men's Steely Boot Midweight Work Sock
$27
Price
Revenue
#10 Men's Hiker Variety 3-Pack
$76.7
Price
Revenue
#1 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$51.2
Price
$899K
Revenue
#2 Men's Hiker Micro Crew Midweight Hiking Sock
$25.6
Price
$828.8K
Revenue
#3 Men's Hiker Micro Crew 3-Pack
$76.8
Price
$666K
Revenue
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OVERVIEW
darntough.com, an online LIFESTYLE retailer, achieved $3,157,742 in revenue for online sales in May 2025, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. The website recorded 946,529 sessions during the month, surpassing the median of 31,344 sessions in the LIFESTYLE industry. However, compared to the largest online store in the LIFESTYLE category, mueller.de, darntough.com falls short in revenue and sessions. The AOV for darntough.com is within the normal range, while the conversion rate is slightly lower than the industry's high of 4.26%.
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darntough.com competitors

In May 2025, darntough.com outperformed its competitors in various metrics. While darntough.com generated a revenue of $3,157,742 from 22,053 transactions and 946,529 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 2.00-2.50%, its closest competitor smartwool.com came close with $2,274,371 in revenue from 19,612 transactions and 578,583 sessions, AOV of $100-125, and a conversion rate of 3.00-3.50%. However, other competitors like gobros.com and socksaddict.com lagged behind in terms of revenue, transactions, and sessions. fitssock.com, foxsox.com, and socksaddict.com also fell short in comparison to darntough.com and its closest competitor smartwool.com, highlighting the superior performance of darntough.com in the online sock market in 2025.

socksaddict.com screenshot
#1 socksaddict.com
10.8K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
gobros.com screenshot
#2 gobros.com
1.1M
Revenue
155.9K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#3 smartwool.com
2.3M
Revenue
578.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#4 fitssock.com
59.6K
Revenue
18.7K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
foxsox.com screenshot
#5 foxsox.com
62.1K
Revenue
50.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Revenue share by device at darntough.com

In May large majority of sales on darntough.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on darntough.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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