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Aug 2026
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.1M
Revenue
Aug 26
994.2K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$150-175
AOV
Aug 26
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com Annual Revenue and Growth

darntough.com's annual sales on its online store amounted to $52.4M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$52.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
darntough.com revenue by year

darntough.com's monthly revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced growth of 10%, compared to the preceding three months.

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darntough.com revenue growth for last six months
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OVERVIEW
darntough.com significantly outperforms an average LIFESTYLE store, generating $3.1 million in online sales for the month of August 2026, compared to the typical $144,000. Its conversion rate of 2.00-2.50% falls within the LIFESTYLE category's typical range of 0.69% to 3.99%. Additionally, darntough.com boasts an AOV of $150-175, which is also within the typical range of $91 to $398. With 994,000 sessions, darntough.com outshines an average LIFESTYLE store's 46,500 monthly sessions, demonstrating its strong market presence.
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darntough.com competitors

In August 2026, darntough.com trails its competitors most significantly in conversion rate, achieving between 2.00-2.50%, compared to smartwool.com’s 3.50-4.00% and gobros.com’s 6.00-6.50%. However, darntough.com excels in sessions, with 994,000 visits, well ahead of gobros.com’s 95,900 and fitssock.com’s 14,300. In terms of revenue, darntough.com ranks second with $3.1 million, slightly below smartwool.com’s $3.5 million. Transactions also place darntough.com in second with 20,900, outperformed by smartwool.com’s 33,300. The average order value (AOV) for darntough.com ranges from $150-175, surpassing gobros.com’s $125-150 and fitssock.com’s $50-75. Overall, while darntough.com shows strong performance in sessions and revenue, it faces challenges in conversion rates compared to its competitors.

gobros.com screenshot
#1 gobros.com
863.5K
Revenue
95.9K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#2 smartwool.com
3.5M
Revenue
867.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#3 fitssock.com
59.7K
Revenue
14.3K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
foxsox.com screenshot
#4 foxsox.com
52.8K
Revenue
41.4K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
boardroomsocks.com screenshot
#5 boardroomsocks.com
100.5K
Revenue
48.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Industries darntough.com operates in

darntough.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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