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Sep 2024
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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3.7M
Revenue
772.5K
Sessions
3.5-4.0%
Conversion rate
$125-150
Average order value
Online only revenue for darntough.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

darntough.com’s revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced decline of 7.4%, compared to the preceding three months.

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darntough.com revenue decline for last six months
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OVERVIEW
In September 2024, darntough.com, an online LIFESTYLE retailer, generated $3,749,221 in revenue, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $125-150. The store had 772,517 sessions during the month. Compared to the LIFESTYLE industry medians of $127,184 revenue, 4.32% conversion rate, $431 AOV, and 37,670 sessions, darntough.com performed above average in terms of revenue and AOV, but slightly below average in conversion rate and sessions. The top performer in the industry was mueller.de with $10,369,493 in revenue and 5,442,101 sessions.
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darntough.com competitors

When comparing darntough.com to its competitors in the sock industry, we see that darntough.com outperforms most of them in terms of revenue, transactions, and sessions. smartwool.com comes closest in revenue with $2,986,452, but darntough.com surpasses them with $3,749,221. In terms of transactions, darntough.com leads with 27,434, while gobros.com follows with 4,414. Additionally, darntough.com has the highest number of sessions at 772,517, compared to smartwool.com with 573,956. Although the average order value (AOV) and conversion rate are competitive across all websites, darntough.com falls within the higher range for both metrics, showcasing its ability to generate more revenue per transaction and convert more visitors into customers. Overall, darntough.com demonstrates strong performance metrics compared to its competitors in the sock industry.

#1 socksaddict.com
36.1K
Revenue
13.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 gobros.com
577K
Revenue
98K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#3 smartwool.com
3M
Revenue
574K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
#4 fitssock.com
95.5K
Revenue
26K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
#5 foxsox.com
80.8K
Revenue
43.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Top products on darntough.comby revenue

#1 Men's Hiker Micro Crew Midweight Hiking Sock
$25
Price
$562.8K
Revenue
#2 Men's Run No Show Tab Ultra-Lightweight Running Sock
$18
Price
$533.3K
Revenue
#3 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$50
Price
$418.8K
Revenue
#4 Men’s Run No Show Tab Cushion 2-Pack
$36
Price
Revenue
#5 Men's Limited Edition Micro Crew Hiker 2-Pack
$50
Price
Revenue
#6 Women's Run No Show Tab Ultra-Lightweight Running Sock
$18
Price
Revenue
#7 Men's The Standard Crew Lightweight Lifestyle Sock
$24
Price
Revenue
#8 Men's Hiker Quarter Midweight Hiking Sock
$22
Price
Revenue
#9 Men's Hiker Micro Crew 3-Pack
$75
Price
Revenue
#10 Men's Hiker Variety 3-Pack
$74
Price
Revenue
#1 Men's Hiker Micro Crew Midweight Hiking Sock
$25
Price
$562.8K
Revenue
#2 Men's Run No Show Tab Ultra-Lightweight Running Sock
$18
Price
$533.3K
Revenue
#3 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$50
Price
$418.8K
Revenue
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darntough.com brandsby revenue

1
Logo for darn tough vermontDarn Tough Vermont
2
Logo for darn toughDarn Tough

darntough.com categoriesby revenue

1
Socks
2
Apparel & Accessories
3
Gift Cards & Certificates
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brands overtime comparison

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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

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darntough.com devices

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darntough.com top markets

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darntough.com country & global rank

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