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Oct 2025
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for darntough.comdarntough.com

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4.2M
Revenue
Oct 25
1M
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com Annual Revenue and Growth

darntough.com's annual sales on its online store amounted to $52.8M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$52.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
darntough.com revenue by year

darntough.com's monthly revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced growth of 8.8%, compared to the preceding three months.

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darntough.com revenue growth for last six months
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Top products on darntough.comby revenue

#1 Unisex Limited Edition Bone Ranger Lightweight Lifestyle Crew 2-Pack
$48
Price
$673.4K
Revenue
#2 T4021 Boot Midweight Tactical 3 Pack
$90
Price
$499.1K
Revenue
#3 Men's Hiker Micro Crew Midweight Hiking Sock
$26
Price
$340.3K
Revenue
#4 Men's Run No Show Tab Ultra-Lightweight Running Sock
$19
Price
Revenue
#5 Men's and Women's Element No Show 2-Pack
$38
Price
Revenue
#6 Men's and Women's Limited Edition Run No Show Tab 2-Pack
$38
Price
Revenue
#7 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$52
Price
Revenue
#8 Men's Limited Edition Hiker Micro Crew 3-Pack
$78
Price
Revenue
#9 T4021 Boot Midweight Tactical Sock with Cushion
$30
Price
Revenue
#10 Women's Run No Show Tab Ultra-Lightweight Running Sock
$19
Price
Revenue
#1 Unisex Limited Edition Bone Ranger Lightweight Lifestyle Crew 2-Pack
$48
Price
$673.4K
Revenue
#2 T4021 Boot Midweight Tactical 3 Pack
$90
Price
$499.1K
Revenue
#3 Men's Hiker Micro Crew Midweight Hiking Sock
$26
Price
$340.3K
Revenue
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OVERVIEW
In October 2025, darntough.com, operating in the LIFESTYLE sector, generated $4,163,268 in online sales with a conversion rate of 2.50-3.00%, slightly below the high of 3.99% for the industry. Its average order value (AOV) ranged from $125-150, while the highest AOV in LIFESTYLE reached $450. The website attracted 1,003,926 sessions, significantly above the median of 39,452 but lower than the leading competitor, mueller.de, which garnered 4,742,410 sessions and $6,610,735 in revenue.
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darntough.com competitors

When comparing darntough.com to its competitors in October 2025, we can see that darntough.com has a revenue of $4,163,268 with 29,561 transactions and 1,003,926 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. In contrast, socksaddict.com has a lower revenue of $7,721 with 28 transactions and 953 sessions, but a higher AOV of $250-275 and similar conversion rate. gobros.com surpasses darntough.com in revenue with $420,201, 2,889 transactions, and 55,443 sessions, boasting a higher conversion rate of 5.00-5.50%. smartwool.com also outperforms darntough.com in revenue with $4,796,318, 41,897 transactions, and 1,065,580 sessions, but has a lower AOV and slightly higher conversion rate. fitssock.com and foxsox.com have lower revenues, transactions, and sessions compared to darntough.com, with varying AOVs and conversion rates.

socksaddict.com screenshot
#1 socksaddict.com
7.7K
Revenue
953.2
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
gobros.com screenshot
#2 gobros.com
420.2K
Revenue
55.4K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#3 smartwool.com
4.8M
Revenue
1.1M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#4 fitssock.com
100.4K
Revenue
30.4K
Sessions
6.5-7.0%
Conv. rate
$25-50
AOV
foxsox.com screenshot
#5 foxsox.com
82.7K
Revenue
52.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Revenue share by device at darntough.com

In October large majority of sales on darntough.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on darntough.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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