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Jul 2025
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Home/Insights/Retailers/darntough.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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2.8M
Revenue
873.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

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darntough.com's revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced decline of 13%, compared to the preceding three months.

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darntough.com revenue decline for last six months
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Top products on darntough.comby revenue

#1 Men's Hiker Micro Crew Midweight Hiking Sock
$26
Price
$557.5K
Revenue
#2 T4021 Boot Midweight Tactical 3 Pack
$90
Price
$545K
Revenue
#3 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$52
Price
$471.8K
Revenue
#4 Men's Run No Show Tab Ultra-Lightweight Running Sock
$19
Price
Revenue
#5 T4021 Boot Midweight Tactical Sock with Cushion
$30
Price
Revenue
#6 Men's The Standard Crew 3-Pack
$74
Price
Revenue
#7 Men's Hiker Micro Crew 3-Pack
$78
Price
Revenue
#8 Men's The Standard Crew Lightweight Lifestyle Sock
$25
Price
Revenue
#9 Men's and Women's Element No Show 2-Pack
$38
Price
Revenue
#10 Men's Hiker Variety 3-Pack
$79
Price
Revenue
#1 Men's Hiker Micro Crew Midweight Hiking Sock
$26
Price
$557.5K
Revenue
#2 T4021 Boot Midweight Tactical 3 Pack
$90
Price
$545K
Revenue
#3 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$52
Price
$471.8K
Revenue
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OVERVIEW
In July 2025, darntough.com, a LIFESTYLE website, reported a revenue of $2,833,518 for online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $125-150. The website had 873,499 sessions during the month. In comparison, the top online store in the LIFESTYLE industry, mueller.de, had a revenue of $7,414,136, a conversion rate of 3.59%, an AOV of $441, and 4,497,140 sessions. The median revenue, conversion rate, AOV, and sessions for LIFESTYLE websites were $108,798, 0.65%, $87, and 45,817, respectively.
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darntough.com competitors

In July 2025, darntough.com reported a revenue of $2,833,518 from 19,141 transactions and 873,499 sessions, with an average order value (AOV) ranging between $125-$150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, socksaddict.com had a revenue of $12,702 from 53 transactions and 1,823 sessions, with an AOV of $225-$250 and a conversion rate of 2.50-3.00%. gobros.com generated $440,099 in revenue from 3,026 transactions and 57,256 sessions, with an AOV of $125-$150 and a conversion rate of 5.00-5.50%. smartwool.com saw $1,878,165 in revenue from 16,618 transactions and 491,680 sessions, with an AOV of $100-$125 and a conversion rate of 3.00-3.50%. fitssock.com and foxsox.com also had their own respective revenue, transaction, session, AOV, and conversion rate data, showcasing the competitive landscape within the sock industry.

socksaddict.com screenshot
#1 socksaddict.com
12.7K
Revenue
1.8K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
gobros.com screenshot
#2 gobros.com
440.1K
Revenue
57.3K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
smartwool.com screenshot
#3 smartwool.com
1.9M
Revenue
491.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fitssock.com screenshot
#4 fitssock.com
84.8K
Revenue
28.1K
Sessions
5.5-6.0%
Conv. rate
$50-75
AOV
foxsox.com screenshot
#5 foxsox.com
45.5K
Revenue
37.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Revenue share by device at darntough.com

In July large majority of sales on darntough.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on darntough.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

Evaluate darntough.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

Assess the ranking of darntough.com among other retailers within its primary country and worldwide.

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