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Aug 2026
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Home/Insights/Retailers/icebreaker.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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3.6M
Revenue
Aug 26
800.9K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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icebreaker.com Annual Revenue and Growth

icebreaker.com's annual sales on its online store amounted to $32M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$32M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
icebreaker.com revenue by year

icebreaker.com's monthly revenueOVER TIME
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Over the past three months, icebreaker.com revenue has experienced growth of 21%, compared to the preceding three months.

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icebreaker.com revenue growth for last six months
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OVERVIEW
icebreaker.com attracted 801,000 sessions in August 2026, significantly higher than a typical store in the e-commerce and shopping category, which sees around 41,000 sessions. The site generated $3.6 million in online sales, well above the typical monthly revenue of $97,100 for its category. Its conversion rate ranged from 2.00-2.50%, which is within the typical range of 0.72% to 3.65%, and the average order value (AOV) stood at $200-225, also within the category's typical range of $58 to $343.
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icebreaker.com competitors

The competitive set includes minus33.com, smartwool.com, ibex.com, unboundmerino.com, and icebreaker.com. In August 2026, icebreaker.com led with $3.6 million in revenue and a conversion rate between 2.00-2.50%. While it ranks second in transactions with 17,300, smartwool.com surpasses it with 33,300 transactions and has a higher conversion rate of 3.50-4.00%. icebreaker.com also ranks second in sessions at 801,000, trailing smartwool.com’s 868,000 sessions. Its AOV ranges from $200-225, which is well ahead of minus33.com's $75-100 and comparable to unboundmerino.com’s $175-200. Overall, icebreaker.com maintains a strong position within its competitive landscape.

minus33.com screenshot
#1 minus33.com
127.3K
Revenue
93.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
smartwool.com screenshot
#2 smartwool.com
3.5M
Revenue
867.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ibex.com screenshot
#3 ibex.com
356.2K
Revenue
111.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
unboundmerino.com screenshot
#4 unboundmerino.com
3.4M
Revenue
729.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
smartwool.eu screenshot
#5 smartwool.eu
8K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
icebreaker.com vs top market performers
icebreaker.com
top retailers
conversion rate vs average order value for icebreaker.com and its competitors
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Revenue share by device at icebreaker.com

In August large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries icebreaker.com operates in

icebreaker.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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icebreaker.com channels

Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.

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icebreaker.com Google Ads spend

Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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icebreaker.com devices

Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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icebreaker.com top markets

Explore icebreaker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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icebreaker.com country & global rank

Assess the ranking of icebreaker.com among other retailers within its primary country and worldwide.

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