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icebreaker.com Annual Revenue and Growth
icebreaker.com's annual sales on its online store amounted to $32M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
icebreaker.com's monthly revenueOVER TIME
Over the past three months, icebreaker.com revenue has experienced growth of 1.5%, compared to the preceding three months.
icebreaker.com competitors
The competitive set for icebreaker.com includes minus33.com, smartwool.com, ibex.com, and unboundmerino.com. As of July 2026, icebreaker.com generated $3.1 million in revenue from 15,200 transactions over 689,000 sessions, with an AOV between $200 and $225 and a conversion rate of 2.00-2.50%. In contrast, smartwool.com leads with $3.4 million in revenue, 31,400 transactions, and 820,000 sessions, outperforming icebreaker.com by $300,000 in revenue and 16,200 in transactions. While unboundmerino.com closely trails with $2.9 million in revenue, it surpasses icebreaker.com in sessions by 53,000. Overall, icebreaker.com ranks second in revenue and transactions but faces competition from smartwool.com across key metrics.
Revenue share by device at icebreaker.com
In July large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries icebreaker.com operates in
icebreaker.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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icebreaker.com channels
Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.
icebreaker.com Google Ads spend
Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
icebreaker.com devices
Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
