GRIPS CUSTOMERS & RESEARCH PARTNERS
icebreaker.com's monthly revenueOVER TIME
Over the past three months, icebreaker.com revenue has experienced growth of 29%, compared to the preceding three months.
icebreaker.com competitors
When comparing icebreaker.com to its competitors in the outdoor apparel industry as of September 2025, icebreaker.com stands out with a revenue of $2,279,252 and 12,341 transactions. In terms of sessions, it had 582,206, with an average order value (AOV) range of $175-200 and a conversion rate of 2.00-2.50%. In contrast, smartwool.com leads in revenue with $2,647,523, 23,611 transactions, and 693,550 sessions. However, their AOV is lower at $100-125, but their conversion rate is higher at 3.00-3.50%. Other competitors such as unboundmerino.com, woolx.com, and ibex.com also have strong performances in terms of revenue and transactions, but icebreaker.com stands out for its higher AOV and solid conversion rate within the competitive landscape.
Revenue share by device at icebreaker.com
In September large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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icebreaker.com channels
Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.
icebreaker.com Google Ads spend
Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
icebreaker.com devices
Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
