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May 2025
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Home/Insights/Retailers/icebreaker.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.8M
Revenue
455.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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icebreaker.com's revenueOVER TIME
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Over the past three months, icebreaker.com revenue has experienced decline of 40%, compared to the preceding three months.

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icebreaker.com revenue decline for last six months
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OVERVIEW
In May 2025, icebreaker.com, an e-commerce site, reported a revenue of $1,844,069, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $175-200. The site had 455,212 sessions, falling below the category median of 37,355. The highest revenue in the e-commerce_and_shopping category was seen on qvc.com at $120,848,035, with a very high conversion rate of 3.75% and AOV of $349. boots.com had the highest sessions at 27,739,926. icebreaker.com's performance metrics indicate steady growth within the competitive e-commerce market.
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icebreaker.com competitors

icebreaker.com, as of May 2025, stands out among its competitors in terms of revenue and transactions. While icebreaker.com generated $1,844,069 in revenue from 9,609 transactions with 455,212 sessions, its closest competitor unboundmerino.com lagged behind with $1,527,878 in revenue from 7,881 transactions and 434,404 sessions. However, when it comes to conversion rate and average order value (AOV), icebreaker.com and ibex.com share similar metrics, both having a conversion rate of 2.00-2.50 and an AOV of 175-200. On the other hand, smartwool.com surpasses all competitors in terms of revenue with $2,274,371 from 19,612 transactions and 578,583 sessions, while boasting a higher conversion rate of 3.00-3.50. In contrast, woolx.com and minus33.com have lower revenue, transactions, and sessions compared to icebreaker.com.

minus33.com screenshot
#1 minus33.com
162.6K
Revenue
65.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
smartwool.com screenshot
#2 smartwool.com
2.3M
Revenue
578.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
woolx.com screenshot
#3 woolx.com
739.1K
Revenue
267.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ibex.com screenshot
#4 ibex.com
392.8K
Revenue
94.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
unboundmerino.com screenshot
#5 unboundmerino.com
1.5M
Revenue
434.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
icebreaker.com vs top market performers
icebreaker.com
top retailers
conversion rate vs average order value for icebreaker.com and its competitors
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Revenue share by device at icebreaker.com

In May large majority of sales on icebreaker.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.

In May large majority of sales on icebreaker.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices.
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icebreaker.com channels

Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.

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icebreaker.com Google Ads spend

Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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icebreaker.com devices

Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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icebreaker.com top markets

Explore icebreaker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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icebreaker.com country & global rank

Assess the ranking of icebreaker.com among other retailers within its primary country and worldwide.

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