GRIPS CUSTOMERS & RESEARCH PARTNERS
icebreaker.com Annual Revenue and Growth
icebreaker.com's annual sales on its online store amounted to $32M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
icebreaker.com's monthly revenueOVER TIME
Over the past three months, icebreaker.com revenue has experienced decline of 14%, compared to the preceding three months.
icebreaker.com competitors
When comparing icebreaker.com to its competitors in March 2026, we see that icebreaker.com had a revenue of $2,969,499 with 14,128 transactions and 678,698 sessions, resulting in an average order value (AOV) of $200-225 and a conversion rate of 2.00-2.50%. In comparison, smartwool.com outperformed icebreaker.com with a revenue of $3,634,707, 33,706 transactions, 746,666 sessions, AOV of $100-125, and a higher conversion rate of 4.50-5.00%. On the other hand, woolx.com had a revenue of $1,188,309 with 8,910 transactions, 581,908 sessions, AOV of $125-150, and a conversion rate of 1.50-2.00%. While icebreaker.com is competitive in terms of revenue and conversion rate, it lags behind smartwool.com in overall performance metrics.
Revenue share by device at icebreaker.com
In March large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
icebreaker.com channels
Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.
icebreaker.com Google Ads spend
Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
icebreaker.com devices
Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
