GRIPS CUSTOMERS & RESEARCH PARTNERS
icebreaker.com's revenueOVER TIME
Over the past three months, icebreaker.com revenue has experienced decline of 23%, compared to the preceding three months.
icebreaker.com competitors
In July 2025, icebreaker.com reported a revenue of $2,012,226 from 10,778 transactions and 528,412 sessions, with an average order value (AOV) ranging between $175-200 and a conversion rate of 2.00-2.50%. Comparing these metrics to its competitors, we see that smartwool.com stands out with a revenue of $1,878,165 from 16,618 transactions and 491,680 sessions, a lower AOV of $100-125, but a higher conversion rate of 3.00-3.50%. On the other hand, minus33.com had a lower revenue of $125,465 from 1,204 transactions and 69,667 sessions, with a lower AOV and conversion rate. woolx.com and ibex.com fall in the mid-range with revenue, transactions, sessions, AOV, and conversion rate similar to icebreaker.com. unboundmerino.com also performs well, generating $1,274,137 in revenue with 6,845 transactions, 434,404 sessions, and a competitive AOV and conversion rate.
Revenue share by device at icebreaker.com
In July large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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icebreaker.com channels
Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.
icebreaker.com Google Ads spend
Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
icebreaker.com devices
Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
