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Oct 2025
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Home/Insights/Retailers/icebreaker.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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2.7M
Revenue
Oct 25
631.1K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$200-225
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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icebreaker.com's monthly revenueOVER TIME
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Over the past three months, icebreaker.com revenue has experienced growth of 35%, compared to the preceding three months.

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icebreaker.com revenue growth for last six months
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OVERVIEW
In October 2025, icebreaker.com generated $2,732,898 in online sales, significantly surpassing the e-commerce sector median of $93,795, though still below the top competitor, michaels.com, at $105,162,923. The site's conversion rate ranged between 2.00-2.50%, just shy of the high benchmark of 3.89%, while its average order value (AOV) fell between $200-225, lower than the $350 peak in the industry. With 631,132 sessions, icebreaker.com performed well compared to the median of 39,049, but lagged behind michaels.com's 32,351,606 sessions, highlighting both strengths and areas for improvement in its e-commerce strategy.
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icebreaker.com competitors

In October 2025, icebreaker.com stands out amongst its competitors with a revenue of $2,732,898 from 13,315 transactions and 631,132 sessions. The Average Order Value (AOV) for icebreaker.com falls between $200-$225 with a conversion rate of 2.00-2.50%. Compared to its competitors, smartwool.com leads the pack with a revenue of $4,796,318 from 41,897 transactions and 1,065,580 sessions, with an AOV of $100-$125 and a conversion rate of 3.50-4.00%. While icebreaker.com shares similar AOV and conversion rate metrics with ibex.com, which has a revenue of $432,359 from 2,155 transactions and 105,284 sessions, icebreaker.com surpasses in revenue, transactions, and sessions. Overall, icebreaker.com remains a strong competitor in the outdoor apparel industry, especially when it comes to revenue and transactions.

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AOV
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4.8M
Revenue
1.1M
Sessions
3.5-4.0%
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AOV
ibex.com screenshot
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432.4K
Revenue
105.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
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#5 unboundmerino.com
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Sessions
1.5-2.0%
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AOV
icebreaker.com vs top market performers
icebreaker.com
top retailers
conversion rate vs average order value for icebreaker.com and its competitors
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Revenue share by device at icebreaker.com

In October large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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icebreaker.com channels

Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.

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icebreaker.com Google Ads spend

Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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icebreaker.com devices

Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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icebreaker.com top markets

Explore icebreaker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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icebreaker.com country & global rank

Assess the ranking of icebreaker.com among other retailers within its primary country and worldwide.

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