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Jan 2026

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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

icebreaker.com

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3.6M

Revenue

Jan 26

837.6K

Sessions

Jan 26

2.0-2.5%

Conv. rate

Jan 26

$200-225

AOV

Jan 26

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

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icebreaker.com Annual Revenue and Growth

icebreaker.com's annual sales on its online store amounted to $32M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025

$32M

Annual growth forecast2025/2026

10-20%

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eCommerce Revenue

icebreaker.com's monthly revenueOVER TIME
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Over the past three months, icebreaker.com revenue has experienced growth of 69%, compared to the preceding three months.

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icebreaker.com revenue growth for last six months

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OVERVIEW

In January 2026, icebreaker.com generated $3,559,639 in revenue, significantly surpassing the e-commerce sector's median of $104,613. With a conversion rate between 2.00-2.50%, it remains competitive, though below the high benchmark of 3.81%. The Average Order Value (AOV) ranged from $200 to $225, also lower than the top AOV of $348. The website attracted 837,560 sessions, notably higher than the median of 44,933 but far behind boots.com, the leader at 35,443,340 sessions, illustrating icebreaker.com's strong performance within the e-commerce and shopping landscape.

icebreaker.com competitors

When comparing icebreaker.com to its competitors in the outdoor apparel industry as of January 2026, icebreaker.com falls within the mid-range in terms of revenue, with $3,559,639. In terms of transactions and sessions, icebreaker.com has 17,014 transactions and 837,560 sessions. Its average order value (AOV) ranges between $200-$225, and its conversion rate is between 2.00%-2.50%. Compared to its competitors, icebreaker.com outperforms minus33.com in terms of revenue but falls behind smartwool.com. icebreaker.com has a higher AOV than woolx.com and ibex.com but a lower conversion rate than smartwool.com and unboundmerino.com. Overall, icebreaker.com holds its own among its competitors but may need to focus on increasing its conversion rate to stay competitive in the market.

#1 minus33.com

413.6K

Revenue

192.7K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 smartwool.com

7.6M

Revenue

1.6M

Sessions

4.0-4.5%

Conv. rate

$100-125

AOV

#3 woolx.com

1.6M

Revenue

489.8K

Sessions

2.0-2.5%

Conv. rate

$125-150

AOV

#4 ibex.com

262K

Revenue

154.8K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#5 unboundmerino.com

2.6M

Revenue

664.1K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

icebreaker.com vs top market performers

icebreaker.com

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Revenue share by device at icebreaker.com

In January large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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icebreaker.com channels

Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.

icebreaker.com Google Ads spend

Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

icebreaker.com devices

Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

icebreaker.com top markets

Explore icebreaker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.