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Aug 2025
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Home/Insights/Retailers/icebreaker.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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2.3M
Revenue
Aug 25
608.6K
Sessions
Aug 25
2.0-2.5%
Conv. rate
Aug 25
$175-200
AOV
Aug 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

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icebreaker.com's monthly revenueOVER TIME
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Over the past three months, icebreaker.com revenue has experienced decline of 0.72%, compared to the preceding three months.

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icebreaker.com revenue decline for last six months
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OVERVIEW
icebreaker.com in the e-commerce_and_shopping category had a revenue of $2,325,450, a conversion rate of 2.00-2.50%, and an AOV of $175-200 in August 2025. Compared to qvc.com, the largest online store with a revenue of $116,936,529, icebreaker.com performed well. However, its conversion rate and AOV were lower than the industry's high of 3.66% and $348, respectively. With 608,598 sessions, icebreaker.com had fewer visits compared to boots.com's 28,050,888 sessions. Despite this, icebreaker.com's performance metrics indicate steady growth and potential for improvement.
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icebreaker.com competitors

In August 2025, icebreaker.com generated a revenue of $2,325,450 with 12,436 transactions and 608,598 sessions. The average order value (AOV) ranged between $175-$200, and the conversion rate was between 2.00%-2.50%. When compared to its competitors, icebreaker.com performed well in terms of revenue, transactions, and AOV, matching or exceeding similar domains like ibex.com and woolx.com. However, in terms of sessions and conversion rate, icebreaker.com lagged behind smartwool.com, which had a higher revenue of $2,232,078 with 19,820 transactions and 577,141 sessions. Despite this, icebreaker.com's performance overall placed it as a strong contender in the market of online retailers specializing in wool-based products.

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105.9K
Revenue
68.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
smartwool.com screenshot
#2 smartwool.com
2.2M
Revenue
577.1K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
woolx.com screenshot
#3 woolx.com
823.7K
Revenue
351.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
ibex.com screenshot
#4 ibex.com
255.7K
Revenue
74.2K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
unboundmerino.com screenshot
#5 unboundmerino.com
1.5M
Revenue
515.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
icebreaker.com vs top market performers
icebreaker.com
top retailers
conversion rate vs average order value for icebreaker.com and its competitors
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Revenue share by device at icebreaker.com

In August large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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icebreaker.com channels

Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.

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icebreaker.com Google Ads spend

Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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icebreaker.com devices

Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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icebreaker.com top markets

Explore icebreaker.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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icebreaker.com country & global rank

Assess the ranking of icebreaker.com among other retailers within its primary country and worldwide.

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