GRIPS CUSTOMERS & RESEARCH PARTNERS
icebreaker.com's monthly revenueOVER TIME
Over the past three months, icebreaker.com revenue has experienced growth of 75%, compared to the preceding three months.
icebreaker.com competitors
icebreaker.com outperforms some of its competitors in terms of revenue, with a total of $4,785,905 in December 2025. This places it ahead of minus33.com, which generated $526,137, ibex.com with $262,355, and woolx.com with $1,847,267 in revenue. However, icebreaker.com falls short compared to smartwool.com, which raked in $14,249,491, and unboundmerino.com, which brought in $2,746,690 during the same period. In terms of conversion rates, icebreaker.com is on par with minus33.com and unboundmerino.com, with a rate of 2.00-2.50%. smartwool.com leads in this aspect with a conversion rate of 5.00-5.50%, followed by woolx.com at 1.50-2.00%, while ibex.com lags behind with a rate of 0.50-1.00%. icebreaker.com's average order value (AOV) of $200-225 falls within the range of its competitors, with smartwool.com having the highest AOV at $100-125, and ibex.com with the lowest at $175-200.
Revenue share by device at icebreaker.com
In December large majority of sales on icebreaker.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
icebreaker.com channels
Identify top traffic channels that drive growth for icebreaker.comand discover how performance of traffic channels has changed over time.
icebreaker.com Google Ads spend
Evaluate icebreaker.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
icebreaker.com devices
Review icebreaker.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
