smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 17%, compared to the preceding three months.
smartwool.com competitors
In July 2026, icebreaker.com reported revenue of $3.1 million from 15,200 transactions across 689,000 sessions, achieving an AOV of $200-225 and a conversion rate of 2.00-2.50%. In contrast, smartwool.com outperformed its competitors with a revenue of $3.4 million from 31,400 transactions during 820,000 sessions, boasting an AOV of $100-125 and a conversion rate of 3.50-4.00%. While smartwool.com ranks first overall, it trails darntough.com in sessions by 174,000 but leads by 200,000 in revenue. Additionally, smartwool.com exceeds darntough.com in transactions by 10,200, further solidifying its market position. Meanwhile, gobros.com generated $509,000, with a notably high conversion rate of 5.50-6.00%, although its total revenue remains significantly lower than smartwool.com.
Revenue share by device at smartwool.com
In July large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries smartwool.com operates in
smartwool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
