smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced growth of 14%, compared to the preceding three months.
smartwool.com competitors
In September 2026, icebreaker.com reported a revenue of $3.1 million, significantly trailing smartwool.com, which achieved $4 million. While icebreaker.com had 14,600 transactions and 689,000 sessions, smartwool.com led with 35,500 transactions and 885,000 sessions, positioning it as the leader in both metrics. Meanwhile, darntough.com, despite having the highest session count at 1 million, recorded a revenue equal to smartwool.com’s at $4 million but fell behind in transactions. The average order value for icebreaker.com was $200-225, which outperformed smartwool.com's range of $100-125. Overall, smartwool.com not only leads in revenue and transactions but also maintains a competitive conversion rate of 4.00-4.50%, outshining icebreaker.com's 2.00-2.50%.
Revenue share by device at smartwool.com
In September large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries smartwool.com operates in
smartwool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
