smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 63%, compared to the preceding three months.
smartwool.com competitors
As of May 2026, smartwool.com generated a revenue of $3,397,455 with a conversion rate between 3.50-4.00%. In comparison, icebreaker.com reported $2,751,457 in revenue and a lower conversion rate of 2.00-2.50%. Although gobros.com achieved a remarkable conversion rate of 6.50-7.00%, its revenue was only $1,610,750, indicating a smaller customer base. Meanwhile, darntough.com closely competed with smartwool.com, generating $3,412,378, but with a significantly higher session count of 1,095,915, resulting in a conversion rate of 2.00-2.50%. minus33.com lagged behind with $150,368 in revenue and a conversion rate of 1.50-2.00%, while socksaddict.com had minimal performance, bringing in just $4,508. Overall, smartwool.com stands out for its solid revenue and competitive conversion rates, although darntough.com poses a formidable challenge.
Revenue share by device at smartwool.com
In May large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries smartwool.com operates in
smartwool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
