smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $50.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced growth of 62%, compared to the preceding three months.
smartwool.com competitors
In October 2025, smartwool.com outperformed its competitors in terms of revenue, with a total revenue of $4,796,318. Its closest competitor, darntough.com, trailed behind with $4,163,268 in revenue. smartwool.com also had the highest number of transactions at 41,897, followed by darntough.com with 29,561 transactions. However, smartwool.com had a lower average order value (AOV) range of $100-125 compared to socksaddict.com, which had an AOV range of $250-275. smartwool.com also had a higher conversion rate of 3.50-4.00%, while gobros.com had the highest conversion rate of 5.00-5.50%. Despite facing stiff competition, smartwool.com managed to maintain its position as a leader in the market based on these metrics.
Revenue share by device at smartwool.com
In October large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
