smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 64%, compared to the preceding three months.
smartwool.com competitors
As of April 2026, smartwool.com outperformed its competitors in key metrics, generating a revenue of $3,102,748 from 28,654 transactions over 693,267 sessions. Its average order value (AOV) ranged between $100-125, with a conversion rate of 4.00-4.50%. In contrast, icebreaker.com, a notable competitor, achieved $2,132,510 in revenue from 10,228 transactions, reflecting a higher AOV of $200-225 but a lower conversion rate of 1.50-2.00%. darntough.com garnered $2,090,432 in revenue with a significant 24,229 transactions, but its conversion rate of 2.50-3.00% suggests a less effective sales funnel. Other competitors like gobros.com and minus33.com lagged further, with revenues of $374,126 and $155,641, respectively. Overall, smartwool.com not only leads in revenue but also maintains a higher conversion rate compared to most competitors, reinforcing its strong market position.
Revenue share by device at smartwool.com
In April large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
