smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $50.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced growth of 211%, compared to the preceding three months.
smartwool.com competitors
When comparing smartwool.com to its competitors as of November 2025, it stands out in terms of revenue with $11,006,306, significantly higher than most of the other companies in the market. smartwool.com also leads in transactions and sessions, indicating a strong customer base and online presence. The average order value (AOV) falls within the range of $100-125, showing a healthy balance between volume and value of sales. The conversion rate of 4.50-5.00% is competitive, reflecting efficient marketing and user experience strategies. In contrast, some competitors like icebreaker.com and socksaddict.com have higher AOVs but lower revenues, while gobros.com has a high conversion rate but lower revenue. Overall, smartwool.com emerges as a strong player in the market with solid performance across key metrics.
Revenue share by device at smartwool.com
In November large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
