smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 1.5%, compared to the preceding three months.
smartwool.com competitors
In August 2026, icebreaker.com achieved $3.6 million in revenue with 17,300 transactions from 801,000 sessions, featuring an AOV of $200-225 and a conversion rate of 2.00-2.50%. In comparison, smartwool.com generated $3.5 million, leading in transactions with 33,300, while recording 868,000 sessions and an AOV of $100-125. smartwool.com ranks second in revenue and transactions, outperforming its competitors in transaction volume. darntough.com follows closely with $3.1 million in revenue and 20,900 transactions across 994,000 sessions, but trails smartwool.com in transaction count. Meanwhile, gobros.com reported $863,000 in revenue with a conversion rate of 6.00-6.50%, which stands well ahead of other competitors despite lower overall revenue and transactions. minus33.com reported $127,000, ranking last in all key metrics.
Revenue share by device at smartwool.com
In August large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries smartwool.com operates in
smartwool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
