smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com's revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 29%, compared to the preceding three months.
smartwool.com competitors
In July 2025, smartwool.com reported revenue of $1,878,165 with 16,618 transactions and 491,680 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Comparing smartwool.com to its competitors, icebreaker.com generated the highest revenue at $2,012,226 with 10,778 transactions and 528,412 sessions, boasting an AOV of $175-$200 and a conversion rate of 2.00-2.50%. Meanwhile, gobros.com had a revenue of $440,099 with 3,026 transactions and 57,256 sessions, offering an AOV of $125-$150 and a high conversion rate of 5.00-5.50%. darntough.com outperformed smartwool.com with revenue of $2,833,518, 19,141 transactions, and 873,499 sessions, having an AOV of $125-$150 and a conversion rate of 2.00-2.50%. Overall, smartwool.com falls in the middle range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.
Revenue share by device at smartwool.com
In July large majority of sales on smartwool.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
