smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $50.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 17%, compared to the preceding three months.
smartwool.com competitors
In August 2025, smartwool.com reported a revenue of $2,232,078 with 19,820 transactions and 577,141 sessions. The average order value (AOV) ranged from $100-125, and the conversion rate was between 3.00-3.50%. Compared to its competitors, icebreaker.com had higher revenue at $2,325,450 but fewer transactions (12,436) and sessions (608,598). Their AOV was higher at $175-200, but their conversion rate was lower at 2.00-2.50%. gobros.com had a lower revenue of $701,488 but a higher conversion rate of 5.00-5.50%. Darn tough.com had the highest revenue among the competitors at $2,803,608, with similar transactions and sessions to smartwool.com, and a comparable AOV and conversion rate. socksaddict.com had the highest AOV at $200-225 and a competitive conversion rate, despite lower revenue.
Revenue share by device at smartwool.com
In August large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
