smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 45%, compared to the preceding three months.
smartwool.com competitors
In March 2026, smartwool.com generated a revenue of $3,634,707 with 33,706 transactions and 746,666 sessions, boasting an average order value (AOV) between $100-$125 and a conversion rate of 4.50-5.00%. In comparison, icebreaker.com had revenue of $2,969,499 with 14,128 transactions and 678,698 sessions, offering a higher AOV of $200-$225 but a lower conversion rate of 2.00-2.50%. gobros.com recorded $476,954 in revenue with 3,490 transactions and 57,261 sessions, showcasing a higher conversion rate of 6.00-6.50% and an AOV of $125-$150. minus33.com and darntough.com had revenues of $182,529 and $2,129,719 respectively, with varying transaction and session numbers, AOVs, and conversion rates. Overall, smartwool.com appears to lead in revenue, transactions, and sessions compared to its competitors, with a competitive AOV and conversion rate.
Revenue share by device at smartwool.com
In March large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
