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May 2025
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Home/Insights/Retailers/smartwool.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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2.3M
Revenue
578.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.

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smartwool.com's revenueOVER TIME
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Over the past three months, smartwool.com revenue has experienced decline of 63%, compared to the preceding three months.

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smartwool.com revenue decline for last six months
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OVERVIEW
smartwool.com's performance metrics for May 2025: Revenue $2,274,371, conversion rate 3.00-3.50%, AOV $100-125, sessions 578,583. In e-commerce_and_shopping category, median revenue $83,973, largest store qvc.com $120,848,035, high conversion rate 3.75%, low 0.79%, high AOV $349, low $57, high sessions 27,739,926 from boots.com, median sessions 37,355.
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smartwool.com competitors

In May 2025, smartwool.com reported a revenue of $2,274,371 with 19,612 transactions and 578,583 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Comparing smartwool.com to its competitors, we see that darntough.com leads in revenue with $3,157,742 and 22,053 transactions from 946,529 sessions. Their AOV falls in the range of $125-$150 with a conversion rate of 2.00-2.50%. Meanwhile, icebreaker.com generated $1,844,069 in revenue from 9,609 transactions and 455,212 sessions, with an AOV of $175-$200 and a conversion rate of 2.00-2.50%. Despite having lower revenue, smartwool.com outperforms minus33.com, gobros.com, and socksaddict.com in various metrics such as revenue, transactions, sessions, and conversion rate.

icebreaker.com screenshot
#1 icebreaker.com
1.8M
Revenue
455.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
gobros.com screenshot
#2 gobros.com
1.1M
Revenue
155.9K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
minus33.com screenshot
#3 minus33.com
162.6K
Revenue
65.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
darntough.com screenshot
#4 darntough.com
3.2M
Revenue
946.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
socksaddict.com screenshot
#5 socksaddict.com
10.8K
Revenue
1.4K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
smartwool.com vs top market performers
smartwool.com
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conversion rate vs average order value for smartwool.com and its competitors
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Revenue share by device at smartwool.com

In May large majority of sales on smartwool.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.

In May large majority of sales on smartwool.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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smartwool.com channels

Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.

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smartwool.com Google Ads spend

Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smartwool.com devices

Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smartwool.com top markets

Explore smartwool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smartwool.com country & global rank

Assess the ranking of smartwool.com among other retailers within its primary country and worldwide.

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