smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com's revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 49%, compared to the preceding three months.
smartwool.com competitors
In June 2025, smartwool.com generated a revenue of $1,826,977 with 16,310 transactions and 491,278 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, we see that icebreaker.com had a revenue of $1,598,491 with 8,279 transactions and 404,718 sessions, along with an AOV of $175-200 and a conversion rate of 2.00-2.50%. darntough.com outperformed both with a revenue of $2,985,855, 20,520 transactions, and 970,113 sessions, having an AOV of $125-150 and a conversion rate of 2.00-2.50%. smartwool.com's closest competitor in terms of revenue was gobros.com, which had $409,491 in revenue, 2,823 transactions, 72,633 sessions, an AOV of $125-150, and a higher conversion rate of 3.50-4.00%. socksaddict.com, on the other hand, had a much lower revenue of $10,009, with 39 transactions, 1,313 sessions, a high AOV of $250-275, and a conversion rate of 2.50-3.00%.
Revenue share by device at smartwool.com
In June large majority of sales on smartwool.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
