smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com's revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 63%, compared to the preceding three months.
smartwool.com competitors
In May 2025, smartwool.com reported a revenue of $2,274,371 with 19,612 transactions and 578,583 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 3.00-3.50%. Comparing smartwool.com to its competitors, we see that darntough.com leads in revenue with $3,157,742 and 22,053 transactions from 946,529 sessions. Their AOV falls in the range of $125-$150 with a conversion rate of 2.00-2.50%. Meanwhile, icebreaker.com generated $1,844,069 in revenue from 9,609 transactions and 455,212 sessions, with an AOV of $175-$200 and a conversion rate of 2.00-2.50%. Despite having lower revenue, smartwool.com outperforms minus33.com, gobros.com, and socksaddict.com in various metrics such as revenue, transactions, sessions, and conversion rate.
Revenue share by device at smartwool.com
In May large majority of sales on smartwool.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices.
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
