smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $50.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced growth of 345%, compared to the preceding three months.
smartwool.com competitors
In December 2025, smartwool.com outperformed its competitors in terms of revenue with $14,249,491. Its closest competitor, darntough.com, followed with $10,261,846, while icebreaker.com, gobros.com, minus33.com, and socksaddict.com lagged behind with $4,785,905, $1,278,000, $526,137, and $12,213 respectively. smartwool.com also had the highest number of transactions at 120,650, with darntough.com trailing behind at 72,181. In sessions, smartwool.com led the pack with 2,300,112, while icebreaker.com had 1,072,657 sessions. smartwool.com maintained a competitive average order value (AOV) of $100-$125, similar to socksaddict.com, while icebreaker.com boasted the highest AOV at $200-$225. smartwool.com's conversion rate of 5.00-5.50% was also among the highest, with gobros.com having the best conversion rate at 7.00-7.50%.
Revenue share by device at smartwool.com
In December large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
