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Jun 2025
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Home/Insights/Retailers/smartwool.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

Favicon for smartwool.comsmartwool.com

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1.8M
Revenue
491.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING
  • D2C

Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.

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smartwool.com's revenueOVER TIME
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Over the past three months, smartwool.com revenue has experienced decline of 49%, compared to the preceding three months.

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smartwool.com revenue decline for last six months
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OVERVIEW
In June 2025, smartwool.com in the e-commerce_and_shopping category had a revenue of $1,826,977, with a conversion rate of 3.00-3.50% and an AOV of $100-125. The highest sessions were 491,278, significantly lower than the top store, qvc.com, with $115,379,008 revenue. A very high conversion rate in the category was 3.7% while a low rate was 0.73%. A high AOV was $348, and a low AOV was $57. The median revenue in the category was $84,666, with the highest sessions from boots.com at 27,765,702.
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smartwool.com competitors

In June 2025, smartwool.com generated a revenue of $1,826,977 with 16,310 transactions and 491,278 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. Comparing this data to its competitors, we see that icebreaker.com had a revenue of $1,598,491 with 8,279 transactions and 404,718 sessions, along with an AOV of $175-200 and a conversion rate of 2.00-2.50%. darntough.com outperformed both with a revenue of $2,985,855, 20,520 transactions, and 970,113 sessions, having an AOV of $125-150 and a conversion rate of 2.00-2.50%. smartwool.com's closest competitor in terms of revenue was gobros.com, which had $409,491 in revenue, 2,823 transactions, 72,633 sessions, an AOV of $125-150, and a higher conversion rate of 3.50-4.00%. socksaddict.com, on the other hand, had a much lower revenue of $10,009, with 39 transactions, 1,313 sessions, a high AOV of $250-275, and a conversion rate of 2.50-3.00%.

icebreaker.com screenshot
#1 icebreaker.com
1.6M
Revenue
404.7K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
gobros.com screenshot
#2 gobros.com
409.5K
Revenue
72.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
minus33.com screenshot
#3 minus33.com
129.5K
Revenue
69.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
darntough.com screenshot
#4 darntough.com
3M
Revenue
970.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
socksaddict.com screenshot
#5 socksaddict.com
10K
Revenue
1.3K
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
smartwool.com vs top market performers
smartwool.com
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conversion rate vs average order value for smartwool.com and its competitors
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Revenue share by device at smartwool.com

In June large majority of sales on smartwool.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on smartwool.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels

Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.

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smartwool.com Google Ads spend

Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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smartwool.com devices

Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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smartwool.com top markets

Explore smartwool.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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smartwool.com country & global rank

Assess the ranking of smartwool.com among other retailers within its primary country and worldwide.

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