smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced decline of 42%, compared to the preceding three months.
smartwool.com competitors
In June 2026, smartwool.com generated a revenue of $3,056,337 from 27,412 transactions across 692,838 sessions, achieving an average order value (AOV) between $100-125 and a conversion rate of 3.50-4.00%. In comparison, darntough.com led the pack with $3,733,142 in revenue, yet its conversion rate mirrored that of smartwool.com at 2.00-2.50%. icebreaker.com earned $2,832,374 with a higher AOV of $200-225, but its lower conversion rate (2.00-2.50%) reflects challenges in turning visits into sales. Conversely, gobros.com had a notable conversion rate of 6.00-6.50%, but with just $829,996 in revenue. minus33.com and socksaddict.com struggled significantly, earning only $164,117 and $7,408, respectively. Overall, while smartwool.com stands strong in both revenue and conversion, darntough.com leads in revenue, highlighting a competitive market landscape.
Revenue share by device at smartwool.com
In June large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries smartwool.com operates in
smartwool.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
