smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $55.4M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced growth of 240%, compared to the preceding three months.
smartwool.com competitors
When comparing smartwool.com to its competitors in January 2026, smartwool.com stands out with a revenue of $7,646,120, surpassing icebreaker.com at $3,559,639, darntough.com at $5,215,475, and socksaddict.com at $6,138. smartwool.com also leads in transactions with 68,371, outperforming gobros.com at 3,998, and socksaddict.com at 57. In terms of sessions, smartwool.com boasts 1,573,671 sessions, higher than icebreaker.com at 837,560 and minus33.com at 192,671. While smartwool.com has a conversion rate of 4.00-4.50%, gobros.com has the highest conversion rate at 5.50-6.00%, followed closely by smartwool.com. Overall, smartwool.com excels in revenue and sessions compared to its competitors, showcasing its strong market presence and performance in the industry.
Revenue share by device at smartwool.com
In January large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
