smartwool.com
Smartwool.com is an online platform that specializes in selling a wide range of products related to outdoor apparel and accessories. Their inventory consists of high-quality items made from merino wool, including socks, clothing items, and accessories like gloves and headwear. The website offers a convenient online shopping experience.
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smartwool.com Annual Revenue and Growth
smartwool.com's annual sales on its online store amounted to $50.4M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.
smartwool.com's monthly revenueOVER TIME
Over the past three months, smartwool.com revenue has experienced growth of 7%, compared to the preceding three months.
smartwool.com competitors
When comparing smartwool.com to its competitors in September 2025, we see that smartwool.com has a revenue of $2,647,523, which is higher than some competitors like icebreaker.com ($2,279,252) and minus33.com ($119,127), but lower than darntough.com ($2,798,152). In terms of transactions, smartwool.com has 23,611, which is higher than most competitors except darntough.com with 19,798. smartwool.com also has a higher number of sessions at 693,550 compared to competitors like gobros.com (62,297) and socksaddict.com (2,354). The Average Order Value (AOV) for smartwool.com falls within the range of $100-$125, putting it in line with competitors like gobros.com and darntough.com. smartwool.com's conversion rate of 3.00-3.50% is on par with socksaddict.com, but higher than icebreaker.com and minus33.com. Overall, smartwool.com remains competitive in the online retail space for wool products.
Revenue share by device at smartwool.com
In September large majority of sales on smartwool.com, 81% was finalized on desktop devices, with 19% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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smartwool.com channels
Identify top traffic channels that drive growth for smartwool.comand discover how performance of traffic channels has changed over time.
smartwool.com Google Ads spend
Evaluate smartwool.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
smartwool.com devices
Review smartwool.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
