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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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408.7K
Revenue
Sep 25
354.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Shop the latest women's and men's clothing, shoes, bags, and accessories from DKNY. Discover our home décor collection and see what's trending this season.

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dkny.com's monthly revenueOVER TIME
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Over the past three months, dkny.com revenue has experienced growth of 2.1%, compared to the preceding three months.

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dkny.com revenue growth for last six months
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OVERVIEW
In September 2025, dkny.com generated $408,684 in online sales, significantly exceeding the FASHION AND APPAREL median of $74,931, while maintaining a conversion rate of 0.50-1.00%, below the category's high of 3.2%. The average order value (AOV) ranged between $125-150, also lower than the top AOV of $382. With 354,407 sessions, dkny.com outperformed the median of 34,221, but still lagged far behind the leading site, shein.com, which attracted a staggering 297,137,690 sessions. These metrics highlight dkny.com's competitive position in the online fashion landscape.
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dkny.com competitors

In September 2025, dkny.com outperformed some of its competitors in terms of revenue and transactions, but fell behind in sessions. dkny.com generated a revenue of $408,684 from 2,801 transactions and 354,407 sessions with an average order value (AOV) ranging from $125 to $150 and a conversion rate of 0.50-1.00%. In comparison, theoutnet.com had a significantly higher revenue of $16,489,212 from 44,594 transactions and 2,992,929 sessions, with an AOV of $350-375 and a conversion rate of 1.00-1.50%. urbanzen.com also surpassed dkny.com with a revenue of $32,480 from 57 transactions and 4,475 sessions, boasting an AOV of $550-575 and a conversion rate of 1.00-1.50%. Despite these differences, dkny.com held its ground with a competitive performance against its rivals in the fashion and apparel industry.

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1.5-2.0%
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32.5K
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4.5K
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AOV
dkny.com vs top market performers
dkny.com
top retailers
conversion rate vs average order value for dkny.com and its competitors
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Revenue share by device at dkny.com

In September large majority of sales on dkny.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on dkny.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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dkny.com channels

Identify top traffic channels that drive growth for dkny.comand discover how performance of traffic channels has changed over time.

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dkny.com Google Ads spend

Evaluate dkny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dkny.com devices

Review dkny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dkny.com top markets

Explore dkny.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dkny.com country & global rank

Assess the ranking of dkny.com among other retailers within its primary country and worldwide.

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