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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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9.6M
Revenue
1.1M
Sessions
2.5-3.0%
Conversion rate
$300-325
Average order value
Online only revenue for theory.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.

theory.com’s revenueOVER TIME
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Over the past three months, theory.com revenue has experienced growth of 14%, compared to the preceding three months.

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theory.com revenue growth for last six months
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OVERVIEW
In September 2024, theory.com in the FASHION AND APPAREL industry generated $9,625,036 in online sales, with a conversion rate of 2.50-3.00% and an average order value of $300-325. With 1,117,574 sessions, theory.com falls below shein.com's 175,831,303 sessions but above the median of 36,862 in the industry. The highest AOV in the industry is $399, while the lowest is $79, indicating theory.com's position within the market.
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theory.com competitors

When comparing theory.com to its competitors in the fashion industry based on performance metrics from September 2024, theory.com falls behind in terms of revenue and transactions. theory.com generated a revenue of $9,625,036 from 30,737 transactions with 1,117,574 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 2.50-3.00%. In contrast, competitors like anntaylor.com outperformed theory.com with $22,001,534 in revenue from 205,340 transactions and 5,324,147 sessions, boasting a higher conversion rate of 3.50-4.00%. theoutnet.com also exceeded theory.com with $21,499,636 in revenue from 54,931 transactions and 3,210,031 sessions, achieving a higher AOV of $375-$400. Despite its solid performance, theory.com faces tough competition in the industry from other players like anntaylor.com, theoutnet.com, and others, who are leading in key metrics like revenue and conversion rate.

#1 theoryskate.com
29.5K
Revenue
17K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 akrikks.com
29.5K
Revenue
12.1K
Sessions
0.5-1.0%
Conv. rate
$350-375
AOV
#3 anntaylor.com
22M
Revenue
5.3M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#4 theoutnet.com
21.5M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
#5 onequince.com
239.7K
Revenue
67.3K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
theory.com vs top market performers
theory.com
top retailers
conversion rate vs average order value for theory.com and its competitors
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theory.com brandsby revenue

1
Logo for style mastersStyle Masters
3
Logo for pointelle cardiganPointelle Cardigan

theory.com categoriesby revenue

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brands overtime comparison

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theory.com channels

Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.

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theory.com Google Ads spend

Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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theory.com devices

Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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theory.com top markets

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theory.com country & global rank

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