theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
GRIPS CUSTOMERS & RESEARCH PARTNERS
theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $102M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced decline of 5.4%, compared to the preceding three months.
theory.com competitors
In September 2025, theory.com reported revenue of $7,542,920 with 23,673 transactions and 1,146,041 sessions, resulting in an average order value (AOV) of $300-$325 and a conversion rate of 2.00-2.50%. When comparing theory.com to its competitors, we see that theory.com falls behind in terms of revenue compared to anntaylor.com with $20,141,178 in revenue, as well as theoutnet.com with $16,489,212. However, theory.com outperforms akrikks.com in terms of conversion rate, as akrikks.com has a conversion rate of 0.00-0.50%. Additionally, theory.com has a higher AOV than onequince.com, with an AOV of $75-$100. Despite not leading in all metrics, theory.com remains competitive within the fashion retail industry.
Revenue share by device at theory.com
In September large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
