theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $110.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced decline of 22%, compared to the preceding three months.
theory.com competitors
In March 2026, theory.com stands out amongst its competitors in terms of revenue, with a total of $10,064,991. While its revenue is lower compared to larger competitors like anntaylor.com ($21,060,745) and theoutnet.com ($24,026,987), theory.com excels in its conversion rate, ranging from 1.50-2.00%. This conversion rate is on par with other competitors like theoryskate.com and theoutnet.com. When it comes to Average Order Value (AOV), theory.com falls within the range of $300-$325, putting it in a competitive position against akrikks.com, onequince.com, and anntaylor.com. In terms of transactions and sessions, theory.com sees a healthy number of transactions (32,514) and sessions (1,940,809), placing it in a favorable position compared to some of its competitors.
Revenue share by device at theory.com
In March large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
