theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $102M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to moderate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced growth of 54%, compared to the preceding three months.
theory.com competitors
In November 2025, theory.com outperformed its competitors in terms of revenue, with a total revenue of $15,102,076. In comparison, theoryskate.com had a revenue of $11,348, akrikks.com had $41,477, anntaylor.com had $26,526,869, theoutnet.com had $21,816,874, and onequince.com had $305,404. theory.com also had a higher number of transactions (47,781) compared to its competitors. In terms of sessions, theory.com had 1,599,561 sessions, which was lower than anntaylor.com and theoutnet.com but higher than theoryskate.com, akrikks.com, and onequince.com. theory.com's Average Order Value (AOV) ranged from $300-$325, putting it in line with akrikks.com and theoutnet.com. However, theory.com had a higher conversion rate of 2.50-3.00%, outperforming most of its competitors in this aspect.
Revenue share by device at theory.com
In November large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
