theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com's revenueOVER TIME
Over the past three months, theory.com revenue has experienced decline of 20%, compared to the preceding three months.
theory.com competitors
In July 2025, theory.com, with a revenue of $6,725,632 and 19,240 transactions from 985,007 sessions, had an average order value (AOV) ranging from $325 to $350 and a conversion rate of 1.50% to 2.00%. Comparing this to its competitors, theory.com falls behind in terms of revenue when compared to Ann Taylor with $23,886,083, The Outnet with $15,136,977, and Akrikks with $45,946. However, theory.com performs better in terms of conversion rate compared to Akrikks with 0.00% to 0.50%. In AOV, theory.com is on par with Akrikks and Ann Taylor but lower than The Outnet. Despite facing stiff competition in the online retail market, theory.com has room to improve its revenue generation to match up with top competitors like Ann Taylor and The Outnet.
Revenue share by device at theory.com
In July large majority of sales on theory.com, 88% was finalized on desktop devices, with 12% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
