theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $110.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced growth of 78%, compared to the preceding three months.
theory.com competitors
In January 2026, theory.com generated $12,167,424 in revenue from 37,743 transactions and 1,586,518 sessions, with an average order value (AOV) of $300-$325 and a conversion rate of 2.00-2.50%. Compared to its competitors, theory.com outperformed theoryskate.com, which only generated $16,138 in revenue from 165 transactions and 8,505 sessions, with an AOV of $75-$100 and a conversion rate of 1.50-2.00%. However, theory.com fell short in revenue compared to anntaylor.com and theoutnet.com, which generated $20,122,037 and $23,142,771, respectively. While anntaylor.com had a higher number of transactions and sessions, theoutnet.com boasted a higher AOV and a similar conversion rate to theory.com. akrikks.com had a significantly lower conversion rate and revenue, while onequince.com had a lower revenue but similar metrics in transactions and sessions to theory.com.
Revenue share by device at theory.com
In January large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
