theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $102M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 5-10%. The trend is expected to accelerate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced growth of 81%, compared to the preceding three months.
theory.com competitors
When comparing theory.com to its competitors in December 2025, we can see that theory.com stands out in terms of revenue, with $15,476,953. The closest competitor in revenue is anntaylor.com with $20,606,461, followed by theoutnet.com with $21,598,688. However, theory.com excels in terms of conversion rate, ranging from 2.50-3.00%, which is higher compared to its competitors such as anntaylor.com (3.50-4.00%) and theoutnet.com (1.00-1.50%). Additionally, theory.com has a strong average order value (AOV) of $325-350, similar to akrikks.com, while competitors like onequince.com have a lower AOV of $75-100. Despite having a lower number of sessions compared to some competitors like anntaylor.com, theory.com maintains a solid performance in revenue and conversion rate.
Revenue share by device at theory.com
In December large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
