theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $110.7M in 2025, up 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced growth of 9.9%, compared to the preceding three months.
theory.com competitors
In June 2026, theory.com generated $10,868,179 in revenue from 34,003 transactions and 1,437,645 sessions, with an average order value (AOV) of $300-325 and a conversion rate of 2.00-2.50%. Competitor anntaylor.com far surpassed this, achieving an impressive revenue of $22,993,640 from 195,858 transactions, reflecting a high conversion rate of 4.00-4.50% across 4,700,752 sessions. Meanwhile, theoutnet.com recorded $27,106,897 in revenue with a lower AOV of $350-375, and a conversion rate of 1.50-2.00% from 4,380,551 sessions. theoryskate.com and akrikks.com showed modest performances, with revenues of $42,974 and $30,458, respectively. theoryskate.com had an AOV of $75-100 and a conversion rate of 1.50-2.00%, while akrikks.com’s higher AOV of $350-375 resulted in a lower conversion rate of 0.50-1.00%. In contrast, onequince.com achieved $866,986 in revenue with a conversion rate of 2.50-3.00%.
Revenue share by device at theory.com
In June large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries theory.com operates in
theory.com is tracked across 9 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
