theory.com
Theory.com is an e-commerce platform offering a wide range of clothing and accessories for men and women. Their product inventory includes tailored suits, dresses, shirts, pants, blazers, and shoes, among others. The website provides customers with detailed information on size options, materials used, and features an easy-to-navigate interface for hassle-free browsing and shopping experiences.
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theory.com Annual Revenue and Growth
theory.com's annual sales on its online store amounted to $102M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.
theory.com's monthly revenueOVER TIME
Over the past three months, theory.com revenue has experienced growth of 15%, compared to the preceding three months.
theory.com competitors
In October 2025, theory.com generated $8,948,396 in revenue from 29,089 transactions and 1,153,437 sessions, with an average order value (AOV) ranging from $300 to $325 and a conversion rate of 2.50-3.00%. Compared to its competitors, theory.com falls behind in terms of revenue, transactions, and sessions. For example, anntaylor.com outperformed theory.com with $20,691,807 in revenue from 206,134 transactions and 5,277,186 sessions, with a similar AOV and a higher conversion rate of 3.50-4.00%. Additionally, akrikks.com boasted a higher AOV of $425-$450, although with lower revenue and transactions. However, theory.com's conversion rate was on par with onequince.com, which had similar revenue and transactions but fewer sessions. Despite some areas of strength, theory.com may need to increase its marketing efforts and optimize its conversion rate to compete more effectively in the market.
Revenue share by device at theory.com
In October large majority of sales on theory.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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theory.com channels
Identify top traffic channels that drive growth for theory.comand discover how performance of traffic channels has changed over time.
theory.com Google Ads spend
Evaluate theory.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
theory.com devices
Review theory.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
