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Dec 2025
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Home/Insights/Retailers/dressbarn.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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70.2K
Revenue
Dec 25
105.8K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Dressbarn.com is an online platform that offers a wide range of clothing items. Their inventory includes a variety of apparel for women, such as dresses, tops, sweaters, pants, and accessories. The website provides a convenient shopping experience to browse and purchase various fashion items.

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dressbarn.com Annual Revenue and Growth

dressbarn.com's annual sales on its online store amounted to $1.1M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$1.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
dressbarn.com revenue by year

dressbarn.com's monthly revenueOVER TIME
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Over the past three months, dressbarn.com revenue has experienced growth of 27%, compared to the preceding three months.

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dressbarn.com revenue growth for last six months
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OVERVIEW
In December 2025, dressbarn.com generated $70,245 in online sales, falling below the FASHION AND APPAREL median of $92,600. The site's conversion rate ranged from 0.50-1.00%, significantly lower than the high benchmark of 3.17%. With an average order value (AOV) between $100-125, it also underperformed compared to the high AOV of $389 in the industry. Dressbarn attracted 105,810 sessions, exceeding the median of 39,789 but far behind the leading competitor, shein.com, with 304,519,814 sessions, indicating a need for strategic improvements to enhance sales and engagement in the competitive online fashion landscape.
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dressbarn.com competitors

In December 2025, dressbarn.com reported a revenue of $70,245 with 569 transactions and 105,810 sessions, resulting in an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. Compared to its competitors, dressbarn.com falls behind in revenue with avenue.com leading the pack at $8,324,119, followed by lanebryant.com at $10,893,228, coldwatercreek.com at $5,953,381, and bellaellaboutique.com at $9,449. However, dressbarn.com has a higher conversion rate than avenue.com, sumissura.com, and bellaellaboutique.com. In terms of AOV, dressbarn.com is on par with lanebryant.com and coldwatercreek.com but falls behind bellaellaboutique.com and sumissura.com. Overall, dressbarn.com may need to focus on increasing its revenue and sessions to compete more effectively with its rivals in the market.

avenue.com screenshot
#1 avenue.com
8.3M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
lanebryant.com screenshot
#2 lanebryant.com
10.9M
Revenue
5.9M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bellaellaboutique.com screenshot
#3 bellaellaboutique.com
9.4K
Revenue
2.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
coldwatercreek.com screenshot
#4 coldwatercreek.com
6M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
sumissura.com screenshot
#5 sumissura.com
889.5K
Revenue
527.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
dressbarn.com vs top market performers
dressbarn.com
top retailers
conversion rate vs average order value for dressbarn.com and its competitors
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Revenue share by device at dressbarn.com

In December large majority of sales on dressbarn.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.

In December large majority of sales on dressbarn.com, 85% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 15% of sales coming from desktop devices.
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dressbarn.com channels

Identify top traffic channels that drive growth for dressbarn.comand discover how performance of traffic channels has changed over time.

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dressbarn.com Google Ads spend

Evaluate dressbarn.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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dressbarn.com devices

Review dressbarn.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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dressbarn.com top markets

Explore dressbarn.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dressbarn.com country & global rank

Assess the ranking of dressbarn.com among other retailers within its primary country and worldwide.

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