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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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8.1M
Revenue
Sep 25
1.1M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$500-600
AOV
Sep 25
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Avenue.com is an e-commerce platform offering a wide range of fashion choices for individuals of all sizes. The website provides a variety of clothing, including tops, bottoms, dresses, and intimates, catering to plus-size customers. Additionally, accessories such as footwear, jewelry, and bags are also available for purchase.

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avenue.com Annual Revenue and Growth

avenue.com's annual sales on its online store amounted to $133.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$133.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
avenue.com revenue by year

avenue.com's monthly revenueOVER TIME
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Over the past three months, avenue.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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avenue.com revenue decline for last six months
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OVERVIEW
In September 2025, avenue.com generated $8,065,315 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,931, yet far behind the leader, shein.com with $819,580,923. The conversion rate for avenue.com ranged between 1.00-1.50%, below the high benchmark of 3.2% and above the low of 0.68%. With an average order value (AOV) of $575-600, avenue.com excelled compared to the category's high AOV of $382 and low of $73. The site attracted 1,079,830 sessions, a stark contrast to shein.com's dominance of 297,137,690 sessions, while the median sessions in the sector stood at 34,221.
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avenue.com competitors

In September 2025, avenue.com generated a revenue of $8,065,315 from 13,509 transactions with 1,079,830 sessions, boasting an average order value (AOV) of $575-$600 and a conversion rate of 1.00-1.50%. Compared to its competitors, lanebryant.com outperformed avenue.com in revenue with $7,709,018, driven by 100,386 transactions and 4,510,569 sessions, but had a lower AOV of $75-$100 and a higher conversion rate of 2.00-2.50%. torrid.com was the leader in revenue with $16,194,115, attributed to 240,056 transactions and 9,613,325 sessions, but had a lower AOV of $50-$75 and a similar conversion rate of 2.00-2.50% to avenue.com. Other competitors like citychiconline.com, yoursclothing.com, and kiyonna.com also displayed varying performance metrics in revenue, transactions, sessions, AOV, and conversion rates in comparison to avenue.com.

citychiconline.com screenshot
#1 citychiconline.com
848.8K
Revenue
316.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
lanebryant.com screenshot
#2 lanebryant.com
7.7M
Revenue
4.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
torrid.com screenshot
#3 torrid.com
16.2M
Revenue
9.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
yoursclothing.com screenshot
#4 yoursclothing.com
1.1M
Revenue
347.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
kiyonna.com screenshot
#5 kiyonna.com
186.9K
Revenue
91.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
avenue.com vs top market performers
avenue.com
top retailers
conversion rate vs average order value for avenue.com and its competitors
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Revenue share by device at avenue.com

In September large majority of sales on avenue.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In September large majority of sales on avenue.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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avenue.com channels

Identify top traffic channels that drive growth for avenue.comand discover how performance of traffic channels has changed over time.

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avenue.com Google Ads spend

Evaluate avenue.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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avenue.com devices

Review avenue.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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avenue.com top markets

Explore avenue.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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avenue.com country & global rank

Assess the ranking of avenue.com among other retailers within its primary country and worldwide.

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