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Dec 2025
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Home/Insights/Retailers/lanebryant.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for lanebryant.comlanebryant.com

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10.9M
Revenue
Dec 25
5.9M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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LaneBryant.com is an e-commerce platform that offers a wide range of clothing and related accessories for plus-size women. The website provides products such as dresses, tops, bottoms, outerwear, intimates, activewear, and footwear, catering to diverse style preferences. It also features size-inclusive fashion options and convenient e-shopping services.

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lanebryant.com Annual Revenue and Growth

lanebryant.com's annual sales on its online store amounted to $123M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$123M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
lanebryant.com revenue by year

lanebryant.com's monthly revenueOVER TIME
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Over the past three months, lanebryant.com revenue has experienced growth of 32%, compared to the preceding three months.

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lanebryant.com revenue growth for last six months
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OVERVIEW
In December 2025, lanebryant.com generated $10,893,228 in online sales with a conversion rate of 2.00-2.50%, slightly below the industry high of 3.17%. Its average order value (AOV) ranged from $75 to $100, consistent with the lower end of the industry spectrum, while total sessions reached 5,918,281, significantly higher than the median of 39,789 in the FASHION AND APPAREL sector. Comparatively, the largest competitor, macys.com, achieved revenues of $926,839,757, highlighting the competitive landscape in which lanebryant.com operates.
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lanebryant.com competitors

When comparing lanebryant.com to its competitors in December 2025, we see that torrid.com leads in revenue with $15,140,033, followed by Lane Bryant with $10,893,228. However, Lane Bryant has a higher average order value (AOV) range of $75-$100 compared to Torrid's $50-$75. In terms of transactions, Torrid also leads with 224,440 transactions, while Lane Bryant has 138,259. womanwithin.com comes closest to Lane Bryant in revenue at $11,738,324 with a similar conversion rate of 2.00-2.50%. avenue.com boasts the highest AOV range of $550-$575 but lags behind in revenue at $8,324,119. ashleystewart.com and catherines.com both have lower revenues compared to Lane Bryant, with Ashley Stewart having a higher AOV range of $125-$150. Lane Bryant's conversion rate falls in line with most of its competitors at 2.00-2.50%.

torrid.com screenshot
#1 torrid.com
15.1M
Revenue
9.9M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
avenue.com screenshot
#2 avenue.com
8.3M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
ashleystewart.com screenshot
#3 ashleystewart.com
6.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
womanwithin.com screenshot
#4 womanwithin.com
11.7M
Revenue
4.7M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
catherines.com screenshot
#5 catherines.com
5.8M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
lanebryant.com vs top market performers
lanebryant.com
top retailers
conversion rate vs average order value for lanebryant.com and its competitors
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Revenue share by device at lanebryant.com

In December large majority of sales on lanebryant.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In December large majority of sales on lanebryant.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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lanebryant.com channels

Identify top traffic channels that drive growth for lanebryant.comand discover how performance of traffic channels has changed over time.

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lanebryant.com Google Ads spend

Evaluate lanebryant.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lanebryant.com devices

Review lanebryant.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lanebryant.com top markets

Explore lanebryant.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lanebryant.com country & global rank

Assess the ranking of lanebryant.com among other retailers within its primary country and worldwide.

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