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Oct 2025
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Home/Insights/Retailers/erwinmueller.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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4.1M
Revenue
Oct 25
864.6K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

Erwinmueller.com is an online retail platform offering a wide array of products, such as bed linens, towels, clothing, home furnishings, and household goods. The website provides users with a convenient way to browse and purchase a range of high-quality items for their homes and personal use.

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erwinmueller.com Annual Revenue and Growth

erwinmueller.com's annual sales on its online store amounted to $63.8M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$63.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
erwinmueller.com revenue by year

erwinmueller.com's monthly revenueOVER TIME
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Over the past three months, erwinmueller.com revenue has experienced growth of 12%, compared to the preceding three months.

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erwinmueller.com revenue growth for last six months
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OVERVIEW
In October 2025, erwinmueller.com generated $4,092,061 in online sales, significantly exceeding the home and garden industry median of $117,921. With a conversion rate of 3.50-4.00%, it surpassed the sector's high of 3.47%. The average order value (AOV) ranged from $100-125, while a high AOV in the industry reached $676. erwinmueller.com attracted 864,578 sessions, far above the median of 30,856, though it still lagged behind the top performer, homedepot.com, which achieved 152,722,965 sessions. Overall, erwinmueller.com demonstrated strong performance metrics in its category.
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erwinmueller.com competitors

In October 2025, erwinmueller.com stands out among its competitors with a revenue of $4,092,061 generated from 33,895 transactions and 864,578 sessions. Its average order value (AOV) falls in the range of $100-125 with a conversion rate of 3.50-4.00%. In comparison, bettwaren-shop.de lags behind with a revenue of $1,703,672 from 12,097 transactions and 407,928 sessions, boasting a slightly higher AOV of $125-150 but a lower conversion rate of 2.50-3.00%. urbanara.de, moeve.de, and schiesser.com also trail behind erwinmueller.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Only witt-weiden.de outperforms erwinmueller.com in terms of revenue, transactions, and sessions, but shares a similar AOV and conversion rate. Overall, erwinmueller.com maintains a competitive edge over its counterparts in the online home goods market.

bettwaren-shop.de screenshot
#1 bettwaren-shop.de
1.7M
Revenue
407.9K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
urbanara.de screenshot
#2 urbanara.de
222.9K
Revenue
47.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
moeve.de screenshot
#3 moeve.de
216K
Revenue
100.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
schiesser.com screenshot
#4 schiesser.com
1M
Revenue
543.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
witt-weiden.de screenshot
#5 witt-weiden.de
5.8M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
erwinmueller.com vs top market performers
erwinmueller.com
top retailers
conversion rate vs average order value for erwinmueller.com and its competitors
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Revenue share by device at erwinmueller.com

In October large majority of sales on erwinmueller.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In October large majority of sales on erwinmueller.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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erwinmueller.com channels

Identify top traffic channels that drive growth for erwinmueller.comand discover how performance of traffic channels has changed over time.

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erwinmueller.com Google Ads spend

Evaluate erwinmueller.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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erwinmueller.com devices

Review erwinmueller.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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erwinmueller.com top markets

Explore erwinmueller.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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erwinmueller.com country & global rank

Assess the ranking of erwinmueller.com among other retailers within its primary country and worldwide.

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