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Sep 2026
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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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595.3K
Revenue
Sep 26
183.3K
Sessions
Sep 26
0.0-0.5%
Conv. rate
Sep 26
$1100-1200
AOV
Sep 26
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betten.de Annual Revenue and Growth

betten.de's annual sales on its online store amounted to $20.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
betten.de revenue by year

betten.de's monthly revenueOVER TIME
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Over the past three months, betten.de revenue has experienced decline of 1.6%, compared to the preceding three months.

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betten.de revenue decline for last six months
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OVERVIEW
Compared to the average store in the furniture category, betten.de demonstrates robust performance metrics. For September 2026, betten.de generated $595,000 in online sales, significantly higher than the average store in the furniture category, which sees around $137,000 monthly. Its conversion rate, ranging from 0.00-0.50%, falls below the typical range of 0.25% to 1.99%. The average order value (AOV) for betten.de is $1100-1125, comfortably within the category's typical range of $296 to $1,221. Additionally, betten.de attracted 183,000 sessions, far exceeding the average store in the furniture category, which sees approximately 28,700 sessions monthly.
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betten.de competitors

In September 2026, betten.de excels with an impressive average order value (AOV) ranging from $1,100 to $1,125, outpacing all competitors. However, it ranks fourth in revenue with $595,000, trailing wohnen.de, which generated $671,000, and significantly behind home24.de's $25 million. In terms of transactions, betten.de accounted for 540, falling behind wohnen.de's 1,172 and swisssense.de's 1,340, indicating a struggle to convert sessions into sales. betten.de recorded 183,000 sessions, which is lower than wohnen.de's 221,000 and well behind home24.de’s staggering 7.2 million sessions. Although its conversion rate falls within the same range as swisssense.de and allnatura.de at 0.00-0.50%, it does not achieve the performance levels seen in competitors like wohnen.de and home24.de, where conversion rates are significantly higher. Overall, betten.de demonstrates strength in AOV but faces challenges in revenue, transactions, and sessions compared to its rivals.

allnatura.de screenshot
#1 allnatura.de
443.9K
Revenue
218.4K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wohnen.de screenshot
#2 wohnen.de
671.4K
Revenue
220.7K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
152.4K
Revenue
40.5K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
swisssense.de screenshot
#4 swisssense.de
1.1M
Revenue
342.8K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#5 home24.de
25M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
betten.de vs top market performers
betten.de
top retailers
conversion rate vs average order value for betten.de and its competitors
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Revenue share by device at betten.de

In September large majority of sales on betten.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on betten.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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betten.de channels

Identify top traffic channels that drive growth for betten.deand discover how performance of traffic channels has changed over time.

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betten.de Google Ads spend

Evaluate betten.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betten.de devices

Review betten.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betten.de top markets

Explore betten.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betten.de country & global rank

Assess the ranking of betten.de among other retailers within its primary country and worldwide.

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