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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for betten.debetten.de

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539.3K
Revenue
May 26
169.2K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$1000-1100
AOV
May 26
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betten.de Annual Revenue and Growth

betten.de's annual sales on its online store amounted to $20.9M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$20.9M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
betten.de revenue by year

betten.de's monthly revenueOVER TIME
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Over the past three months, betten.de revenue has experienced decline of 41%, compared to the preceding three months.

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betten.de revenue decline for last six months
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OVERVIEW
In May 2026, betten.de generated $539,284 in online sales, significantly outperforming the home and garden/furniture median of $141,907, while its conversion rate ranged between 0.00-0.50%, below the category's high of 2.03% and close to the low of 0.28%. With an average order value (AOV) of $1,025-$1,050, it falls short of the sector's high AOV of $1,203, yet remains above the low of $294. The website attracted 169,153 sessions, notably higher than the median of 33,650 but well below ikea.com’s dominance with 220,716,222 sessions, highlighting competitive challenges.
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betten.de competitors

In May 2026, betten.de generated a revenue of $539,284 from 514 transactions across 169,153 sessions, resulting in an average order value (AOV) between $1,025 and $1,050 with a conversion rate of 0.00-0.50%. Competitors like swisssense.de outperformed betten.de, achieving $904,327 in revenue with 1,075 transactions from 319,438 sessions and an AOV of $825-850. wohnen.de also reported strong figures with $480,989 in revenue from 801 transactions across 168,678 sessions, although its AOV of $600-625 was lower. Meanwhile, allnatura.de had $326,835 in revenue from 629 transactions, with an AOV of $500-525. In stark contrast, home24.de dominated the market with an astonishing $18,952,814 revenue from 68,688 transactions over 6,204,561 sessions, benefiting from a conversion rate of 1.00-1.50% and a significantly lower AOV. betten.de competes in a challenging landscape where larger players lead in revenue and traffic.

allnatura.de screenshot
#1 allnatura.de
326.8K
Revenue
135.1K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
wohnen.de screenshot
#2 wohnen.de
481K
Revenue
168.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
boxspring-welt.de screenshot
#3 boxspring-welt.de
121.9K
Revenue
31.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
swisssense.de screenshot
#4 swisssense.de
904.3K
Revenue
319.4K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
home24.de screenshot
#5 home24.de
19M
Revenue
6.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
betten.de vs top market performers
betten.de
top retailers
conversion rate vs average order value for betten.de and its competitors
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Revenue share by device at betten.de

In May large majority of sales on betten.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on betten.de, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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betten.de channels

Identify top traffic channels that drive growth for betten.deand discover how performance of traffic channels has changed over time.

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betten.de Google Ads spend

Evaluate betten.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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betten.de devices

Review betten.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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betten.de top markets

Explore betten.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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betten.de country & global rank

Assess the ranking of betten.de among other retailers within its primary country and worldwide.

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