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Dec 2025
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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503.9K
Revenue
Dec 25
265.5K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $15.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$15.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced growth of 109%, compared to the preceding three months.

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allnatura.de revenue growth for last six months
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OVERVIEW
In December 2025, allnatura.de generated $503,892 in online sales, significantly exceeding the home_and_garden median of $114,229, although it remains far behind industry leader homedepot.com, which achieved $1,505,674,874. With a conversion rate of 0.00-0.50%, allnatura.de lags below the home_and_garden average of 0.7-3.32%. Its average order value (AOV) is between $475-500, below the high of $667 and above the low of $88 in the sector. allnatura.de recorded 265,550 sessions, markedly higher than the median of 33,723, yet dwarfed by homedepot.com's 141,891,489 sessions.
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allnatura.de competitors

In December 2025, allnatura.de generated a revenue of $503,892 from 1,015 transactions and 265,550 sessions, with an Average Order Value (AOV) ranging from $475 to $500 and a conversion rate of 0.00-0.50%. Compared to its competitors, betten.de outperformed with a revenue of $1,205,880, 1,116 transactions, and 258,676 sessions, with an AOV of $1075-1100 and a similar conversion rate. wohnen.de followed closely behind with $558,411 in revenue, 947 transactions, and 216,595 sessions, AOV of $575-600, and the same conversion rate. pharao24.de, massivmoebel24.de, and oeko-planet.com all had varying levels of revenue, transactions, sessions, AOV, and conversion rates, indicating a diverse market landscape where allnatura.de remains competitive but has room for growth in certain areas to reach the level of its top-performing competitors.

betten.de screenshot
#1 betten.de
1.2M
Revenue
258.7K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
wohnen.de screenshot
#2 wohnen.de
558.4K
Revenue
216.6K
Sessions
0.0-0.5%
Conv. rate
$500-600
AOV
pharao24.de screenshot
#3 pharao24.de
711.4K
Revenue
312K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
861.5K
Revenue
226.8K
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
173.6K
Revenue
35.3K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In December large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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