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Apr 2026
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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529.3K
Revenue
Apr 26
229K
Sessions
Apr 26
0.0-0.5%
Conv. rate
Apr 26
$500-600
AOV
Apr 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $6.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced decline of 26%, compared to the preceding three months.

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allnatura.de revenue decline for last six months
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OVERVIEW
In April 2026, allnatura.de generated $529,327 in online sales, significantly surpassing the home and garden median of $116,511, yet far behind the industry's leader, homedepot.com at $1,327,168,863. With a conversion rate of 0.00-0.50%, it remains below the sector's low of 0.65% and far from the high of 3.31%. The average order value (AOV) ranged from $525 to $550, lower than the high of $676 in the category. allnatura.de recorded 228,985 sessions, vastly overshadowed by homedepot.com’s 184,735,892, yet well above the median of 34,309 sessions in home and garden.
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allnatura.de competitors

In April 2026, allnatura.de reported a revenue of $529,327 from 1,003 transactions across 228,985 sessions, yielding an average order value (AOV) between $525 and $550. In comparison, betten.de outperformed with $1,097,620 in revenue from 997 transactions over 202,363 sessions, showcasing a higher AOV of $1,100 to $1,125. wohnen.de generated $502,818 from 834 transactions and 207,423 sessions, with an AOV of $600 to $625. pharao24.de led in revenue with $1,206,604, significantly boosting transactions to 1,422 from 285,614 sessions, at an AOV of $825 to $850. massivmoebel24.de lagged behind at $310,177, while oeko-planet.com had the lowest revenue at $155,997 but excelled with a conversion rate of 2.00-2.50%, contrasting sharply with the others’ rates of 0.00-0.50%. Overall, allnatura.de competes effectively, particularly in its AOV.

betten.de screenshot
#1 betten.de
1.1M
Revenue
202.4K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
wohnen.de screenshot
#2 wohnen.de
502.8K
Revenue
207.4K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
pharao24.de screenshot
#3 pharao24.de
1.2M
Revenue
285.6K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
310.2K
Revenue
139.6K
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
156K
Revenue
29K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In April large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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