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May 2026
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Home/Insights/Retailers/allnatura.de
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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326.8K
Revenue
May 26
135.1K
Sessions
May 26
0.0-0.5%
Conv. rate
May 26
$500-600
AOV
May 26
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  • Main country of store: GERMANY
  • Website category: HOME AND GARDEN

The website allnatura.de offers a wide range of products. Their inventory includes various items such as furniture, mattresses, bedding, textiles, and home accessories. The platform primarily focuses on selling environmentally friendly and natural products, aiming to provide customers with sustainable options for enhancing their living spaces.

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allnatura.de Annual Revenue and Growth

allnatura.de's annual sales on its online store amounted to $6.7M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$6.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
allnatura.de revenue by year

allnatura.de's monthly revenueOVER TIME
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Over the past three months, allnatura.de revenue has experienced decline of 11%, compared to the preceding three months.

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allnatura.de revenue decline for last six months
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OVERVIEW
In May 2026, allnatura.de achieved online sales of $326,835, significantly surpassing the home and garden median of $120,627, but falling short of the market leader, homedepot.com, at $1,343,827,521; with a conversion rate of 0.00-0.50%, it remained well below the industry high of 3.47% and low of 0.71%, while its average order value (AOV) ranged from $500-525, also lower than the high of $688, and it attracted 135,076 sessions, notably higher than the median of 34,297 yet dwarfed by homedepot.com's impressive 184,815,510 sessions.
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allnatura.de competitors

In May 2026, allnatura.de generated $326,835 in revenue from 629 transactions, with an average order value (AOV) of $500-525 across 135,076 sessions, resulting in a conversion rate of 0.00-0.50%. Comparatively, pharao24.de outperformed significantly, achieving $720,641 in revenue from 871 transactions and 245,324 sessions, reflecting an AOV of $825-850. Meanwhile, massivmoebel24.de also surpassed allnatura.de, generating $740,895 with 985 transactions and a conversion rate of 0.50-1.00%. wohnen.de reported $480,989 in revenue from 801 transactions and sessions similar to pharao24.de, while betten.de achieved $539,284 with a higher AOV of $1025-1050. In contrast, oeko-planet.com lagged with $219,537 in revenue from 941 transactions and significantly fewer sessions. Overall, while allnatura.de has a solid standing, its competitors demonstrate stronger financial performance and conversion metrics.

betten.de screenshot
#1 betten.de
539.3K
Revenue
169.2K
Sessions
0.0-0.5%
Conv. rate
$1000-1100
AOV
wohnen.de screenshot
#2 wohnen.de
481K
Revenue
168.7K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
pharao24.de screenshot
#3 pharao24.de
720.6K
Revenue
245.3K
Sessions
0.0-0.5%
Conv. rate
$800-900
AOV
massivmoebel24.de screenshot
#4 massivmoebel24.de
740.9K
Revenue
190.4K
Sessions
0.5-1.0%
Conv. rate
$700-800
AOV
oeko-planet.com screenshot
#5 oeko-planet.com
219.5K
Revenue
37.7K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
allnatura.de vs top market performers
allnatura.de
top retailers
conversion rate vs average order value for allnatura.de and its competitors
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Revenue share by device at allnatura.de

In May large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on allnatura.de, 54% was finalized on desktop devices, with 46% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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allnatura.de channels

Identify top traffic channels that drive growth for allnatura.deand discover how performance of traffic channels has changed over time.

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allnatura.de Google Ads spend

Evaluate allnatura.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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allnatura.de devices

Review allnatura.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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allnatura.de top markets

Explore allnatura.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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allnatura.de country & global rank

Assess the ranking of allnatura.de among other retailers within its primary country and worldwide.

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